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DELISTED
MOBILEAPPSQ22024:
AppleAppStore
ResearchReport
AnanalysisofdelistedappsacrosstheAppleappstoreinQ22024
TABLEOFCONTENTS
KeyStats 4-6
PotentialFactors 7-11
Developers’Country&Region 10-12
Top10DelistedApps 13-14
MethodologyandDisclaimer 15-18
Theimportanceofdelistedmobileapps:
Appsthathavebeenremovedfromo?cialappstoreshavethepotentialtojeopardizeconsumerprivacyandtheoverallhealthoftheappecosystem.Despitetheirdelisting,theseappsmightremaininstalledonusers'devices,activelygatheringpersonalinformation.Moreover,thein?uxofadvertisingrevenuetowardstheseappscanmotivateandprolongtheseprivacyconcerns.Thedelistingofappsisacommonpracticeamongappstoresattimestoremovelow-quality,non-compliantormaliciousapps.Appleregularlyremovessuchappsfromitsappstore.Whilesomeappsaredelistedforbenignreasons,othersareremovedasaresultofmorenefariousbehaviors,includingadfraudandnon-compliancewithprivacyregulations.Theremoval(ordelisting)oftheseappsfromappstoresdoesnotnecessarilymeanthattheydisappearfromuserdevices.
AsperPixalate’sdata
,theycanstillremainonuserdevicesandcontinuetorunads,leadingtobrandsafetyrisks,malwareandadfraudconcerns.
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AlbaDelVillar
Chief
Economist
pixolote
HawnSmith
AdFraudProductManager
pixolote
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Morethan1.5MappswerefoundtobedelistedintheAppleappstorefromQ12021toQ22024,while1.92MarestillavailabletodownloadinthestoreasoftheendofQ22024.InQ22024,57kappsweredelistedintheAppleappstore.Thisrepresentsasigni?cantdecrease,with3%ofappsbeingdelistedcomparedtoanaveragedelistingrateof8.2%inpreviousquarters,ax2.5decrease.
InQ22024,99%ofdelistedappshadlowerengagement,withfewerthan1,000userratings,consistentwithpreviousquarters.Additionally,46%ofdelistedappswere'abandoned'(notupdatedinovertwoyears),similartoQ22023.Currently,32%ofavailableappsintheApplestorehavenotbeenupdatedintwoyears.Moreover,15%ofdelistedappsinQ22024hadnotbeenupdatedinthelastfouryears.
Regionally,NorthAmericashowedthelowestrateofdelistings(1.6%),comparedtoLATAM(1.9%),EMEA(1.9%),andAPAC(2.1%).The“Photo&Video”categoryhadthelowestdelistingrate(2%),whilethe“Entertainment”categoryhadthehighest(4%).
EXECUTIVESUMMARY
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pixrclcate
delistedapps
Q12021-Q22024
Rateofdelistings(%)
No.ofCumulative
pixrclcate
pixrclcate
3%(57k)ofappsdelistedinQ22024intheAppleAppStore,thelowestvalueeverdetected*
3%
ofappsdelistedinQ22024,showingthelowestno.ofdelistedapps(57k)inthelastthreeyears.Theaveragerateofdelistingsinpreviousquartersis8.2%,x2.5lowerthanthatinQ22024,accordingtoPixalate’sdata.
Morethan1.5MappsdelistedintheAppleappstorefromQ12021toQ22024,while1.92MstillavailabletodownloadinthestoreasoftheendofQ22024.
*Source:Appleappstore;Q12021-Q22024;asmeasuredbyPixalate
5
4.3k+
Thetotalnumberof
delistedappsintheAppleAppStorewithads
(ads.txt?le)inQ22024;accordingtoPixalate’sdata.
Wantmoredata?Scheduleademo:
pixal.at/demo
85KDELISTEDMOBILEAPPSW/ADSSINCEQ12022
APPLEAPPSTORE;QUARTERLYDATAFROMQ12022TOQ22024;ASMEASUREDBYPIXALATE
No.ofdelistedappswithads(anapp-ads.txt?ledetected)CumulativeQ12022-Q22024
pixclcte
Q22024
DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|?2024PIXALATE|PIXALATE.COM6
DELISTEDAPPS
POTENTIALFACTORSFORDELISTING
Q22024
APPLE:99%OFDELISTEDAPPSHAD<1KUSERRATINGS
APPLEAPPSTORE;ASOFTHEENDOFQ22024;ASMEASUREDBYPIXALATE
56.7K
479
99%
Ofappdelistedinthe
Appleappstorehavelow
userratings(<1k),
accordingtoPixalate’sdata.
1%
Morethan1kUserRatings
99%
Lessthan1kuserratings
pixclcte
Wantmoredata?Scheduleademo:
pixal.at/demo
8
DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|?2024PIXALATE|PIXALATE.COM
pixrclcate
SuperAbandonedApps
Lastupdatedate+4years
AbandonedApps
pixrclcate
pixclcte
date+2years
Lastupdate
StableTrend:ThemajorityofdelistedappsintheAppleappstorewereabandoned
46%
%ofdelistedappswereabandoned(notupdatedin+2yrs.),similartrendtothepreviousyearofanalysis(Q22023).16%ofdelistedappswerenotupdatedinthelastfouryears,accordingtoPixalate’sdata.
Wanttoseealltheapps?Schedulea
demo:
pixal.at/demo
*Source:Appleappstore;Q22023-Q22024;asmeasuredbyPixalate
9
DELISTEDAPPS
DEVELOPERCOUNTRY
Q22024
AppsregisteredinNorthAmericadelistedatthelowestrateofanyregion
pixclcte
Rateofdelistings(%)
Developercountry(region)ofregistration
1.6%
%ofappsregisteredinNorthAmericathatweredelistedinQ22024,addingupto2Kapps,accordingtoPixalate’sdata.
Wanttoseealltheapps?Schedulea
demo:
pixal.at/demo
Source:Appleappstore;Q22024;asmeasuredbyPixalate
11
2.4%ofappsregisteredinRussiadelistedinQ22024
pixclcte
Rateofdelistings(%)
Developercountryofregistration
1.9%
%ofappsregisteredintheU.K.thatweredelistedinQ22024,addingupto393apps,accordingtoPixalate’sdata.
Wanttoseealltheapps?Schedulea
demo:
pixal.at/demo
Source:Appleappstore;Top5countriesbyno.ofdelistedappsinQ22024;asmeasuredbyPixalate
12
DELISTEDAPPS
CATEGORIES
Q22024
Rateofdelistings(%)
CategorieswithlowestrateinQ2
delistings(%)
highestrateinQ22024
Rateof
Categorieswith
pixrclcate
pixrclcate
2024
4%ofappsin“Entertainment”weredelistedinQ22024;thehighestrateofdelistingsacrossallcategories
2%
%ofGooglePlayappsinthe“Photo&Video”categoryweredelistedinQ22024,thecategorywiththelowestrateofdelistings,accordingtoPixalate’sdata.
Wanttoseealltheapps?Schedulea
demo:
pixal.at/demo
*Source:Appleappstore;Q22024;appstoreprimarycategory;asmeasuredbyPixalate
14
DELISTEDAPPS
TOP10BYSTORE
Q22024
APPLEAPPSTORE:TOP10DELISTEDAPPS(byuserratings)
DELISTEDAPPSWITHADS.TXTFILEDETECTEDASMEASUREDBYPIXALATE;ASOFTHEENDOFQ22024
Title
Rank
AppID
Num.UserRatings
1
2
3
4
5
6
7
8
9
10
673K
292K
256K
231K
200K
107K
79K
72K
59K
51K
399072152
1195822976
1641791746
447339142
1497873581
1528539994
1481191686
1362036735
1535673981
1445068497
FoodNetworkKitchen
ディズニーツムツムランド
Gas
畫像検索と畫像加工-「プリ畫像」byGMO
UltimateDisc3D
DriverKing-GettheCrown
ミニ四駆超速グランプリ
WOWPixel-LiveWallpapers
MightyDOOM
DisneySorcerer'sArena
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METHODOLOGY&DISCLAIMER
METHODOLOGY
General
Pixalate’sdatascienceandanalystteamanalyzednearly2MactiveappsanddelistedappsfromtheAppleappstoreinQ22024.ThisreportcontainsdatafromQ12021toQ22024.DataisderivedfromcrawlsoftherespectiveappstoresperformedbyPixalateoroneofPixalate’sthirdpartylicensors.
DelistedApps
Appscanbedelistedforavarietyofreasons,forpurposeslikebreachingappstorepoliciestomorebenignreasons,suchasthedeveloper'sdecisiontowithdrawtheapp.Pixalateisneitherassertingnorassigningareasonforanydelistingaction.Additionally,theinitiatorofthedelistingisnotgenerallypublicly-availableinformation,soitisoftennotpossibletoknowwhethertheremovalwastriggeredbytheappstoreorthedeveloper.Pixalateissharingthisdatanottoimpugnthestandingorreputationofanyperson,entityorapp,but,instead,toreportopinionsastheypertaintodelistediOSapps.
CountryofRegistration
Thecountryofregistrationforagivenappisdeterminedonlyifa)theapphasaphysicaladdresspublishedinitsappstorepage,orotherwiseb)fromtheregistrantphysicaladdressofthepublisherdomainlistedintheappstorepageexcludingprivatelyregisteredones.Ifnoneisavailable,thephysicaladdressassociatedwithanappcannotbedetermined.Sometimes,thesamedevelopermaylistdi?erentcountriesofregistrationfordi?erentapps.CountryofregistrationisusedtodeterminetheregionasNorthAmerica,EMEA,APACorLATAM.
Userratings
Top10listsreferredtowithinthisreportaredeterminedbasedontheuserratings;AppleStoredoesnotprovidedownloadvalues;dataisderivedfromcrawlsoftherespectiveappstoresperformedbyPixalateoroneofPixalate’sthirdpartylicensors.
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METHODOLOGY
Ads.txt
Theads.txtinitiativefromthe
IABTechLab
waslaunchedwithamissionto“Increasetransparencyintheprogrammaticadvertisingecosystem”byallowingpublishersandothertra?crightsowners“topubliclydeclarethecompaniestheyauthorizetoselltheirdigitalinventory”withaprimarygoalofreducingappmisrepresentation,or“spoo?ng.”
AbandonedApps
Pixalateusesthedateonwhichanappwaslastupdatedtodeterminethedegreeofapparentabandonment.Forhigh-leveldatapoints,Pixalateconsidersanapptohaveaheightenedriskof“abandonment”ifithasnotbeenupdatedinatleasttwoyears(asoftheendofQ22024).Theremayalsobeincreasedprivacyrisksassociatedwithabandonedappssuchasnotcomplyingwiththelatestprivacylaws.
Rateofdelistings(%)
Forthisreport,Pixalatecomputestherateofdelistingsastheratioofdelistedapps,attheendofthecorrespondingquarter,relativetothetotalnumberofappsinthestoreavailabletodownloadatthebeginningofthequarter.
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DISCLAIMER
Thecontentofthisreportre?ectsPixalate’sopinionswithrespecttothefactorsthatPixalatebelievescanbeusefultothedigitalmediaindustry.AnydatasharedisgroundedinPixalate’sproprietarytechnologyandanalytics,whichPixalateiscontinuouslyevaluatingandupdating.Anyreferencestooutsidesourcesshouldnotbeconstruedasendorsements.Pixalate’sopinionsarejustthat,opinions,whichmeansthat
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