BEChighermodule6高級(jí)商務(wù)英語

1、HIGHERSUCESS WITHBECMODULE 6 Business Topic Purchasing Power6.1 Business topic: Purchasing power6.2 Business skills:Telephoning6.3 Exam spotlight:Writing test MODULE 61. Online trading 2. Managing suppliers3. A contract to supply 4. Letter writing ContentsMODULE 66.1 Purchasing powerdeliverydispatch

2、trading placegurutransactiontransithaulagebewarein stockmarked交付，交付， 交貨交貨發(fā)送發(fā)送交易地點(diǎn)交易地點(diǎn)專家（骨灰級(jí)）專家（骨灰級(jí)）交易交易交通運(yùn)輸交通運(yùn)輸有痕跡的有痕跡的運(yùn)輸，運(yùn)輸， 托運(yùn)托運(yùn)謹(jǐn)防，謹(jǐn)防， 當(dāng)心當(dāng)心有現(xiàn)貨，有現(xiàn)貨， 有存貨有存貨nuts and bolts工作部件，構(gòu)成部分工作部件，構(gòu)成部分supplier供應(yīng)商供應(yīng)商retender forrenew contract重新投標(biāo)重新投標(biāo) 延續(xù)合同延續(xù)合同VOCABULARY:check-out counterregulatorwieldintegrallamin

3、atetileboilerengineer v.customflooring結(jié)賬柜臺(tái)結(jié)賬柜臺(tái)管理者管理者行使，行使， 運(yùn)用運(yùn)用構(gòu)成整體所必需的構(gòu)成整體所必需的層壓板，復(fù)合板層壓板，復(fù)合板瓷磚瓷磚室內(nèi)地板材料室內(nèi)地板材料熱水器熱水器設(shè)計(jì)，設(shè)計(jì)， 建造建造光顧，光顧， 回顧回顧small claims小額索賠小額索賠on offer削價(jià)銷售削價(jià)銷售supermarketizationcorner shop超市化街頭小店街頭小店6.1 Purchasing powerVOCABULARY:in mint condition完好無損完好無損lead time訂貨至交貨時(shí)間訂貨至交貨時(shí)間 1. What

4、 does quality mean to you?Performance 行為表現(xiàn)行為表現(xiàn)Features 特征特征Reliability 可靠性可靠性Conformance 一致性一致性Durability 耐久性耐久性Serviceability 適用性適用性Aesthetics 美學(xué)美學(xué)Perceived Quality 感知品質(zhì)感知品質(zhì)6.1 Purchasing powerOnline trading 6. the enhancement of employee abilities and improvement in job performance1. fulfilling th

5、e customers requirements and expectations;2. compared with the best3. what customers perceive it to be4. ensuring customer satisfaction by offering qualityproducts and services 5. aim for zero defects by thoroughly measuring output 1. What does quality mean to you?6.1 Purchasing powerOnline trading

6、2. Peter F. Druckers definition of qualityOnline trading superiority or degree of the goodness customer assessment of the product6.1 Purchasing powerOnline trading e-business: antique jewellery What would be the important factors in making a success? (description;illustration of the goods; delivery;

7、 payment; references / feedback; returns policy) How to promote your online store? What are the possible risks?6.1 Purchasing powerOnline trading 6.1 Purchasing powerOnline Trading Ex.4 Online feedback野生榛子野生榛子：差評(píng)差評(píng) 詳情詳情 榛子殼很硬，吃完這一斤，我的牙都快掉了，為了增加重量多收榛子殼很硬，吃完這一斤，我的牙都快掉了，為了增加重量多收郵費(fèi)，還往箱里塞一塊破鐵。郵費(fèi)，還往箱里塞一塊破

8、鐵。解釋解釋 你細(xì)看那塊鐵，中間是否有個(gè)螺絲，再往下看，是不中間有條縫，你細(xì)看那塊鐵，中間是否有個(gè)螺絲，再往下看，是不中間有條縫，沿著這個(gè)縫用力分開沿著這個(gè)縫用力分開-這塊破鐵就是給你夾榛子殼用的特制鉗子！這塊破鐵就是給你夾榛子殼用的特制鉗子！旋轉(zhuǎn)木馬音樂盒旋轉(zhuǎn)木馬音樂盒：差評(píng)差評(píng)詳情：我這人可不是隨便就給差評(píng)的，你想想你有什么問題吧！詳情：我這人可不是隨便就給差評(píng)的，你想想你有什么問題吧！解釋：這人隨便起來就亂給差評(píng)的，大家想想這人有什么問題吧？解釋：這人隨便起來就亂給差評(píng)的，大家想想這人有什么問題吧？鍍白金項(xiàng)鏈鍍白金項(xiàng)鏈*9元元：中評(píng)中評(píng) 詳情詳情我女朋友的評(píng)價(jià)是我女朋友的評(píng)價(jià)是“一般一般

9、” 解釋解釋你給她買個(gè)鉆戒看看！你給她買個(gè)鉆戒看看！Online feedback :buyers & sellers6.1 Purchasing powerOnline trading Speaking:Do you ever use ebay or a similar online trading place? why or why not?6.1 Purchasing powerOnline trading 6.1 Purchasing powerOnline trading Referenceno commuting or standingno waiting in line

10、to paydelivery to your dooropen 24 hourslower priceForinsufficient, unintelligible, wrong informationcredit card being stolenrisks of wrong buyinginconvennience caused by deliveryAgainst6.1 Purchasing powerManaging Suppliers Speaking 1. What does a company consider when chossing a supplier?2. What t

11、hings can go wrong when supplying a company with materials or goods?supply deliver transport the supply chain order stock a defect faulty lead-time Price, quality, delivery time etc. Late delivery, damaged goods, incorrect items, no stock6.1 Purchasing powerManaging Suppliers Supplier management con

12、sists of three key elements: - Supplier selection. - Performance measurement. - Supplier relationships.Supplier management : an ongoing process that minimizes the risks associated with purchasing goods, materials and services.6.1 Purchasing powerManaging Suppliers Ex.7 Shall we do business?6.1 Purch

13、asing powerManaging Suppliers In cost management, efficiency of production is an important aspect to consider. When introducing a production line, it is important to consult an ergonomics expert and see that its user-friendly and will not cause too much physical stress and strain. Meanwhile, workers

14、 should get fully-trained to work more efficiently on the line.It is also important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasona

15、ble prices. Low quality materials from suppliers are actually a waste of money.Measures should also be taken to eliminate waste. On top of that, management should develop good benefits system to boost the morale of the workers.Speaking： Part2 6.1 Purchasing powerManaging Suppliers Reading Measures t

16、o protect suppliersHow the supermarket are squeezing their suppliers?6.1 Purchasing powerManaging Suppliers 6.1 Purchasing powerManaging Suppliers 6.1 Purchasing powerManaging Suppliers A contract to supplyLISTENING Price Availability of the products Delivery time Quality of the products Frequency a

17、t which new products or product lines are added to the range Payment terms6.1 Purchasing powerManaging Suppliers A contract to supplyLISTENING6.1 Purchasing powerManaging Suppliers A letter of complaintWRITING詞匯詞匯豐富豐富銜接銜接手段手段句法句法變化變化章法章法布局布局 內(nèi)容內(nèi)容完整完整評(píng)分標(biāo)準(zhǔn)評(píng)分標(biāo)準(zhǔn)6.1 Purchasing powerManaging Suppliers A l

18、etter of complaintWRITING 邀請函邀請函 道歉信道歉信 申請函申請函 投訴信投訴信 6.1 Purchasing powerManaging Suppliers A letter of invitation 邀請函邀請函WRITINGQuestion 3Your manager has asked you to contact a local business school, inviting their students to apply for a three-month work placement in your company.Write a letter t

19、o the Principal of the business school: introducing your company and the idea of the placement describing what work the placement would involve explaining what skills and qualities the successful applicant should have saying how the placement would benefit the applicant6.1 Purchasing powerManaging S

20、uppliers Useful Sentence Patterns 我們希望請您出席我們的頒獎(jiǎng)典禮 We would like to invite you to attend our award ceremony.We would like to invite you to attend our award ceremony. 如若光臨，我們將非常高興。 We would be pleased/glad/delighted/happy if you could honor us We would be pleased/glad/delighted/happy if you could hono

21、r us with your presence.with your presence. 我們期待您的光臨。 We sincerely hope you can attend .We sincerely hope you can attend .6.1 Purchasing powerManaging Suppliers 請參加我們的聚會(huì)好嗎？ Would you please do me a favor by joining our party?Would you please do me a favor by joining our party? 如果能來的話，請?jiān)缛崭嬷?，何時(shí)為宜。 Ple

22、ase let me know as soon as possible if you can come and tell me Please let me know as soon as possible if you can come and tell me when you will be able to do so.when you will be able to do so. 是否參加，請?jiān)缛崭嬷?Please confirm your participation at your earliest convenience.Please confirm your participati

23、on at your earliest convenience.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers A letter of apology 道歉信道歉信 WRITINGYou work for an employment agency. The following is part of a letter you have received from a customer:The temporary administrative assistant you sent us was totally unacc

24、eptable. I certainly will not be using your agency again when I need temporary staff. Write a letter to the customer: apologizing for having sent the unsatisfactory temporary worker giving reasons for what happened explaining why what happened was exceptional offering some sort of compensation to th

25、e customer.6.1 Purchasing powerManaging Suppliers 造成諸多不便，在此致歉。造成諸多不便，在此致歉。Please accept my apology for any inconvenience thismatter has cause you.我就實(shí)際裝運(yùn)與合同不符一事向您道歉。我就實(shí)際裝運(yùn)與合同不符一事向您道歉。I own you an apology for discrepancies between theshipping contracts and the actual shipment.本公司非常抱歉未能接受更換要求。本公司非常抱歉未能

26、接受更換要求。We very regret that we cannot agree to your request for a replacement pair.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 由于聯(lián)絡(luò)上的差錯(cuò)增添了麻煩，深感抱歉。由于聯(lián)絡(luò)上的差錯(cuò)增添了麻煩，深感抱歉。Here is my deepest apology for the inconvenience caused by the lapse in communication.對(duì)此次延誤，謹(jǐn)表歉意。對(duì)此次延誤，謹(jǐn)表歉意。We offer

27、our sincere apologies for the delay.Useful Sentence PatternsYou have seen the following advertisement and you want to enter your organisation for the award.Write your letter to the competition secretary, Michael James: introducing your organisation and saying what it dose describing improvements you

28、r organisation has made in the last year which have affected staff and customers saying how you would spend the prize money to benefit staff.Most Improved Organisation Award If your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. T

29、he most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.6.1 Purchasing powerManaging Suppliers A letter of apology 申請函申請函 WRITING6.1 Purchasing powerManaging Suppliers 今天的報(bào)紙刊登了一則你們想招聘打字員的廣告。今天的報(bào)紙刊登了一則你們想招聘打字員的廣告。According to your advertise

30、ment in todays paper, you require a typist. 我從中介所得知，您的公關(guān)部主任即將退休，很快會(huì)我從中介所得知，您的公關(guān)部主任即將退休，很快會(huì)有空位。有空位。I learn from agency that your current director of public relations is on the verge of retirement, and that position may be open shortly.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 正如您

31、從本人所附履歷表上得知，我在正如您從本人所附履歷表上得知，我在人民日報(bào)人民日報(bào)工作已有四年了。工作已有四年了。As you will see from the enclosed C.V., I have had 4 years experience with China Daily.如果能給予我面試的機(jī)會(huì)，我將不勝感激。如果能給予我面試的機(jī)會(huì)，我將不勝感激。I shall be much obliged if you will accord me an opportunity for interview.Useful Sentence PatternsQuestion 3Your compan

32、y has recently been taken over by another company, and your department has been restructured. This has resulted in a number of problems which you want to make the new owners aware of.Write a letter to the Managing Director of the new owners: outlining what the situation in your apartment was before

33、the takeover explaining what problems have arisen and why suggesting how these problems could be resolved warning what might happen if these problems are not resolved.6.1 Purchasing powerManaging Suppliers A letter of application投訴信投訴信WRITING6.1 Purchasing powerManaging Suppliers 開頭：開頭： With referen

34、ce to your letter of Thank you for your letter of I am writing to advise/confirm/ apply for As requested by the manager, I am writing to outline 結(jié)尾結(jié)尾 Should you have any further questions, please contact me on the above number. In the mean time, if you require any further information, please do not

35、hesitate to contact me.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 經(jīng)檢驗(yàn)，我們發(fā)現(xiàn)所有的貨物都已受潮。經(jīng)檢驗(yàn)，我們發(fā)現(xiàn)所有的貨物都已受潮。 On examination, we found all the goods were wetted. 我們檢查了部分產(chǎn)品，發(fā)現(xiàn)它們已嚴(yán)重受損。我們檢查了部分產(chǎn)品，發(fā)現(xiàn)它們已嚴(yán)重受損。 We checked some of the items and found they were in damaged condition.這批貨物與我們訂購的貨物不符

36、。這批貨物與我們訂購的貨物不符。 It contained articles different from what we have ordered.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 我們我們6月月6日訂購的貨物至今仍未到達(dá)。日訂購的貨物至今仍未到達(dá)。 The goods we ordered from you on June 6 havent arrived yet.這批貨物的質(zhì)量遠(yuǎn)遠(yuǎn)低于標(biāo)準(zhǔn)，我們無法使用。這批貨物的質(zhì)量遠(yuǎn)遠(yuǎn)低于標(biāo)準(zhǔn)，我們無法使用。 The quality of this lot o

37、f goods is so far below the standard that we cannot use them for our purpose.我們遺憾的發(fā)現(xiàn)所運(yùn)貨物與樣品不符。我們遺憾的發(fā)現(xiàn)所運(yùn)貨物與樣品不符。 We are disappointed to find that the items delivered dont match the samples.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 你們的錯(cuò)誤給我們帶來了巨大的麻煩。你們的錯(cuò)誤給我們帶來了巨大的麻煩。 Your incorrect

38、 delivery has caused a great deal of trouble to us.3月月3日訂購的貨物的交付時(shí)間現(xiàn)已逾期甚久。日訂購的貨物的交付時(shí)間現(xiàn)已逾期甚久。 Delivery of the goods ordered on March 3 is now considerably overdue.貨物沒有達(dá)到標(biāo)準(zhǔn)。貨物沒有達(dá)到標(biāo)準(zhǔn)。 The goods are not up to the standard.Useful Sentence Patterns請立即對(duì)此事進(jìn)行調(diào)查，盡早通知我們延遲的原因。請立即對(duì)此事進(jìn)行調(diào)查，盡早通知我們延遲的原因。 Please look into this matter at once and let use know the reasons for the d