包裝(Packing)

1、2021/8/21 2021/8/22 1.包裝的定義及作用 2.包裝的詞匯與句型 3.包裝的寫作結(jié)構(gòu)2021/8/23包裝的定義包裝的定義 包裝就是對產(chǎn)品或已裝入袋、箱、杯、盤、罐、包裝就是對產(chǎn)品或已裝入袋、箱、杯、盤、罐、管、瓶或其它形式容器中的一次包裝件的管、瓶或其它形式容器中的一次包裝件的封閉封閉。包裝完成下面的一個或多個基本功能：包裝完成下面的一個或多個基本功能：包容性、包容性、保護性、宣傳性和適用性保護性、宣傳性和適用性。 （ Packaging is the Packaging is the enclosure of productsenclosure of products,

2、, items, or other packages in pouches, bags, items, or other packages in pouches, bags, boxes, cups, trays, cans, tubes, bottles, boxes, cups, trays, cans, tubes, bottles, or other container forms to perform one or or other container forms to perform one or more of the following basic functions: mor

3、e of the following basic functions: containment containment ； protection protection ； communication communication ； utility.utility. ） 2021/8/24包裝的分類 按作用分按作用分包裝包裝運輸包裝運輸包裝 （Transport packingTransport packing）又稱大包裝或外包裝（又稱大包裝或外包裝（Outer packingOuter packing）銷售包裝銷售包裝 (Selling packing)(Selling packing)又稱小

4、包裝或內(nèi)包裝（又稱小包裝或內(nèi)包裝（Inner packingInner packing）2021/8/25包裝的分類按包裝方法分 單件運輸包裝單件運輸包裝 集合運輸包裝集合運輸包裝木箱（木箱（Wooden case）、）、包包(Bale)、桶、桶(Drum)、袋袋(Bag)、瓶、瓶 (Bottle) 卷卷(Roll)、簍、簍(Basket)、盒盒(Box)、壇（、壇（Jar）集集 裝裝 箱箱(Container)集集 裝裝 包包集集 裝袋裝袋托托 盤盤(Pallet)2021/8/26l運輸包裝的作用：運輸包裝的作用：1 1）方便貨物的搬運）方便貨物的搬運2 2）減少運費）減少運費3 3）節(jié)省

5、租倉）節(jié)省租倉4 4）方便計數(shù)）方便計數(shù)l銷售包裝的作用：銷售包裝的作用：1 1）保護商品的品質(zhì)）保護商品的品質(zhì)2 2）美化、宣傳商品）美化、宣傳商品3 3）吸引顧客，促進銷售）吸引顧客，促進銷售4 4）方便消費者識別、選購、攜帶和使用）方便消費者識別、選購、攜帶和使用2021/8/27焦點詞匯（焦點詞匯（Focal WordsFocal Words） Pack v.Pack v.包裝包裝 It is our usual way to pack these It is our usual way to pack these goods in cartons. goods in cartons.

6、 我們通常采用紙板箱我們通常采用紙板箱包裝。包裝。 pack away pack away 把把裝起來裝起來 All the chinaware was carefully All the chinaware was carefully packed away in cases and stored in packed away in cases and stored in the warehouse. the warehouse. 所有瓷器都被小心的包所有瓷器都被小心的包裝起來，并儲藏在倉庫里。裝起來，并儲藏在倉庫里。2021/8/28 Pack off Pack off 寄出，包裝發(fā)往寄出

7、，包裝發(fā)往 We have packed the samples off to you.We have packed the samples off to you. 我們已將樣品寄給你方。我們已將樣品寄給你方。 packing n.packing n.包裝；包裝材料；包裝方法；包裝費包裝；包裝材料；包裝方法；包裝費 packing charges packing charges 包裝費用包裝費用 packing instruction packing instruction 包裝指示，包裝要求包裝指示，包裝要求 packing list packing list 裝箱單裝箱單 neutral

8、packing neutral packing 中性包裝中性包裝 customary packing customary packing 習慣包裝習慣包裝 inner packing inner packing 內(nèi)包裝內(nèi)包裝 outer packing outer packing 外包裝外包裝 2021/8/29Package n.Package n.中小型的包裝（指包、箱等）；中小型的包裝（指包、箱等）；“一攬子一攬子”交易交易 Each package should be marked “Fragile”.Each package should be marked “Fragile”. 每

9、件包裝上都要標明每件包裝上都要標明“易碎品易碎品”。Packet n.Packet n.小包（小包（=a small package=a small package）;(;(計算機計算機) )數(shù)據(jù)包，信息包數(shù)據(jù)包，信息包 The packets of tea are intact.The packets of tea are intact. 該茶葉的包裝完好無損。該茶葉的包裝完好無損。Repack v.Repack v.重新包裝，改裝重新包裝，改裝2021/8/210包裝的句型包裝的句型 (1)The packing of this article (1)The packing of this

10、 article features novel design and diversified features novel design and diversified styles.styles.該產(chǎn)品的包裝特點是設(shè)計新穎，形式多樣該產(chǎn)品的包裝特點是設(shè)計新穎，形式多樣 。(2)The inner packing must be attractive (2)The inner packing must be attractive and helpful to the sales.and helpful to the sales.內(nèi)包裝必須具有吸引力，能夠促進銷售。內(nèi)包裝必須具有吸引力，能夠促進

11、銷售。(3)Packing charges are excluded in the (3)Packing charges are excluded in the quoted prices.quoted prices.報價不包含包裝費用。報價不包含包裝費用。2021/8/211(4)We must make it clear that with the (4)We must make it clear that with the different packing material, the packing different packing material, the packing exp

12、enses will different.expenses will different. 我們必須說清楚：采用不同的包裝材料，包裝費我們必須說清楚：采用不同的包裝材料，包裝費會不一樣。會不一樣。(5)Actually, this packing is both shockproof (5)Actually, this packing is both shockproof and moistureproof. Nevertheless we have and moistureproof. Nevertheless we have still market the cartons with wa

13、rnings still market the cartons with warnings like “FRAGILE”, “USE NO HOOK” and “DO like “FRAGILE”, “USE NO HOOK” and “DO NOT DROP”.NOT DROP”. 實際上，這種包裝既防震又防潮。盡管如此，我實際上，這種包裝既防震又防潮。盡管如此，我們?nèi)栽谙渖纤⑸狭讼駛內(nèi)栽谙渖纤⑸狭讼瘛耙姿橐姿椤?、“切勿用鉤切勿用鉤” ” 和和“請搬輕放請搬輕放” ” 的標志。的標志。2021/8/212寫作步驟寫作步驟 表達方式表達方式1.1.告知對方寫信的目的告知對方寫信的目的（關(guān)于包裝

14、問題的洽談）（關(guān)于包裝問題的洽談）We thank you for your letter of(We thank you for your letter of(感謝貴公感謝貴公司司日來函日來函) )We are now writing to you in regard to the We are now writing to you in regard to the packing of(packing of(我方來函告知關(guān)于我方來函告知關(guān)于的包裝問題。的包裝問題。) )We are pleased to inform you that.(We are pleased to inform y

15、ou that.(很高興很高興告訴你告訴你)2.2.說明包裝方式、包裝說明包裝方式、包裝材料等包裝要求材料等包裝要求The relative clause should The relative clause should bepacking: In addition,directive marks bepacking: In addition,directive marks should be(should be(相關(guān)條款如下相關(guān)條款如下包裝材料為包裝材料為此外，此外，指示性標記為指示性標記為.) .) We write to you in regard to the packing We

16、write to you in regard to the packing of,and we should like you to have the of,and we should like you to have the goods packed in(goods packed in(茲去函告知關(guān)于茲去函告知關(guān)于的包裝要求。的包裝要求。我們希望采用以下包裝方式我們希望采用以下包裝方式)3.3.表示希望對方能夠接表示希望對方能夠接受此包裝要求并予以關(guān)受此包裝要求并予以關(guān)注，盼早日回復(fù)注，盼早日回復(fù)Kindly let us know whether these Kindly let us

17、know whether these requirements could be met.(requirements could be met.(請告知此包裝要求請告知此包裝要求是否能夠得到滿足。是否能夠得到滿足。) )We await you early reply.(We await you early reply.(期盼早日回復(fù)。期盼早日回復(fù)。) )2021/8/213 寫作步驟寫作步驟 表達方式表達方式1.1.感謝對方來函感謝對方來函并告知對方回信并告知對方回信的目的的目的We have received your letter of(We have received your let

18、ter of(我方已收到你方我方已收到你方日日來函）來函）We regret to inform you that(We regret to inform you that(很遺憾地告知你方很遺憾地告知你方)Thank you for your packing instructions,but regret Thank you for your packing instructions,but regret our inability to comply with your request for our inability to comply with your request for sp

19、ecial packing.special packing.（感謝收到你方的包裝指示，但很遺憾我（感謝收到你方的包裝指示，但很遺憾我們不能滿足你方對待特殊包裝的要求。）們不能滿足你方對待特殊包裝的要求。）2.2.提出有關(guān)包裝提出有關(guān)包裝的參考意見和解的參考意見和解決辦法決辦法We shall packininstead of inasWe shall packininstead of inas（由于（由于我們將我們將用用包裝來代替包裝來代替包裝）包裝）In order to,we would like to make the following In order to,we would lik

20、e to make the following suggestions for your consideration (suggestions for your consideration (為了為了特提出以下特提出以下意見供你方參考意見供你方參考) )3.3.表示希望對方表示希望對方能夠確認此包裝能夠確認此包裝意見和辦法意見和辦法We hope to have your confirmation on the packing.(We hope to have your confirmation on the packing.(希希望得到你方對此包裝的確認望得到你方對此包裝的確認) )We h

21、ope you will accept our packing and assure you We hope you will accept our packing and assure you of our sincere cooperation.(of our sincere cooperation.(希望你方能夠接受我方包裝，希望你方能夠接受我方包裝，并向你方保證我方的合作誠意并向你方保證我方的合作誠意) )2021/8/214Dear Sirs We are pleased to inform you that for your future orders We are pleased

22、 to inform you that for your future orders we shall pack our garments in cartons instead of in wooden we shall pack our garments in cartons instead of in wooden cases ,as packing in cartons has the following advantages .cases ,as packing in cartons has the following advantages .(1) It will prevent s

23、killful pilferage , for the traces of (1) It will prevent skillful pilferage , for the traces of pilferage will be more in evidence.pilferage will be more in evidence.(2) It is fairly fit for ocean transportation .(2) It is fairly fit for ocean transportation .(3) Our cartons are well protected agai

24、nst moisture by (3) Our cartons are well protected against moisture by plastic lining .plastic lining .(4) Cartons are comparatively light and compact, so they are (4) Cartons are comparatively light and compact, so they are more convenient to handle .more convenient to handle . Our comments above c

25、ome from a comparative study of the Our comments above come from a comparative study of the characteristics of the two modes of packing , i.e. carton characteristics of the two modes of packing , i.e. carton packing and wooden case packing ,as well as the results of packing and wooden case packing ,

26、as well as the results of shipments already made .shipments already made . We hope you will accept our carton packing and assure you We hope you will accept our carton packing and assure you of our sincere cooperation .of our sincere cooperation . With best wishes With best wishes Yours faithfully ,

27、 Simon2021/8/215Dear Sirs , We have received your letter of July 29 with pleasure and We have received your letter of July 29 with pleasure and immediately approached our clients about the packing .After immediately approached our clients about the packing .After our repeated explanation , they say

28、they will have no our repeated explanation , they say they will have no objections to your packing of the garments in cartons if objections to your packing of the garments in cartons if your guarantee that you will pay compensation in all cases your guarantee that you will pay compensation in all cases wherein they cant get indemnification from the insurance wherein they cant get indemnification from the insurance company for the reason that the cartons used are not company for the reason that the cartons used are not seaworthy .seaworthy . We