數(shù)字出版六大問題（Six problems of digital publishing）

1、數(shù)字出版六大問題（Six problems of digital publishing）This paper consists of 19631693 contributionsDOC documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view.Digital publishing industry annual report released six major

2、 issues seven trends detailed2010-07-2111:21In July 20th, China published scientific research institute released 2010 Chinese digital publishing industry annual report, the report said, with the rapid development of economy, increasing popularization and application as well as Internet technology an

3、d mobile communication technology, the obvious change of reading habits and the environment, Chinas digital publishing industry in just a few years, the output value by leaps and bounds to achieve leapfrog development, showing the value of record highs, mobile phone publishing electronic reader fast

4、, A new force suddenly rises., characteristics of the development of digital publishing profit model innovation. Chinas digital publishing industry to highlight the characteristics of the strong momentum of development, the strong momentum of development, the output value of record highs in 2009, ac

5、cording to statistics, Chinas digital publishing industry output value reached 79 billion 940 million yuan, an increase of 50.6% over 2008, the growth rate of the industry continue to maintain a high growth rate. The digital periodical income of 600 million yuan, book income amounted to 1 billion 40

6、0 million yuan, digital newspaper (network version) income amounted to 310 million yuan, the network game network advertising revenue reached 25 billion 620 million yuan, 20 billion 610 million yuan, mobile phone publishing (including mobile phone music, mobile phone games, mobile phone animation, m

7、obile phone reading) reached 31 billion 400 million yuan. Online game, network advertisement and mobile phone publishing have become the three big names of digital publishing industry. In recent years, the development of digital publishing industry has been singing all the way. According to statisti

8、cs, in 2006 the number of digital publishing industry reached 21 billion 300 million yuan, in 2007 amounted to 36 billion 242 million yuan, in 2008 amounted to 53 billion 64 million yuan. The output value in 2009 is 3.75 times the output value in 2006, the average annual growth rate of over 55%, sig

9、nificantly higher than the growth rate of other industries, has made a significant contribution to the growth of the national economy, the development of the digital publishing industry change rapidly, to achieve leapfrog development. Mobile phone publishing value of nearly half of the country half

10、of the country A new force suddenly rises., mobile phone publishing value of nearly half of the country A new force suddenly rises., with the arrival of the 3G era, mobile phone from simple communication tools, to the development of mobile media is represent the general trend. The pace of digital pu

11、blishing to wireless mobile, personalized on-demand and cross media publishing has been greatly accelerated. Looking from the world scope, the handset publication is the inevitable development tendency. Although Chinese mobile phone publishing started late, but because the mobile communication has b

12、ecome a relatively mature mobile phone charging mode, the publication of the profit level has become the largest catch up from behind, the types of digital publishing. Mobile phone reading has become the main way of reading online, according to the China Internet Network Information Center (CNNIC) i

13、ssued at the beginning of the twenty-fifth China Internet development report shows that as of the end of 2009, mobile phone users to read China accounted for 75.4% of the overall mobile phone users. At present, China Mobile has 540 million of the mobile phone user base, the future mobile phone reade

14、r growth potential is huge, unlimited prospects, which will undoubtedly play a huge role in promoting mobile publishing. At present, China Mobile has established a mobile phone reading base, greatly accelerating the pace of mobile publishing development, the main tableNow, there are three aspects: f

15、irst, there are publications that choose to publish on mobile phones or even give priority to publishing. After 80 writers, Guo Jingmings latest work small age 2: virtual copper era on mobile phones released less than a month, there are 6 million hits. Second, to create a new book publishing model.

16、A new book in the first mobile phone reading platform first, then according to the publishing agency market reaction subscription, timely adjust the physical book distribution strategy, it can solve the problem of high inventory. Third, mobile phone reading base also increased the publishing industr

17、y chain parties cooperation, has the same Chinese Writers Publishing Group, Zhejiang publishing group, CITIC publishing house, Shanda, founder, Sina and other more than 30 excellent content providers cooperation. Digital technology accelerates innovation, digital technology accelerates innovation, a

18、nd reading terminal upgrades constantly. Scientific and technological innovation and application are the fundamental motive force of digital publishing development. In the past two years, digital publishing technology, which is mainly based on search engines, mobile terminals and electronic readers,

19、 has been changing with each passing day. Digital reading terminal products have been upgraded continuously and new reading methods have been springing up. In the mobile terminal, Symbian (Saipan) and WindowsMobile (WM) intelligent mobile phone supports the latest version of the mobile operating sys

20、tem, a new mobile operating system based on the mobile phone and the Apple Corp launched, such as iPhone3G, 3GS and so on, not only by mobile phone manufacturers and mobile operators, also provides a more complete experience for the user.In 2009, it was called the first year of e-books. In foreign c

21、ountries, Amazon launched about 500 thousand e-book readers in the United States and accelerated the sale of digital books on its own online bookstore. In China, as the electronic reader market is becoming more and more popular, more and more enterprises begin to devote themselves to the electronic

22、reading industry. This has finally transformed electronic readers from bright spots on the market to hot spots. Not only Hanvon Technology launched the electronic paper book, Wang Zhuo joint founder group launched the wefound reader, Tianjin Jinke launched the imperial reader. There are also easy do

23、ctor, Braun, Yi, DIO, also launched their respective electronic reader products. At the same time, Lenovo, Newman, as the representative of a group of IT companies are pouring into the market, even the main business communications China three operators have reached the e-reader field or plan. In May

24、 2009, China Mobile has combined Hanvon technology, HUAWEI and other 4 domestic e-reader manufacturers launched the G3 e-book reader. To strengthen policy guidance, strengthen policy guidance, increase supervision of the digital publishing industry development cannot do without the support and guida

25、nce of the policy, according to the characteristics of the media publishing industry, the government has always been the dominant force in the development of Chinas digital publishing industry and the main driving force. In 2009, according to the characteristics of the digital publishing industry, t

26、he government departments carried out a strong supervision. First, the Internet and mobile phone media pornographic and vulgar information, press and publication administration combined with the central 9 ministries deployment of special rectification activities, effectively purify the network envir

27、onment, the digital publishing industry production towards positiveDirection development. Second, to strengthen the network game and network game pre-approval import approval of management, to achieve a good start network game for approval according to law, to solve the long-standing management in t

28、he network game in the presence of self approval, repeated review questions. Third, from the local point of view, Shanghai issued the opinions on the relevant issues concerning the business registration of digital publishing in this municipality. The industry believes that this opinion is conducive

29、to the government from the industry management point of view of enterprises engaged in digital publishing business registration work. There has been a breakthrough in the marketing strategy and profit model. In the past two years, both the traditional publishing company, the Internet enterprise and

30、the technology provider have made endless exploration of the marketing and profit model of digital publishing. New bright spots emerge. First, the joint operation mode of online games promotion combination operation refers to the developers will have the ability to promote products to many partners,

31、 and set up a separate server for game operators, developers and partners to share the benefits of the game operators. This mode of operation by Lianzhong and Chengdu DreamWorks and other enterprises to create. In 2009, the grand and Jinshan, giant and Tencent and other more powerful enterprises to

32、intervene, the cooperation model to a new height. Second, advertising and marketing investment has been strengthened in 2009, Hanvon both ho throw 48 million bought CCTV prime advertising time to sell e-books, or heavy launch of the famous movie star Xu Qing as the spokesperson, has changed the read

33、ing propaganda strategies of terminal products tepid, the formation of a certain influence; gaming giant giant network and Tencent Inc in 2008 2009, have to spend lots of money to the CCTV primetime advertising, playing the edge ball to promote the network game and related products. Third, dual oper

34、ation mode surfaced despite the rapid growth of Chinas wireless Internet market, but because has not yet fully mature, compared with the wired Internet market, scale far. Take the game market as an example, in 2008, the Internet game market reached nearly 20 billion yuan scale, but the wireless inte

35、rnet game market was only 1 billion 300 million yuan. In December 2009, the air network acquisition of Dacheng network, test the water mobile phone game + Internet game dual combination game business model, to seek new ways to consolidate the stability of air net income. Fourth, blog sites try a var

36、iety of operational ideas. Because of their lack of hematopoietic capacity, blog site is facing a severe market environment. In addition to continuing to cultivate user resources, blog class network began to transform operational ideas, change in difficult exploration. Such as Fang Xingdongs blog ne

37、twork has been a variety of profitsAfter the exploration of the model, choose the web game and blog network grafting. The giant ads on Web pages of War Three Kingdoms hung on the front page of the blog show the blogs cash flow efforts. Traditional publishing group (traditional publishing group) has

38、been involved in digital publishing. At present, the rapid development of digital publishing enterprises has left the traditional publishing houses far behind. Under huge pressure from their own development, the traditional publishing group (Agency), and no longer have transformation into Chiyiguanw

39、ang, digital publishing, and achieved certain results. Among them,China Publishing Group China digital publishing network project was included in the first batch of national pilot information; Anhui publishing group from the perspective of education, the opening of the era of online education platfo

40、rm, launched the first mobile phone MMS newspaper education; Shaanxi Publishing Group has signed an agreement with the National Library, will establish a China library version, after the completion of the project the database will be audio and video resource database is the most authoritative and mo

41、st complete. The current outstanding problems in the digital publishing business model has not yet formed with the digital economy of scale has not yet formed with digital publishing business model of economic scale in the publishing industry has formed the scale of product contents and types, but h

42、as not formed the scale of economy. In the upstream industry chain, manufacturers of digital digital publishing expectations, traditional publishing units relatively indifferent attitude; in the downstream industry chain, electronic books and other marketing agencies rely too much on consumers, the

43、B2C field of the explosive growth of digital publishing business model is still the biggest expectations. The traditional publishing units are not capable of independent research and development. At present, under the impetus of new media and new technologies, the global publishing industry is under

44、going a profound digital transformation. However, publishing units and news organizations have made little research and development independently. This is mainly because the news publishing industry for many years engaged in the main content production, the traditional editing and proofreading work

45、has become a habit. The publication of personnel training and funding units are concentrated to the business direction, for technology R & D investment and accumulation are very few, only technical personnel are mostly responsible for the construction of the information system, the related with the

46、motherboard industry of high-tech R & D lack of planning and investment. Digital content resource editing level need to be improved at present, because the relevant provisions of the digital publishing content editing functions of vague, so digital content providers for their own lack of understandi

47、ng and attention to editing functions. They are out of economic interest also naturally happy to review such things extremely simple. Can digital content editing standard provides the enterprise self less and less, and the vacancy has become a common industry. The absence of professional editing mai

48、nly for editing and editing team brief link is not strong. Of course, the open network environment determines the digital content providers to link editing similar to traditional publishing channels of the works is not possible, but this does not mean that the digital content released can be complet

49、ely separated from the pipeline links, especially in the avoidance of errors and to explore the value of the works and so on, is very important the significance of editing work.Personnel training and the development of the industry is still out at present, Chinas digital publishing industry from bot

50、h market and technology has been a great development, and digital publishing talents for todays publishing enterprises increasingly become the key of enterprise transformation. But what we should pay more attention to today is the serious shortage of our digital publishing talents, the inadequacy of

51、 our preparation for digital publishing, and the serious gap between our publishing education and the publishing industry. The main reason is the digital publishing enterprises in the new digital technology and practice is provided by some foreign companies to support the publishing enterprise itsel

52、f of existing domestic publishing professional colleges and universities trust degree is not high, the lack of cooperation, and because the teacher is to configure the sources of teachers to turn professional, and lead to the industry more contact weak, the digital publishing industry development is

53、 not synchronized with the education, thus causing serious production, learning and research. The degree of fracture, for future development because of a series of problems brought by the uneven personnel buried the hidden trouble. Copyright issues are still facing challenges, copyright issues still

54、 face challenges, copyright protection in the 3G era is facing great challenges, first of all because some Internet users lack the respect for the rights of people, labor achievements, and consciously resist piracy consciousness. On the other hand, the copyright holder also lacks the proper consciou

55、sness of self rights. The rapid development of information technology makes network infringement cases difficult to collect evidence, difficult to identify, and high cost of rights protection. The obligee often takes laissez faire or helpless attitude towards infringement. Some rights holders even a

56、cquiesced in the use of their own works by some high-profile websites, so as to enhance their popularity and encourage network infringement. The reform of the system and mechanism still needs to be further promoted, and the rapid development of the digital publishing industry has led to some lag in

57、the construction of the corresponding system and mechanism. From the aspect of the Internet publishing license system, in the government of Chinas publishing periodicals under the network journals no national standards can not be widely recognized by society. The state should formulate network seria

58、l number management system, removing obstacles, in order to promote the network journals, especially the rapid development of academic journals. From the aspect of integration of on-demand publishing and digital content resources, publishing on demand requires the support of publishing content digit

59、al resource library, so as to improve publishing efficiency,Digital content repositories published on demand should be integrated with traditional publishing and other types of digital publishing to achieve cross media integration. The publishing management of our country is medium as the core management system, books, newspapers, periodicals, audio and video, Internet and TV are equally different management departments, publishing units to implement the strategy of cross media, on the same topic may require mul