人教版高中英語Book 9 Unit 5 reading Keeping the advertising honest 教學課件

1、Keeping Advertisers Honest 1. The law. 2. Advertising organizations. 3. Complaints organization. 4. The consumer. Read the passage quickly and find out the ways to keep advertisers honest. 金手指駕校網(wǎng) http:/ 金手指駕駛員考試2016 科目1考試網(wǎng) http:/ 科目1考試 安全文明網(wǎng) http:/ 2016文明駕駛考題 安全文明考試網(wǎng) http:/ 2016文明駕駛模擬考試 Grammar Focu

2、s Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people dont we

3、ar their product, they will be a loser. Language points 1. and so 連接并列句連接并列句 Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩節(jié)只是美國人的節(jié)日感恩節(jié)只是美國人的節(jié)日,因此英國人因此英國人 或者澳大利亞人都不過這個節(jié)日?；蛘甙拇罄麃喨硕疾贿^這個節(jié)日。 She is tired of her busy city life and so she plan

4、s to spend her winter holidays in a small village with her husband. 對繁忙的城市生活感到厭倦對繁忙的城市生活感到厭倦, 她決定和她決定和 丈夫一起到一個小鄉(xiāng)村過寒假。丈夫一起到一個小鄉(xiāng)村過寒假。 2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制廣告的方法之一就是制訂法律以控制廣告的方法之一就是制訂法律以 約束廣告商們的不法行為。約束廣告商們的不法行為。 one way to i

5、s to （做某事的）方法之一就是（做某事的）方法之一就是 One way to help them is to help them learn to help themselves. 幫助他們的方式之一就是幫他們學會幫助他們的方式之一就是幫他們學會 自助。自助。 3. In some countries advertising alcoholic drinks or tobacco is banned altogether. 在一些國家，為酒精飲品和香煙做廣在一些國家，為酒精飲品和香煙做廣 告是完全禁止的。告是完全禁止的。 ban v. （尤指法律上）禁止（尤指法律上）禁止 n. 禁令，禁止

6、禁令，禁止 There is a ban on smoking in this theatre. 這戲院內(nèi)不準吸煙。這戲院內(nèi)不準吸煙。 4. decent 指人是指人是“誠實的誠實的;正派的正派的;值得值得 尊敬的尊敬的;舉止端莊的舉止端莊的”,口語還表示口語還表示 “和藹可親的和藹可親的;樂于助人的樂于助人的”。 They are all decent, hard-working citizens. 他們都是誠實勤勞的市民。他們都是誠實勤勞的市民。 He is always dressed in decent clothes. 他總是穿著體面的衣服。他總是穿著體面的衣服。 decent 指行

7、為是指行為是“合宜的合宜的;得體的得體的;合乎道合乎道 德規(guī)范的德規(guī)范的”。 It is a decent film, without crime or violence. 那是一部合乎規(guī)范的電影那是一部合乎規(guī)范的電影, 沒有犯罪和暴沒有犯罪和暴 力鏡頭。力鏡頭。 5. make sure “確保確保;確定確定;證實證實”, 后面后面 一般接從句。一般接從句。 He looked back to make sure no one was following. 他回頭看了看他回頭看了看,以證實沒有人跟蹤。以證實沒有人跟蹤。 I did it to make sure you noticed. 我

8、這么做是為了確保你注意到了。我這么做是為了確保你注意到了。 Ask for receipt and make sure you get it. 要一張收據(jù)要一張收據(jù),而且一定要確保你拿到而且一定要確保你拿到 收據(jù)。收據(jù)。 6. Even though there are laws and advertisers code of conduct, some bad ads do get made. do 經(jīng)常用于肯定句和祈使句中經(jīng)常用于肯定句和祈使句中, 表示表示 強調(diào)。強調(diào)。 Please! Do be quiet a moment. 請務(wù)必安靜一下。請務(wù)必安靜一下。 He did tell

9、me that but he is denying it now. 他的確跟我這樣說的他的確跟我這樣說的, 但現(xiàn)在又否認了。但現(xiàn)在又否認了。 At a conference yesterday a _ for the Health Department, Mr Dennis Hall, _ the audience that the government would soon be passing laws to make all _ advertising illegal. He said that some cigarette advertisements were not aimed a

10、t Exercise 1 on P85 spokesman informed tobacco _ audiences but instead _ at children. He said the public could no longer _ on the _ of people in advertising companies to do the right thing. “The only way to stop children taking up smoking is to _ cigarette advertising altogether and to _ our young p

11、eople about the dangers maturetargeted relyconscience ban educate of cigarette smoke,” Mr Hall said. “The government will also _ a committee to decide on suitable punishments for any tobacco _ that breaks the ban. We have already set up a _ to pay the committee for their work and will now search for

12、 _ people to serve on the committee. appoint corporation budget worthy 1. 我沒法將我所有想帶的衣服都裝進我沒法將我所有想帶的衣服都裝進 手提箱。手提箱。(fit into) I couldnt fit all the clothes I wanted to take into my suitcase. Translation. (Exercise 2 on P85) 2. 自從我在那位女主人的晚宴上打碎自從我在那位女主人的晚宴上打碎 了一個昂貴的盤子后了一個昂貴的盤子后, 她就再也沒給她就再也沒給 我發(fā)過邀請信。我發(fā)過邀

13、請信。( hostess; invitation) After I broke an expensive plate at her dinner party, the hostess never sent another invitation. 3. 找接線員請撥找接線員請撥9。(dial) To contact the operator, please dial nine. 4. 我的衣櫥里有很多上班穿的衣服我的衣櫥里有很多上班穿的衣服,但是但是 很少休閑裝。很少休閑裝。( casual; garment) I have many garments in my wardrobe that I

14、 can wear to work, but few casual clothes. 5. 我非常愛我的狗我非常愛我的狗,所以我并不在乎它所以我并不在乎它 摔斷腿帶來的醫(yī)療開支。摔斷腿帶來的醫(yī)療開支。(expense) I am very attached to my dog so I didnt mind the medical expenses involved when he/ she/ it broke his/ her/ its leg. 6. 當我們聽說他被指控犯有故意殺人罪時當我們聽說他被指控犯有故意殺人罪時, 我們都不敢相信自己的耳朵。我們都不敢相信自己的耳朵。(murder)

15、 When we heard that he was accused of murder, we couldnt believe our ears. 7. 警察在市里所有的電臺廣播說明了那個警察在市里所有的電臺廣播說明了那個 走失的孩子的模樣。走失的孩子的模樣。(broadcast) The police broadcast a description of the missing child on all the citys radio stations. 8. 那家航空肥公司收了我額外的超重行那家航空肥公司收了我額外的超重行 李費。李費。(overweight) The airline c

16、harged me extra for the overweight suitcase. 9. 需要我把你的電視調(diào)到新的頻道嗎？需要我把你的電視調(diào)到新的頻道嗎？ (tune) Would you like me to tune your television to the new channel? 1. Although she was still busy working on a film, the was vice of the Motion Picture Association. Once the film was completed, she dedicated her time

17、to a committee a complete on smoking in films. Exercise 3 on P85 actressappointed chairperson advocating ban 2. Although Mr Black received an _ to the party, he was unable to go because he had an _ that day in another city. However, he told the hostess that he hoped to be_ to her next party. invitation appointment invited 3. The_ has made several _ errors in copyi