網(wǎng)課智慧樹知道《經(jīng)管學術(shù)英語（山東管理學院）》章節(jié)測試答案

第一章單元測試1.【多選題】正確答案：ABCDWhatismarketing?（）A.Marketofferingsarenotlimitedtophysicalproducts.B.Marketingbroadlyincludesservices、events、experiences、placesandsoonC.Marketingisnotonlysellingandadvertising.D.marketingisdiscoveringandgivingconsumerswhattheywantandneed.2【判斷題】Marketingisdiscoveringandgivingconsumerswhattheywantandneed,anddoingthisataprofit.（）A.對B.錯3.【多選題】正確答案：ABCDWhatdoestheprocessofmarketingresearchinclude?（）A.thefindingsandtheimplicationsB.searchingforandcollectinginformationC.problemdefinitionD.analyzingdata4【判斷題】Companiesshoulddomarketingresearchbeforedesigningflexiblemarketingstrategies.（）A.錯B.對5【單選題】(2分)Whatisdistributionresearch?（）A.studiesofpremiums,coupons,anddealsB.examiningbrandpreferencesandbrandattitudeC.PurchasebehaviorstudyD.Researchofimportandexportregulationsandpractices.6【判斷題】Brandawarenessresearchareoftenconductedbycompaniestoassesstheirpositionsinthemarket.（）A.對B.錯7【判斷題】Primarydataarepreviouslycollecteddataforanotherpurpose.（）A.對B.錯8【判斷題】Primarydataiscollectedspecificallyfortheresearchproblemunderstudy.（）A.錯B.對9.【多選題】正確答案：BCDWhatareincludedasthedifferenttypesofqualitativeresearchmethods?（）A.datacollectionforonlinequestionnairesB.in-depthinterviewC.casestudyresearchD.focusgroupsdiscussion10【判斷題】SWOTanalysisisaprocesswherethemanagementteamidentifiestheinternalandexternalfactorsthatwillaffectthecompany'sfutureperformance.（）A.對B.錯第二章單元測試1【判斷題】Wherethereistheinternationalbusiness,thereisinterculturalcommunication.（）A.對B.錯2.【多選題】正確答案：ABCDWhatexpressionsconcerningcultureoniontheoryiscorrect?（）A.TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.B.Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.C.Thesecondskinisheroes.Thesepeoplecanberealorimagery.D.Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.3【判斷題】There’sneithersuperiornorinferiorcharacteristicsofculture.（）A.錯B.對4【單選題】(2分)Whatisnotthecharacteristicsoflargepowerdistancecultures?（）A.Thesuperiorsmakethedecisionandareentitledtomoreprivileges.B.Employeeshavetherightsandfeelsfreetocomplain.C.Subordinatesareoftenveryrespectfultotheirleaders.D.Employeesexpecttheirbossestomakedecisionsforthem.5【判斷題】Collectivistsemphasizebuildingrelationshipswithothersandtaskaccomplishmentbecomesanindirectorsecondarygoal.（）A.對B.錯6.【多選題】正確答案：BDWhatarethefeaturesinhighmasculinitycultures?（）A.Demonstratingyoursuccessisnotwelcomed.B.Demonstratingyoursuccessareseenaspositivecharacteristics.C.Femalesdominateasignificantportionofthesociety.D.Malesdominateasignificantportionofthesociety7【判斷題】Glocalization,whichmeansglobalizationandlocalization,isveryimportantininternationalmarketing.（）A.錯B.對8.【多選題】正確答案：ACBusinesscultureofhighuncertaintyavoidancesocietyhasthefollowingfeatures（）A.Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.B.Employeestendtoprefertotryanythingnew.C.Employeesarenotlikelytotryanythingnew.D.Employeesarewillingtohavetheirpensionfundsinvestedinthestockmarket9【判斷題】Countrieswithshort-termorientationprefertoinvestinlifelongpersonalnetworks.（）A.對B.錯10.【多選題】正確答案：ABCDWhataretheprinciplesthatweshouldkeepinmindnacademicwriting?（）A.efficiencyB.modestyC.clarityD.formality第三章單元測試1【單選題】(2分)___________requiresthatthecompanycouldbethelowestcostproducer,yetnotofferthelowest-pricedproductsorservices.（）A.CostleadershipB.ProductdifferentiationC.GlobalproductstrategyD.Verticalintegration2【單選題】(2分)Thestart-uphasmadeitselfaleadingsupplierofinformationtechnology___________.（）A.consequencesB.infrastructureC.dominanceD.transport3【單選題】(2分)Unlikepersuasivewriting,anargumentativeessayismoreconcernedwith________thanwithbehaviors.（）A.beliefsB.evidenceC.topicD.logicalthinking4.【多選題】正確答案：ACDIntheintroductionofargumentation,whatcontentcanyoucover?（）A.IdentifytheissueclearlyB.UsethereasonstoformtheoutlineC.CreateinterestonthepartofthereaderD.Askaprovocativequestionorchallengingapopularbelief5.【多選題】正確答案：ABDWhatthingsshouldyoubeavoidedinwritingaconclusion?（）。A.JustrephrasingthemainideaB.DescribingspecificdataorevidenceC.Re-emphasizingtheimportanceoftheissueD.Askingaquestionthatleavesthereaderuncertain6.【多選題】正確答案：ABDWhatshouldbecoveredinanargumentparagraph?（）A.EvidenceandreasoningB.ClosingsentenceC.DataandexamplesD.Topicsentence7【判斷題】Culturalandinstitutionalinfluencesinformandconstrainthestrategicdevelopmentoforganisations.（）A.錯B.對8【判斷題】ProductdifferentiationreferstotheeffortoforganizationstoofferauniqueA.對B.錯9【判斷題】CostLeadershipisastrategythatorganizationsimplementbyprovidingtheirproductsandservicesashighasconsumersarewillingtopay.（）A.對B.錯10【判斷題】Integrity,collaboration,proactivityandcreativityaretheA.對B.錯第四章單元測試1【單選題】(2分)Remember，nothinghurtsconcentration______readingtooslowly.（）A.ratherthanB.insteadofC.aswellasD.morethan2【單選題】(2分)Neverbefore_______sorapidlydevelopingasitistoday.（）A.hasourcountrybeenB.hasbeenourcountryC.ourcountrybeenhasD.ourcountryhasbeen3【單選題】(2分)Thehousewasquietinthenight，_______theoccasionalcoughingfrommythroat.（）A.asforB.insteadofC.suchasD.exceptfor4【單選題】(2分)He’llget_____hisdisappointmentandbecheerfulagainbytomorrowmorning.（）A.throughB.overC.outofD.away5【單選題】(2分)You'dbetterleavethings________ifyoudon’tknowhowtodealwiththem.（）A.overB.offC.outD.alone6【單選題】(2分)Youngpeoplearekeener___highpayandpromotionbutlessconcernedwithsecurityandjobsatisfactionthanolderpeople.（）A.forB.atC.onD.to7【單選題】(2分)Ifapolicydoesnot________withasociety'sA.confirmB.cohereC.coincideD.combine8【單選題】(2分)Hedidnot_____easily,butwaswillingtoacceptanyconstructiveadviceforaworthycause（）A.communicateB.approachC.wrestleD.compromise9【單選題】(2分)Ifmorethanoneitemisordered,theywillbe_______inseparatepackages.（）A.DispatchedB.deprivedC.derivedD.discharged10【單選題】(2分)Thesebooksareworthnextto________tothemiftheydonotwanttoread.（）A.AnythingB.nothingC.everythingD.something第五章單元測試1【單選題】(10分)ComponentsofabusinessmodelmayNOTinclude（）.A.customerB.growthmodelC.marketsegmentD.Customereatinghabits2.【多選題】(10分)正確答案：ABCDWhichonesaretypesofinnovation?（）A.BusinessModelInnovationB.ServiceinnovationC.ProcessimprovementD.Productdevelopment3.【多選題】(10分)正確答案：BCDAfirm’scustomerA.profitsandmonetizingstrategiesB.relationshipswithcustomersC.itsproducts/servicesandtheirattributesD.itsreputation/image4【判斷題】(10分Innovationisnotoneofthemostimportantdrivingfactorsforthelong-termsuccessofcompanies.（）A.錯B.對5【判斷題】(10分Thefirstthreepartsoftheinnovationprocessmakeupthefuzzyfrontendoftheinnovationprocess.（）A.錯B.對6【判斷題】(10分Abusinessmodelisaframeworkorrecipeformakingmoney—forcreatingandcapturingA.對B.錯7【判斷題】(10分MarketsegmentisthestructurethroughwhichafirmmonetizestheA.錯B.對8【判斷題】(10分Thehigherthewillingnessofcustomerstopay,thebetterafirm’schancesofobtaininghighpricesforthebenefitsofferedtocustomers.（）A.對B.錯9【判斷題】(10分Skimmingandscanningaretwoverydifferentstrategiesforspeedreading.（）A.對B.錯10【判斷題】(10分Anabstractisashortsummaryofalongerwork(suchasathesis,dissertationorresearchpaper).（）A.對B.錯第六章單元測試1.【多選題】正確答案：ABCDWhatarethefunctionsofhumanresourcemanagement?（）A.TraininganddevelopmentB.HumanresourcesplanningC.PerformanceevaluationD.Compensationandbenefits2【判斷題】Compensationandbenefitsaregoodmeansforanorganizationtorecruitandretainqualityemployees.Well-designedcompensationandbenefitscanhelpmotivateemployeestoexceleachdayatwork.（）A.對B.錯3【判斷題】theorganization'sperformanceobjectivesaredeterminedbythecompany'sstrategy,developmentplanningandcorporateobjectives.（）A.對B.錯4【判斷題】Internationalhumanresourcemanagementisbasedonhumanresourcemanagementwiththeadditionofcross-culturalandinternationalfactors.（）A.對B.錯5【判斷題】Paraphrasingisaboutsubstitutingwordsforotherwordsandchangingthewordorderoftheoriginalsentence.（）A.對B.錯6【判斷題】Grammaticallyspeaking,whenwewanttomentionwhatsomebodyelsehassaid,wecanchoosedirectspeechorindirectspeech.（）A.錯B.對7【判斷題】Indirectspeech,alsoreferredtoasreportedspeech.（）A.錯B.對8【判斷題】Youcouldmakeyourparaphrasesrelevant,accurateandintegratedbyusingFRANCIS.（）A.錯B.對9【判斷題】Paraphrasesshouldbeusedtofurthertheargumentsthatarebeingdevelopedintheessay.（）A.錯B.對10.【多選題】正確答案：ABCDAusefulparaphrasingtechniqueisthefollowingone,whichconsistsof：（）A.Puttheoriginaltextaway.B.DecidehowtheideasfromtheoriginaltextfitintoyouressayC.Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.D.Writedowninnoteform,andinyourownwords,whatthetextsays.第七章單元測試1【單選題】(2分)Thepost-’80sshoppersliked_______.（）A.anintegratedplatformB.thebrandC.fashionproductsD.cost-effectiveproducts2【單選題】(2分)NewRetailisa______thatbridgese-commerce,physicalretail,andlogisticsinordertoimprovetheefficiencyofsellingandbuying,aswellasimprovingcustomers’shoppingexperience.（）A.transformativebusinessmodelB.physicalstoreC.in-storeexperienceD.paymenttransactions3【單選題】(2分)Unlikeotherautomakers,Tesladoesn’t________revenuesimplybymakingcars.（）A.transformB.convertC.declineD.generate4.【多選題】正確答案：ABCWhatarethecharacteristicsofOrientalSelection’slivestreamers?（）A.StoriesaboutAgriculturalProductB.OwnExperiencesC.BilingualTeachingD.OnlineShopping5.【多選題】正確答案：BCDWhatdoesSuning’sbusinessscopecover?（）A.CateringservicesB.RealestateC.FinancialservicesD.Retail6.【多選題】正確答案：BCDWhatarethetipsofusingvisualaids?（）A.IncludesmanyfonttypesinPowerPointB.UsecoloreffectivelyC.MakevisualsclearandshowsimplemessagesD.Explainvisualaids7【判斷題】Newretailisatransformativebusinessmodelthatenablesseamlessengagementbetweentheonlineandofflineworlds.（）A.對B.錯8【判斷題】Whenyouaregivenaquestiontoanswerinyourpresentation,youdon’tneedtonarrowdownthetopic.（）A.錯B.對9【判斷題】Extendedexamplemakesthepointfarmorevividly.（）A.錯B.對10【判斷題】TheinfrastructureprojectisakeypartofChina’sBeltandRoadinitiative.（）A.對B.錯第八章單元測試1【判斷題】Negotiationisdefinedas“anagreementbetweentwoormoreparties,withallpartieshavingtherighttoveto”.（）A.錯B.對2【判斷題】Businessnegotiationreferstothebehaviorandprocessofnegotiationbetweendifferentinterestgroupsonmutualrightsandobligationsinbusinesscommunicationforthepurposeofeconom