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1、中國女鞋生產(chǎn)基地惠東 從1981年開始起步,經(jīng)過20多年的發(fā)展,廣東省惠東鞋業(yè)已形成了制鞋、鞋材、制鞋技術(shù)、流通市場等配套齊全、分工協(xié)作的制鞋體系和專業(yè)化、規(guī)?;⒓s化的發(fā)展格局,造就了一批知名企業(yè)和名優(yōu)品牌。2006年6月,惠東縣被廣東鞋業(yè)廠商會和廣東省皮革工業(yè)協(xié)會聯(lián)合授予“廣東女鞋名城”和“廣東省鞋材生產(chǎn)基地”稱號;2006年8月,被中國輕工業(yè)聯(lián)合會和中國皮革協(xié)會聯(lián)合授予“中國女鞋生產(chǎn)基地”榮譽(yù)稱號?;輺|鞋業(yè)已成為中國鞋業(yè)“三駕馬車”之一,與浙江溫州的皮鞋、福建泉州的運(yùn)動鞋并駕齊驅(qū)。產(chǎn)業(yè)規(guī)模優(yōu)勢突出全縣現(xiàn)有制鞋企業(yè)4500家,其中女鞋企業(yè)占98,從業(yè)人員達(dá)26萬多人,擁有自動化制鞋生產(chǎn)流
2、水線322條;冠省名的制鞋企業(yè)有3家,冠市名的45家,有2家企業(yè)被省科技廳認(rèn)定為民營科技企業(yè),有15家制鞋企業(yè)被評為惠州市民營企業(yè)100強(qiáng);年產(chǎn)值2000萬元以上制鞋企業(yè)有70多家,年產(chǎn)值500萬元以上制鞋企業(yè)有100多家;年產(chǎn)鞋50萬雙以上的企業(yè)有95家;全縣有100多家制鞋企業(yè)建成花園式廠房,面積共162萬平方米。目前,惠東鞋業(yè)的發(fā)展已由黃埠、吉隆向平山、大嶺等鎮(zhèn)延伸發(fā)展,產(chǎn)業(yè)規(guī)模越來越大。產(chǎn)業(yè)外向型特色鮮明全縣制鞋企業(yè)已擁有8000多人的營銷隊(duì)伍,在廣州、北京、上海、沈陽、香港等100多個(gè)大中城市建立了“惠東鞋連鎖商城”,產(chǎn)品遠(yuǎn)銷東南亞、歐美、非洲等50多個(gè)國家和地區(qū)。全縣有260家制鞋
3、企業(yè)取得了一般納稅人資格,100多家取得自營進(jìn)出口權(quán),132家鞋企業(yè)在海外設(shè)立了貿(mào)易部,遍布數(shù)十個(gè)國家和地區(qū),形成規(guī)模較大的銷售網(wǎng)絡(luò),產(chǎn)品的市場占有率逐年提高。 2008年,全縣產(chǎn)鞋6億雙,其中90%為女鞋,產(chǎn)值180億元,占全國總量的7.5,占全省的16.5,占全縣工業(yè)總產(chǎn)值的45%。鞋產(chǎn)品出口總額78億元,占全縣出口產(chǎn)品的41%。產(chǎn)品合格率99%20世紀(jì)90年代惠東鞋業(yè)蓬勃發(fā)展的時(shí)候,一些精明的臺商、港商紛紛前來投資開辦制鞋企業(yè)。盡管這樣,惠東鞋業(yè)主并沒有排擠同行,而是通過提升質(zhì)量和技術(shù),搞好流通,提高知名度和信譽(yù)度,使自己的產(chǎn)品始終一枝獨(dú)秀,獨(dú)占鰲頭。經(jīng)過20多年的發(fā)展,民營制鞋企業(yè)占了
4、95%以上。 惠東鞋以款式新穎、時(shí)尚受到消費(fèi)者的青睞。近幾年,制鞋企業(yè)紛紛采用ISO國際質(zhì)量體系認(rèn)證和流水線生產(chǎn),全面提高鞋產(chǎn)品質(zhì)量,惠東鞋產(chǎn)品合格率達(dá)99%,130多家鞋廠通過ISO國際質(zhì)量體系認(rèn)證。鞋企業(yè)還加大技術(shù)創(chuàng)新和設(shè)計(jì)創(chuàng)新的投入,專門設(shè)立研發(fā)中心從事產(chǎn)品研發(fā),實(shí)行“走出去”戰(zhàn)略,全面掌握全球流行款式、流行趨勢,使當(dāng)?shù)匦耐庥^和款式一直領(lǐng)導(dǎo)潮流。其中有15家企業(yè)分別獲得2004年“真皮標(biāo)志杯”全國合成革時(shí)尚女鞋設(shè)計(jì)大獎賽金、銀、銅獎。特別是在成功舉辦兩屆鞋文化節(jié)后,“惠東鞋”更是聞名海內(nèi)外。現(xiàn)在廣東人千里迢迢從北京或者上海等城市買回惠東鞋的事已屢見不鮮。無論是廣交會、中博會,還是德國杜
5、塞爾多夫和意大利米蘭國際皮革展銷會,老外們都對惠東鞋贊不絕口。產(chǎn)業(yè)品牌效應(yīng)明顯惠東縣通過舉辦鞋文化節(jié),不僅有效地提升了惠東的知名度,而且跨越式地促進(jìn)了惠東鞋業(yè)的發(fā)展,目前,全縣有2000多個(gè)鞋產(chǎn)品申辦了注冊商標(biāo),至2008年,全縣有21個(gè)鞋產(chǎn)品商標(biāo)被評為廣東省著名商標(biāo),7個(gè)鞋產(chǎn)品被評為廣東省名牌產(chǎn)品,3個(gè)鞋產(chǎn)品被評為廣東省皮革行業(yè)特色品牌;至2008年上半年,全縣有36個(gè)鞋產(chǎn)品商標(biāo)被評為惠州市知名商標(biāo),3個(gè)鞋產(chǎn)品被評為惠州市名優(yōu)產(chǎn)品。目前有部分企業(yè)正在申請中國馳名商標(biāo)和國家免檢產(chǎn)品。鞋材生產(chǎn)基地不斷發(fā)展壯大全縣制鞋企業(yè)每年需用鞋底、鞋跟、面布、中底布等鞋材達(dá)40億元。目前,占地6000畝的惠東
6、縣鞋材生產(chǎn)發(fā)展重點(diǎn)工程正在規(guī)劃建設(shè)中。 制鞋業(yè)已成為惠東縣國民經(jīng)濟(jì)的重要支柱和新的經(jīng)濟(jì)增長點(diǎn)。今年以來,惠東縣委、縣政府作出了構(gòu)建吉(隆)黃(埠)鞋業(yè)經(jīng)濟(jì)核心區(qū)的決策部署,并把開發(fā)建設(shè)“廣東省鞋材生產(chǎn)基地”作為重要措施抓好落實(shí),大力實(shí)施品牌戰(zhàn)略,積極引導(dǎo)鞋業(yè)企業(yè)進(jìn)行觀念創(chuàng)新、科技創(chuàng)新、產(chǎn)品創(chuàng)新、管理創(chuàng)新和營銷創(chuàng)新,進(jìn)一步開拓國內(nèi)外市場,促進(jìn)鞋業(yè)企業(yè)向生產(chǎn)基地化、營銷網(wǎng)絡(luò)化、產(chǎn)品名優(yōu)化、市場國際化、規(guī)模集團(tuán)化方向發(fā)展。我們熱誠歡迎各方友人和客商前來惠東投資鞋業(yè),共同發(fā)展。CHINA PRODUCTION CENTER FOR LADY&
7、#39;S SHOESFrom 1981 to now, Huidong County that has experienced more than 20 years of supporting development has preliminarily formed complete Supporting and division of labor cooperation shoe-making system including shoe-making, shoe-making materials, shoe-making technology and the market circulat
8、ion, and professional, large-scale and intensive development pattern, which has accomplished a batch of famous enterprises and famous brands. In June 2006, Huidong was awarded the title of "city of Guangdong shoes" and "Shoes production base in Guangdong Province" by Guangdong Fo
9、otwear Manufacturers Association and the Guangdong Leather Industry Association; In August 2006, Huidong was also honored as "production base in China shoes" by the China Light Industry Federation and the China Leather Association. China's fashionable ladies' shoes have become one
10、of "Troika" in the China's shoes industry and are the same famous as the Leather shoes made in Wenzhou, Zhejiang and the sports shoes made in Quanzhou, Fujian.OUTSTANDING INDUSTRY There are 4,500 shoe-making companies in Huidong County. Ladies' shoes companies account for 98% and 2
11、60,000 people work in the factories, which have 322 automated production lines of footwear. Three shoe-making enterprises of them are famous in the province and 45 enterprises of them are well-known in the city; two companies are identified as a private science and technology enterprises by Provinci
12、al Science and Technology Department, and 15 footwear enterprises have been rated the top 100 private enterprises in Huizhou City; more than 70 shoe-making enterprises have the yearly output of 20 million Yuan; more than 100 of them have an annual output value of more than five million yuan . There
13、are 95 enterprises with an annual output of 500,000 shoes every year; The County has more than 100 shoe-making enterprises into a garden-like plant, and the total area is 1.62 million square meters. At present, the development of the footwear industry of Huidong has been developed from Jilong town t
14、o the nearby towns such as Pingshan, Daling and so on. In that case, the scale of the industry becomes bigger and bigger.EXPORT-ORIENTED INDUSTRIES HAVE DISTINCTIVE FEATURESHuidong County footwear business has more than 8,000 teams. "Huidong shoes superstores" have been created in Guangzho
15、u, Beijing, Shanghai, Shenyang and more than 100 large and medium-sized cities and products are sold in places as far away as Southeast Asia, Europe, Africa, more than 50 countries and regions. 260 shoe-making enterprises have made the general taxpayer qualification, and more than 100 of them have m
16、ade import-export rights ; 132 shoes enterprises have established in the Ministry of Trade in overseas. It spreads dozens of countries and regions to form a larger distribution network, and the market share of products has increased year after year. In 2008, 600 million pairs of shoes were produced
17、in Huidong County, 90% of which are ladies' shoes, and has the total output value of 18 billion yuan, accounting for 7.5% of the national total , 16.5% of the province total, and 45% of the county's total industrial output. The total export of shoes is 7.8 billion yuan, accounting for 41% of
18、 the county's exports.99% PASS RATE PRODUCTSIn the 1990s, when Huidong shoes were flourishing, some shrewd businessmen came to invest and ran shoe enterprises. Despite this, the shoes owners did not excluded counterparts, but always stood out for their products through quality and technological
19、upgrading and increasing visibility and credibility. After 20 years of development, private enterprises accounted for more than 95% in Huidong footwear enterprises.Huidong shoes are fashionable, so they are very popular with consumers of all ages. In recent years, Jilong shoe-making enterprises have
20、 used the ISO international quality system certification and pipeline production to improve the quality of shoes. Currently, Huidong shoes have 99% standard rate and more than 130 of them are certified by international ISO quality system. Shoe enterprises also make technological and design innovatio
21、n, and set up a research and development center. They Practice strategy of "going out", and master global fashions and trends so that the appearance and style of the local shoe has led to fashion all the time. 15 enterprises have obtained the 2004 "dermal signs Cup" National Desi
22、gn Award of fashionable shoes, including gold, silver and bronze medal. In particular, after succeeding in holding two of the cultural festival of shoes, Huidong shoes are famous all over the world, and products are sold in places as far away as Europe, Japan, the United States, South Africa, more t
23、han 50 countries and regions. Now it is uncommon for Huizhou people to have bought Huidong shoes from Beijing, Shanghai and other cities. Whether it is GTF and China Expo or it is Dusseldorf in Germany and international leather fair in Italy, foreigners are full of praise for Huidong shoes. THE INDU
24、STRIAL BRAND EFFECT IS OBVIOUSWith the shoes culture festival held, Huidong County effectively has promoted Huidong's well knownness and the development of Huidong shoes industry. Currently, the county has more than 2000 shoes enterprises registering trademark bid; 45 footwear enterprises have p
25、assed in the IS9000 international quality system certification. In 2008, 28shoes brands of the county were considered as a trade mark in Guangdong Sheng zhuomingshangbiao; four kinds of shoe products in Guangdong Province were rated brand shoes; three were rated special brand of leather industry in
26、Guangdong Province; To the first half of 2006, the county has 3 6shoes brands considered as a trade mark in Huizhou City; three of the shoes products were rated famous quality products of Huizhou City. At present, Some Chinese enterprises are applying famous Chinese Trademark and the state waived products.SHOES PRODUCTION BASE WILL CONTINUE TO GROW AND DEVELOPShoe-making enterprises annually need four billion yuan to buy sole, heel, face cloth and the cloth end of shoes. At present, that the key projects of shoe material production Shoes plan 6,000 acres of land is under construction.Fo
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