跨境電子商務(wù)英語教學講義（全）

教學單元講稿

一、復(fù)習提問與上次課作業(yè)典型問題答疑

第一單元，無此部分內(nèi)容。

二、教學單元名稱

第一單元《跨境電商概述》

三、課程導(dǎo)入

以跨境電商活動中常見的詞匯及表達作為導(dǎo)入點，教授學生相關(guān)知識點和基

本概念；熟悉相關(guān)平臺，并啟發(fā)學生思考跨境電商與傳統(tǒng)外貿(mào)區(qū)別何在？從而開

展本章知識點和語言點的教學。

四、分析思路

本章節(jié)主要涉及到跨境電商總覽性的三個方面：一，跨境電商的概念認知；

二，跨境電商與傳統(tǒng)外貿(mào)的對比；三，跨境電商行業(yè)在中國當前的發(fā)展情況。圍

繞這三方面的知識點，對跨境電商相關(guān)概念進行梳理的同時，貫穿對相關(guān)英語語

言從詞匯、短語到句法應(yīng)用等聽、說、讀、譯的各類練習，以提高同學們的英語

英語基本功。

五、講授內(nèi)容

Part1TheConceptofCross-BorderE-Commerce

?Warming-up

Learnthefollowingabbreviations,andwritedowntheirfullexpressionsand

Chinesemeanings.

(1)Cross-BorderE-Commerce跨境電商

(2)BusinesstoBusiness企業(yè)對企業(yè)

(3)BusinessloCustomer企業(yè)對客戶

(4)CustomertoCustomer客戶對客戶

(5)OnlinetoOffline線上到線下

(6)ManufacturertoConsumer生產(chǎn)廠家對消費者

(7)ProductiontoConsumer商品到顧客(即產(chǎn)品從生產(chǎn)企業(yè)直接送到消費者

手中，中間沒有任何交易環(huán)節(jié)，也稱生活服務(wù)平臺。)

(8)PeertoPeer個人對個人

?Listening

Listentothefollovzingsentencesandfillintheblanks.

(1)Inthischapter,weexploreCBEC(shortforcross-bordere-ccmmerce)asa

newdriverofinternationaltrade.

(2)Inrecentyears,therapidgrowthofcross-bordere-commercehasaccelerated

onlineconsumptionallovertheworld.

(3)Accordingtothetypeofinteraction,themainmodesofcross-border

e-commercecanbedividedinloB2B,B2C,C2Candsoon.

(4)Internationalcooperationincross-bordere-commercehastobecontinuously

strengthened.

(5)WiththegrowthoftheInternetandthedevelopmentofinternationallogistics,

aswellasonlinepayment,consumersaremoreopentothechancestopurchase

Droductsandservicesfrominternetplatforms,whichiscalledcross-border

e-commerce.

?Speaking

AandBareclassmates.TheyarediscussingabouttheirunderstandingofCBEC.

Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontothe

underlinedparts.A和B是同學。他們在討論各自對跨境電商的理解。請嘗試以角

色扮演的方式練習下面的對話，尤其注意劃線的部分。

教學提示：教師可先給出對話中下劃線部分的釋義，再組織學生進行對話練

習。

Whatdoyouliketodo?你想做什么(職業(yè))?

promisingcareerdirection有前景的職業(yè)方向

Whatacoincidence,真是巧。

Itissaidthat***據(jù)說...

talentgap人才缺口

launchbusinessinthisfield在這個領(lǐng)域開展業(yè)務(wù)

plentyofopportunities充足的機會

closelyrelatedwith***與...密切相關(guān)

realaccountsfromdifferentCBECplatforms來自不同跨境電商平臺的真實賬

號

?Reading

KeySentences:

(1)WiththedevelopmentoftechnologyandthegrowthoftheInternet,ithas

providedcustomersfromallovertheworldtheabilitytopurchaseproductsand/or

servicesthatmaybeunavailableorexpensiveinthehomecountriesorregionsfrom

Internetbasedplatforms.

隨著技術(shù)的發(fā)展和互聯(lián)網(wǎng)應(yīng)用的增長，它為來自世界各地的客戶提供了購買

產(chǎn)品和/或服務(wù)的能力，這些商品可能無法從本國獲得，亦或是很難在本國或地

區(qū)的網(wǎng)絡(luò)平臺上獲得，要不就是很昂貴。

(2)Asforbondedareaimportmodel,theproductsareshippedinbulkandstored

inwarehousesbeforebeingshippedtocustomersthathaveplacedtheirordersonline

aftercompletingcustomsclearanceandinspectionsprocedures.

至于保稅區(qū)進口模式，產(chǎn)品將批量運輸并存儲在倉庫中，然后在完成清關(guān)和

檢查程序后，再運送給在線下單的客戶手中。

(3)Itisimportanttolookatthebondedimportchannel,asretailershavetobear

inventoryriskwhentheimportedproductsaresenttobondedwarehousesbefore

beingdeliveredtocustomers.

重要的是要注意保稅進口渠道，因為當進口產(chǎn)品在交付給客戶之前先送到保

稅倉庫時，零售商必須承擔庫存風險。

(4)Itisvitalthatretailersforecasttheirdemandbeforetheshipmentbeginsin

ordertoavoidanypossibleinventoryrisk.

為了避免任何可能的存貨風險，零售商必須在發(fā)貨前預(yù)測其需求，這一點至

關(guān)重要。

Exercises

(1)Usethewordsiniheboxiocompletethesentencesbelow.

①Therewillbea/anlarge-scaleordersontheDateofDouble11.

②Tosavethemoneyusedontransporlalion,usuallytheproductsareshippedin

bulk.

③AlibabaisaverybigCBECplatformfromChina.

④Nowadays,customerscanpurchasewhatevertheylikeonline.

⑤Thisbigbuildingisusedasthewarehouseofthiscompany.

(2)Filiintheblankstocompletethetranslationofthefollowingsentences.

①如果賣家能提供好的售后服務(wù)的話，他/她的買家就會更滿意。

Ifasellercanprovidegoodafter-salesservices,he/shecanmakemorebuyers

satisfied.

②供應(yīng)鏈是使這家公司如此成功的諸多優(yōu)勢之一。

Thesupplychainofthiscompanyisoneoftheiradvantagesforbeingsosuccessful.

③零售商不想在做跨境電子商務(wù)買賣時承擔庫存風險。

Retailersdon'lwishtotaketheinvenloryriskwhiletheydoCBECbusinesses.

④跨境電子商務(wù)是有別于傳統(tǒng)外貿(mào)的一種新型運營模式。

CBEC,asanewmodeofoperation,isdifferentfromthetraditionaltrading.

⑤清關(guān)速度很大程度上取決于你選擇哪家物流公司。

Thespeedofcustomsclearancedependsalotonwhichlogisticscompanyyou

choose.

(3)Answerthefollowingquestions.

①WhatcancustomerspurchasenowfromInternet-basedplatforms?

Consumerscanpurchaseproductsand/orservices(thatmaybeunavailableor

expensiveinthehomecountries)frominternet-basedplatforms.

②HowmanymodesofoperationsareconductedontheCBECplatformsindoing

importbusiness?Andwhatarethey?

Therearetwomodesofoperations.Theyaredirectmailmodelandbondedarea

importmodel.

③Whatareincludedasthesupplychainpartners?

Thesupplychainpartnersincludeproductsourcing,logistics,payments,and

after-salesservices.

④Whyisitimportanttoforecastthedemandbeforetheshipmentbegins?

Becausetoforecastthedemandbeforetheshipmentbeginscanhelptoavoidany

possibleinventoryrisk.

Part2TheDifferencesbetweenTraditionalForeignTradeandCross-Border

E-Commerce

?Warming-up

WritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelow

togiveashortintroductiontoeachofthem.

(1)Amazon:Itisanonlineretailerandcloudcompuungcompanyfoundedin1994.It

isoneofthelargestinternetretailersintheworld,whichbeganasanonline

bookstore.

亞馬遜：它是一家成立于1994年的在線零售商和云計算公司。它是全球最大的

互聯(lián)網(wǎng)零售商之一，最初是一家在線書店。

(2)eBay:Foundedin1995,eBayisanonlineplatformwheretheworldgoestoshop,

sellandgive.Whetheryou'rebuyingneworused,commonorluxurious,trendyor

rare-ifitexistsintheworld,it'sprobablyfbrsaleoneBay.

易貝：eBay成立于1995年，是全世界購物，出售和贈送禮物的一個網(wǎng)絡(luò)平臺。

無論您是要購買新的還是二手的，普通的還是豪華的，時尚的還是稀有的(如果

存在于世界范圍內(nèi))，都可以在eBay上買到。

(3)JD:JD.comisthelargestonlineretailerandthebiggestoverallretailerinChina.It

offerscustomersthebestonlineshoppingexperience.Thecompanyisamemberof

theFortuneGlobal500.

京東：京東是中國最大的在線零售商，也是最大的整體零售商。它為客戶提供最

佳的在線購物體驗。該公司是《財富》全球500強的成員。

(4)Aliexpress:AisAlibaba'scross-borderB2Ce-commerceplatform

withusersfromover220countries,with60millionactivebuyersin2018.

速賣通：速賣通是阿里巴巴的跨境B2c電子商務(wù)平臺，擁有來自220多個國家/

地區(qū)的用戶，2018年活躍買家數(shù)達到6000萬。

(5)Tmall:TmallisanewB2CcommercialretailplatformcreatedbyJackMa,

T.Itintegratesthousandsofbrands,manufacturers,andprovidesa

one-stopsolutionbetweenbusinessesandconsumers.

天貓：天貓是馬云淘寶網(wǎng)全新打造的B2C商業(yè)零售平臺。其整合數(shù)千家品牌商、

生產(chǎn)商，為商家和消費者之間提供一站式解決方案。

(6)Mia:Miaisthefirsttime-limitedsalemallforimportedmotherandbabybrands

inChina.Foundedbyfull-timemomLiuNanin2011,Miaaimstocreateasimple,

assuredandfunshoppingexperienceformotherandbabyproducts.

蜜芽：蜜芽是中國首家進口母嬰品牌限時特賣商城。蜜芽由全職媽媽劉楠于2011

年創(chuàng)立，希望創(chuàng)造簡單、放心、有趣的母嬰用品購物體驗。

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)CBEChasgraduallybecomeanimportantdrivingforcefbrChina'sforeign

tradegrowth.

(2)ThevolumeofChina'sforeigntradecontinuedtofallinDecember,butata

muchslowerpacethanexpected.

(3)Comparedthetraditionalforeigntrademodelwithcross-bordere-commerce,

wecanfindsomeadvantagenofdevelopingtheCRECplatformsasanewdriverof

internationalirade.

(4)Internationalexpansionthroughcross-bordere-commercecanonlybe

realizedafteronlinemerchantshaveovercomeanumberofchallenges.

(5)Culturaldifferences,customertrust,logistics,payment,andlegaland

regulatorybarriersareamongthebiggeslchallengesfacingCBEC.

?Speaking

SamandJimarefriends.Theycameacrosseachotherinarestaurantandtalked

abouttheirjobdevelopment.Completethefollowingdialoguewiththesentencesor

expressionsinthebox.山姆和吉姆是朋友。他們在一家餐館相遇，并談?wù)摿怂麄?/p>

的工作發(fā)展。用方框中的句子或詞組完成下列對話。

Sam:Hi,Jim!(1)Longlimenosee!Howareyoudoing?

Jim:Hello,Sam.Tmdoinggreat.Gladtoseeyouhereandhow'syourjob?

Sam:Well,notthatgood.

Jim:Whyareyousayingso?Whathappened?

Sam:Youknow,nowadays,theinternationaltradingenvironment(2)isnotasgoodas

before.

Jim:Yeah.I'vereallyheardthatthereare(3)quitemanyplatformsforoversea

customerstobuyproductsonline.

Sam:Yes!(4)Juslbecausethosecross-bordere-commerceplatformsaremore

convenientforcustomers,andcheaper,(5)ihcvolumeourtraditionalforeigntrade

businesswentdown.

Jim:(6)Idounderstandyoursituation.Butplease(7)don'tbeupset.1believeyou

canalsogainalotbytransferringtotheCBECfield.

Sam:You'reright.MycolleaguesandI(8)aretakingstepstodoso.Thisafternoon,

we'Hhaveatrainingcourseonthistheme.

Jim:Yes,becheerful.You'realwayshardworking.Jdothinkyoucangetanewand

betterdevelopmentbydoingCBECbusinesses.

?Reading

KeySentences:

(1)Ifyouknowacountrywhereyourproductsarceitheruniqueorcompetitive,

youcanstartsellingonthatmarket.Thealternativeistostarttestinginmultiple

marketsatoncebylistingyouritemsinternationallyonmarketplaces.

如果你知道你的產(chǎn)品在哪個國家具有獨特性或競爭力，就可以在該市場上開

始銷售。(另一種)替代方法是通過在國際市場上列出你的商品來即刻開始在多

個市場中進行測款。

(2)Thismeansyoudon'thavetoinvesthugeamountsinmarketinginmultiple

countriesorregionsbutcanstillseewhatsellswellandusethatasabasisfor

decidingwhichmarketstoreallyfocuson.

這意味著你不必在多個國家或地區(qū)的市場上發(fā)入大量資金，但仍可以看到銷

售良好的產(chǎn)品并將其用作確定真正關(guān)注哪些市場的基礎(chǔ)。

Exercises

(1)Tellwhethereachofthefollowingstatementsistrue(T)orfalse(F).

①FWiththeshippingfee,itisusuallymoreexpensivetopurchaseonthose

CBECplatforms.

②TCBECbusinessmodeisdifferentfromthetraditionalinternational

trading.

③FEvenwhenyouknowyourproductsareuniqueorcompetitive,youstill

needtotestthemarkettillyoustartsellingthem.

④TItisnotalwaysnecessaryforAmazonsellerstoinvesthugeamountsin

marketing.

⑤TFullylocalizingyourproductswithlocallanguageswouldbereally

helpful.

(2)Fillineachblankwi:hthecorrectformofthegivenword.

①Becauseofcapitalcontrol,investorsmustpayahighpricetoinvestoverseas,

whichmakesthemtoinvestdomestically,(domestic)

②ThisApphelpstheretailerskeeptheirsellingsystemsupallthetime,(retail)

(3)Ifacompanyisnotcompetitive,itcanhardlydevelop,(competition)

④He'salwaysearlytobeinhisoffice.Heobviouslyenjoyshisjobverymuch.

(obvious)

⑤Manypeoplewanttogetjobslocally,becausetheydon'twanttobefaraway

fromtheirfamilies,(local)

(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.

①Ittakeshalfayearforhiscompanytoaccommodatetothemarket.

②Whoareyourpotentialcustomers?

③High-incomepeopleoftenhavemultiplechoices.

(4)TheCBECmodeallowsretailerstolowerdownthepricesandstillmakeaprofit.

⑤Thiscompanyhasalwaysfocusedoncustomerservice.

Part3TheCurrentSituationofCross-BorderE-CommerceinChina

?Warming-up

LearnthefollowingwordsandexpressionsandwritedowntheirChinese

meanings.

(1)import進口

(2)export出口

(3)globaltrend全球趨勢

(4)economicgrowth經(jīng)濟增長

(5)freetradezone自貿(mào)區(qū)

(6)bondedarea保稅區(qū)

(7)developmentcountermeasure發(fā)展對策

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Chinaisakeymarkelforcross-bordere-commerce,especiallywithinits

growingmiddleclass.

(2)China'scross-bordere-commercemarketsaw818trillionyuantransactionsin

2018,over20%ofwhicharcimportc-commcrcesales.

(3)Withtherapiddevelopmentofglobale-commerceandpushofthe

government,cross-bordere-commercehasdevelopedintoanewformofimperland

exporttradeinChina.

(4)Weoutlinedseveralrecommendationsfbrforeigncompanieswhoarc

planningonenteringintoChina'smarketbymeansCBEC.

(5)Chkia'scross-bordere-commerceindustryhasdemonstratedstableandraDid

developmentthankstotheimplementationofappropriatepolicysupportandthe

progressiveestablishmentofe-commerceplatforms.

?Speaking

JasonisfromAmericaandLeeisaChinese.Theymeteachotherona

conference,andtheyweretalkingaboutChina'scross-bordere-commercedeveloping

situation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.

(1)Q:What'sJason'sideaaboutChina'sdevelopmentincross-bordere-commcrcc?

A:Hethinksithasbeenreallyoutstanding.

(2)Q:WhatdoesJasonchinkisamazing?

A:HethinksthecasesharedbytherepresentativefromAlibabaisamazing.

(3)Q:WhyLeeispositivetoChina'sfuturedevelopment?

A:BecausetheinternationalpaymentandlogisticsprovidedbyAliGroupisina

leadingplace.

(4)Q:WhatarethemainmodesofoperationofChina'sCBEC?

A:IntheCBECfieldinChina,therearcB2B,B2C,C2C,020modesandsoon.

?Reading

KeySentences:

(1)Thankstocross-borderc-commcrce,smallandmedium-sizedChinese

enterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyand

operatingmodels,aswellastailor-madesolutionsforbusinessexpansionat

differentstages.

借助跨境電子商務(wù)，中國的中小型企業(yè)現(xiàn)在可以獲得有關(guān)企業(yè)發(fā)展戰(zhàn)略和運

營模式的咨詢服務(wù)，以及針對不同階段業(yè)務(wù)擴展方面量身定制的解決方案。

(2)ByleveragingAmazon'sglobalnetworkandresources,wccouldprovide

customizedsolutionstomeeltheneedsofChinesesellersandcultivatecross-border

e-commercelalenlsinChina.

通過利用亞馬遜的全球網(wǎng)絡(luò)和資源，我們可以提供定制的解決方案，以滿足

中國賣家的需求，并在中國培養(yǎng)跨境電商人才。

(3)ItisnotjustthatoverseasconsumersaresmittenbyChinesegoods.

不僅只有海外消費者被中國商品迷住了。

Exercises

Choosethebestanswerforeachofthefollowingquestions.

⑴B(2)D(3)C(4)A(5)C

SupplementarvMaterials

Exercises

Skimihepassageandfindthekeysentenceofeachpartofthepassage.

Part1:ThechangeinChiniseconsumerneedsandChinesegovemmontalsuDDorthas

nrcr)elledthencrnilaritycfcrcwhcrdere-ccmmerceinChina.

Part2:ChangeinconsumerneedshasdrivenChinesecustomerstoindulgemorein

cross-bordere-commerce.

Part3:Cou—ledwiththechangeinconsumerneedsandtaxcut,cross-border

e-commercehasbeenenjoyingimmenseDopularityinChina.

教學單元講稿

五、復(fù)習提問與上次課作業(yè)典型問題答疑

回顧第1單元跨境電商概述：跨境電商的概念、傳統(tǒng)外貿(mào)和跨境電商的區(qū)別

以及跨境電商在中國當前的發(fā)展現(xiàn)狀。講解每個小節(jié)的課后習題，特別是討論題。

六、教學單元名稱

第二單元《主要的跨境電商平臺》

七、課程導(dǎo)入

以跨境電商活動中常見的節(jié)假日促銷和詞匯句法表達等為導(dǎo)入點，教授學生

相關(guān)知識點和基本概念；熟悉相關(guān)平臺，了解主要跨境電商平臺的優(yōu)勢，進而開

展本章知識點和語言點的教學。

八、分析思路

本章節(jié)主要涉及到跨境電商平臺的三大重難點知識：一，主要跨境電商平臺

的介紹；二，跨境電商平臺的優(yōu)缺點；三，跨境電商平臺的異同。圍繞這三方面

的知識點，設(shè)計了聽說讀譯等各類練習，在幫助學生掌握跟主要的跨境電商平臺

相關(guān)的信息和知識，提高學生的英語水平。

五、講授內(nèi)容

Part1AmazonandeBay

?Warming-up

Circlethephrasesthatarcnewtoyouandlookthemupinthedictionary.Read

themaloudandwritetheChinesemeaning.

(1)belocatedin位于..

(2)awiderangeof范圍廣泛的..

(3)suchas比如；諸如

(4)setup建立;創(chuàng)建

(5)marketshare市場份額

(6)becommittedto致力于...

(7)befoundedby由...倉U建

(8)beheadquarteredin在...設(shè)立總部

(9)abroadvarietyof各種各樣的

(10)inadditionto除...之外(還有，也)

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Amazonhasawiderangeofproductssuchaselectronics,furnitureand

jewelry.

(2)eBayhasfacilitatedonlineconsumer-to-consumerandbusiness-to-consumer

sales.

(3)Tosetupone'spaymentsaccount,avalidU.S.bankaccountshouldbe

provided.

(4)Itiscommittedtobecomingtheworld'smostcustomer-centriccompany.

(5)ThecompanymanageseB,anonlineauctionandshoppingwebsitein

whichpeopleaedbusinessesbuyandsellabroadvarietyofgoodsandservices

worldwide.

?Speaking

AandBareclassmates.TheyarediscussingabouttheirshoppingonBlack

Friday.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontothe

underlinedparts.A和B是同學。他們在討論黑色星期五的購物計劃。請嘗試以角

色扮演的方式練習下面的對話，尤其注意劃線的部分。

*教學提示：教師可先給出對話中下劃線部分的釋義，再組織學生進行對話練習。

Itissotiringtoshopinthecrowd.

在人群中購物實在太累了。

Whydon'tyoushoponline?

你為何不在線購物呢？

Whichplatformdoyouprefer?

你更喜歡哪個平臺？

I'musedto…我習慣了...

abroadvarietyof…各種各樣的...

relativelycheaper相對便宜

Thatsoundsgood.那聽起來不錯

Ican'thelphavingatryrightnow.

?Reading

Exercises

1.Usethewordsintheboxtocompletethesentencesbelow.Changewordforms

wherenecessary.

(1)founded

(2)relatively

⑶via

(4)range

(5)operates

2.Fillintheblankstocompletethetranslationofthefollowingsentences.

(1)multinationale-commerce

(2)goodsandservices

(3)onlinemoneytransfers

(4)committedto

(5)marketshareandsales

3.Answerthefollowingquestions.

(1)AmazonislocatedinSeattle,WashingtonState.

(2)Amazoniscommittedtobecomingtheworld'smostcustomer-centriccompany.

(3)cBisanonlineauctionandshoppingwebsiteinwhichpeopleand

businessesbuyandsellabroadvarietyofgoodsandservicesworldwide.

(4)eBay'sbusinesscoversabout30countries.

Part2AlibabaandAliExpress

?Warming-up

LearnthefollowingwordsandexpressionsandwritedowntheirChinese

meanings.

(1)launch發(fā)起

(2)co-founder聯(lián)合創(chuàng)始人

(3)expressdelivery快遞

(4)wholesale批發(fā)(的)

(5)manufacturer制造商

(6)fulltracing完整的跟蹤

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Ithelpsbuyersfindproductsandsuppliersquicklyandefficiently.

(2)Supplierscansellproductsatwholesalepricestosmallormedium-sized

businessesworldwide.

(3)AliExpressenablesconsumersfromaroundtheworldtobuydirectlyfrom

manufactuiersanddistributorsinChina.

(4)Merchantscanpayforarangeofbenefitssuchasgreaterexposureonthesite

andunlimitedproducMislings.

(5)ConsumerscanpaysafelywithAliExpressBuyerProtectionalongwith

expressdeliverywithfulltracing.

?Speaking

JessicaandMonicaarecousins.AstheNewYeariscoming,theyarebothinvited

bytheirgrandmothertojointhefamilyparty.Attheparty,thecousinsaretalking

aboutMonica'snewjob.Completethefollowingdialoguewiththesentencesor

expressionsinthebox.

⑴D

(2)G

(3)A

(4)E

(5)B

(6)C

(7)H

(8)F

?Reading

Exercises

1.Tellwhethereachofthefollowingstatementsistrueorfalse.

(1)T

(2)F

(3)T

(4)T

(5)F

2.Fillineachblankwiththecorrectformofthegivenword.

(1)leading

(2)suppliers

(3)efficiently

(4)manufacturers

(5)currently

3.Translate(hefollowingsentencesbyusingtheprovidedexpressions.

(1)Cross-bordere-commerceplatformsenableconsumersfromalloverthe

worldtofinddifferentcategoriesofproductsquickly.

⑵Onlineproductsaresenttobuyersbyexpressdelivery.

(3)Merchantsneedtopayforgreaterexposureonthewebsite.

(4)Thecompanyprovidestheserviceoffulltracing.

Part3ShopeeandLazada

?Warming-up

MatcheachwordorphraseintheleftcolumnwithitsChinesemeaninginthe

right.

⑴G

(2)A

(3)J

(4)B

(5)F

(6)C

⑺D

⑻E

(9)H

(10)1

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Thegiantonlinestorescanprovidecustomersexcellentserviceand

fulfillmenl.

(2)Thecompanyhasexpandeditsreachtomanycountries.

(3)Thevastanddiverseregionwouldbeconnectedbythewebsitethroughits

technology,logisticsandpaymentscapabilities.

(4)ThesemarketplaceshavecreatedanameandIruslinpeople.

(5)LazadaandShopeehavestrongandpowerfullogisticsandshippingtermsso

peoplecangetthebenefitoffastandreliableshipping.

?Speaking

JoeyisaretailerfromSoutheastAsia.BobworksinShopee.Theyareattending

thesamecross-bordere-commcrccforum.JoeyisintroducedtoBobbyhisfriend.

Theyarecarryingoutaconversationaboutcross-bordere-commerce.Workinpairsto

askandanswerquestionswiththeunderlinedmaterials.

(1)Q:WhatdoesJoey'sfriendtellBob?

A:Joey'sfriendtellRohthatJoeywantstotransfertoonlinebusinessfromoffline

business.

(2)Q:WhydoesJoeywanttojoinine-commerceplatforms?

A:Becauseitisdifficulttorunanofflinestore.

(3)Q:What'sthecurrentsituationofcross-bordere-commerce?

A:Thecross-bordere-commerceisdevelopingrapidly.

(4)Q:Whataretheprosofcross-bordere-commerceplatforms?

A:Theseplatformsenableretailerstopromotesalesandattractnewcustomers.

(5)Q:WhydoesJoeychooseShopee?

A:BecauseShopeeisoneofthetopmarketplaces.

?Reading

Exercises

Choosethebestanswerforeachofthefollowingquestions.

⑴D

⑵D

⑶B

⑷A

⑸C

SiiDplementaryMaterials

Exercises

(DT

⑵F

⑶F

(4)T

⑸T

教學單元講稿

九、復(fù)習提問與上次課作業(yè)典型問題答疑

回顧第2單元跨境電商平臺簡介，幫助學生了解目前全球范圍內(nèi)最大的幾個

電商平臺的基本情況。講解每個小節(jié)的課后習題，以點名提問的方式考查學生對

重點的把握情況。

十、教學單元名稱

第三單元《電商平臺開店》

十一、課程導(dǎo)入

詢問學生是否有開過任何形式的網(wǎng)店，是否有過海淘經(jīng)驗？以此導(dǎo)入點，引

導(dǎo)學生積極參與、思考，開店前如何去選擇平臺？選好平臺后開店需要準備些什

么資料、有哪些具體步驟等逐步展開本章節(jié)的教學內(nèi)容。

十二、分析思路

本章節(jié)主要涉及到跨境電商開店的三大重難點知識：一，如何選擇電商平臺;

二，網(wǎng)上開店的注冊程序；三，不同電商平臺的優(yōu)缺點。圍繞這三個知識點，層

層遞進，重點突破，了解幾大電商平臺的基本信息和開店的基本步躲。

五、講授內(nèi)容

Part1PromotionandMarketing

?Warming-up

Learnthefollowingexpressions,andwritedowntheirChinesemeanings.

(1)freeshipping免運費

(2)nocommission無傭金，不收手續(xù)費

(3)grossmerchandisevalue營業(yè)額，商品交易總值

(4)Instagram一個照片分享軟件

(5)hashtag標簽

(6)pickupaddress發(fā)件人地址

(7)variation選項

(8)vocationmode休假模式

?Listening

ListentothesentencesofmarketingandpromotionofCBEC,trytofillinthe

blanks.Payattentionto:hckeywordsandexpressions.

(1)Afteruploadingphotosofyourproduct,provideinformationsuchasthename,

category,price,description,variations,andshippingfee.

(2)Auto-repliesdon'lcountinchatresponserate.Plus,chatresponsegetsupdated

twiceaday.

(3)Checkyourcompetitors'pricingtohaveabenchmarkofhowyouritemsshouldbe

priced.

(4)Onceyouenablevacationmode,allyourlistedproductswillbedisabled.

(5)Overall,Amazon'sgrossmerchandisevaluetotaledabout$239billionoverthe

last12months.

?Speaking

AandBareclassmates.Theyarediscussingabouttheadvantagesand

disadvantagesofShopee.Pleasetrytoroleplaythefollowingdialogue,especiallypay

attentiontotheunderlinedparts.A和B是同學。他們在討論蝦皮電商平臺的優(yōu)缺

點。請嘗試以角色扮演的方式練習下面的對話，尤其注意劃線的部分。

教學提示：教師可先給出對話中下劃線部分的釋義，再組織學生進行對話練

習。

ItisveryeasytouploaditemsofsaleviaphoneonShopee.

通過電話在Shopee上傳銷售商品非常容易。

nocommissionfornewsellersduringthefirstthreemonths

前三個月無新賣家傭金

Itofferssimpleguidesregardingsellers'questions.

它提供有關(guān)賣家問題的簡單指南。

Itexperiencesatremendousgrowth.

它經(jīng)歷了巨大的增長。

Shopeehasn'tputaneffectivemechanismtoweedoutbadsellers.

Shopee尚未建立有效機制來淘汰不良賣家。

gainingcustomertrusttakessomeeffort

獲得客戶的信任需要付出一些努力

Thereisafiercecompetitionamongsellers.

賣方之間存在激烈的競爭。

?Reading

Exercises

1.Usethewordsintheboxtocompletethesentencesbelow.

(1)charge

(2)benefits

(3)continue

(4)process

(5)commission

2.Fillintheblankstocompletethetranslationofthefollowingsentences.

(1)inthesense

(2)Forthesakeof

(3)inturn

(4)inaddition

(5)comparedto

3.Answerthefollowingquestions.

(1)ItisavailableinPhilippines,China,Thailand,Singapore,Malaysia,Indonesia,and

Vietnamuptothepresent.

(2)Firstofall,it'suniqueinthesensethatsellersdon'tpayanycommissionstothe

platformduringthefirstthreemonths.Inaddition,sellersandbuyerscanenjoyfree

shipping,wheretheregulationsdifferbycountries.

(3)Youneedtopayacommissionof1%to4%foreachsalemadeonLazada.

(4)Yes,Shopeeearnsmoneyfrompaidadvertisingthat'savailableamongsellerson

thewebsite.Inaddition,they'vestartedtochargeatransactionfeewhichisgenerally

2%.

Part2PreparationofRegistrationMaterials

?Warming-up

LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.

(1)默認地址

(2)制造商直接出貨

(3)退貨與退款

(4)聊天回應(yīng)率

(5)搜索引擎優(yōu)化

(6)貨到付款

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Storesgenerallyhaveareturnandrefundpolicywhenacompanyhasannounceda

recallofitsproducts.

(2)Ifyoucansyncdatabetweenyoursupplierandyourstore,thenyourdrop

shippingonShopeewillbealmostautomatic.

(3)Pleasefillinyourinformationandensureyouraddressisright.Theaddresswill

bethedefaultaddressforourdelivery,soawrongaddresswillleadtodeliverydelay

foryourorders.

(4)SearchEngineODtimizationisthepracticethathelpsincreaseyourstoreor

productrankinginShopeeasyouridealcustomerssearchforsimilarproductsthat

yousell.

(5)Andsureenough,thesalesskyrocketedaftercashondelivery.Customersare

trustingShopeemoreandmore.

?Speaking

ScarletandJackareclassmates.Theyarediscussingabouthowtobecome

successfulonlinesellers.Completethefollowingdialoguewiththesentencesor

expressionsinthebox.斯嘉麗和杰克是同學。他們正在討論如何成為成功的在線

賣家。用方框中的句子或詞組完成下列對話。

(1)D

(2)G

(3)H

(4)B

(5)A

(6)F

(7)C

(8)E

?Reading

Exercises

1.Tellwhethereachofthefollowingstatementsistrueorfalse.

⑴T(2)F⑶F(4)F(5)T

2.Fillineachblankwiththecorrectformofthegivenword.

(1)prohibition(2)register(3)verified(4)Describe(5)completion

3.Translatethefollowingsentencesbyusingtheprovidedexpressions.

(1)Ifthebuyerpaystoomuchfortheshippingfee,wewillemailthebuyerand

refundthemoney.

(2)Userscanseetheactualcategorypagewithafullproductlisting.

(3)Logintoyouraccountandthengototheaccountdeletionpage.

(4)Theadvantageofthissystemisthatthesalesrepresentativemustselloutthe

productstogetpaid.

(5)Justsigningupforanaccountisfarfromenough.

Part3FAQWhileOpeningaCross-BorderE-CommerceStore

?Warming-up

MatcheachwordorphrasewithitsChinesemeaning.

⑴F(2)D(3)E(4)B

⑸A(6)H(7)C(8)G

?Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Chinahas35existingcross-bordere-commercepilotzones.

(2)Cross-bordere-cominercehasbeenwellprovenasasuccessfulbusinessmodelfor

localgovernmentstospeedUDeconom