Embracing an Age of Self-Determination（英文版）(ppt 95頁).PPT

1、Brand OutsideStrategy 7:Embracing an Age of Self-Determination,Emersons Back with a vengeance! Its scary! Its cool!,Gas from ,Self-Determination ReduxMicropower (fuel cells) Microgrids “Virtual Utilities”Source: The Economist (08.2000),Chaos Breeds: The Dawn of The New Age of Self-Determination!,“We

2、 are in a brawl with no rules.”Paul Allaire,The New Ge WayDYB.com,The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M,The Individual,White Collar Revolution!,“The fundamental unit of the new economy is not the corporation, but the individual. Tasks arent assigned and controlled through

3、a stable chain of command but are carried out autonomously by independent contractorse-lancerswho join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking t

4、he next assignment.” Thomas Malone and Robert Laubacher,DISTINCT OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you wont get noticed and that increasingly means you wont get paid much, either.” Michael Goldhaber, Wired,“You must realize that how

5、you invest your human capital matters as much as how you invest your financial capital. Its rate of return determines your future options. Take a job for what it teaches you, not for what it pays. Instead of a potential employer asking, Where do you see yourself in 5 years? youll ask, If I invest my

6、 mental assets with you for 5 years, how much will they appreciate? How much will my portfolio of career options grow? ”Stan Davis now they are authorities. Arguably this is the first time the older generation canand mustleverage the younger generation very early in their careers”Ed Michaels, War fo

7、r Talent (05.17.00),Dudes With Tude“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.” David Ogilvy,“Diversity defines the health and wealth of nations in a new century. Mighty is the mongrel. The hybri

8、d is hip. The impure, the mlange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-matchthese people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations.”G. P

9、ascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge,“Capitalism and the conditions for creating wealth have changed in ways that play to the strengths of hybrid individuals, organizations and nations. And those that wish to profit from changing economic conditions must view hybr

10、idity as their first and best option. This bold claim warrants an explanation. The ability to apply knowledge to new situations is the most valued currency in todays economy. Highly creative people are misfits on some level. They tend to question accepted views and consider contradictory ones. This

11、appreciation defines the mongrel mentality. Strangers instinctively question things that natives take for granted. Many things strike them as odd or stupid. ”G. Pascal Zachary, The Global Me,Women and new-economy management ,Womens Stuff = New Economy MatchImprov skillsRelationship-centricLess “rank

12、 consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” less threatened by strong peopleIntrinsic motivation Extrinsic,“TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it e

13、asier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer to do list? Who enjoys a recap t

14、o the days events? Who is better at keeping in touch with others?”Source: Selling Is a Womans Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy 1/3rd up to non-poverty thresholdMuhammad Yunus, Banker to the Poor,MBWA, Grameen Style!“Conventional banks ask their clients to come to their

15、office. Its a terrifying place for the poor and illiterate. The entire Grameen Bank system runs on the principle that people should not come to the bank, the bank should go to the people. If any staff member is seen in the office, it should be taken as a violation of the rules of the Grameen Bank. I

16、t is essential that those setting up a new village Branch have no office and no place to stay. The reason is to make us as different as possible from government officials.,Grameen Bank: “Borrowing Group” Self-formed; 5 members; Oral test Group approves all loan requests, but individual liability (8

17、Groups to a “Center”),Weekly payment, 1-year loan (5% to Group Fund; if one defaults, no more loans to Group) No legal instrument 1st loan about $15 (housing loan after 3 successful 1-year loans; property to wifes name) Lend to two, then six weeks later two more, Chairman last Process aims to exclud

18、e non-resilient people,“The Grameen loan is not simply cash. It becomes a kind of ticket to self-discovery and self-exploration.”Muhammad Yunus,Self-Determination & Empowerment: Dealing in Hope,Brand Leadership!“A keyperhaps the keyto leadership is the effective communication of a story.”Howard Gardner Leading Minds: An Anatomy of Leadership,Brand Leadership:ENTHUSIASM RULES!“I am a