《綜合英語(yǔ)教程》課件第6章

PartOne：Listening

PartTwo：SpeakingPartThree：ReadingPartFour：Grammar否定PartFive：PracticalWritingFax(傳真)PartSix：TranslationSkills長(zhǎng)句的翻譯ReadingforPleasure

Proverbs&SayingsUnitSix

Advertising

PartOne：Listening

Directions：Thispartistotestyourlisteningability.Itconsistsof3sections.

SectionA

Directions:Thissectionistotestyourabilitytogiveproperresponses.Thereare5recordedquestionsinit.Aftereachquestion,thereisapause.Thequestionwillbespokentwotimes.Whenyouhearaquestion,youshoulddecideonthecorrectanswerfromthe4choicesmarkedA,B,CandDgiveninyourtestpaper.ThenyoushouldmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.

Example:Youwillhear:Mr.Smithisnotin.Couldyoupleasegivehimamessage?

Youwillread:

A．I’mnotsure.

B．You’reright.

C．Yes,certainly.

D．That’sinteresting.

Fromthequestionwelearnthatthespeakerisaskingthelistenertoleaveamessage.Therefore,C“Yes,certainly.”isthecorrectanswer.YoushouldmarkContheAnswerSheetwithasinglelinethroughthecentre.

[A][B]??[D]

Nowthetestwillbegin.

1.A.It’sfine.B.It’sWednesday.

C.It’sOctober2nd.D.It’sNationalDay.

2.A.Yes,please.

B.Nevermind.

C.Thanksfordoingthat.

D.Sorry,Idon’tknowhim.

C.It’sOctober2nd.What’sthedatetoday?D.Sorry,Idon’tknowhim.WillyoupleaseintroducemetoMr.Robinson?3.A.Thanks,I’dliketo.B.It’sapleasure.

C.That’sallright.D.It’sapity.

4.A.Don’tmentionit.B.I’msorry,Ican’t.

C.Notatall.D.Thanksalot.

A.Thanks,I’dliketo.Mr.Smith,wehopeyou’llcometoourNewYear’sParty.B.I’msorry,Ican’t.Wouldyoufetchmeatimetable,please?5.A.Yes,I’mfeelingverywell.

B.Ifeellikeswimming.

C.I’velostmycreditcard.

D.Don’tworry.C.I’velostmycreditcard.What’sthematterwithyou,Jack?

SectionB

Directions:Thissectionistotestyourabilitytounderstandshortdialogues.Thereare5recordedconversationsinit.Aftereachdialogue,thereisarecordedquestion.Boththedialoguesandquestionswillbespokentwice.Whenyouhearaquestion,youshoulddecideonthecorrectanswerfromthe4choicesmarkedA,B,CandDgiveninyourtestpaper.ThenyoushouldmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.

6．A.9:30.B.9:13.

C.9:00.D.13:00.

W:Areyouleavingat9:00o’clock,DoctorWilliams?M:No.At9:30.Q:WhenisDoctorWilliamsleaving?A.9:30.7．A.Japanesefood.

B.Chinesefood.

C.Englishfood.

D.Frenchfood.

M:IthinkFrenchfoodisthebestintheworld.W:IpreferChinesefoodalthoughIamaJapanese.Q:Whichfooddoesthewomanlikebetter?B.Chinesefood.8．A.Sendananimal.

B.Collectsomestamps.

C.Getsomeenvelopes.

D.Postanairmail.M:HowmuchisthisairmailtoHongKong?W:ThreeYuanandfortyfen.Q:Whatdoesthemanwanttodoatthepostoffice?B.Collectsomestamps.9．A.Theblackone.

B.Thegreenone.

C.Neitherofthem.

D.Bothofthem.

W:Haveyoudecidedwhichsuitcasetobuy,sir?M:Well,thegreenoneistoobigandtheblackoneistoosmall.Q:Whichcasewillthemanbuy?C.Neitherofthem.10.A.Hewillrepairthecameraforthewoman.

B.Hewillbuyanewcameraforthewoman.

C.Thewomanshouldrepairthecameraherself.

D.Thewomanshouldbuyanewcamera.W:Mycameraisoutoforder.Couldyouhaveitrepaired,John?M:Oh,no.Iwouldratheryouboughtanewone.Q:Whatdowelearnfromtheconversation?D.Thewomanshouldbuyanewcamera.

SectionC

Directions:Inthissectionyouwillheararecordedshortpassage.Thepassageisprintedinthetestpaper,butwithsomewordsorphrasesmissing.Thepassagewillbereadthreetimes.Duringthesecondreading,youarerequiredtoputthemissingwordsorphrasesontheAnswerSheetinorderofthenumberedblanksaccordingtowhatyouhear.Thethirdreadingisforyoutocheckyourwriting.Nowthepassagewillbegin.

October1,1987,wasaterribledayforme.Itwasat

11

onThursdaymorninginMexico.Iwasalonebecausemyparentswere

12.Suddenly,theroomstartedtoshake.Somedishesfelltothefloor.Ididn’tknowwhattodo,soIgotunderthetable.Afewminuteslater,Icameoutandtriedto

13

thetelevision,buttheelectricitywasoff.Afterthat,Itriedthephone,but7:30/seventhirtyoutoftownturnonitdidn’twork.

14,atabout9:00a.m.,thetelephonerang.Itwasmymother.Sheseemedtobeevenmore

15

thanme.Finally

frightened

Part

Two：Speaking

Thispartistotrainyourspeakingability.Readthesamplesandfinishthetaskstogetherwithyourgroupmembersorpartner(s).

Sample1

Clerk:CanIhelpyou,sir?

Benjamin:I’mhereforthebackpackyouannouncedseveralminutesago.

Clerk:OK,takeaseatplease,sir.Firstofall,canyoushowmeyourIDplease?

Benjamin:Sure.Hereyouare.

Clerk:OK,couldyoupleasetellmewhatyourbackpacklookslike?

Benjamin:Ofcourse,it’sasoftleatherone,youknow,notasportsonethatlookschildish.

Clerk:OK,canyoutellmethedistinguishingfeaturesofthisbackpack?

Benjamin:Oh,yeah,thebrandname.

Clerk:Sowhat’sit,sir?

Benjamin:Oh,it’saPolo.Ithasthelogoonthebackandatthebottomintheleft-hand

corner.

Clerk:OK,canyounametheitemsinit?

Benjamin:Well,allthegiftsformyfamily,youknow,twopairsofsneakersformychildren

andabottleofperfumeformywife.

Clerk:OK,sir,I’msureit’syourbag.Thankyouforyourcooperation.Youcanhaveitnow.

Benjamin:Thankyousomuch.Youguysarereallyresponsible.參考譯文

Task1

ReadSample1again,andworkinpairsorgroupstomakeaconversationaccordingtothefollowingcontents.Youmayrefertothefollowingexpressionsandphrases.

Mark,ayoungmanfromAmerica,hasjustarrivedatXi’anRailwayStation.Hesuddenlyfoundhissuitcaselostwhenheheardalostandfoundannouncementattheexit.

1.CanIhelpyou,sir?

2.CanyoushowmeyourIDcardplease?

3.I’mhereforthesuitcaseyouannouncedjustnow.

4.Couldyoupleasetellmewhatyoursuitcaselookslike?

5.Canyoutellmethespecialfeaturesofthissuitcase?

6.OK,sir,I’msureit’syourcase.Youcanhaveitnow.

7.Manythanks.

Sample2

Mary:Hi,Tom!What’sup?Youlookalittleanxious.

Tom:I’vegotaproblem.Ican’tfoundmywallet.

Mary:Whendidyouseeitlasttime?

Tom:I’vegotsomemoneyfromittobuyaticketseveralminutesago.

Mary:Areyousureit’snotinyourbag?

Tom:Yes.I’velookedforit.

Mary:Didyoulookforitintheticketsroom?

Tom:Yes.ButI’vegotnothingthere.

Mary:Whydon’tyouchecktheLostandFoundOffice?

Tom:That’sagoodidea.Thankyou.參考譯文

Task2

ReadSample2carefullyandtrytomakeconversationswithyourpartner(s),talkingabouthowtofindthelostthings.Youmayrefertothefollowingexpressionsandphrases.

theLostPropertyOffice失物招領(lǐng)處

theLostandFoundOffice失物招領(lǐng)處

I’vegotaproblem我遇到了點(diǎn)麻煩。

Whydon’tyouchecktheLostPropertyOffice?

您為何不去失物招領(lǐng)處詢問(wèn)呢？

checkthereception去前臺(tái)詢問(wèn)

askthepoliceman問(wèn)那位警察

That’sagoodidea.好主意。

PartThree：Reading

BeforeYouRead

Nodoubtwehearadvertisementsoverradioeveryday.WewatchTVcommercialseveryday.Someofuslikethemwhileothersmayhatethem.

Butnoneofuscanavoidthem.Asamatteroffact,adsarepartoflife,andwecandonothingotherthanlivewiththem.Nowletusspendsometimediscussingthemerits(長(zhǎng)處)anddemerits(短處)ofads.

Pleasenoticethatthefollowingquestionsareopen-endedwithnorightorwronganswers.Youshouldworkinpairsandaskeachotherthequestions,whilechecking(√)theanswersand/orprovidingyourownintheblanks.

1.Whatarethemeritsofadvertisements?

Myview

()Wegetalotofinformationfromthem.

()Theyarenecessaryforoursociety.

()It’sfunwatchingthemonTVorlisteningtothemovertheradio.

()

.

()

.

2.Whatarethedemeritsofadvertisements?

()Adsnevertellthetruth.

()Thepurposeofadsistomakeyouspendmoremoney.

()AdsinterruptmyfavoriteTVprogramsallthetime.

()

.

()

.

3.Whatadsdoyoulikebest?Why？

4.Whatadsdoyoudislike?Why？

Text

A

Advertising

Advertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineornewspaperorcounttheradioortelevisioncommercialsthatyouhearinoneevening.Mostpeopleseeandhearamassofadvertisingmessageseveryday.Andpeoplerespondtothemanydevicesthatadvertisersusetogaintheirattention.

Advertisingisabigbusinessand,tomanypeople,afascinatingone,filledwithattractionandexcitement.Itispartliterature,partart,andpartshowbusiness.

Advertisingisthedifficultbusinessofbringinginformationtogreatnumbersofpeople.Thepurposeofanadvertisementistomakepeoplerespond－tomakethemreacttoanidea,suchashelpingtopreventforestfires,ortomakethemwanttobuyacertainproductorservice.

Atthebeginningofthe20thcentury,advertisingwasdescribedas“salesmanshipinprint”.Ifthisdefinitionwereexpandedtoincluderadioandtelevision,itwouldstillstandtoday.

Themosteffectivewaytosellsomethingisthroughperson-to-personcontact.Butthecostofperson-to-personsellingishigh.Becauseittakesagreatdealoftime,itincreasesthecostoftheproductorservice.Advertising,then,distributesthesellingmessagetomanypeopleatonetime.

Advertisingisveryold.ItcanbefoundasfarbackasthepubliccriersofancientGreece－who,forafee,shoutedoutmessagesaboutacompany’sproductstooneandall.Butitfirstbecameimportantinthelate15thcentury,whenthetradersoftherapidlygrowingcitiesandruraltownsneededawaytotellpeoplewheretheirgoodscouldbebought.

ThefirstprintedadvertisementintheEnglishlanguageappearedin1478,morethanacenturybeforeShakespeare’sfirstplaywasproduced.ThisearlyadwastheworkofWilliamCaxton,England’sfirstprinter,whousedittoadvertisereligiousbooksfromhisownstudio.CaxtonpostedsmallprintednoticesalongLondon’smainstreets.Besidesadvertisinghisproduct,heidentifiedhisshopwithacertaintrademarksothatcustomerscouldfinditeasily.

Thissamesortofsimple,informationaladvertisingisstillused.Examplesincludetheroadsidesignsthattelltravelersthattheycanbuyfreshcornjustdowntheroadorthatthereisarestaurantinthenexttown.

TheIndustrialRevolution,inthe18thand19thcenturies,broughtanewkindofadvertising.Largefactoriestooktheplaceofsmallworkshops,andgoodswereproducedinlargequantities.Manufacturersusedthenewlybuiltrailroadstodistributetheirproductsoverwideareas.Theyhadtofindmanythousandsofcustomersinordertostayinbusiness.Theycouldnotsimplytellpeoplewhereshoesorclothorteacouldbebought－theyhadtolearnhowtomakepeoplewanttobuyaspecificproduct.Thusmodernadvertisingwasborn.

Advertisinghelpedtocreatenewmarketsandtoraisestandardsoflivingaspeoplecametofeelthattheyhadarighttonewandbetterproducts.

AdvertisingagenciesbegantodevelopintheUnitedStatesjustaftertheCivilWar.Atfirst,thechiefobjectiveoftheseagencieswastosellspaceinthevariousmedia,mainlynewspapersandmagazines.Buttheysoonaddedtheserviceofwritingandproducingadvertisements.

Fromthesemodestbeginnings,advertisinghasdevelopedintoahighlyspecializedandprofitablebusiness.參考譯文

NewWords

advertising/'?dv?taizi?/n.廣告；廣告業(yè)；登廣告

adj.廣告的；廣告業(yè)的

mass/m?s/n.塊，團(tuán)；群眾，民眾；大量，眾多

adj.群眾的，民眾的；大規(guī)模的，集中的

vi.聚集起來(lái)，聚集

vt.使集合

advertiser/'?dv?taiz?/n.廣告客戶；刊登廣告的人

gain/ɡein/n.增加；利潤(rùn)；收獲

vt.獲得；增加；賺到

vi.增加；獲利

fascinating/'f?sineiti?/adj.有極大吸引力的，迷人的

attraction/?'tr?k??n/n.

吸引(力)，誘惑(力)

literature/'lit?rit??/

n.

印刷物，宣傳品文學(xué)作品，文學(xué)

art/

:t/n.藝術(shù)，技術(shù)，技巧

react/ri'?kt/vi.反應(yīng)；影響；反抗；起反作用

vt.使發(fā)生相互作用；使起化學(xué)反應(yīng)

prevent/pri'vent/

vt.預(yù)防，阻止

forest/'f?rist/ n.林區(qū)，森林

definition/?defi'ni??n/n.定義，釋義

expand/iks'p?nd/

vt.擴(kuò)張；使膨脹；詳述

vi.發(fā)展；張開(kāi)，展開(kāi)

distribute/dis'tribju:t/ vt.分配；散布；把……分類

crier/'krai?/ n.小販，沿街叫賣的小販

trader/'treid?/ n.商人，貿(mào)易業(yè)者

rapidly/'r?pidli/ adv.快地，迅速地

rural/'ru?r?l/adj.農(nóng)村的，鄉(xiāng)村的，田園的

goods/ɡudz/ n.(pl)商品，貨物

advertise/'?dv?taiz/vt.通知；為……做廣告；使突出

vi.做廣告，登廣告；作宣傳

religious/ri'lid??s/adj.宗教的；虔誠(chéng)的

n.修道士；尼姑

studio/'stju:di?u/n.工作室；演播室；畫(huà)室；

電影制片廠

trademark/'treidm

:k/n.商標(biāo)

industrial/in'd?stri?l/adj.工業(yè)的，產(chǎn)業(yè)的，

產(chǎn)業(yè)工人的

workshop/'w?:k??p/n.工場(chǎng)，車間，作坊

quantity/'kw?ntiti/n.額，量，數(shù)量

railroad/'reilr?ud/n.鐵路，鐵道

cloth/kl?θ/n.布料

specific/spi'sifik/adj.具體的，特定的，明確的

agency/'eid??nsi/n.經(jīng)辦處；代理行

civil/'sivl/adj.非軍事的，民用的

chief/t?i:f/

adj.最重要的，主要的，

最高級(jí)別的，首席的

n.領(lǐng)袖，首領(lǐng)

objective/?b'd?ektiv/

n.目的，目標(biāo)

adj.客觀的，公正的

medium/'mi:dj?m/ n.(plmedia)傳播媒介，

藝術(shù)形式

adj.中等的

modest/'m?dist/ adj.不大的，適度的，

謙虛的，謹(jǐn)慎的

specialize/'spe??laiz/ vi.專門(mén)從事；詳細(xì)說(shuō)明

vt.使專門(mén)化；使適應(yīng)特殊情況；詳細(xì)說(shuō)明

profitable/'pr?fit?bl/adj.有利可圖的，有益的

Phrases&Expressions

leafthrough匆匆翻閱

respondto對(duì)……作出反應(yīng)

reactto對(duì)……作出反應(yīng)，對(duì)……起反應(yīng)

atonetime同時(shí)

shoutout大聲地說(shuō)，大聲地喊叫

oneandall每個(gè)人，全體

taketheplaceof代替，取代

inlargequantities 大量

stayin維持……狀況

havearighttosth.有權(quán)得到某物，有權(quán)做某事

todosomething

ProperNames

Greece希臘(歐洲國(guó)家)

Shakespeare莎士比亞(1564—1616，英國(guó)劇作家、

詩(shī)人，著有37部戲劇，154首十四行

詩(shī)和兩首長(zhǎng)詩(shī))

WilliamCaxton

威廉·卡克斯頓(英國(guó)第一位印刷家)

theIndustrialRevolution 工業(yè)革命(18世紀(jì)60年代

在英國(guó)開(kāi)始)

theCivilWar

美國(guó)內(nèi)戰(zhàn)；美國(guó)南北戰(zhàn)爭(zhēng)(1861-1865)

ComprehensionoftheText

Ⅰ.Fillintheblankswithoutreferringtotheoriginaltext.Thencheckyouranswersagainsttheoriginal.Afterthat,readthepassagealouduntilyoucansayitfrommemory.

1

isthedifficultbusinessofbringinginformationtogreat

2

ofpeople.Thepurposeofanadvertisementisto

3

peoplerespond－toAdvertisingnumbersmakemakethem

4

toanidea,suchas

5

topreventforestfires,ortomakethemwanttobuyacertain

6

orservice.

Ⅱ.Answerthefollowingquestionsaccordingtothetext.

helpingreactproduct1.Whatproofdoesthetextprovidetoshowthatadvertisingispartofourdailylives?

Mostpeopleseeandhearamassofadvertisingmessageseveryday.Andpeoplerespondtothemanydevicesthatadvertisersusetogaintheirattention.2.Whatimpressiondoesadvertisingasabigindustrymakeonthemindsofmanypeopleaccordingtothepassage?

Manypeoplethinkadvertisingisafascinatingindustry,filledwithattractionandexcitement.3.Whyisadvertisingdescribedasdifficultinthepassage?

Becauseithastobringinformationtogreatnumbersofpeopleandmakethemrespond.4.Whatwasadvertisingdescribedasatthebeginningofthe20thcentury?

Atthebeginningofthe20thcentury,advertisingwasdescribedas'salesmanshipinprint.'5.Whatistheweaknessofthemethodofsellingsomethingthroughperson-to-personcontact?

Thecostofperson-to-personsellingishigh.Becauseittakesagreatdealoftime,itincreasesthecostoftheproductorservice.6.Whendidadvertisingfirstbecomeimportant?Whatwasthecauseofitsimportance?

7.WhoprintedthefirstadvertisementintheEnglishlanguage?Andwhen?

Itfirstbecameimportantinthelate15thcentury.Atthattime,thetradersoftherapidlygrowingcitiesandruraltownsneededawaytotellpeoplewheretheirgoodscouldbebought.ItwasWilliamCaxton.Itwasin1478.8.Whatimportanthistoricaleventbroughtaboutthebirthofmodernadvertising?

Ⅲ.Decidewhetherthefollowingstatementsaretrueorfalseaccordingtothepassage.

1.Wecanfindadvertisingeverywhereandinfactitbecomespartofdailylives.

ItwastheIndustrialRevolutioninthe18thand19thcenturies.T

2.Afineradvertisementmaymakepeoplereacttoanideaorwanttobuyacertainproduct.

3.AdvertisinghasalonghistoryandithadbecomeveryimportantinancientGreece.

4.WilliamCaxtonproducedthefirstprintedEnglishadvertisementwhichcamesoonafterShakespeare’sfirstplay.

5.ModernadvertisementappearedaftertheIndustrialRevolution,whichcreatesnewmarketsandraisesstandardsofourliving.TFFT

VocabularyandStructure

Ⅰ.Fillintheblankswiththewordsorexpressionsgivenbelow.Changetheformwherenecessary.

advertisingfascinatingreactdefinition

distributeindustryspecificprofitable

1.Mostofusgiveadifferent

ofsuccess.

2.Manynew

areashavebeensetupafterTheSecondWorldWar.

definitionindustrial3.Thelittlegirl’s

tothesnakeistoscream.

4.Wehaven’tfixeda

dateforourmeeting.

5.Thechangingvividcolorsofthesunsetarereally

.

6.Whathereallycaresishowmuch

hecangetfromtheproject.

7.Duringthewar,allfoodsandnecessitieswere

inaplannedway.

reactionspecificfascinatingprofitdistributed8.Ifyouwanttosellyouroldsofa,whynotputan

inthelocalnewspaper?

Ⅱ.CompleteeachofthefollowingsentencesbydecidingonthemostappropriatewordfromthefourchoicesmarkedA,B,CandD.

1.The______ofCollegeEnglishTestsistohelpstudentslearnEnglishbetter,isn’tit?

A.objecting B.subject

C.objective D.aiming

advertisementC.objective

2.Theyhaveusedthecinemaasaweapon,asa(n)____toexpresstheirviews.

A.media B.medium

C.aids

D.means

3.Theseshopsnormally______inoldandantique(古董)items,notinmodernones.

A.buy B.make

C.specialize D.sell

B.medium

C.specialize4.Somesenior(年長(zhǎng)的)membersfromthevisitingteammadeagoodnumberofenquiries(詢問(wèn))aboutwhattheysawinorderto___additionalinformation.

A.advertise B.gain

C.know D.remember

5.Thebookisendlessly______andrichlyrewarding;Ihighlyrecommendittoyou.

A.boring B.dull

C.fascinating D.expensive

B.gain

C.fascinating

6.It’sveryexpensiveto________ontelevision.

A.advertise B.advertising

C.advertiser D.advertised

7.Howwouldapersonwhostaysabroadmostprobably_____whenheorsheisfrustratedbythecultureshock(文化沖擊)accordingtothepassage?

A.remember B.respect

C.recall D.react

A.advertiseD.react8.Somesentencesarewrittenjusttogivethe_____ofthedifficultwords－wordsthatreaderswillneedtoknowinordertounderstandwhattheyarereading.

A.definitions B.texts

C.spellings D.forms

A.definitions

Ⅲ.Fillineachoftheblanksinthefollowingsentenceswithasuitableprepositionoradverb.

1.Whenyouseesomeoneyouknow,orwouldliketomakecontact

,smile.

2.Inthenoisyclassroomtheteacherhadtoshout

tobeheardbyeveryone.

3.Aftershebecamealawyer,shedecidedtospecialize

contractlaw.

withoutin4.Thepatientiswaitingpatientlyinthewaitingroom,leafing

themagazinesandnewspapersonthetable.

5.Innewsurroundings,it’sbesttotakeononechallenge

atime.

6.Iknewright

thebeginningthatitwouldnotpay.

7.Womenmustfightfortheright

equalpayforequalwork.

throughfromatto8.Thenewproductswillensureourcompanystays

business.

Ⅳ.MatchthefollowingChinesetermswiththeirequivalentsinEnglish.

A.advertisingdepartmentB.psychologyofadvertising

C.advertisingindustry D.advertisingrate

E.advertisingcampaign F.advertisingandculture

G?.advertisingagent H.windowadvertisement

I.advertisementdesign J.aglossyadvertisementin

1.(

)廣告宣傳 2.(

)廣告代理人

3.(

)廣告與文化 4.(

)廣告部

5.()廣告費(fèi)用 6.(

)虛假的廣告

7.(

)廣告業(yè) 8.(

)廣告設(shè)計(jì)

9.()櫥窗廣告 10.(

)廣告心理學(xué)EFGAJIHDCB

Word

Building

Ⅰ.Allofthefollowingunderlinedwordsandexpressionsarerelatedtowhatonemayfeelaboutadvertising.Readthemcloselyandusethemtocompletethepassagebelow.Changetheformwherenecessary.

1.Mostpeopleseeandhearamassofadvertisingmessageseveryday.

2.Andpeoplerespondtothemanydevicesthatadvertisersusetogaintheirattention.

3.Advertisingisabigbusiness－and,tomanypeople,afascinatingone,filledwithattractionandexcitement.

4.Thepurposeofanadvertisementistomakepeoplerespond－tomakethemreacttoanidea,suchashelpingtopreventforestfires.

5.Theyhadtofindmanythousandsofcustomersinordertostayinbusiness.

6.Themosteffectivewaytosellsomethingisthroughperson-to-personcontact.

Tome,advertisingisa(n)

1

business.Itisabusiness

2

andexcitement.Itdistributes

3

advertisingmessagesamongalargenumberofconsumerseveryday.Inorderto

4

,advertisershavetousemanydevicestomakethem

5

theirsellingmessages.Thisistheonly

6

waytofindthousandsofpeoplewhobuytheirgoods.Thisisalsotheonlywayto

7.fascinatingfilledwithattractionamassofgaintheirattentionreacttoeffectivestayinbusiness

Ⅱ.ChooseaproperwordfromthelistaccordingtothedefinitiongivenbelowandthenputthemintoChinese.

advertadvertiseadvertising

advertiseradvertisement

1.apublicpromotionofsomeproductorservice

advertisement

做廣告，廣告2.thebusinessofdrawingpublicattentiontogoodsandservices

3.mentionorreferto

4.someonewhosebusinessisadvertising

advertising

廣告業(yè)，廣告總稱advert

提及，留意advertiser

登廣告的人5.makeknowntopeoplebyprintingnoticeinnewspaper,ect.advertise

登廣告，做廣告

Translation

I．Translatethefollowingsen