2025商業(yè)購物中心蛇年元旦新春市集系列活動策劃方案

2025HAPPYNEWYEAR蛇運轉(zhuǎn)來

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好運蓮蓮靈蛇獻瑞蛇來運轉(zhuǎn)好運圈圈集-XXX項目2025年元旦蛇年非限定市集企劃-蛇來運轉(zhuǎn)好運圈圈集記憶中的年是一場愛的雙向奔赴，是身在異鄉(xiāng)的游子與家人的團聚；是場美好的祝福盛會，是家家戶戶張貼在門口那紅彤彤的福字和春聯(lián)；年味是貼在窗戶上別具一格的窗花，是孩子粘糖瓜放鞭炮的歡聲笑語，是走親訪友的道賀聲。可不知道從什么時候起,生活日益豐贍,儀式卻在不斷簡化,記憶里的年味悄然散去每當我們說起新年2025HAPPYNEWYEAR蛇運轉(zhuǎn)來

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2025HAPPYNEWYEAR向班味/學味/負能量/水逆…蛇年非限定好運圈圈集說si～到普年味BUFF疊滿，讓好運閉環(huán)年味BUFF疊滿，讓好運閉環(huán)蛇運轉(zhuǎn)來

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MUSIC目錄·宣傳策略·Publicitystrategy·活動概述·Activityaddendum·活動亮點·Activitieshighlights·活動內(nèi)容·ActivitycontentHAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE好運蓮蓮靈蛇獻瑞HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE活動

概述ACTIVITYADDENDUMHAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE活動概念：2025是象征靈動、智慧與成長的蛇年，本次活動根據(jù)當下流行趨勢，將互動體驗、國潮運動、新年市集、國風演繹相結(jié)合，打造一場別開生面好玩、有趣的適合當代年、輕人的新年好運圈圈市集活動。活動主題：蛇來運轉(zhuǎn)

好運圈圈集

元旦蛇年非限定市集企劃活動時間：2025年1月活動地點：XXXX商場西廣場活動概述蛇運轉(zhuǎn)來

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2025HAPPYNEWYEAR蛇運轉(zhuǎn)來

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結(jié)合營銷節(jié)點特點和熱門話題定制爆款活動，通過活動話題持續(xù)發(fā)酵，提升項目知名度。融合年輕化客群偏愛的活動元素，用形式豐富玩法多樣的活動形式“拿捏”年輕人的喜好，增強目標客群粘性。借勢活動熱度，為品牌聚集人氣，進行銷售轉(zhuǎn)化·提升項目知名度··增強客群粘性··促進銷售轉(zhuǎn)化·活動目的好運蓮蓮靈蛇獻瑞HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE宣傳

策略PublicitystrategyHAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE[宣傳周期]活動前1-2周[推廣平臺]微博、小紅書、朋友圈等平臺[宣傳內(nèi)容]定制活動海報以紅進為主色調(diào)并融入[蛇、新年、市集]等元素設(shè)計海報，發(fā)布于社交平臺。蛇運轉(zhuǎn)來

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主題預熱海報在小紅書、短視頻等平臺發(fā)布：“2024年達成的愿望”、“蛇年我想圈住的愿望”、“過年去哪里玩”等話題討論。客戶可通過發(fā)布圖片/視頻的形式參與話題，優(yōu)選個平臺點贊量前五名，送出限定小禮物一份。蛇運轉(zhuǎn)來

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話題預熱海報倒計時海報定制，附帶話題性，投放于微博、小紅書、抖音、微信朋友圈等平臺，于活動開始前3-5天，逐天發(fā)布，用于活動前期預熱發(fā)酵。蛇運轉(zhuǎn)來

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倒計時海報在商場廣場等人流量大處派發(fā)定制活動宣傳報紙，在宣傳活動的同時提升品牌知名度?；顒赢斕鞈{報紙到場可獲得主題定制春聯(lián)套裝+熱飲一份，更可參與活動抽獎。福報發(fā)布蛇運轉(zhuǎn)來

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好運蓮蓮靈蛇獻瑞HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE活動

亮點ActivitieshighlightsHAPPYYEAROFTHESNAKE

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蛇來運轉(zhuǎn)SHELAIYUNZHUAN蛇運轉(zhuǎn)來

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蛇彩飛揚SHECAIFEIYANG蛇運轉(zhuǎn)來

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靈蛇獻瑞LINGSHEXIANRUI蛇運轉(zhuǎn)來

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蛇舞新春SHEWUXINCHUN好運蓮蓮靈蛇獻瑞HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE活動

內(nèi)容ActivitycontentHAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE建議主視覺以紅色系為主色調(diào)，用年輕時尚的扁平風格，融合新年、蛇年、好運等元素，打造本次活動主視覺。主視覺推薦蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)活動門頭整體以蛇年、新春、時尚的風格來設(shè)計，劃分區(qū)域的同時更達到了打卡以及宣傳的作用?；顒娱T頭蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)定制蛇元素主題新年簽到背板，來賓到場后可領(lǐng)取卡片，書寫上新年的愿望以及祝福，貼于蛇身畫蛇添福蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)定制蛇年專屬新年集章冊，印章專門定制圓圈形狀結(jié)合國風、蛇、新春、祝福語的設(shè)定，讓集章更有趣圈圈手冊蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)紅紅的新年愿望簽，滿載著人們對2025年的美好期望。巨大的暴富上上簽，更是為好運增添了濃厚的氛圍！新年上上簽蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)故事會慢慢發(fā)生，這個蛇年許下你對未來的新愿望，無論是健康/愛情/事業(yè)，在這個新年都會紅紅火火諸事順遂。有蛇則靈蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)定制蛇年主題貪吃蛇游戲裝置，玩家均可通過手機掃碼在線匹配游戲，進行對戰(zhàn)，操控手機，看看誰圈住的好運最多～蛇轉(zhuǎn)乾坤蛇來運轉(zhuǎn)蛇運轉(zhuǎn)來

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寫下你過去一年里負能量，團成紙團丟到垃圾桶，即可參與扭蛋一次，扭蛋機有專屬于你的新年祝福，更有可能開到神秘好禮兌換券～有蛇有得蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)無論你是單身還是情侶，一定不能錯過脫單便利店以及應(yīng)急玫瑰墻，蛇蛇坐鎮(zhèn)，圈住愛情，讓所有有情人終成眷屬～蛇不得你蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)新年的紅包必不可少，但又千篇一律，今年我們定制蛇年專屬紅包diy設(shè)備，千款素材，來賓可自行根據(jù)喜好定制專屬于自己的紅包祥蛇納福蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)木魚一敲，煩惱全消，財神人間辦事處來啦～來到此處打卡吧，功德滿滿，對著財神許下今年的心愿，制定發(fā)財～財神辦事處蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)套圈是傳統(tǒng)的民俗游戲，更是寓意著圈住好運。規(guī)則：每次套10個圈，套中6個即為挑戰(zhàn)成功，獲得該游戲的圈圈章。好運圈圈運轉(zhuǎn)來蛇

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蛇彩飛揚古有百步穿楊，今有蛇與爭鋒，快來試試準頭吧。規(guī)則：每人十箭，按環(huán)數(shù)積分，累計50分即為游戲挑戰(zhàn)成功獲得圈圈章。蛇與爭鋒蛇運轉(zhuǎn)來

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蛇彩飛揚創(chuàng)意投壺形式，福祿壽喜財五壺。你想投中哪個呢？規(guī)則：每次投擲10支箭，投中6支即為挑戰(zhàn)成功，獲得該游戲的圈圈章。好運吾壺蛇運轉(zhuǎn)來

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蛇彩飛揚與蛇俱進，感受一場古人的競技運動吧規(guī)則：融入了九宮格積分玩法，玩家擁有5次挑戰(zhàn)機會，累計獲得20積分，即可獲得的游戲圈圈章。與蛇俱進蛇運轉(zhuǎn)來

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蛇彩飛揚邀請面部畫師定制專屬蛇年面部彩繪，萌萌的小蛇，加上配合你想要的BUFF，比如發(fā)財或桃花等，這簡直就是所有大小朋友都無法抗拒的體驗。好運纏身蛇運轉(zhuǎn)來

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蛇來運轉(zhuǎn)一撇感謝今年的孜孜不倦一捺祈愿明年的欣欣向榮千姿百態(tài)的「?！棺侄际怯H手構(gòu)造送給自己的禮物福氣+100蛇運轉(zhuǎn)來

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蛇彩飛揚滾筒一轉(zhuǎn)財源滾滾，有求必印福壽綿綿，用雙手緩緩推開一幅新年圖景運氣+100蛇運轉(zhuǎn)來

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蛇彩飛揚新年帶金，年年多金。設(shè)置金飾DIY，來賓可以在老師的帶領(lǐng)下自己打造專屬金飾，也可以選擇金飾串珠，自行創(chuàng)意diy手鏈。財氣+100蛇運轉(zhuǎn)來

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蛇彩飛揚穿越千年，匠心獨運！邀你共赴一場非遺琉璃竹編燈的手作盛宴，感受傳統(tǒng)文化的獨特魅力。將新年橫豎交錯的心愿竹編進燈籠。瑞氣+100蛇運轉(zhuǎn)來

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蛇彩飛揚新的一年就應(yīng)該和氣滿滿、團團圓圓，本次通過全家福合影體驗，在新的一年之初，為來賓留下值團圓的瞬間，拍攝后，提供電子精修。和氣+100蛇運轉(zhuǎn)來

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蛇彩飛揚如今生活節(jié)奏快，壓力也日益劇增，亞健康越來越多，本次活動設(shè)置免費中醫(yī)號脈，為來賓提供身體調(diào)理建議，助力新的一年身體康健。健康+100蛇運轉(zhuǎn)來

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蛇彩飛揚打造中國紅風格市集，配合活動信息釋放、新年小型打卡點，新年氛圍包裝，以及諧音梗等文案，營造氛圍感滿滿的新春市集。市集氛圍蛇運轉(zhuǎn)來

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靈蛇獻瑞打造一站式年貨市集，新年氛圍拉滿的同時，讓年味更簡單，新年裝飾物、待客小零食，新年大禮包只要你能想到的這里都有。年貨市集蛇運轉(zhuǎn)來

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靈蛇獻瑞文創(chuàng)市集，深受年輕人喜歡，稀奇古怪有無厘頭的歡樂世界，和有趣的人逛有意思的市集，這里販賣各種有創(chuàng)意的好物等你來探索文創(chuàng)市集蛇運轉(zhuǎn)來

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靈蛇獻瑞你心中年的味道是什么呢？是兒時的糖葫蘆還是滿滿的鹵肉香氣，亦或者是網(wǎng)紅創(chuàng)意美食？無論是哪一種這里都有，快來打開味蕾吧美食市集蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

靈蛇獻瑞新年助農(nóng)計劃，有新鮮的蔬果，更有不加水的果蔬汁與茶湯的碰撞，還原蔬果本味。每一口都能喝到的新鮮，在這里主打有機且健康有機作物集蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

靈蛇獻瑞建議主視覺以粉黑色系，用年輕時尚的酸性風格，融合打工人、青年、雙面、壓力等元素，打造本次活動主視覺。圍爐煮茶蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

靈蛇獻瑞身著漢服走街串巷沿路吆喝的小販，直接拉滿年味BUFF。糖葫蘆、捏面人、糖人、新春雜貨除了販賣貨物，更是可以供路人打卡的NPC流動小販蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

靈蛇獻瑞傳統(tǒng)中國建筑風格，融合異域風情的敦煌設(shè)計美學給予震撼的視覺享受，夢回一個穿越古今的新國潮敦煌風蛇年主題舞美氛圍舞臺氛圍蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春國風舞劇《白蛇傳》，白素貞與小青們的精彩演繹，讓我們一起感受千年等一回的絕美愛戀白蛇舞開場蛇運轉(zhuǎn)來

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HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春設(shè)置福祿壽喜財五神人偶游街巡游，襯托現(xiàn)場新年活動氛圍的同時，可供來賓打卡拍照集圈圈章，增強現(xiàn)場趣味性，以及互動性。五神駕到蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春鑼鼓聲聲，歡聲笑語，快來XXXXX邂逅隱藏NPC雜耍郎，接收新年里的祝福，解鎖妙趣橫生的互動吧雜耍郎演繹蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春三塊竹板，唱盡古今軼聞一杯清茶，聽取所唱真諦這個新年來XXXXXX品茗聽書，與XXXXX一起體會曲中意韻吧瓦舍說書蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春非遺項目「提線木偶戲」古稱「懸絲傀儡」是中國古代重要的漢族戲劇形式。特邀知名木偶劇團隊，定制蛇年限定新春木偶劇提線木偶戲蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春融合了傳統(tǒng)敲鼓與鼓上舞的精髓，同時融入蛇年特性。充滿了激情與活力，展現(xiàn)了中華文化的博大精深，也讓人感受到了舞蹈藝術(shù)的無窮魅力蛇韻旗鼓蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春在舞者手里，火焰仿佛被馴服的精靈，在火間自由穿梭。驚險刺激，又美輪美奐，讓人目不暇接！來感受這份炙熱與奇跡吧！火舞巡游蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春說到古人過年一定少不了舞龍舞獅，那么本次蛇年，我們保留了舞獅還在基礎(chǔ)上添加了舞蛇增強現(xiàn)場互動性同時烘托活動現(xiàn)場氛圍舞蛇巡游蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春變臉升級，國粹魅力無人能擋！變臉，這不僅僅是一場表演，它是千年文化的瞬息萬變，是傳統(tǒng)與時尚的完美碰撞！變臉巡游蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春邀請當?shù)刂麘蚯囆g(shù)家，京劇設(shè)計獨具匠心，色彩鮮艷，充滿濃厚的中國傳統(tǒng)文化氣息。動聽悅耳的唱腔、精湛的表演更好襯托新年氣息京劇傳唱蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春皮影戲，這項有著千年歷史的傳統(tǒng)藝術(shù)，不僅僅是兒時記憶中的剪影，它更是中華文化的瑰寶。這個新年讓我們一起感受皮影的魅力皮影戲蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春在現(xiàn)場帶來了國風經(jīng)典之音對經(jīng)典歌曲演繹的同時將民族樂器在之間與琴弦相觸下奏出國樂的溫婉和美民樂演出蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

蛇舞新春蛇靈華歲松兆瑞祥??蛇的動作姿態(tài)為“8”，諧音“發(fā)”，也代表“∞”，隱喻蛇蛻皮成長，生生不息集章禮建議蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

金蛇送福創(chuàng)意年輕風，既尊重傳統(tǒng)感受，又有創(chuàng)新的視覺風格。配合春聯(lián)、紅包、香薰等禮品，即實用又心意滿滿伴手禮建議蛇運轉(zhuǎn)來

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

HAPPYYEAROFTHESNAKE

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