超五星級(jí)酒店人力資源培訓(xùn)大全26

THEST.REGISSHANGHAI上海瑞吉紅塔大酒店TRAININGACTIVITYOUTLINE培訓(xùn)活動(dòng)綱要Task任務(wù)：MonthlyPressLuncheon月度媒體人員午餐會(huì)Code序號(hào)：OH-SM-MC-C012Objectives目的：Attheendofthissession,eachtraineewillbeabletoknowhowtoconductmonthlypressluncheonprofessionallyandefficiently.課程結(jié)束后，每人學(xué)員都能夠掌握怎樣專業(yè)高效地組織月度媒體人員午餐會(huì)。Standard標(biāo)準(zhǔn)：1. TheMarketingCommunicationsManagerwillorganisethePressLuncheononmonthlybasis.公關(guān)部經(jīng)理每月組織一次媒體人員午餐會(huì)。2. PressLuncheonistobeorganisedwithproperplanningandcarefulselectionofinvitees.舉行午餐會(huì)之前應(yīng)做好充分準(zhǔn)備并邀請(qǐng)相關(guān)的媒體人員。Eachattendantwillbeprovidedwiththemostrecentbrochures.及會(huì)者都將收到最新的宣傳資料。Thedatehastobecarefullyselectedtoencouragemaximumturnupandtoavoidcompetitionagainstanothereventorfunctioninthecity.仔細(xì)選擇午宴日期以便受邀的媒體工作人員都可以參加，避免及本地的其他活動(dòng)沖突。ThePolicy&ProceduresofEntertainmentapplies.應(yīng)遵守宴請(qǐng)的程序。Resources培訓(xùn)器材：Whiteboardwithmarkpen白板、馬克筆Method培訓(xùn)方式TrainingSteps培訓(xùn)步驟Time時(shí)間Buzz集思廣益Introducebrieflyonwhatisthemonthlypressluncheonanddiscussthepreparationforluncheonwithdividingthetraineesinto2group.簡要介紹一下什么是月度媒體人員午餐會(huì)并把學(xué)員分成兩組討論需要什么準(zhǔn)備工作。20Minutes20分鐘Asktraineestoexplaintheiropiniononwhiteboardrespectively.讓學(xué)員在白板上分別解釋。Statetheobjectiveandstandardforthissession.陳述本節(jié)課的目的及標(biāo)準(zhǔn)。20Minutes20分鐘Demonstratethefollowingsteps演習(xí)下列步驟TheMarComManagerwillsubmitanamelistofattendantstotheDirectorofSales&Marketing10dayspriortothePressConference.舉行午餐會(huì)議10天前，公關(guān)部經(jīng)理應(yīng)將宴請(qǐng)媒體工作名單上交給市場(chǎng)總監(jiān)批準(zhǔn)。Uponapproval,theMarComManagerwillsendoutinvitationletter5dayspriortothePressConference.名單得到批準(zhǔn)后，公關(guān)部經(jīng)理于舉行宴請(qǐng)前5天向媒體人員發(fā)出邀請(qǐng)函。Invitationletterwillstate:Date&TimePlace,ballroomnameDateofreply邀請(qǐng)函應(yīng)包括如下內(nèi)容：日期及時(shí)間地點(diǎn)，宴會(huì)廳名稱回復(fù)日期TheMarComCoordinatorwillfollowupwithconfirmationofattendance4dayspriortothePressConference.公關(guān)部助理在舉行午餐會(huì)4天前確認(rèn)媒體工作人員參加人數(shù)。TheMarComCoordinatorwillmakereservationsattheoutletsandadvisetheoutletmanageroftheentertainedparty.公關(guān)部助理將預(yù)訂餐廳并通知餐廳經(jīng)理。TheMarComManagerwillupdatealldepartmentsconcernedanyrevisionandamendmentsfromtimetotime.公關(guān)部經(jīng)理及相關(guān)部門配合，隨時(shí)通知基午宴的最新情況。Ifnecessary,theMarComCoordinatorwillcalltheattendantstocheckifpickupserviceisrequired.如果需要的話，公關(guān)部助理應(yīng)及受邀者確認(rèn)是否需要接車服務(wù)。TheGeneralManager,DirectorofSales&MarketingandtheMarComManagerwillmeetandgreeteveryattendantuponarrival.總經(jīng)理、市場(chǎng)銷售總監(jiān)以及公關(guān)部經(jīng)理將親自迎接問候受邀媒體人員MarComCoordinatorwilladvisetheoutletmanageruponguestarrival.公關(guān)部助理在受邀媒體人士到達(dá)時(shí)通知餐廳經(jīng)理。TheconsumptionoffoodandbeveragewillbeinlinewithEntertainmentPolicyandsimilarpolicyissuedbyFinancialController.餐飲消耗量要按照宴請(qǐng)政策及由財(cái)務(wù)總監(jiān)簽發(fā)的相關(guān)規(guī)定。30Minutes30分鐘TheMarComManagerwillseekfeedbackandcommentson:HotelserviceandfacilityRecentPromotionCompetitionLatesttrendinlocalmedia公關(guān)部經(jīng)理負(fù)責(zé)收集反饋及建議：飯店服務(wù)水平及設(shè)施。最新的促銷活動(dòng)。競爭對(duì)手活動(dòng)本地媒體的最新動(dòng)態(tài)TheMarComManagerwillseetheguestoffondeparture.公關(guān)部經(jīng)理在午宴后將親自送媒體人士離店。Summaryandtest總結(jié)并測(cè)驗(yàn)Wh