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“Webringsparkletopeople’severydaylives.”Agendae&IntroductionsSwarovskiObjectives&CurrentEnvironmentTIBCOIntroduction&StrategyTIBCO’sEventEnabledEnterpriseinRetailCustomerImplementations/BringingB2CtoLifeB2CInitiativePlanningWorkshopNextStepsDELIVERINGTHEFUTURETODAYStrategicFocusInfrastructuresoftwareproviderPursuingoneofthelargestopportunitiesinenterprisesoftwareInpolepositiontocapitalizeonatippingpointTrackrecordofconsistentexecutionKeytechnologiesSOA&BPMEvents&RulesAnalyticsCloud&GridDifferentiatorsEvent-focused“Neutral”CompleteReliable,scalableVitalsFounded1997~3200employees4000+customersFY11revenueof$920MUSDGeographicrevenuebreakdownAmericas ~50%EMEA ~40%APJ ~10%KeyverticalsFinancialServicesmunicationsTransportation/Logistics Government Energy LifeSciences Insurance TIBCOCorporateOverviewParadigmShiftWhiteboardAgendae&IntroductionsSwarovskiObjectives&CurrentEnvironmentTIBCOIntroduction&StrategyTIBCO’sEventEnabledEnterpriseinRetailCustomerImplementations/BringingB2CtoLifeB2CInitiativePlanningWorkshopNextStepsInteresting…SwarovskiValues–VigorousVigorousWearedynamicandpowerful.Weleveragethestrengthsandbenefitsofourglobalorganization.Weempowercolleaguestobeeffective

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efficient.Weworkasateamacrosstheorganizationtoachieveourjointambitionofoutstandingandprofitableresults.Weacknowledgeandrewardperformance.SwarovskiValues–PassionatePassionateWestriveforconsumerandcustomerloyaltybycontinuouslysurprisingandamazingthemandcreatelong-termrelationshipswithourbusinesspartners..SwarovskiValues–Whatwedo&promiseThroughourmasteryofthepoetryofprecisionwecontinuetobethemarketleader,drivingforceandreliablepartnerwithinourindustrytomeetpeople’sdesireforadornmentanddelightsince1985asmanufacturer,marketerandretailerofpremiumjewelryandconsumerproductsrangingfromdecorativeobjectstolightingandaccessories,manufacturerandmarketerofpremiumjewelrystonesforcustomers.SwarovskiFacts&Figures“ALaserEyetotheFuture”Vivek’sBooksDisruptiveInnovation“CIOsarelosinggroundbecausethey’replayingdefense,notoffense.”“Notenoughmoneytodoitright,butenoughtodoitover&overagain.”CharlieFeldDanielSwarovskirevolutionizestheindustryin1892Iwantitfast,IwantitnowItrustmyfriendmorethancorporatemouthpiecesI’masocialcreatureIcanmaketheworldabetterplaceWhatevertheyaredoingthey’remobileIt’snotjustMillennialsRFIDTagsTruckTracking,LoadManifestsWaterMeter,ElectricityMeterCableTVviewer,NetflixSocialMediaLikesGasLevel,CarIndicatorsBusDelays,EngineChecksRetailStoreInventoryLevelsDockLoads,GPScoordinatesElectronicFlightBags,LuggageTrackingOnlinebuyingchoicesFourSquarecheck-insInfoTraffic,VideoSurveillanceTheMobileDigitalConsumerisopening

aworldofsalesopportunitiesforthesavvyretailerLawofEventsVarietyVelocityVolumeEvents

InformationinmotionIn-memoryeventsSomethingnothappeningisaneventHas“time-to-react”characteristicsActionablepieceofinformationEnablesconversationalinteractionDatabase

InformationatrestDatabasesTypicallyasystemofrecordNoconceptoftimeNotlinkedtoprocessServesashistoricalrepositoryDataEventsExtendingthe“Sparkle”withTIBCOMobileDigitalConsumerSecurityandPrivacyBigDataOut-of-Stock/OverstockCustomerLoyaltyCurrentRetailChallengesMillennialsBuyDifferently97millionreviewersgeneratedonlinereviews206millionreadersreadthem83%ofAmericansresearchonlinebeforemakingapurchase76%ofonlineshopperswanttosharetheirpurchaseexperience31%ofreviewerscontributereviewstofeelpartofacommunity28%needrecognitionfromtheirpeers84%trustauserreviewoveracritic86%ofUSOnlineRetailershaveaFacebookpage50%ofsocialnetworkersconsiderinfoontheirsocialnetworkSocialDataforRetail-TheNumbers(2010)EventServerSoulmateFigurines25%offtodayonly!Event-EnabledRetail1:1MarketingHeyKaren!WeknowyouloveourSoulmatesfigurines.Stopintotodayforaoneday

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