外貿(mào)英語(yǔ)函電2ppt全套教學(xué)課件

1、English for Business CommunicationEnglish for Business CommunicationFourth Edition外貿(mào)英語(yǔ)函電課件外貿(mào)英語(yǔ)函電課件制作人：功能簡(jiǎn)介：正常條件下，課件運(yùn)行穩(wěn)定，兼容Office2000及以上版本；能合理運(yùn)用多種媒體，其組織結(jié)構(gòu)與呈現(xiàn)方式適合教學(xué)需要，素材質(zhì)量高，生動(dòng)形象，頁(yè)面設(shè)計(jì)規(guī)范、簡(jiǎn)潔、和諧美觀；界面友好，操作簡(jiǎn)單，能方便靈活地控制課件的進(jìn)入、運(yùn)行、暫停和退出，有一定容錯(cuò)能力和安全性；已經(jīng)移植上網(wǎng)國(guó)際商務(wù)語(yǔ)言系網(wǎng)和學(xué)院精品課網(wǎng)頁(yè) 。 使用說(shuō)明書：本課件利用Microsoft（微軟）公司的Office2000辦公

2、軟件制作，正常條件下，課件能穩(wěn)定運(yùn)行，兼容Office2000及以上版本；Office 2000 是為以下操作系統(tǒng)設(shè)計(jì)的： Windows 95、 Windows 98 、Windows NT Workstation 4.0，需要SP3 的 Windows 2000 在NT4.0系統(tǒng)上、Windows XP，如果你要使用Microsoft Data Engine（微軟數(shù)據(jù)引擎）、Office Server Extension或者NetMeeting，則需要SP4。為了使用Office站點(diǎn)組件：需要IE4.01或更高版本于任何版本的Windows 95、Windows 98或Windows NT

3、。 外貿(mào)英語(yǔ)函電課件制作人： Contents Chapter 1 Written Communication- An Overview Chapter 2 Establishment of Business Relations Chapter 3 Inquiries and Replies Chapter 4 Making Quotations & Offers Chapter 5 Counteroffers & Declining Orders Chapter 6 Acceptance & Orders Contents Chapter 7 Terms of Payment Chapter

4、 8 Letter of Credit Chapter 9 Packing & Shipment Chapter 10 Insurance Chapter 11 Complaints & Claim Chapter 12 Agency Preface1.Definition English business correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business, as well as in domestic trade, of cou

5、rse.2. Aim The purpose of this course is to help you learn how to write good business letters by using up-to-date expressions in the simplest possible language.It has its unique language style and jargons. It is full of business terminologies and abbreviations.There is a close relations between EBC(

6、English for Business Communication) and international trade. 3. FeaturesWe are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods below.Offer quotation order counteroffer letter of credit CIF FOB YL11/11RVDS/C123 L/CUNRCV PLSRUSH Examp

7、les: Part of Business Letters A. The standard parts the letterhead the inside address the date the salutationthe body of the letterthe complimentary close the signatureParts of a Business Letter 信件組成部分Standard Parts 必要部分1. The letterhead 信頭2. The date line 日期3. The inside name and address 封內(nèi)地址4. The

8、 salutation 稱呼5. The body of the letter 正文6. The complimentary close 客套結(jié)束禮詞7. The signature 簽名(1) the references (2) the special markings(3) the subject line (4) the carbon copy notation(5) the enclosure Part of Business Letters B. The optional parts Optional Parts 可供選擇部分8. The reference notation 參考

9、編號(hào)9. The subject line 事由10. The enclosure 附件11. The carbon copy notation 抄送12. The special markings特別注明Form of a business letter 1.The fully blocked style with Open PunctuationThe fully blocked style is now the most widely used method of display for all business documents. This style is thought to h

10、ave a business appearance. This layout reduces typing time as there are no indentations for new paragraphs or the closing section.Open punctuation is often used with the fully blocked style. Again this reduces typing time because there is no need for any unnecessary full stops and commas. 縮行式示例日期靠右具

11、體收信人和事由居中段首縮格客套結(jié)束禮詞和簽名偏右改良齊頭式示例參考編號(hào)和日期靠右簽名偏右齊頭式示例除信頭外全部左對(duì)齊2. Indented style with Open PunctuationFollowing traditional British practice the indented style business letters are roughly divided into two styles: Blocked and Indented. The former is used mainly in the United States while the latter is us

12、ed to be popular in British and the old British colonies. Envelopes addressingaccuracy clearness appearance The principles of addressing envelopes: Name and address of the receiver should be typed above half way down the envelope, leaving enough space for the postmark or stamps. the return address s

13、hould be printed in the upper left corner of the envelope. Post notations such as Registered, Certified or Confidential should be placed in the bottom left-hand corner. Envelopes addressing Envelopes addressingWhen a letter is mailed to a third person who is bound to pass it onto the addressee, writ

14、e the third persons name down below the addressees, write the words care of in front of it. The Seven Cs of Business CommunicationConsiderationCourtesyClarityConcisenessConcretenessCorrectnessCompleteness Language and tone(10 rules of good business writing) Choose the method of communication careful

15、ly. Create the document thoughtfully. Present the document so that it looks good and gives an impression of efficiency and reliability. Use a format that is neat, easy to read and structures logically. Use appropriate tone, considering the circumstances, the situation and the recipient. Ensure your

16、message is accurate in terms of grammar, spelling and punctuation.1. Remember your ABC Accurate Check facts carefully Include all relevant details Proofread thoroughlyBrief keep sentences short Use simple expressions Use non-technical language Clear Use plain, simple English Write in an easy, natura

17、l style Avoid formality or familiarity 2. Be courteous and considerate Reply promptly to all communications-answer on the same day if possible. If you cannot answer immediately, write a brief note and explain why. This will create goodwill. Understand and respect the recipients point of view. Resist

18、 the temptation to reply as if your correspondent is wrong. If you feel some comments are unfair, be tactful and try not to cause offence. Resist the temptation to reply to an offensive letter in a similar tone. Instead, answer courteously and do not lower your dignity. 3. Use appropriate tone If yo

19、ur letter is to achieve its purpose the tone must be appropriate. The tone of your letter reflects the spirit in which you put your letter across. You alter your tone of voice to convey messages in different ways. Much of what you say is also interpreted through non-verbal clues- eye contact, gestur

20、es, inflections of the voice, etc. This type of reading between the lines is not possible with the written word. Therefore it is vital to choose your words carefully. You can be firm or friendly, persuasive or conciliatoryit depends on the impression you wish to convey. It is important to try to get

21、 the tone right because using the wrong tone could cause real offence to your reader.4. Write naturally and sincerely Try to show a genuine interest in your reader and his/her problems. Your message should sound sincere while written in your own style. Write naturally, as if you are having a convers

22、ation. 5. Remember the KISS principles KISS stands for: KeepItShort and SimpleKISS means instead of long or complex words, use short ones.6. Use modern terminology Old-fashioned phrases add nothing to your meaning. Such unnecessary, long-winded phrases are likely to give a poor impression of the wri

23、ter and may even lead to confusion. A good business letter will use no more words than are necessary to convey a clear and accurate message. 7. Include essential details If the recipient of your letter must ask a question, or if something is unclear, then something has been omitted from your message

24、. Do not leave anything to chance. Include all essential information.8. Be consistent Consistency is not only important in the way your message is presented, it is important within the message itself. The people attending will be George Bush, Bill Clinton and Denny from the Sales. The people attendi

25、ng the next committee meeting will be George Bush, Bill Clinton and Denny Smith. 9. Use active not passive voice Voice is a grammatical term that refers to whether the subject of the sentence is acting or receiving the action. Using active voice can considerably improve your writing style. Active vo

26、ice makes your writing more interesting, more lively and more - well, active! Active voice: Tom played the violin.Passive voice: The violin was played by Tom. Make comparisons:10. Compose CLEAR communications CLEAR objectives. Your message should be: Clear Leave no doubt in your readers mind. Help y

27、ourself by being specific, avoiding vague expressions, using familiar words and using simple English. Remember also to use straightforward language that your reader can understand, written in a friendly, natural, conversational style. 10. Compose CLEAR communications CLEAR objectives. Your message s

28、hould be:Logical Structure your message logically, remembering to use the 4 point plan. Start with an introduction, develop your points logically in the central section, and come to a natural conclusion in which you state the action you need from the reader. Finish with an appropriate one-line. Empa

29、thetic(設(shè)身處地的） Put yourself in your readers place and ask yourself how the reader will feel when he /she reads your letter. If anything is unclear, or if anything is worded badly, then change it before you sent it. Accurate Make sure all the relevant details are included-times, dates, names of commod

30、ity, facts and figures. Right Proofread carefully (not just spell check) to make sure everything is 100% right before you sent the message. CLEAR objectives. Your message should be: The motto in business letter-writing A letter is personal contact. The exchange of information is basic to business. L

31、etters should be easy to read and easy to understand, they must be friendly and courteous. Business letters should develop goodwill. Structuring communications 4 POINT PLANIntroduction：Reason of your letter(Background and Basics)Details: Central section of your letter(Facts and Figures)Response or A

32、ction: Conclusion of your letter(Conclusion)Close: Ending of your letter(A simple one-liner)1234 PracticeArrange the following in proper form as they should be set out in a letter:1) Senders name: China national Light Industrial Products Import & Export Corporation, Dalian Branch2) Senders address:1

33、11 Renmin Road, Dalian, China3) Senders E-mail:dalian chinalig. Com. Cn4) Senders telephone number: 86-411-828282785) Senders fax number: 86-411-828282696) Senders Reference Number: WDF/LL7) Senders Internet: http:/ www. Chinalight. C/chi-version/ dalian.htm8) Special markings: The Head of Export De

34、partment 9) Date: Aug. 23,2006 10) Receivers name: Biddle, Sawyer Co., Ltd 11) Receivers address: 125 Fitzory Street, London, SW8 25DY, England 12) Salutation: Dear Sir, 13) Subject line: 100% Cotton Bed Sheets 14) Body: 1) We thank you for your letter of Aug. 16 enquiring for the captioned goods.15

35、) Body: 2) The enclosed booklet contains details of all our bed sheets and will enable you to make a suitable selections. 16) We look forward to receiving your specific enquiry with keen interest. 17) Complimentary close: Yours faithfully, 18) Signature: China National Light Industrial Products Impo

36、rt & Export Corporation, dalian Branch Manager: Wang Dafa 19) Enc. As Stated. 20) CC to: ABC Company China national Light Industrial Products Import & Export Corporation, Dalian BranchEnglish for Business CommunicationXu Meirong from Department of Intl Business Communication of Dalian Vocational & T

37、echnical CollegeEnglish for Business CommunicationFourth EditionLearning ObjectivesBe able to write self-introductory lettersBe able to write letters of transferring relationsBe able to write letters of credit inquiryChapter Two Establishment of Business RelationsSource of informationSelf-introducti

38、on Transferring business relationsCredit inquiry Main & Difficult PointsKey Words & Expressionsestablish business relations business scope Commercial Counsellors Office Chamber of Commerce credit standing Export List Inquiry Note import export importer exporterfall within the scope of business activ

39、ities To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business. WHY? HOW?Web / InternetBanksCommercial Counselors OfficeChamber

40、 of Commerce in foreign countriesTrade Directory(貿(mào)易指南，貿(mào)易名錄）AdvertisementsAttendance at trade fairs and exhibitions held at home and abroadMutual visits by trade delegations and groupsIntroduction or recommendation of friends Merchants may be approached through the following channels:Writing Steps fo

41、r reference1.the source of your information2.the intention or desire of writing the letter3.self-introduction, including the business scope, branches and other necessary information4.the reference as to the financial status and integrity of your company if necessary5.expectation of the cooperation a

42、nd an early replyTask 1Warming-up Discussion Suppose you are China National Garments Imp. & Exp. Corporation, Dalian Branch. You have obtained a potential importer (Fashion Trading Co. Ltd. in London) from the Commercial Counsellors Office of the British Embassy in Beijing, from which you note that

43、they are in the market for silk blouses. What will you write to them? Letter 1 Self-introduction Language Pointsobtain v. 得到；獲得 Weve obtained your name and address from your chamber of commerce in your city.我們從貴市商會(huì)得知貴公司的行名和地址。 owe v. 應(yīng)該把歸功于，（后接介詞to）He owes his success to the open-policy.他把他的成功歸功于開放政

44、策。to owe your name and address to 承蒙 告知貴公司行名和地址（獲悉貴公司行名和地址要感激） Language Points 類似的表達(dá)法還有：to be indebted to for your name and addressto come to know the name and address of your firm throughthrough the courtesy of we come to know your name and addressto have obtained your name and address fromto have

45、noted your name and addressto be recommended to sb. by on the recommendation of We owe your name and address to the Chamber of Commerce in your city. Language Points得知貴公司行名和地址要感謝您瑞士駐北京大使館商務(wù)參贊處。the Commercial Counselors Office 商務(wù)參贊處PracticeWe owe your name and address to the Commercial Counselors Off

46、ice of the Swiss Embassy in Beijing. inform v. = advise / notify 通知inform sb. of sth. 通知某人某事inform sb. that 通知某人某事be informed that 茲通知 Language PointsYou are informed that the goods under your Order No.616 have been ready for shipment.PracticePlease inform us of the name of steamer and date of shipm

47、ent.請(qǐng)告知船名和裝運(yùn)期。茲通知你方第616號(hào)訂單項(xiàng)下的貨物已備妥待運(yùn)。 Language PointsThe commercial Counselors Office in this city has advised us of your name and address. Language PointsWe are in the market for Groundnuts.be in the market for 欲購(gòu)；想買一位日本客戶擬購(gòu)綠茶。One of our clients in Japan is in the market for green tea.我們想要購(gòu)買花生。 Lan

48、guage Points你們應(yīng)該充分利用圖書館的書籍。avail oneself of v. 利用借此機(jī)會(huì)對(duì)你方的密切合作表示感謝。1)We avail ourselves of this opportunity to express our thanks for your close cooperation.2)You should avail yourselves of the books in the library.a state-operated corporation / a public-owned corporationa private corporation 私有公司/ 企

49、業(yè)sole proprietorships個(gè)人企業(yè)partnerships合伙企業(yè)joint ventures合資企業(yè) 類似的表達(dá)方式：a government-owned corporation（enterprise） 國(guó)有公司/企業(yè)in the hope of 希望 （后接動(dòng)名詞） Language Points Language Pointshandle v. 經(jīng)營(yíng)（某種或某類商品） 類似的表達(dá)法還有： to trade in to deal in be in line Practice我們是國(guó)營(yíng)公司，專門經(jīng)營(yíng)棉布的進(jìn)出口業(yè)務(wù)。We are a state-operated compan

50、y, handling exclusively the import and export of Cotton Piece Goods. Language PointsWe have been for many years in the chemical line.我們經(jīng)營(yíng)各種各樣的棉布。We trade in all kinds of cotton piece goods.They are mainly dealing in fertilizers.他們主要經(jīng)營(yíng)化肥。我們從事化工產(chǎn)品這一行業(yè)已有多年。 Language Pointsacquaint v. = be familiar with

51、 熟悉；了解to acquaint sb. with sth. 使某人了解某事be/get well acquainted with sth. 熟悉（了如指掌） PracticeWe want to acquaint ourselves with the supply position of crude oil in your country.我們想了解貴國(guó)的原油供應(yīng)情況。We are well acquainted with the market condition in your neighboring countries.我們對(duì)你們鄰國(guó)的市場(chǎng)情況了如指掌。 Language Points

52、我們對(duì)這些商品不熟悉。We are not acquainted with these articles. on the basis of equality, mutual benefit and exchange of needed goods在平等互利、互通有無(wú)的基礎(chǔ)上也可以這樣說(shuō)： on the basis of equality, mutual benefit and exchanging what one has for what one needs Language Points through mutual efforts 通過(guò)共同努力 by joint efforts 通過(guò)共同

53、努力Language Points我們總是在平等互利的基礎(chǔ)上同全球商人做生意。 trade v. n. to trade in sth .to trade with sb. PracticeWe trade in the import and export of textiles.我們從事紡織品的進(jìn)出口業(yè)務(wù)。We trade with merchants all over the world on the basis of equality and mutual benefit.Language Points look forward to sth. or doing sth. 期待你方早日答

54、復(fù)。We look forward to receiving your early reply. We look forward to your early reply.Chinese version of the letter敬啟者： 得知貴公司行名和地址我們要感激英國(guó)駐北京大使館商務(wù)參贊處，他們告知我們你公司擬購(gòu)買牛仔褲。 借此機(jī)會(huì)致信你方寄希望與貴公司建立業(yè)務(wù)關(guān)系。 我公司是國(guó)營(yíng)公司，從事服裝的進(jìn)出口業(yè)務(wù)。為使你們對(duì)我們的業(yè)務(wù)范圍有所了解，隨函附上目前有關(guān)你方所詢購(gòu)商品的我方出口價(jià)格表一份。 我們的貿(mào)易政策是在平等互利互通有無(wú)的基礎(chǔ)上同各國(guó)做生意。希望通過(guò)共同努力，既促進(jìn)貿(mào)易又增進(jìn)友誼。

55、 期待早日收到你方的詢盤。 謹(jǐn)上， Writing Stepswhere you get the information about the person or company to whom you are writing the letter;your intention for export or import;a brief introduction to your business scope, experience and products ;the reference as to your firms credit standing;expectation for coopera

56、tion and an early reply. A letter aiming at establishing business relations usually consists of following steps: Self-introduction letter-writingstate the reasons of your letterstate your purpose of your lettermake a brief self-introductiongive the recipient an incentive to replyLetter 2 Transferrin

57、g business relationsTask 2Warming-up Discussion You (China National Garments Imp. & Exp. Corporation, Dalian Branch) have already appointed your sole agent in U.S.A. as it is more economical to buy or sell . Now you have received a letter of inquiry from the buyer in your sole agents area, what are

58、you going to do with it?Writing Steps for reference1. identifying the reference of your letter2. transferring business relations3. encouraging close Language Pointsaddress v 寫信給；接介詞toHead Office 總店pass on v . ph. 轉(zhuǎn)交This letter is addressed to the President of Dalian Vocational & Technical College.此信

59、是寫給大連職業(yè)技術(shù)學(xué)院院長(zhǎng)的。Dalian Branch Office 大連分公司 也可以說(shuō)：Dalian Branch / Dalian Office 總公司、總部 類似的表達(dá)法：forward，transmit你方對(duì)包裝的建議已轉(zhuǎn)交我方制造商參考。Your letter of March 5 addressed to our Dalian Office has been passed on to us for attention and reply. 你方三月五日寫給我大連分公司的信已轉(zhuǎn)交我們辦理答復(fù)。Your comments on packing have been passed on

60、 to our manufacturers for their reference. Language Pointsfor attention and reply 研究答復(fù)；辦理答復(fù) Language Points希望你方能對(duì)此信予以迅速辦理。attention n. 注意；辦理Your application will have our attention.你的申請(qǐng)會(huì)得到考慮。We can assure you that your orders will receive our immediate and careful attention.對(duì)你方所有的訂單將予以及時(shí)認(rèn)真辦理。We hope