亞馬遜發(fā)展歷程_第1頁
亞馬遜發(fā)展歷程_第2頁
亞馬遜發(fā)展歷程_第3頁
亞馬遜發(fā)展歷程_第4頁
亞馬遜發(fā)展歷程_第5頁
已閱讀5頁，還剩13頁未讀， 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進行舉報或認(rèn)領(lǐng)

文檔簡介

CHAPTER7

DistributionStrategies1995-1998EstablishingA

1995,7JeffBezosfoundedAmazon1995-1998EstablishingA1996-1997Tosupporttheincreasedtrafficandsales,thecompanybuiltupitsinfrastructureandsystems.Distributioncentercapacitygrewfrom50000to285000squarefeet.IncreasedthenumberoftitlesheldinitsDCstoover200000attheendof1997andreducedpromiseddeliverytimesonthosetitles.Majoreffortsweremadeinsoftwaredevelopmenttosupportback-officeoperations.1995-1998EstablishingA1998,Amazonexpandeditsproductlines.Nonetheless,withtheadditionalproductlines,theinventoryturnsdroppedfrom56in1997to24.8in1998.1999BuildingAdditionalFulfillmentInfrastructureBylate1998,thecompanywasbeginningtofacetoughtercompetitionfromplayer.So,Amazonstartedaddingnewproductlinesandfeaturesatafastpace.1999BuildingAdditionalFulfillmentfrastructureTosupportitstransformationanditsprojectedtriple-digitgrowth,Amazonadapteditssupplychainanddistributionnetwork.1999BuildingAdditionalFulfillmentfrastructureJustbeforetheChrismas1999season,thenewdistributioncenternetworkwasupandrunning.Amazondeliveredmorethan99%ofitsordersintimeforChristmas1999.Inthefourthquarteraloneof1999,amazonshippedabout20millionitemsandacquiredmorethan2.5millionfirst-timecustomers.2000-2002OptimizingthecustomerInearly2000,WallStreetbegantoputprofitpressureonalldotcoms,includingamazon'sstockpricewhichhadreachedarecordhighof$106.49inDec.1999.Fulfillmentnetwork2000-2002OptimizingthecustomerInthiscontext,JeffBezosacknowledgetheneedforprofitabilityand"astrongerfocusonoperationalexcellence,whichmeanstreatingcustomersrightbutatlowercost."

Fulfillmentnetwork2000-2002OptimizingthecustomerJeffWilke,thenewvicepresidentofoperationsatamazon,quicklylaunchedseveralinitiativestoreducecostsassociatedwithstockingandshippinggoods.StreamliningUSDistributionCenters'ProcessesInventoryCostsDeliveryProcessesFulfillmentnetwork2000-2002OptimizingthecustomerByasetofmeasures,Amazonreducecostsassociatedwithstockingandshippinggoods.FulfillmentnetworkAinEuropeLaunchingAmazonintheUKandGermanyLaunchingAmazoninFranceAmazon'sChanllengesinEuropeQrganizationofAmazonEuropeanSubsidiariesGoingForwardAssessingtheEDNOpportunityLaunchingAmazonintheUKandGermany

1998AenteredtheEuropeanmarket,targetingthetwocountries-theUKandGermany-thatrepresentedboththelargestonlinemarketsandthelargestmarketsforbooksinEurope.LaunchingAmazonintheUKandGermany

LaunchingAmazoninFrance

2000,9,AmazonlaunchedFrance.AinEuropeAttheendof2000,theinternationalsegmentofAmazoncomprisingtheUK,German,andthenewlylaunchedFrenchandJapan(launchedinNovember2000)sitesreached$381millioninsales,accountingfor13.8%ofthecompany'stotalrevenue.Internationalsalesgrew74%in2001toreach$661million,accountingfor21%ofsales.GoingForward

By2002,internationalrevenueswere$1.2billion(35%ofAmazon'stotalrevenue).Goingforward,AmazonexecutivesinSeattleplannedtorolloutsomeproductcategoriesandfunctionalitiesalreadyavailableinUS.SoAmazonEuropeneededtobuildupitsinfrastructuretosupportthisambitiousvision.TomTaylorwastransferredfromSeattletoLondontoaddresstheseissues.AssessingtheEDNOpportunity

TomTaylorshouldconsiderwhetherAmazonneededthreeindependentdistributioncentersorcoulditbuildaEuropeandisreibutionnetwork(EDN).TayloralsohadtoconsiderthebenefitsofanEDN,function,locationandtheimpactoftheimplementationoftheEDN

溫馨提示

  • 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論