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1、PartBDirections:ForQuestions41-45,choosethemostsuitableparagraphsfromthelistA-Gandfillthemintothenumberedboxestoformacoherenttext.ParagraphEhasbeencorrectlyplaced.Thereisoneparagraphwhichdosenotfitinwiththetext.MarkyouranswersonANSWERSHEET1.(10points)AThefirstandmoreimportantistheconsumersgrowingpre

2、ferenceforeatingout:consumptionoffoodanddrinkinplacesotherthanhomeshasrisenfromabout32percentoftotalconsumptionin1995to35percentin2000andisexpectedtoapproach38percentby2005.Thisdevelopmentisboostingwholesaledemandfromthefoodservicesegmentby4to5percentayearacrossEurope,comparedwithgrowthinretaildeman

3、dof1to2percent.Meanwhile,astherecessionisloominglarge,peoplearegettinganxious.Theytendtokeepatighterholdontheirpurseandconsidereatingathomearealisticalternative.BRetailsalesoffoodanddrinkinEuropeslargestmarketsareatastandstill,leavingEuropeangroceryretailershungryforopportunitiestogrow.Mostleadingre

4、tailershavealreadytriede-commerce,withlimitedsuccess,andexpansionabroad.Butalmostallhaveignoredthebig,profitableopportunityintheirownbackyard:thewholesalefoodanddrinktrade,whichappearstobejustthekindofmarketretailersneed.CWillsuchvariationsbringaboutachangeinoverallstructureofthefoodanddrinkmarket?D

5、efinitelynot.Thefunctioningofthemarketisbasedonflexibletrendsdominatedbypotentialbuyers.Inotherwords,itisuptothebuyer,ratherthantheseller,todecidewhattobuy.Atanyrate,thischangewillultimatelybeacclaimedbyanever-growingnumberofbothdomesticandinternationalconsumers,regardlessofhowlongthecurrentconsumer

6、patternwilltakehold.DAllinall,thisclearlyseemstobeamarketinwhichbigretailerscouldprofitablyapplytheirgiganticscale,existinginfrastructure,andprovenskillsinthemanagementofproductranges,logistics,andmarketingintelligence.RetailersthatmastertheintricaciesofwholesalinginEuropemaywellexpecttorakeinsubsta

7、ntialprofitsthereby.Atleast,thatishowitlooksasawhole.Closerinspectionrevealsimportantdifferencesamongthebiggestnationalmarkets,especiallyintheircustomersegmentsandwholesalestructures,aswellasthecompetitivedynamicsofindividualfoodanddrinkcategories.1Bigretailersmustunderstandthesedifferencesbeforethe

8、ycanidentifythesegmentsofEuropeanwholesalinginwhichtheirparticularabilitiesmightunseatsmallerbutentrenchedcompetitors.Newskillsandunfamiliarbusinessmodelsareneededtoo.EDespitevariationsindetail,wholesalemarketsinthecountriesthathavebeencloselyexaminedFrance,Germany,Italy,andSpainaremadeoutofthesameb

9、uildingblocks.Demandcomesmainlyfromtwosources:independentmom-and-popgrocerystores,which,unlikelargeretailchains,aretoosmalltobuystraightfromproducers,andfoodserviceoperatorsthatcatertoconsumerswhentheydonteatathome.Suchfoodserviceoperatorsrangefromsnackmachinestolargeinstitutionalcateringventures,bu

10、tmostofthesebusinessesareknowninthetradeas“horeca”:hotels,restaurants,andcafes.Overall,Europeswholesalemarketforfoodanddrinkisgrowingatthesamesluggishpaceastheretailmarket,butthefigures,whenaddedtogether,masktwoopposingtrends.FForexample,wholesalefoodanddrinksalescometo268billioninFrance,Germany,Ita

11、ly,Spain,andtheUnitedKingdomin2000morethan40percentofretailsales.Moreover,averageoverallmarginsarehigherinwholesalethaninretail;wholesaledemandfromthefoodservicesectorisgrowingquicklyasmoreEuropeanseatoutmoreoften;andchangesinthecompetitivedynamicsofthisfragmentedindustryareatlastmakingitfeasiblefor

12、wholesalerstoconsolidate.GHowever,noneoftheserequirementsshoulddeterlargeretailers(andevensomelargegoodproducersandexistingwholesalers)fromtryingtheirhand,forthosethatmastertheintricaciesofwholesalinginEuropestandtoreapconsiderablegains.Order:第1題41參考答案B答案解析答案:B2解析:本題需要找出文章的首段,可用排除法做。首先A選項中提到thefirst

13、andmoreimportant中的more應(yīng)該在前文中提到,故排除。B選項首句就提出了歐洲食品零售所面臨的問題,根據(jù)文章結(jié)構(gòu)法:提出問題-分析問題-解決問題,此段符合首段要求,即提出了文章的中心問題,而且本選項中也沒有明顯的需要和上文銜接的關(guān)系詞,而其它選項都有明顯的與上文銜接的信息詞,不能在首段出現(xiàn),故B為正確答案。第2題42參考答案F答案解析答案:F解析:首段一旦確定,本段內(nèi)容便可根據(jù)上文順藤摸瓜,第一段最后一句話but后指出了雖然食品零售商面臨著atastandstill(幾乎停止發(fā)展)的問題,他們卻忽略了一個潛在的市場即他們身邊的wholesalefoodandtrade(食品批發(fā)市

14、場)。而F選項首句便舉例說明法國、德國、意大利等國家的食品批發(fā)產(chǎn)業(yè)的市場規(guī)模比食品零售產(chǎn)業(yè)要大40%。而且在moreover后又進(jìn)一步說明批發(fā)的利潤大零售很多。因此可以判斷此選項是對第一段的例證說明。其中forexample是明顯的信息提示詞。第3題43參考答案D答案解析答案:D解析:上段介紹了食品批發(fā)商的優(yōu)勢,而D選項第一句Allinall,thisclearlyseemstobeamarketinwhich則對上文的內(nèi)容進(jìn)行總結(jié),其中allinall是較明顯的信息提示詞,即上文中提到的食品批發(fā)的優(yōu)勢推出這是明顯對于bigretailersthatmastertheintricaciesofwholesaling是一個market。因此D項為正確答案。第4題44參考答案G答案解析答案:G3解析:上段最后一句提出的particularabilities以及newskillsandunfamiliarbusinessmodelsareneeded。,即零售商需要新的技能及不熟悉的商業(yè)模式。而G選項第一句提到的theserequirements(這些要求)正是指上文所提

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