IDC云計(jì)算

Thomas Zhou Research Manager Enterprise System and Software Research, IDC China Cloud Computing Opportunity from the New Delivery Model Business make technical change Why cloud is important How to use the cloud Agenda IT and Service will be more Important in Future IT will be the core of enterprise Business Process as a Service Platform as a Service Storage as a Service Infrastructure as a Service Software as a Service The IT New Normal” 0%10%20%30%40%50%60%70%80%90%100%January 2007 October 2008 August 2009 January 2010Q. Prioritize the following business goals as they relate to your organization by allocating 100 points among them. The more points you allocate, the more important the business goal. OtherSpeed time to marketIncrease market shareImprovequality/accuracyIncrease revenueIncrease customersatisfactionReduce costs Business priorities are quickly returning to pre-recession status Refocusing on “doing the right thing” again, not the least expensive For customers For shareholders For competitive advantage Efficiency still matters, but not if it impacts business performance Availability Flexibility Source: IDC Server Virtualization MCS 2007, 2008, 2009； IDC Datacenter and Cloud Survey 2010 Recovery and Transformation Fiber, 3G/4G wireless, converged IP delivery, new distribution models Shift of customer “design point” toward SMB/consumer, emerging markets IT market expansion through disruptive Cloud model, driving re-architecture of vendor models, offerings, identities Ascendance of mobile devices and apps challenging primacy of the PC Telecom IT Market Remote Hotspot Enterprise Datacenter Hosted/ Outsourced Datacenter Cloud Datacenter Heterogeneous Standardized SLA, Space Price/Performance, Scalability Density, Energy Efficiency, Time to Market Modular Integrated Consolidation Growth IT Infrastructure Transforming Buy/On Books Lease/Off Books Fixed Pricing Variable Pricing CAPEX OPEX “When the network becomes as fast as the processor, the computer hollows out and spreads across the network.” Eric Schmidt, 1993 From Buying IT Components to Buying IT Services. Rewiring the World From Edison to Google From Buying IT Components to Buying IT Services. Business make technical change Why cloud is Important How to use the cloud Agenda What is Cloud Computing Today? Cloud services are consumer and business products, services and solutions delivered and consumed in real-time over the Internet Service Shared, standard service Built for a market (public) Extendibility Elastic scaling. Dynamic and fine grained Pricing Use-based pricing. Supported by service metering Standard UI technologies. Browsers or RIA clients User Interface System Interface Web services Other common Internet APIs Access Accessible via the Internet. Ubiquitous network access Portal Admin and provisioning； require some onboarding support Content A turnkey offering； integrates required resources Private Designed for, and access restricted to, a single enterprise (or extended enterprise) An internal shared resource, not a commercial offering IT Org is the “vendor” of the shared/std service to its users Public Designed for a market, not a single enterprise Open to a largely unrestricted universe of potential users Hybrid Enterprises cloud services portfolio includes both private and public cloud services Some specific services are delivered through a combination of public and private models (e.g., private cloud “bursting to” a public cloud service) Evolution of Cloud Deployment Why Should Businesses Be Planning for the Cloud Now? Potential for lower cost services Competition will drive more innovative and higher quality IT More choices and reduced ability for vendors to Lock In Enhanced ability to collaborate: Internally Partners Clients 2.9 3 3.1 3.2 3.3 3.4 3.5系統(tǒng)和信息共享更簡(jiǎn)單 減少專職 IT人員和成本 鼓勵(lì)更多的標(biāo)準(zhǔn)化 IT技術(shù) 提供最新的功能 只需為使用的部分付費(fèi) 配置方便、迅速 What is the Benefit of Cloud Service 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8Simplify the system andinformation sharereduce cost and IT staffEncourage more standard ITtechnologyoffering newest functionpay for only usedfast deploymentQ: What is the most important benefit of cloud service? (1=not important， 5=very important) APeJ Great China Change keeps happening: a shift in power Traditional Supplier Model Hardware & Software OEMs Services Companies (e.g. IBM, HP, Perot, ACS, Accenture , CSC) Telcos (e.g. Singtel AT&T, Verizon Business, Telstra Current locus of power Enterprise customer Hardware and Software OEMs (e.g. Sun, IBM, HP, EMC, Oracle, Fujitsu) Services Companies & Telcos (e.g. IBM, HP, Dell, Google , Telstra, Singtel , S , A ) Market Shift , The Future Cloud Computing Har ware and S ftware OEMs Services Companies & Telcos Consumer of services Future locus of power Cloud will disrupt traditional supplier/customer relationships With more IT and business services to be delivered via a cloud model, it will be the service providers who in the future will reap the benefits of customer familiarity and control What May Slow or Stop this Future? For Vendor Less than perfect reliability and/or security Cloud SLAs do not match customer expectations Individual preferences for local storage and control versus networked access and management Poor partnering choices For Customer Public cloud services not always suitable for GRC requirements, and private cloud projects often fail to demonstrate ROI if wrong metrics chosen Accessing cloud services and managing provider relationships may be complex, with some customers ill-equpped to deal with them Ongoing preference for enterprise owned assets, bolstered by attractive financial engineering from IT product vendors and service providers 2010 will be a important year of private clouds Continued concerns about cloud security, availability and performance Ongoing drive to maximize return on existing IT assets 2010 will be a big year for the announcement of private cloud offerings from virtually all major IT suppliers Clouds typically package infrastructure, platforms and applications together Private cloud announcements will drive many strategic partnerships, joint ventures and acquisitions/mergers. Important Year of Private Clouds Private Clouds Have a Lot of Appeal Current Now Much More Appealing, 18% More Appealing, 37% Just as Appealing, 22% Less Appealing, 6% Much Less Appealing, 2% Dont Know, 15% Q:How does the appeal of private cloud in your organization compare with that using public cloud service? 來源： IDC Enterprise Panel， 2009Q4， N=240 More： 55% Less： 8% Private Cloud More effectively use IT infrastructure Reduce Spending Change funding model 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%OthersFrom CAPEX to OPEXImprove overall business operationReduce IT costWant to adopt cloud platfrom but doubt of public cloudImprove the utilization of IT resourceDeploy IT faster for the new business processReasons for Planned Use of Private Cloud Reasons for Use of Private Clouds 0.0% 20.0% 40.0% 60.0% 80.0%Workloads in the Cloud Q. Which applications will you run in Cloud in 3 years: Private Private or Public Workloads remain the critical pivot point in the datacenter Virtualization is hot and it impacts cloud adoption profiles Users with high rates of business change favor cloud models Source: IDC Enterprise Platforms Survey, Jan 2010 (N=255) Business Processing DSS VOIP IT Infrastructure App. Development Technical Email Collaboration Web Infrastructure 32% 18% 16% 13% 14% 8% 31% 41% 21% Business make technical change Why cloud is Important How to use the cloud Agenda 21 Not All Applications are Suitable Storage as a Service Backup/Restore Solutions Information archival Data intensive workloads Established packaged offerings e-mail Collaboration Batch processing Pre-production systems Software development Test Sensitive data Employee Information Medical Records 3rd party software which: Does not have a virtualization or Cloud aware licensing strategy Chargeback or utilization not enabled Requires Mass Customization High auditability & accountability Subject to Sarbanes-Oxley IFRS JSOX Where to Start? High Readiness Factor Low Leveraging the cloud: Starting Out User organizations evaluating when, where, how and why they should consider cloud computing services must first understand that cloud computing spans a wide range of IT-enabled capabilities, from low-level infrastructure to high-level business processes. Gather information on business solution requirements & technical requirements, & determine resource requirements. Planning Guidelines: 1. What business benefit are you looking to achieve by using a cloud-computing model? 2. What are the application characteristics and its demands for elasticity? 3. What set of cloud capabilities are required to achieve the objectives for which the solution is designed? 4. What does a risk analysis reveal? 5. Can you source the service from the Public Cloud or build a Private Cloud? 6. How will you manage the governance of the solution? 7. How will you design, develop, and test the solution? 8. What operational mechanisms are needed to support either public or pr