【SportsETA】2025體育旅游入門指南負責任的活動管理助力目的地價值提升

SUSTAINABILITY

Sustainability101forSportsTourism:

EnhancingDestinationValue

ThroughResponsibleEventManagement

SponsoredBy

TABLEOFCONTENTS

Introduction 1

Overview:TheTripleBottomLineinSportsTourism 2

EnvironmentalSustainability:

PreservingEcosystemsThroughSports 3

SocialSustainability:

BuildingStrongerCommunitiesThroughSport 5

EconomicSustainability:

CreatingLastingValueThroughSportsEvents 7

Conclusion 9

CalltoAction 10

1Introduction

Sportstourismhasemergedasapowerfuleconomic

driverfordestinationsacrossthecountry.Accordingto

theSportsEventsandTourismAssociation’s(SportsETA)StateoftheIndustryReport,thesectorgenerated$39.7billionindirectspendingin2021,supportingover

635,000jobsandcreating$12.9billionintaxrevenue.Thesefiguresunderscorethesignificantimpactsportseventshaveonlocaleconomiesandcommunities.

$

TheSportsEventsand

Tourismsectorgenerated$39.7billionindirect

spendingin2021,

supportingover635,000jobsandcreating$12.9billionintaxrevenue.

However,astheindustrycontinuestogrow,sodoesitsresponsibilitytoensurethisgrowthissustainable.

Sustainabilityinsportstourismgoesbeyondenvironmentalconcerns;itencompassessocialresponsibilityandlong-termeconomicviability.Forthoseinvolvedindestinationmarketingandeventorganization,embracing

sustainabilityisnotjustanethicalchoice—it’sastrategicimperativethatcanenhancedestinationappeal,createlastingcommunitybenefits,anddriveeconomicgrowth.

Thiswhitepaperaimstoprovideacomprehensiveintroductiontosustainabilityinsportstourism,tailoredspecificallyforprofessionalsindestinationmarketingandsportseventmanagement.Wewillexplorehowsustainablepracticescanbeintegratedintosportseventsandtourismstrategies,enhancingboththevisitorexperienceandthe

long-termvalueofdestinations.

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2

Overview:TheTripleBottom

inSportsTourism

Line

Sustainabilityinsportstourismisbuiltontheconcept

ofthe“TripleBottomLine”—aframeworkthatconsiderssocialandenvironmentalimpactsalongsidefinancial

performanceFororganizationsinvolvedinsportstourism,thisapproachmeans:

1.EnvironmentalSustainability:Minimizingtheecologicalfootprintofsportseventswhileshowcasingandpreservinglocalnaturalassets.

2.SocialSustainability:Ensuringeventscontributepositivelytohostcommunities,promoteinclusivity,andleavealastinglegacy.

3.EconomicSustainability:Generatinglastingeconomicbenefitsthatsupportlong-termgrowthandcommunitydevelopment.

Byadoptingthisholisticapproach,sportstourismorganizationscan

TampaBay’sPressPassProgram

TheTampaBaySportsCommission,incollaborationwiththeGirlScouts

ofWestCentralFlorida,implementedaninnovative“PressPass”programduringthe2019NCAAWomen’s

FinalFour.This20-weekinitiative

providedyounggirlsingrades6-12withhands-onexperienceinsportsmedia.Participants

receivedexclusiveaccessto

thechampionshiptournament,

includingbehind-the-scenesviewsandopportunitiestoobserve

newsconferences.TheprogramculminatedinaJuniorJournalism

Workshopwherestudentswerecredentialedand

giventhechancetotourvariousareas,includingESPN

productiontrucks.Thisinitiativenot

onlyenhancedeventinclusivitybutalso

openeddoorsto

potentialcareersinsportsmediafor

localyouth.

createeventsthatdriveimmediateeconomicimpact,enhancequalityoflife,promoteenvironmentalstewardship,andbuildapositivereputationforhostdestinations.

Inthefollowingsections,we’llexploreeachpillarofsustainability

in-depth,providingpracticalinsightsandreal-worldexamplesfrom

successfulsportstourisminitiatives.We’lldemonstratehowsustainabilitycanbeapowerfultoolfordestinationdifferentiation,community

development,andlong-termeconomicsuccessinthecompetitiveworldofsportseventhosting.

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3

EnvironmentalSustainability:

PreservingEcosystemsThroughSports

Sportstourismpresentsauniqueplatformtodemonstrate

environmentalleadershipwhilehostingexcitingevents.

Aswebringvisitorstoourcommunities,wehavethe

opportunity—andresponsibility—tominimizeourenvironmentalimpactandcontributepositivelytolocalecosystems.

G

Keyareaswheresportseventscanmakeasignificantenvironmentaldifferenceinclude:

1.WasteManagementandReduction

PortlandTrailBlazers’ReusableCupProgram

ThePortlandTrailBlazers,in

Effectivewastemanagementiscrucialforlarge-scalesportsevents.

Thevolumeofwastegeneratedduringtheseeventscanbesubstantial,butwithproperplanningandexecution,muchofitcanbedivertedfromlandfills.

collaborationwithBoldReuseand

Levy,launched‘RipCityReuse’in

2023,thefirstlarge-scalereusable

cupprograminU.S.professional

sports.Buildingonasuccessful

pilotthatachievedan88%return

rateforreusabletrays,theprogramexpandedtoarena-widereusable

cupsforalcoholicbeverages.This

initiativemakesreusablecups

thedefaultoptionforallevents

atnoadditionalcosttoguests.

Theprogramnotonlysignificantly

reducessingle-useplasticwaste

butalsogeneratesnewrevenue

streamsandenhancesthefan

experience.Byimplementingthis

system,theTrailBlazersdemonstratehowsportsvenuescanleadin

sustainabilitywhileimproving

operationsandengagingfansinenvironmentalefforts.

Implementingcomprehensiverecyclingandcompostingprograms

cansignificantlyreducewastesenttolandfills.Thisnotonlyreducesenvironmentalimpactbutcanalsoleadtocostsavingsforevent

organizers.Adoptingreusableorcompostableservicewarecan

dramaticallyreducesingle-useplasticwaste,addressingavisibleandproblematicaspectofeventwaste.

2.EnergyEfficiencyandClimateConsiderations

Energyuseisasignificantcontributortoboththeenvironmental

footprintandcarbonemissionsofsportsevents.Byfocusingonenergyefficiencyandrenewablesources,eventscanreducetheirimpacton

climatechange.

Strategiesforimprovingenergyefficiencyincludeutilizingenergy-

efficientlightingandequipmentinvenues,incorporatingrenewable

energysources,andencouragingtheuseofpublictransportationor

shuttlesforattendees.Thesemeasuresnotonlyreduceenvironmentalimpactbutcanalsoresultinsignificantcostsavingsovertime.

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3.WaterConservation

Waterisapreciousresource,andsportseventsoftenusesignificantamountsforeverythingfromfieldmaintenancetofoodservice.Implementingwaterconservationmeasurescanreducethisimpactandsetanexampleforresponsible

wateruse.

Permanentvenuescaninstalllow-flowfixtures,drought-resistantlandscaping,andwaterrecyclingsystems,while

eventsusingtemporaryorleasedfacilitiescanimplementmobilewaterstationswithflowcontrols,temporaryaerators,usagemonitoring,andstafftrainingonconservationpractices.Thesepracticesareparticularlyimportantinregions

facingwaterscarcityissues,whereresponsiblewaterusecancontributetocommunityresilience.

4.SustainableProcurement

Thechoicesmadeinpurchasinggoodsandservicesforsportseventscanhavefar-reachingenvironmentalimpacts.

Byprioritizingsustainableprocurement,eventscanreducetheirecologicalfootprintandsupportthegrowthofsustainableindustries.

Sustainableprocurementpracticesincludesourcinglocallytoreducetransportationemissions,selectingsupplierswithstrongenvironmentalcredentials,andusingsustainablematerialsforeventsignageandmerchandise.Thesechoicescanhaverippleeffectsthroughoutthesupplychain,encouragingbroaderadoptionofsustainablepractices.

5.CarbonFootprintReduction

Whilenottheonlyenvironmentalconsideration,addressingthecarbonfootprintofsportseventsisincreasingly

important.Travel-relatedemissionscanbeasignificantpartofasportsevent’scarbonfootprint,highlightingtheneedtoconsidertransportationinsustainabilityplanning.

Strategiestoreducecarbonfootprintmightincludeencouragingtheuseofpublictransportationorelectricshuttlesforattendees,offeringcarbonoffsetprogramsforparticipanttravel,andimplementingvirtualorhybridelementstoreducelong-distancetravel.

Theimpactoftheseinitiativescanbesubstantial.Forexample,astudyofyouthhockeyinCanadafoundthatagroup

of32parentstraveledacombined78,000kmandemittedapproximately20tonsofCO2justattendingawaygamesinoneseason(Chard&Mallent,2012).Thishighlightsthepotentialforsignificantemissionsreductionsthroughthoughtfulplanningandsustainabletransportationoptions.

Byembracingtheseenvironmentalsustainability

practices,sportstourismcannotonlyminimizeits

ecologicalfootprintbutalsoserveasapowerful

forceforenvironmentaleducationandconservation.

Importantly,theseeffortscanresonatewithfansand

participants.A2021studyfoundthat69%ofGenZ

sportsfans(aged16-24)supportenvironmentalactionandwanttoseesportstakeholdersdomoreonthis

agenda(SlipperySlopes,2022).Thissuggeststhat

sustainabilityeffortscanenhancefanengagementandpotentiallyattractanewgenerationofenvironmentallyconscioussportstourists.

Byprioritizingsustainable

procurement,eventscanreducetheirecologicalfootprintand

supportthegrowthofsustainableindustries.

CO2

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4

SocialSustainability:BuildingStronger

CommunitiesThroughSport

Whileeconomicimpactoftentakescenterstagein

discussionsaboutsportstourism,thesocialbenefitsof

hostingeventscanbeequallyprofoundandlong-lasting.Socialsustainabilityinsportstourismfocusesonensuringthateventscontributepositivelytohostcommunities,

promoteinclusivity,andleaveameaningfullegacy.

Keyaspectsofsocialsustainabilityinsportstourisminclude:

CaliforniaInternationalMarathon’sInclusivityInitiatives

TheCaliforniaInternationalMarathon(CIM)hasmadesignificantstridesinmakingtheireventmoreinclusive

andaccessible.Theycreatedand

staffedamanagementposition

specificallytocoordinateservices

andoutreachforathleteswith

disabilities.Thisfocusedeffortledtoadramaticincreaseinparticipation

ofathletesusingtraditionaland

non-traditionalwheelchairs,growingfromjustthreeparticipantsin2017

to25in2019.Additionally,CIMhoststheannualUnitedStatesAssociationofBlindAthletesMarathon

Championships,furtherbroadeningtheevent’sappealandaccessibility.Theseinitiativesdemonstratehow

raceorganizerscanactivelyworktomaketheireventsmoreinclusive,

providingopportunitiesforadiverserangeofathletestoparticipatein

majorsportingevents.

1.CommunityEngagementandLegacy

Sportseventshavethepowertounitecommunitiesandcreatelastingpositiveimpacts.Effectivecommunityengagementinvolvesincludinglocalresidentsineventplanningandexecution,creatingvolunteer

opportunities,anddevelopinginfrastructureandprogramsthatbenefitthecommunitylong-term.

Byfosteringasenseofownershipandprideintheevent,organizers

canbuildstrongcommunitysupport.Researchhasshownthatresidentswhoaresatisfiedwitheventparticipationbecomestrongsupporters

oftheevent(Parketal.,2022).Thisunderscorestheimportanceofmeaningfulcommunityinvolvementinsportstourisminitiatives.

2.InclusivityandAccessibility

Ensuringthatsportseventsareinclusiveandaccessibletoallmembersofthecommunityiscrucialforsocialsustainability.Thisincludesmakingeventsaccessibletopeoplewithdisabilities,promotingdiversityin

participationandattendance,andofferingprogramsforunderservedyouthandcommunities.

Byprioritizinginclusivity,sportseventscanserveaspowerfultools

forsocialintegrationandcommunitybuilding.Thisapproachnotonlyenhancestheeventexperiencebutalsocontributestobroadersocialcohesioninthehostcommunity.

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3.HealthandWellnessPromotion

Sportseventsprovideuniqueopportunitiestopromotehealthandwellnessinhostcommunities.Strategiesincludeencouragingphysicalactivitythroughparticipatoryevents,hostinghealthandwellnessexposalongsidesporting

events,andpartneringwithlocalhealthorganizationsforcommunityoutreach.

Theseinitiativescanhavelastingimpactsoncommunityhealth,extendingthebenefitsofsportseventsfarbeyondtheeventitself.Byinspiringlocalresidentstoadoptmoreactivelifestyles,sportstourismcancontributetoimprovedpublichealthoutcomes.

4.EducationandSkillsDevelopment

Sportstourismcanbeacatalystforeducationandskillsdevelopmentinhostcommunities.Thismightinvolve

providingtrainingopportunitiesforlocalstaffandvolunteers,offeringworkshopsandclinicsrelatedtothesport,andcreatinginternshipprogramsforstudentsinterestedinsportsmanagement.

Theseeducationalinitiativescanhelpbuildlocalcapacityandcreatepathwaystocareersinthesportsindustry.Byinvestinginlocaltalent,sportstourismcancontributetolong-termeconomicdevelopmentandcommunity

empowerment.

5.CulturalCelebrationandPreservation

Sportseventsofferopportunitiestoshowcaseandcelebratelocalculture.Thiscanincludeincorporatinglocalculturalelementsintoeventprogramming,partneringwithlocalartistsandperformers,andrespectingandhighlightingthe

area’sculturalheritage.

Byintegratingculturalelements,sportseventscanenhancethevisitorexperiencewhilefosteringprideinlocal

traditions.Thisculturalexchangecanleadtogreaterunderstandingbetweenvisitorsandresidents,enrichingtheexperienceforallinvolved.

Byprioritizingsocialsustainability,sportstourismcanbecomeapowerfulforceforpositivechangeincommunities.It’snotjustabouthostingasuccessfulevent;it’saboutleveragingthepowerofsporttocreatelastingsocialbenefitsthatextendfarbeyondthefieldofplay.Indoingso,sociallysustainablesportstourismdoesn’tjustbringvisitorstoadestination—ithelpsbuildstronger,morevibrantcommunitiesthatarebetterplacestolive,work,andplay.

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5

EconomicSustainability:Creating

ValueThroughSportsEvents

Lasting

NYRR’sTeamforClimateFundraisingModel

NewYorkRoadRunners(NYRR)

hasimplementedaninnovative

fundingmodelforsustainability

effortsthroughtheir“NYRRTeam

forClimate”initiative.Thisnewentrymethodfortheirmarqueeraces—

theTCSNewYorkCityMarathon,

UnitedAirlinesNYCHalf,andRBC

BrooklynHalf—allows200runnerstoraisefundstooffsetNYRR’scarbon

emissions,includingrunnertravel.

Forthe2024TCSNewYorkCity

Marathon,TeamforClimaterunnerswillbeofferedasustainablestart

tentpoweredbysolargenerators,

sustainablecatering,andreusable

brandedsinglets.Thiscreative

approachnotonlyfundsimportant

sustainabilityinitiativesbutalso

engagesparticipantsdirectlyin

environmentalefforts,creatinganewavenueforrunnerinvolvementand

environmentaleducationinmajorsportingevents.

Economicsustainabilityinsportstourismextendsfarbeyondtheimmediateinfluxofvisitorspending.Itfocuseson

creatingenduringeconomicbenefitsthatsupportcommunitygrowthandresilience.Thesportstourismindustryhas

demonstratedremarkablepotentialforeconomicimpact.

AccordingtotheSportsEventsandTourismAssociation’s

StateoftheIndustryReport,thesectorgenerated$39.7

billionindirectspendingin2021,supportingover635,000jobsandcreating$12.9billionintaxrevenue.Thesefiguresunderscorethesignificantrolesportstourismcanplayin

localandnationaleconomies.

Keyaspectsofeconomicallysustainablesportstourisminclude:

1.Long-termEconomicPlanning

Successfulsportstourisminitiativesaligneventswithbroader

economicdevelopmentstrategies.Thisinvolvesmorethanjust

attractingone-offevents;it’saboutcreatingasustainableecosystemthatsupportsongoingeconomicgrowth.

Investingininfrastructurethatservesbotheventandcommunityneedsisacrucialelementofthisstrategy.Forinstance,amulti-usesports

complexbuiltforamajortournamentcanlaterserveasacommunity

recreationcenteroravenueforsmallerlocalevents.Thisapproach

ensuresthattheinitialinvestmentcontinuestopaydividendslongaftertheheadlineeventhasconcluded.

Developingadiverseportfolioofeventsisanotherkeystrategyfor

long-termeconomicsustainability.TheStateoftheIndustryReport

notesthattheaveragesportstourismorganizationmanaged41eventsin2021,upfrom33in2019.Thisdiversityhelpsensureyear-round

economicactivity,smoothingoutseasonalfluctuationsandcreatingmorestableemploymentopportunities.

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2.LocalBusinessIntegration

Integratinglocalbusinessesintosportstourisminitiativescansignificantlyamplifyeconomicbenefits.Byprioritizinglocalvendorsandsuppliersforeventservices,destinationscanensurethatevent-relatedspendingcirculateswithinthelocaleconomy,creatingamultipliereffect.

Creatingopportunitiesforlocalbusinessestoshowcaseproductstovisitorsnotonlybooststhelocaleconomybutalsoenhancestheauthenticityofthevisitorexperience.Thiscouldinvolveorganizinglocalbusinessfairsalongsidesportingeventsorfeaturinglocalproductsineventmerchandising.

3.WorkforceDevelopment

Sportseventscanserveaspowerfulcatalystsforworkforcedevelopment,creatingbothshort-termjobsand

long-termcareeropportunities.TheStateoftheIndustryReporthighlightsthatthesportstourismindustrysupportedover635,000jobsin2021,demonstratingitssignificantemploymentpotential.

Creatingjobtrainingprogramsrelatedtoeventmanagementandhospitalitycanhelpbuildaskilledlocalworkforce.Theseprogramscouldrangefromshort-termvolunteertrainingtomorecomprehensivesportsmanagementcoursesdevelopedincollaborationwithlocaleducationalinstitutions.

4.TourismEcosystemEnhancement

Sustainablesportstourismstrategieslookbeyondindividualeventstoenhancetheoveralltourismecosystem.Thisinvolvesleveragingsportseventstopromoteyear-roundtourismanddevelopingsports-relatedattractionsand

experiencesthatcandrawvisitorsevenintheoff-season.

Successfuleventhostingcansignificantlyenhancedestinationbranding.TheStateoftheIndustryReportnotesthat

91%ofsportstourismorganizationsengageinsomeformofmarketingactivity,withanaverageannualmarketing

budgetof$286,466.Thisinvestmentinmarketingcanhelppositionthedestinationasasportstourismhub,attractingbotheventsandindividualsportsenthusiastsyear-round.

5.InnovationandTechnologyIntegration

Embracinginnovationandtechnologycanenhancetheeconomicsustainabilityofsportstourism.Thismightincludeinvestingintechnologicalinfrastructurethatbenefitsbotheventsandthecommunity,suchasimprovedbroadbandaccessorsmartcityinitiatives.

Usingdataanalyticstoinformeconomicimpactstrategiesandimprovedecision-makingisbecomingincreasingly

important.TheStateoftheIndustryReportindicatesthat84%ofsportstourismorganizationsconducteconomic

impactstudies,withanaverageof16studiesperyear.Thisdata-drivenapproachcanhelporganizationsoptimizetheirstrategiesanddemonstratetheirvaluetostakeholders.

It’simportanttonotethateconomicsustainabilityinsportstourismiscloselyintertwinedwithenvironmentalandsocialsustainability.Forinstance,astudybyGreenhalghandDrayer(2020)foundthatfanswerewillingtopayanaverage

ofUS$6.50intheformofasustainabilityfeetohelpanNFLorganizationimplementenvironmentalinitiatives.Thissuggeststhatsustainabilityeffortscancreatenewrevenuestreamswhilealsoaddressingenvironmentalconcerns.

Byfocusingoneconomicsustainability,destinationscantransformsportseventsfromfleetingeconomicboostsintocatalystsforlastingprosperity.Thisapproachensuresthattheeconomicbenefitsofsportstourismarefeltlongafterthecrowdshavegonehome,contributingtotheoverallhealthandresilienceofthecommunity.

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6

Conclusion:TheInterconnectedNature

ofSustainabilityinSportsTourism

Aswe’veexploredthroughoutthiswhitepaper,sustainabilityinsportstourismisamultifacetedconceptthatencompassesenvironmentalstewardship,socialresponsibility,and

economicviability.Byadoptingaholisticapproachthat

addressesallthreeofthesepillars,destinationscancreatesportseventsandtourisminitiativesthatnotonlydrive

short-termeconomicimpactbutalsocontributetolong-termcommunitywell-beingandecologicalhealth.

$

oul

Asthesportstourismindustrycontinuestoevolve,sustainabilitywillincreasinglybecomeakeydifferentiatorfordestinations.Thosethatembracecomprehensivesustainabilitypracticeswillnotonlyattractmoreeventsandvisitorsbutwillalsobuildstronger,more

resilientcommunities.

NFLGreen’sCommunityImpactinTucson

AspartoftheSuperBowlLVII

sustainabilityinitiatives,NFLGreen

partneredwithTucsonCleanand

Thepathtosustainabilityinsportstourismisanongoingjourneyratherthanadestination.Itrequirescommitment,innovation,andadaptability.However,thepotentialrewards–forlocaleconomies,communities,

andtheenvironment–aresubstantial.

BeautifulandtheCityofTucsonto

plant100treesintheElRioAcres

neighborhood.ThiswestTucson

area,withlessthan7%treecanopy,wasidentifiedasahighpriority

actionareainthecity’sClimate

ActionandAdaptationplandueto

extremeheatvulnerability.Thetree

Destinationscancreatesportsevents

andtourisminitiativesthatnotonlydriveshort-termeconomicimpactbutalso

contributetolong-termcommunitywell-beingandecologicalhealth.

plantinginitiativeaimstoincrease

shadecanopycoverage,helping

tocooltheareabyreducingheat

trappedinthebuiltenvironment.

Thisprojectdemonstrateshowmajorsportingeventscanleavelasting

positiveimpactsoncommunitiesbeyondthehostcity,addressingcriticalenvironmentalandpublichealthissuesthroughtargeted

sustainabilityefforts.

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7CalltoAction

Asindustryleaders,it’sourresponsibilitytoseizethisopportunity,ensuringthattheeventswehosttoday

contributetoabrighter,moresustainablefutureforthecommunitiesweserve.Weencouragesportstourism

professionalsto:

BankofAmerica

Chicago13.1CommunityEngagement

TheBankofAmericaChicago13.1

exemplifieseffectivecommunity

engagementinsportsevent

planning.Organizershosted

communitymeetingswithWestSideresidentspriortoraceweekend,

gatheringdirectfeedbackandideas.Thisapproachledtotheintroductionofa1.31-mileWellnessWalkand

1.Conductcomprehensivesustainabilityassessmentsofcurrentpractices

2.Setclear,measurablegoalsforenvironmental,social,andeconomicsustainability

3.Engagewithdiversestakeholders,includinglocalcommunities,businesses,andenvironmentalgroups

4.Investinsustainableinfrastructureandtechnologies

5.Measureandcommunicatetheimpactsofsustainabilityinitiatives

6.Continuouslyeducatestaffandpartnersonsustainablepractices

youtheventsalongsidethehalf

marathon,broadeningparticipation

acrossagesandabilities.Byactivelyinvolvingthelocalcommunityin

Bymakingsustainabilityacoreprinciple

inallaspectsofsportstourism,wecan

ensurethatourindustrynotonlythrives

economicallybutalsoplaysapivotalrolein