南京博軒家具廠

1、南京博軒家具廠Nanjing Boxuan Green Furniture Ltd. 李紅衛(wèi) 總經(jīng)理Mr. Li Hongwei, General Manager環(huán)保藤制家具環(huán)保藤制家具Green Rattan Furniture 公司簡(jiǎn)介公司簡(jiǎn)介Brief Introduction 19961996年成立年成立Established in 199620032003年評(píng)為年評(píng)為“綠色環(huán)保家具綠色環(huán)保家具”，導(dǎo)入，導(dǎo)入ISO9001ISO9001質(zhì)量認(rèn)證體系質(zhì)量認(rèn)證體系In 2003, the rattan furniture was recognized as “Green Furniture

2、” and was introduced into ISO9001 that same year公司發(fā)展戰(zhàn)略公司發(fā)展戰(zhàn)略 Company Philosophy 人才為本，尊重市場(chǎng)、領(lǐng)導(dǎo)時(shí)尚、卓越品質(zhì)、人才為本，尊重市場(chǎng)、領(lǐng)導(dǎo)時(shí)尚、卓越品質(zhì)、優(yōu)質(zhì)服務(wù)、專業(yè)發(fā)展優(yōu)質(zhì)服務(wù)、專業(yè)發(fā)展 nQualified personnel is the enterprise foundation of the enterprisenValuing the marketnLeading fashionnGuaranteeing qualitynProviding the best service環(huán)境和社會(huì)效益環(huán)境和社

3、會(huì)效益Environmental & Social Benefits減少對(duì)森林資源的使用減少對(duì)森林資源的使用Reduction in use of forest resources引領(lǐng)綠色環(huán)保居室消費(fèi)引領(lǐng)綠色環(huán)保居室消費(fèi)Promote consumption of green household products提供大量就業(yè)機(jī)會(huì)提供大量就業(yè)機(jī)會(huì)Job creation管理及團(tuán)隊(duì)管理及團(tuán)隊(duì)Management Team李紅衛(wèi)李紅衛(wèi)，碩士，企業(yè)創(chuàng)始人,總經(jīng)理Mr. Li Hongwei, Master of Science, is the founder of Nanjing Boxuan

4、, general manager. 谷金龍谷金龍，油畫家，室內(nèi)設(shè)計(jì)師，企業(yè)首席設(shè)計(jì)師 Mr. Gu Jinlong, oil painter and interior designer, is the chief designer.胡德華胡德華，學(xué)士，營銷總監(jiān) Mr. Hu Gehua, a Bachelor of Commercial, is the director of sales department.公司的經(jīng)營模式公司的經(jīng)營模式Business Model 發(fā)展連鎖專賣店發(fā)展連鎖專賣店 To expand its retail sales shops特約經(jīng)銷特約經(jīng)銷To devel

5、op special sales agencies發(fā)展外銷市場(chǎng)發(fā)展外銷市場(chǎng) To expand the international market 產(chǎn)品和技術(shù)產(chǎn)品和技術(shù)Product & Technology 專業(yè)設(shè)計(jì)、制作藤木家具專業(yè)設(shè)計(jì)、制作藤木家具Rattan furniture design and production藤木家具線條簡(jiǎn)潔、色彩明快、表面光藤木家具線條簡(jiǎn)潔、色彩明快、表面光潤(rùn)、手感好，堅(jiān)固耐用潤(rùn)、手感好，堅(jiān)固耐用Rattan furniture is characterized by simple lines, lively colors, smooth surfa

6、ces and durability市場(chǎng)分析市場(chǎng)分析Market Analysis 藤家具在家具市場(chǎng)所占份額逐年的增長(zhǎng)藤家具在家具市場(chǎng)所占份額逐年的增長(zhǎng) The share of rattan furniture in the furniture market is gradually expanding歐美市場(chǎng)對(duì)藤制家具需求更大歐美市場(chǎng)對(duì)藤制家具需求更大 The demand of the European and North American market is even greater 競(jìng)爭(zhēng)優(yōu)勢(shì)競(jìng)爭(zhēng)優(yōu)勢(shì)Competitive Advantage市場(chǎng)占有率市場(chǎng)占有率Existing mar

7、ket share 物美價(jià)優(yōu)物美價(jià)優(yōu)High quality, reasonable prices具有文化內(nèi)涵的設(shè)計(jì)具有文化內(nèi)涵的設(shè)計(jì)Designs of rattan furniture that represents local culture and tradition融資計(jì)劃及財(cái)務(wù)預(yù)測(cè)融資計(jì)劃及財(cái)務(wù)預(yù)測(cè) Financing Plan資金需求資金需求10001000萬元萬元Capital Needs10 Million Yuan RMB投資回報(bào)率投資回報(bào)率20%-25%20%-25%Return on Investment20%-25%投資回收年限投資回收年限5 5年內(nèi)年內(nèi)Payback Period 5 years公司目