2024年旅游應(yīng)用和品牌營銷報(bào)告（英）-33正式版

2024

TravelApps

andBrands

MarketInsights

SensorTowerIntroduction/Overview—

Thereportdeliversacomprehensiveanalysisofthetravelappsmarket

onboththeAppStoreandGooglePlayfor2024,includingglobal

downloadsandrevenuetrendsoftravelappsforthepastfewyears,

downloadsandMAUrankingsofdominanttravelappsindifferent

markets,digitaladvertisingtrendsoftravelbrands,andthe

performanceofleadingbrandsinAsia-PacificRegion.Additionally,the

reportincludesacasestudyofT,apopulartravelappand

brand.

ClarificationonRevenueandDownloadData

SensorTower’srevenuefiguresarederivedfromAppStoreandGooglePlayIAPestimates,

excludingadrevenue,third-partyAndroidapp-storesales,anddirectsalesfromdeveloper

websites.Unlessotherwisestatedasnetrevenue,allfiguresreflectgrossrevenue(before

platformdeductions).

DownloadestimatesfromSensorTowerincludeonlyAppStoreandGooglePlaydownloads,

excludingpre-installs,duplicatedownloads,andthird-partyAndroidapp-storedata.Google

PlayisnotavailableinmainlandChina.

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Contents

Introduction/Overview

OverviewoftheTravelAppsMarket

02

04

PerformanceofTravelAppsinPopularMarkets

OverviewoftheDigitalAdvertisingforTravelBrands

08

15

CaseStudy:T

KeyTakeaways

19

25

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OverviewoftheTravelAppsMarket

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Globaltravelappdownloadsincreasedby4.4%year-over-yearfromJanuarytoSeptember

2024,withtotaldownloadsprojectedtosurpass2.8billionbytheendoftheyear

Note:DataasofSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

From2020to2024,globaltravelappsdownloadshaveincreasedsteadilyyearbyyear.IntheAtthesametime,globalin-apppurchaserevenuefortravelappshascontinuedtogrow.From

periodfromJanuarytoSeptember2024,downloadsgrewby4.4%year-over-year,reaching2.15JanuarytoSeptember2024,travelappsrevenueincreasedby19.5%year-over-year,reaching

billion.Itisprojectedthattotaldownloadswillexceed2.8billionbytheendof2024.$140million.Itisprojectedthattotalrevenuefor2024willexceed$180million.

TravelAppsDownloadsTrendsfrom2020to2024GlobalTravelAppsIAPRevenuefrom2020to2024

AppStoreGooglePlayDownloadsForecastAppStoreGooglePlayRevenueForecast

3B$0.2B

2B

$0.1B

1B

0B$0B

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GlobaltravelappsmarketexperiencesapeakindownloadsandrevenueeveryJuly

Note:DataasofAugust2024.Datasource:SensorTowerAppPerformanceInsights.

DuetotheimpactoftheCOVID-19pandemic,globaltravelappdownloadsfelltoahistoriclowinApril2020.Sincethen,globaltravelappdownloadsandrevenuehaveshownacyclical

upwardtrendinlinewithseasonalpatterns.EveryFebruary,bothdownloadsandrevenuefortravelappsreachtheirannuallow.FromFebruarytoJuly,travelappdownloadsgradually

increase,reachinganannualpeakaroundJuly.

GlobalTravelAppsDownloadsandIn-AppPurchasesRevenueMonthlyTrendsfromJanuarytoSeptember2024

April2020August2020February2021July2021February2022July2022February2023July2023February2024July2024

0.3B$18M

DoloadsRevenue

$14M

0.1B$9M

$5M

0B$0M

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India,theUnitedStates,andChinaarethethreelargestmarketsgloballyfortravelapp

downloads

Note:DataasofSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

Indiaisthelargestindividualmarketgloballyfortravelappsdownloads,contributing15%oftheIntermsofrevenue,fromJanuarytoSeptember2024,travelappsrevenuefromtheEuropeanand

totaldownloadsfromJanuarytoSeptember2024.TheUnitedStatesandChinaiOSmarketfollowUnitedStatesmarketsaccountedfor40%and38%ofthetotalglobalrevenue,respectively.

closely,contributing14%and10%ofthetotaldownloads,respectively.

GlobalTravelAppsDownloadsSharefromJanuarytoSeptember2024

-ByMarkets

Others

11%

GlobalTravelAppsRevenueSharefromJanuarytoSeptember2024

-ByMarkets

Others

11%

SouthKorea

2%

Japan

3%

Japan

3%

Europe

29%

ChinaiOS

3%

SoutheastAsia

8%

LatinAmerica

5%

Europe

40%

LatinAmerica

8%

Revenue

ChinaiOS

10%

UnitedStates

14%

India

15%

UnitedStates

38%

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PerformanceofTravelAppsin

PopularMarkets

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TravelappsdownloadsandMAUrankinginChina’siOSmarketfromJanuarytoSeptember2024

Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadsRankingMAURanking

1123061

22

33

4412306

5

6

77

TongchengNetworkTechnologyChinaMobile

88

TongchengNetworkTechnology

99

BeijingQunarInformationTechnologyBeijingQunarInformationTechnology

1010

TravelAppsQuarterlyDownloadsinChina’siOSMarketfrom

Q12019toQ22024

90M

60M

30M

0M

Withtheeasingofpandemicpolicies,thedownloadoftravelappsintheChineseiOSmarkethas

graduallyreboundedsinceQ12023,reachingitshighestlevelsince2020inQ32023,nearing80

milliondownloads.

Thenationalrailwayticketingsystem,12306,experiencedamonth-over-monthgrowthof

260%indownloadswithintheChineseiOSmarketin2023,approaching43milliondownloads.

FromJanuarytoSeptember2024,thisapphasrisentothetopofthetravelappdownloadrankings

intheChineseiOSmarket.

Duetoitsproductmatrixcoveringvariousaspectsofusers'lives,maintainsitspositionasthe

leaderinmonthlyactiveusersamongtravelappsintheChineseiOSmarket,approaching65

millionusers.Thisappalsoranksthirdindownloads,consistentwithitspositionfromthesame

periodlastyear.

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TravelappsdownloadsandMAUrankinginJapanfromJanuarytoSeptember2024

Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadsRankingMAURanking

1GoogleMaps

Google

1WiFi

WiFiShare

22M

TravelAppsQuarterlyDownloadsinJapanfromQ12019toQ22024

2GO

JapanTaxi

2GoogleMaps

Google

11M

3Suica

EastJapanRailwayCompany

3GoogleTranslate

Google

0M

4Disneyland

Disney

4Suica

EastJapanRailwayCompany

5S

C

dings

BeginninginQ12022,travelappdownloadsintheJapanesemarkethavereturnedtoan

6A

AllNipponAirwaysUberTechnologies

upwardtrajectory,withayear-over-yeargrowthof13%inQ32024,surpassing20million

downloads.

7Agoda

A

7GO

JapanTaxi

GoogleMapsdownloadsremainstable,rankingfirstintravelappdownloadsinJapanfrom

8GoogleTranslate

Google

9T

T

10UniversalStudiosJapan

Comcast

8Grab

GrabHoldings

9

Catarizm

10Disneyland

Disney

JanuarytoSeptember2024,whilealsosecuringsecondplaceinactiveuserrankings.

ThelocaltravelappSuicahasseenmonth-over-monthincreasesindownloadsandactive

usersof10%and14%,respectively,achievingthirdplaceindownloadsandfourthplacein

activeusers.

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TravelappsdownloadsandMAUrankinginSouthKoreafromJanuarytoSeptember2024

Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadsRankingMAURanking

TravelAppsQuarterlyDownloadsinSouthKoreafromQ12019toQ22024

22M

1KakaoT

KakaoCorp

1KakaoT

KakaoCorp

2T

T

3NAVERMap

NAVERCorp

2Grab

GrabHoldings

3

()

11M

0M

4T-moneyGO4NAVERMap

TmoneyCoNAVERCorp

5

Map

W

KakaoCorp

6K

WITHINNOVATIONCorp

Since2020,thedownloadoftravelappsintheSouthKoreanmarkethasremained

relativelystable,reaching14.5milliondownloadsinQ32024.

7Agoda

A

8

WITHINNOVATIONCorp

9KorailTalk

10

()

7B

B

8GoogleMaps

Google

9KorailTalk

10Skyscanner

Skyscanner

Thelocalride-hailingapplication,KakaoT,hastoppedbothdownloadandactive

userrankings.AsofSeptember2024,KakaoThasaccumulatednearly58million

downloads,withamonthlyactiveuser(MAU)countof14million.

Duringthisperiod,Texperiencedan18%month-over-monthincreasein

downloadswithintheSouthKoreanmarket,risingtosecondplaceinthedownload

rankings,makingSouthKoreathelargestindividualmarketforthisapp.

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TravelappsdownloadsandMAUrankinginSoutheastAsiafromJanuarytoSeptember2024

Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadsRankingMAURanking

61M

TravelAppsQuarterlyDownloadsinSoutheastAsiafrom

Q12019toQ22024

1Grab

GrabHoldings

1Grab

GrabHoldings

2GoogleMaps

Google

2GoogleMaps

Google

31M

3maxim

PT.SITO

3GoogleTranslate

Google

0M

4Gojek

PT.GOTOGOJEKTOKOPEDIATBK

4Gojek

PT.GOTOGOJEKTOKOPEDIATBK

5

G

oka

InQ22024,travelappdownloadsintheSoutheastAsianmarketreachedahistoricalhigh

6G

GooglePT.SITO

ofnearly61milliondownloads(excludingthird-partyAndroidmarkets),withthe

Indonesianmarketcontributingnearly44%ofthetotaldownloads.

7T

T

7B

BookingHoldings

FromJanuarytoSeptember2024,'Grab'experiencedamonth-over-monthgrowthof12%

8Traveloka

Traveloka

8WazeNavigation&LiveTraffic

Google

indownloadswithintheSoutheastAsianmarket,maintainingitspositionastheleaderin

bothdownloadandactiveuserrankings.

9Instabridge

InstabridgeSwedenAB

9inDrive

SUOLINNOVATIONS

TheRussianride-hailingapplication'maxim'rankedthirdindownloads,whilethe

10Agoda

A

10Agoda

A

Vietnameseride-hailingapp'XanhSM'sawaremarkablemonth-over-monthincreaseof

120%indownloads,climbingtofifthplaceinthedownloadrankings.

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TravelappsdownloadsandMAUrankinginIndiafromJanuarytoSeptember2024

Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadsRankingMAURanking

0.1B

TravelAppsQuarterlyDownloadsinIndiafromQ12019toQ22024

1WhereismyTrain

GopiVora

1WhereismyTrain

GopiVora

2Rapido

RapidoBikeTaxi

2ixigoTrains

LeTravenuesTechnology

3Uber

UberTechnologies

3GoogleTranslate

Google

0B

4ixigoTrains

LeTravenuesTechnology

4Uber

UberTechnologies

5O

A

o

Taxi

InQ22024,downloadsoftravelappsintheIndianmarketreachedahistorichigh,

6G

GoogleANITechnologies

exceeding110milliondownloads(excludingthird-partyAndroidmarkets).

IRCTCRailConnect

7

IRCTCOfficial

8ConfirmTkt

LeTravenuesTechnology

ConfirmTkt

7

LeTravenuesTechnology

8MakeMyTrip

MakeMyT

Thetraintravelapp,WhereisMyTrain,maintaineditspositionatthetopofboththe

downloadandactiveuserrankings,withnearly400millionactiveusersintheIndian

marketasofSeptember2024(excludingthird-partyAndroidmarkets).

MakeMyTrip

9

MakeMyT

10redBus

PilaniSoftLabs

IRCTCRailConnect

9

IRCTCOfficial

10GoogleMaps

Google

Rapido,alocalride-sharingapp,experiencedamonth-over-monthgrowthofnearly

35%indownloadsduringthisperiod,risingtosecondplaceinthedownload

rankingsandsurpassingUberintheIndianride-hailingmarket.

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TravelappsdownloadsandMAUrankinginAustraliaandNewZealandfromJanuarytoSeptember2024

Note:DatafromJanuarytoSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadsRankingMAURanking

1GoogleMaps

Google

1GoogleMaps

Google

TravelAppsQuarterlyDownloadsinAustraliaandNewZealand

fromQ12019toQ22024

12MNewZealandAustralia

2Uber

UberTechnologies

2Uber

UberTechnologies

6M

Google3B

3WazeNavigation&LiveTraffic

BookingHoldings

0M

4B

BookingHoldings

4Grab

GrabHoldings

5A

A

eTranslate

InQ32024,downloadsoftravelappsinAustraliareachedahistorichigh,exceeding10

6D

DiDi

avigation&LiveTraffic

million.ThetravelappmarketinNewZealandremainedrelativelystable,nearing1.4

milliondownloadsinQ32024.

7EasyPark

EasyParkAS

7Ola

ANITechnologies

GoogleMapsandUbersecuredthetoptwopositionsinbothdownloadsandactiveuser

8QantasAirways

QantasAirways

8Skyscanner

Skyscanner

rankingsfortravelappsintheAustralia-NewZealandmarketfromJanuarytoSeptember

2024.Balsoperformedsteadily,rankingfourthindownloadsandthirdinactive

9GoogleTranslate

Google

9Airbnb

Airbnb

users.

10VirginAustralia

VirginAustraliaHoldings

10DiDiRider

DiDi

Thenavigationapp,Waze,experiencedamonth-over-monthincreaseof28%in

downloads,risingtothirdplaceinthedownloadrankings.

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OverviewoftheDigitalAdvertising

forTravelBrands

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IntheUnitedStatesandEuropeanmarkets,digitaladvertisingexpendituresandimpressionsoftravelbrandsareascendingyear-over-year,andhittinganewheightin2024

Note:DataasofSeptember2024,withOctobertoDecemberdataareestimates.Datasource:SensorTowerDigitalAdvertisingInsights.

TheUnitedStatescontinuestobetheleadingmarketfordigitaladvertisingexpenditureAsinvestmentincreases,theexposureofdigitaladvertisementsfortravelbrandsinthe

bytravelbrandsglobally.FromJanuarytoSeptember2024,spendingreached$2.55U.S.markethasrisensteadily.FromJanuarytoSeptember2024,adimpressionsexceeded

billion,reflectinga14%increaseyear-over-year.Itisprojectedthattotaldigitaladvertising280billion,markinga9%year-over-yeargrowth.Itisprojectedthatthetotaldigitalad

expenditureforthefullyear2024willapproach$3.5billion.impressionsforthefullyear2024willsurpass380billion.

TravelBrands’AdvertisingExpendituresTrendsintheUnited

States,UnitedKingdomandGermanyfrom2019to2024

TravelBrands’AdImpressionsTrendsintheUnitedStates,

UnitedKingdomandGermanyfrom2019to2024

$4B

UnitedStatesUnitedKingdomGermanyUnitedStatesUnitedKingdomGermany

400B

$3B

300B

$2B

200B

$1B

100B

$0B

0B

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AirNewZealandandCathayPacific

Airwayshaveemergedasthetop

Asia-Pacifictravelbrandsinterms

ofdigitaladvertisinginvestmentin

theU.S.market

Asia-PacificTravelBrandAdvertisers'DigitalAdvertisingExpenditureintheU.S.Market

RankingforJanuarytoSeptember2024

RankIconAdvertisersRankIconAdvertisers

1AirNewZealand11JapanAirlines

Aviationbrandsarethemostcommontypeamongthe

leadingAsia-PacifictravelbrandsintheU.S.market.From

JanuarytoSeptember2024,nearlyhalfofthetop20Asia-

Pacifictravelbrandsbyadvertisingexpenditureinthis

marketwereaviationcompanies.

2CathayPacificAirways12QantasAirways

3TourismAustralia13SingaporeAirlines

4ntingGroup14PhilippineAirlines

Amongthem,AirNewZealandtoppedthelistofAsia-Pacific

travelbrandsindigitaladvertisingexpenditure,followedby

HongKong'sCathayPacificAirwaysinsecondplace.

5India15SingaporeTourismBoard

6A(AllNipponAirways)16InterGlobeAviation

IntrepidGroupT

717

8

NewZealandTourism

Board

18

SentosaDevelopment

Corporation

Note:DataasofSeptember2024.Datasource:SensorTowerDigitalAdvertisingInsights.

9WegoTravel19AsianaAirlines

10DestinationNSW20

JapanNationalTourism

Organization

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Facebook,Instagram,and

LinkedInaretheprimary

advertisingchannelsforleading

Asia-Pacifictravelbrands

DistributionofDigitalAdvertisingExpenditurebyLeadingAsia-Pacific

TravelBrandAdvertisersintheU.S.MarketfromJanuaryto

September2024-ByChannel

FacebookInstagramDesktopDisplayLinkedinYouTubeTikTok

OTTOthers

FacebookandInstagramaretheprimaryadvertising

channelsforleadingAsia-PacifictravelbrandssuchasAir

NewZealand,GentingGroup,AirIndia,andAllNippon

AirwaysintheU.S.market.

AirNewZealand

CathayPacificAirways

FromJanuarytoSeptember2024,thecombinedadvertising

spendonFacebookandInstagramforthesefourbrands

exceeded60%,withAirIndiaandAllNipponAirways

surpassing75%.

TourismAustralia

GentingGroup

Incontrast,CathayPacificAirwaysallocated61%ofits

digitaladvertisingbudgettoLinkedIn,aimingtoattract

morebusinessprofessionals.

AirIndia

Note:DataasofSeptember2024.Datasource:SensorTowerDigitalAdvertisingInsights.

AllNipponAirways

0%25%50%75%100%

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CaseStudy:T

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T

T

DownloadsandactiveusersofThave

continuedtogrowrapidlyinrecentyears

GlobalMonthlyDownloadsandActiveUserTrendsofTfromAugust2013toAugust2024

3M10M

DownloadsMAU

8M

2M5M

3M

0M0M

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65%ofT'stotaldownloads

originatefromAsia,withSouth

Koreaemergesasthehighest

contributortothesedownloads

T'sGlobalCumulativeDownloadsbyMarket

AsiaservesastheprimarymarketforT,accounting

for65%ofthetotalglobaldownloads.Withinthisregion,

SoutheastAsia,SouthKorea,Japan,HongKong,Taiwan,

andMacaucontributedto28%,13%,7%,and12%,ofthe

downloadsrespectively.

Others

14%

HongKong,Taiwan

andMacau

12

SoutheastAsia

28%

Incontrast,EuropeandtheUnitedStatesaccountfor19%

and7%ofthetotalglobaldownloads,respectively.

Downloads

UnitedStat

7%

Japan

7%

Europe

19%

Note:DataasofSeptember2024.Datasource:SensorTowerAppPerformanceInsights.

DownloadestimatesfromSensorTowerincludeonlyAppStoreandGooglePlaydownloads,excludingpre-installs,

duplicatedownloads,andthird-partyAndroidapp-storedata.GooglePlayisnotavailableinmainlandChina.

SouthKorea

13%

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TtoppedthedownloadrankingsfortravelappsinSouthKoreaforQ3

andrankedamongthetop10travelappsbydownloadsinJapanandSoutheast

TravelApps'Q32024DownloadsRankingsinSouthKorea,Japan,andSoutheastAsia.DataSource:SensorTowerAppPerformanceInsights

2024,

Asia

SouthKorea

Japan

SoutheastAsia

1

T

T

1

GO

JapanTaxi

1

Grab

GrabHoldings

2

KakaoT

KakaoCorp

2

GoogleMaps

Google

2

GoogleMaps

Google

3

NAVERMap

NAVERCorp

3

Suica

EastJapanRailwayCompany

3

maxim

PT.SITO

4

?????

WADcorp

4

Agoda

A

4

Gojek

PT.GOTOGOJEKTOKOPEDIATBK

5

T-moneyGO

TmoneyCo

5

SmartEX

CentralJapanRailwayCompany

5

XanhSM

GSMGreenandSmartMobilityJSC

6Agoda

A

6ANA

AllNipponAirways

6T

T

7

KakaoMap

KakaoCorp

7

Disneyland

Disney

7

GoogleTranslate

Google

8

????

WITHINNOVATIONCorp

8

T

T

8

Traveloka

Traveloka

9

Uber

UberTechnologies

9

GoogleTranslate

Google

9

Agoda

A

10

KorailTalk

??????

10

B

BookingHoldings

10

Instabridge

InstabridgeSwedenAB

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TadvertisedextensivelyinSouthKoreaandJapan,toppingtheShareofVoice(SOV)rankingsfortravelappadvertisingacrossmultipleplatforms

Note:DataasofJuly2024.Datasource:SensorTowerAppPerformanceInsights.

InQ32024,TtoppedtheSoVfortravelappadvertisingontheAdMobIntheU.S.market,Thasalsoengagedinextensiveadvertising,with

andYouTubeplatformsinSouthKoreaandJapan,significantlyoutperformingInstagramandFacebookaccountingfor44%and36%ofthetotalad

thesecondandthird-rankedapps.impressions,respectively.

Q32024SOVRankingsforTravelAppAdvertisingonAdMoband

YouTubePlatformsinSouthKoreaandJapan

T'sDigitalAdImpressionsintheU.S.MarketforJanuary

toSeptember2024

SouthKorea-AdMobSouthKorea-YouTube

12M

InstagramFacebookYouTubeOthers

TT

SkyscannerAgoda

AgodaGcar

8M

0%70%

Japan-YouTube

4M

T

T

skyticket

skyticket

0M

AirTrip

B

0%70%

0%40%

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Trip.com’slocalizedadvertisingmaterialsemphasisetheprice

advantagesandhighqualityofbookingflightsandhotelsDataSource:SensorTowerAppAdvertisingInsights

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KeyTakeaways

FromJanuarytoSeptember2024,global

downloadsoftravelappsincreasedby4.4%

year-over-year,reaching2.15billion

downloads.

Globaltravelappsdownloadsexhibit

cyclicalfluctuations,withapeakoccurring

everyJuly.

India,theUnitedStates,andChinaarethe

threelargestmarketsforglobaltravelapps

downloads

Between2020and2024,downloadsofglobaltravel

appshavesteadilyriseneachyear.Fortheperiodof

JanuarytoSeptember2024,travelappdownloads

sawa4.4%year-over-yearincrease,totalling2.15

billiondownloads.Itisprojectedthatthetotal

downloadsfortheyear2024willexceed2.8billion.

Bothdownloadsandrevenueofglobaltravelapps

showaseasonalupwardtrend.Februarymarksthe

annuallowforbothdownloadsandrevenue,afer

whichthereisacontinuousincrease,culminatingin

anannualpeakaroundJuly.

Indiaranksasthelargestmarketfortravelapps

downloads,contributing15%ofthetotal

downloadsfromJanuarytoSeptember2024.The

UnitedStatesandChinaiOSmarketfollowclosely,

withtheUnitedStatescontributing14%,while

China'scontributionstandsat10%.

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SensorTowerAPACInsightsTeam

HideyukiTsuji

MobileInsightsStrategist

Tokyo

NanLu

SeniorDirectorMarketing,APAC

SanFrancisco

YenaYou

MobileInsightsStrategist

Seoul

RuiMa

SeniorAnalyst,APAC

Hubei

SaraTan

MarketingOperations,APAC

Singapore

DonnyKristianto

PrincipalMarketInsightsManager

Singapore

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SensorTowerAboutUs

SensorToweris

platform,aiming

a

to

leading

provide

enterprise

mobilemarketinsight

anddevelopers

around

consulting

service

with

publishers

theworld

comprehensivedataperformance,userusageandadvertisingtrendsintheglobalmobile

market.

GlobalDataCoverage

—

Ourplatformprovidesthemostcomprehensivedataondownloads

andin-apprevenueinthemobilemarket,withtheAppStore'sglobal

datacoveragereaching99%

AccurateDataIndex

—

Multipleindustryvalidation

dataerrorof<5%

ofproductbenchmarkingmilestoneevent

StoreDataAcquisition

—

DatafromtheAppStoreandGooglePlayStoreobtainedviatheAPIis

updatedonadailybasis

ProductFunctionInnovation

—

Ourplatformcontinuestoupdate

partnersandcustomers

productfeaturestobetterserve

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SensorTowerSolutions

SensorTower

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Insights

—

SensorTower

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Insights

—

SensorTower

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Insights

—

SensorTower

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Insights

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Enjoyinsightinto:apprankings,downloads,

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useracquisitionstrategies

Enjoyinsightinto:globalandregionalshareof

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appadnetworks,topadvertisers,publishers,

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Forthosewhoneedvisibilityintoyour

existing,competitor,andpotentialnew

audiences

Enjoyinsightinto:whichappsconsumersare

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digitaladecosystem

Gaininsightinto:adsserved,spendand

impressionestimates,SOV,andmoreacrosskey

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Twitter),OTT,YouTube,display,video,andothers.

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SensorTowerSolutions

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—

Forthosewhoneedthedeepestlookintothemobile

gamingecosystem

Forthosewhoneedthedeepestlookintoappuser

engagement

Forthosewhoneedindustry-firstinsightintoon-and

off-siteretailmedianetworkinvestments

Enjoyinsightinto:downloads,revenue,RPD,andARPDAU

beyondthetop-levelcategory(Lifestyle&Puzzle)andcandrill

deeperintogenres(Puzzle,Arcade,etc.)andsub-genres(Swap,

Word,etc.).

Enjoyinsightinto:sessionsperuser;timespent;timeofday;

days