市中經(jīng)石油化工有限公司商業(yè)計劃書

1、 NUMS 18一、概要.本商業(yè)打算書的目的在美國證券市場直接融資快速復(fù)制現(xiàn)有獨特的商業(yè)模式，使公司成為全球獨具特色的快速成長企業(yè)。.公司介紹廣州市中經(jīng)石油化工China Merchants Petroleum & Chemicals Co., Ltd.，CMPC成立于一九九七年二月，隸屬原國家經(jīng)貿(mào)委中經(jīng)實業(yè)開發(fā)公司，2022年完成脫鉤改制。公司注冊資本人民幣5060萬元，注冊地址: 廣州市黃埔區(qū)中山大道塘口路段279號，營業(yè)執(zhí)照注冊號:4401012022672，企業(yè)類型為有限責(zé)任公司。中經(jīng)石化總部設(shè)于廣州市，并在深圳、珠海和東莞分別注冊成立了分公司。公司在政府、專家和寬闊客戶的支持和關(guān)心下

2、，業(yè)已在電子商務(wù)、供給鏈治理效勞、油品供給以及技術(shù)引進和開發(fā)等領(lǐng)域的拓展卓有成效。公司的商業(yè)品牌是“中經(jīng)石化”，注冊商標為“匯通咭”China express card,商標證號1988069。公司創(chuàng)立的匯通加油卡運營平臺經(jīng)國家版權(quán)局評審，取得了國家學(xué)問產(chǎn)權(quán)登記認證登記號：2022SR12833。公司質(zhì)量治理通過了ISO9001:2022的認證認證號：00706Q10143ROM。公司被評為廣東省信用示范單位。公司 .公司業(yè)務(wù)中經(jīng)公司CMPC的主營業(yè)務(wù)是“匯通加油卡多功能運營平臺”綜合效勞，營運范圍包括為加油站供給客戶資源和客戶治理；為車輛供油、墊付加油資金及信息治理、結(jié)算效勞；為銀行供給擁有

3、車輛的優(yōu)質(zhì)客戶和銀行卡的增值效勞；為中國銀聯(lián)China Unionpay,a national organiztion,is similar to Visa or Master創(chuàng)立具有行業(yè)特色的銀行卡POS機專用平臺。該平臺效勞市場以珠三角為主體，現(xiàn)已輻射廣東省全境。該平臺建立了有協(xié)議的特約加油站1000多家，已成功發(fā)行“銀行-中經(jīng)”聯(lián)名銀行卡China express card的合作銀行共5家，持卡終端客戶車輛15萬臺。這種多功能資源整合平臺的運營模式類似中國的攜程(Ctrip)和e龍(elong)，但其行業(yè)跨度和資源整合的深度更加優(yōu)于攜程和e龍。中經(jīng)公司CMPC的主營業(yè)務(wù)還有為到港的海上船

4、舶供油(bunker supplier)，效勞區(qū)域包括中國沿海各港口。中經(jīng)公司CMPC的年銷售收入超過10億元人民幣。.行業(yè)與市場概覽在經(jīng)濟快速進展的推動下，目前，中國的物流市場需求和現(xiàn)代物流業(yè)均已進入快速增長的時代。全社會物流總額估量到達38萬億元，年增幅在30左右。但是，為現(xiàn)代物流產(chǎn)業(yè)供給配套的根底設(shè)施建設(shè)、物流技術(shù)與裝備、網(wǎng)絡(luò)與信息、物流資金與治理表達的是行業(yè)分割和開發(fā)滯后，各行業(yè)均致力于建立一套更成熟的ERP企業(yè)資源規(guī)劃系統(tǒng)，但缺乏對不同行業(yè)供給鏈治理的集成、整合和再利用。中國政府遵照WTO的承諾，已于2022年12月全面放開石油產(chǎn)品市場，一些國外石油公司正在中國加緊建設(shè)物流根底設(shè)施，

5、建立油品分銷網(wǎng)絡(luò)，與國內(nèi)現(xiàn)有供銷商形成了多局的局面，車輛加油行業(yè)的競爭將由價格向效勞轉(zhuǎn)變。整合金融行業(yè)、信息行業(yè)將是加油站爭奪終端車輛客戶的關(guān)鍵。車輛加油是運輸物流行業(yè)供給鏈治理的重要內(nèi)容，該供給鏈治理迫切需要通過集成加油供給鏈，實現(xiàn)車輛的動態(tài)把握和資金本錢把握。與其它國家一樣，目前中國市場的油品供給商僅能供給單一品牌的IC加油卡，缺乏涵蓋其它供油商的網(wǎng)絡(luò)效勞、信息效勞和銀行金融效勞。各家銀行爭發(fā)銀行卡，但是由于中國銀聯(lián)POS的用卡環(huán)境和地區(qū)消費水平的緣由，使各家銀行均消滅“卡多、錢少”，交易量低，銀行卡治理本錢高?！坝熊囈蛔濉笔倾y行卡查找的高端客戶。依托車輛加油供給鏈平臺，推動銀行卡消費鏈是

6、銀行卡資金供給鏈的最正確集成。中國銀聯(lián)銀行卡POS系統(tǒng)由于其公用性和安全性的要求，限制了用卡環(huán)境的深度發(fā)揮，損失了網(wǎng)絡(luò)信息優(yōu)勢的再利用。通過對加油站銀聯(lián)POS系統(tǒng)軟件的專用開發(fā)，進展數(shù)據(jù)挖掘，為加油站、運輸物流車輛、銀行供給專用供給鏈信息是中國銀聯(lián)改善POS平臺的重要突破。中經(jīng)公司是中國市場唯一一家在加油站、車輛、銀行、銀聯(lián)中集成異業(yè)供給鏈效勞的成功企業(yè)，在全球市場也屬領(lǐng)先的運營模式。.公司核心競爭力.首創(chuàng)集成不同行業(yè)供給鏈效勞，形成“匯通加油卡多功能運營平臺”，該平臺獲得國家學(xué)問產(chǎn)權(quán)登記登記號：2022SR01889，取得法律保護，避開被簡潔仿照，不易消滅競爭對手。.構(gòu)筑超壟斷供給網(wǎng)絡(luò)，通過

7、優(yōu)選組建包括中石化(China Petroleum & Chemical Corporation, SINOPEC)、中石油(PetroChina Company Limited，PetroChina)兩大集團所屬加油站的供油網(wǎng)絡(luò)，把不同品牌的油品資源供給商整合為同一品牌“中經(jīng)石化匯通卡”China express card。在同一區(qū)域，使任何大型集團資源供給商的油站群也僅是匯通卡油站網(wǎng)絡(luò)的一局部。躲避了大型集團的單一競爭。.首創(chuàng)“油品超市”。發(fā)揮客戶群的優(yōu)勢，以托付物流的形式實現(xiàn)集團選購，有效打壓資源供給商的價格，在適當(dāng)優(yōu)待下游客戶后，中經(jīng)公司又以較高的利潤水平形成了企業(yè)在市場中的核心競爭力

8、。.主要優(yōu)勢.資源優(yōu)勢1銀聯(lián)資源優(yōu)勢：中國銀聯(lián)政策規(guī)定“一臺一機”，即一商戶收銀臺只能設(shè)置一部適用各家銀行卡刷卡結(jié)算的POS機。匯通卡China express card特約加油站安裝的銀聯(lián)POS機權(quán)屬中經(jīng)公司，并直接聯(lián)接中經(jīng)公司的銀行賬戶。加油站業(yè)經(jīng)設(shè)定中經(jīng)公司POS機，則其他企業(yè)包括加油站全部人均不得重復(fù)設(shè)置。2銀行資源優(yōu)勢：在中國，企業(yè)與銀行聯(lián)合發(fā)行銀行卡必需經(jīng)過政府銀監(jiān)部門嚴峻的審核、監(jiān)管，中經(jīng)公司已取得包括交通銀行、深圳進展銀行、中國民生銀行、廣東進展銀行和廣東農(nóng)村信用聯(lián)社共家銀行的成功合作，還有招商銀行、中國農(nóng)業(yè)銀行等共6家的合作文件已簽署，馬上間續(xù)發(fā)行。在中經(jīng)公司的加油卡業(yè)務(wù)中，

9、眾多的銀行合作資源優(yōu)勢表達在整合客戶和對客戶效勞的優(yōu)勢，尤其依據(jù)各家銀行不同信貸政策和業(yè)務(wù)特點，由中經(jīng)公司安排調(diào)度滿足客戶加油款項融資的不同需求，這是任何加油站或油品資源供給商所無法實現(xiàn)的。銀行資源優(yōu)勢是中經(jīng)公司高速進展的源動力。.品牌優(yōu)勢經(jīng)過周密設(shè)計、細心維護，中經(jīng)公司的“匯通”加油卡China express card品牌已取得了強勁的市場效應(yīng)，匯通卡Logo深入人心。在金融行業(yè)，銀行以是否與中經(jīng)公司發(fā)行聯(lián)名加油卡來衡量其銀行卡是否取得高端消費客戶；在汽車加油行業(yè)，加油站以是否已成為中經(jīng)公司特約供給商戶來衡量其油站是否取得優(yōu)質(zhì)客戶；在車輛客戶中，汽車加油以是否使用中經(jīng)公司匯通加油卡來衡量車

10、主是否已取得中經(jīng)公司與銀行的雙重認可。品牌優(yōu)勢使中經(jīng)公司獲得了強大的進展后勁。.3擴張優(yōu)勢商業(yè)模式自我可復(fù)制性強、易于快速擴張，目前這種模式還只在珠三角地區(qū)運行，華南其它地區(qū)、長三角、中原、華北及環(huán)渤海灣物流集散地均未涉及，這就留下了巨大的進展空間。.4相對壟斷優(yōu)勢相對壟斷是中經(jīng)公司CMPC進展產(chǎn)品商業(yè)模式設(shè)計中的核心目標，一方面，這種商業(yè)模式的復(fù)制具有排它性。由于成品油終端市場僅允許設(shè)置一臺POS機，加上商業(yè)模式多行業(yè)整合的簡潔性以及學(xué)問產(chǎn)權(quán)受到保護，使競爭對手既不能復(fù)制，也很難簡潔仿照。另一方面，客戶只要承受了“匯通卡”China express card，其消費行為事實上就被鎖定在匯通卡

11、供給鏈網(wǎng)絡(luò)之內(nèi)，各種構(gòu)造的效勞鏈使客戶不得不放棄其他的再選擇的時機，與攜程(Ctrip)和e龍(elong)的商業(yè)模式比較，這種模式更具相對壟斷優(yōu)勢。財務(wù)推想單位：萬元2022年2022年2022年2022年2022年2022年2022年銷售收入180000270000350000420220500000550000610000銷售本錢110000160000210000250000300000330000370000經(jīng)營費用30000400005000058000700007500085000治理費用30000500006000070000750008500090500財務(wù)費用1500500

12、070007000700070007000利潤總額8500150002300035000480005300058000二、商業(yè)模式介紹.產(chǎn)品及效勞介紹中經(jīng)公司的主營產(chǎn)品是匯通加油卡，產(chǎn)品的設(shè)計集石油供給、金融效勞、網(wǎng)絡(luò)技術(shù)、物流治理四大領(lǐng)域于一體，囊括成品油終端市場的物流、資金流和信息流的完整供給鏈治理效勞。 匯通加油卡China express card，是一種印有中經(jīng)公司LOGO標記與銀行聯(lián)名發(fā)行的銀行卡，簡稱“匯通卡”。這種專用的銀行卡有兩個賬戶，一是一般銀行賬戶，可用于一般的存取款和消費，與一般的銀行卡并無區(qū)分；另一個是專用賬戶，可通過銀行系統(tǒng)鎖定在一臺或假設(shè)干臺POS機上消費，不能支

13、取現(xiàn)金或在系統(tǒng)鎖定之外的POS機消費。兩個賬戶之間經(jīng)授權(quán)可轉(zhuǎn)帳充值，又可獨立運用。中經(jīng)公司正是利用這種專用聯(lián)名卡的特別功能，使客戶在持卡加油時，對加油站該卡就是中經(jīng)公司出具的油品“提貨單”，對客戶該卡則是向中經(jīng)公司購油刷卡結(jié)算。中經(jīng)公司對持卡客戶供給包括融資、結(jié)算、監(jiān)管、報賬、充值等增值效勞。.營運模式1設(shè)計供給鏈網(wǎng)絡(luò)。把單個的、分散的加油站以特約商戶的形式，通過銀聯(lián)的POS機網(wǎng)絡(luò)連接起來，從而形成中經(jīng)公司的供給鏈網(wǎng)絡(luò)。即：向上游客戶中石化(SINOPEC)、中石油(PETROLCHINA)批量購油，公司客戶車輛憑公司的加油卡相當(dāng)于提單到各油站，通過專用POS機刷卡加油提貨。各油站每天依據(jù)專用

14、POS機報表匯數(shù)總抵減中經(jīng)公司的庫存量；中經(jīng)公司每月憑POS機匯總報表向各用油單位結(jié)算貨款。這樣，商品從加油站流向客戶，卡內(nèi)預(yù)付資金從專用POS機流向公司賬戶，油款按月結(jié)算，完成了商品流和資金流的雙向循環(huán)。從而形成從公司選購到客戶付款提貨的完整供給鏈以及相關(guān)數(shù)據(jù)信息的采集。2設(shè)計效勞鏈。針對成品油消費諸多環(huán)節(jié)中衍生出來的效勞需求，向客戶供給以下效勞：【融資效勞】銀行直接向客戶信貸，需要限制加油支付的由中經(jīng)公司治理平臺協(xié)作銀行監(jiān)控。中經(jīng)公司授信賒賬，中經(jīng)公司在加油卡內(nèi)預(yù)存確定數(shù)額的資金，客戶持卡加油，先用油后付款，每月結(jié)算一次，當(dāng)卡內(nèi)資金低于某臨界值時，中經(jīng)公司的治理平臺把握系統(tǒng)會自動提示充值，

15、公司依據(jù)提示清單將收單賬戶資金轉(zhuǎn)往卡內(nèi)充值，如此循環(huán)。【監(jiān)控效勞】消費過程的全程監(jiān)控治理。中經(jīng)公司“匯通加油卡營運平臺”系統(tǒng)自動記錄用油單位消費時間、地點、油品、數(shù)量、單價、金額、車牌號等信息，經(jīng)過車型分析、歷史分析等處理后，如有特別，治理平臺將提示特別消費，并輸送給油站、銀行跟蹤處理。實時或事后監(jiān)控查詢。車輛運行過程的全程監(jiān)控治理。中經(jīng)公司與中國聯(lián)通合作，為局部高端集團客戶營運車輛免費安裝GPS全球定位系統(tǒng)，確保用油單位治理層對車輛運行過程的實時或事后監(jiān)控治理?！窘Y(jié)算效勞】公司對集團客戶實行“一集中、四統(tǒng)一”的結(jié)算效勞，即：中經(jīng)公司與集團客戶集中月結(jié)、一票清算；統(tǒng)一代替司機打印發(fā)票，統(tǒng)一結(jié)算

16、，統(tǒng)一報表，統(tǒng)一充值。司機只需“加油刷卡”，即可一走了之。把填單、開票、付款、報賬、充值這類繁瑣的工作統(tǒng)統(tǒng)交給中經(jīng)公司去集中處理。既解決了司機“加油繁、報賬難”的問題，又避開了眾多司機分散報賬給客戶財務(wù)部門帶來的工作壓力和治理漏洞，減輕了財務(wù)部門的工作負擔(dān)又利于治理，司機和用油單位省事又省心。3開發(fā)相應(yīng)的后臺技術(shù)支持系統(tǒng)“匯通卡供給鏈網(wǎng)絡(luò)集成平臺”。這種系統(tǒng)設(shè)計能滿足與銀聯(lián)POS機網(wǎng)絡(luò)數(shù)據(jù)對接并自動完成供給鏈數(shù)據(jù)采集與分類。4產(chǎn)品設(shè)計與市場推廣。與銀行聯(lián)合設(shè)計一種銷售載體“匯通卡”，并確保這種產(chǎn)品能滿足但又不限于以上供給鏈和效勞鏈的全部功能需求。.盈利模式1直接利潤：來源于供給鏈治理的批零價差

17、，表達為公司的賬面利潤或現(xiàn)金收益；2間接利潤：來源于為客戶供給的差異化效勞，包括融資回報和降低客戶交易本錢、實現(xiàn)客戶價值增值后的利潤安排。表達為對客戶的分散力和號召力，最終通過供給鏈平臺實現(xiàn)價值轉(zhuǎn)換。General The purpose of the business planDirect financing at the American securities businessReproducing the current unique business mode, and making the company a global fast-growing enterprise. Compa

18、ny Introduction China Merchants Petroleum & Chemicals Co. Ltd., CMPC was founded in February, 1997, subjected to the China Merchants industry development company of the former Committee of Economics and Trade. In 2022 the restructure was completed. The registry capital is 50.06 million Yuan. Registr

19、y address: 279 Tangkou Section Zhongshan Road Huangpu District Guangzhou City. License number is 4401012022672. Type of enterprise: Limited Corporation. The headquarter of the China Merchants is located at Guangzhou city, and branches were established in Shenzhen, Zhuhai and Dongguan. With the suppo

20、rt and concern of government, experts and all the customers, the company has made great achievement in the fields of Electric Business, supply-chain management service, oil product supply, and technology introducing and developing. Brand name is “China Merchants Petroleum & Chemicals Co., Ltd.，CMPC”

21、, registered trade mark is China Express Card, trademark license number is 1988069. The China Express Card operation platform invented by the company was appraised by the State Copyright Bureau, and received the state property right register authentication (the registered number is 2022SR12833). The

22、 quality management system has passed the authentication of ISO 9001:2022 (the authentication number is 00706Q10143ROM). The company is appraised as the model credit standing company in Guangdong Province. TThe business scope of China Merchants Petroleum and Chemicals Co. Lit (CMPC) includes the com

23、prehensive services of “China Express Card multifunctional operation platform”, the operation scope includes providing customer information and customer management for gas stations; providing petroleum for vehicles; providing on-credit payment for gas-filling, information management and account sett

24、ling services; providing bank account recharging service for the credible customers with automobile; establishing the customized platform for POS of China Unionpay (a national organization, which is similar to Visa or Master) bank card. This platform serves the market surrounded Zhu River Delta, whi

25、ch is radiating to Guangdong Province today. This platform established over 1000 contracted gas stations, and there are five cooperating banks which issued China Express Card of “Bank-China Merchants” successfully. There are 150,000 vehicles with China Express Card. Such operating mode with multifun

26、ctional integrated information platform is similar to Ctrip and elong, but itsThe business scope of China Merchants Petroleum and Chemicals Co. Lit (CMPC) also includes providing bunker supplier for the shipping arrived at ports, the service area includes all the ports along the China sea. The annua

27、l revenue of China Merchants Petroleum and Chemicals Co. Lit (CMPC) is more than 1 billion RMB. Review of Trade and MarketWith the rapid development of economy, today, the demand in logistic market of China and modern logistic filed are entering a fast growing age. The total amount of logistic opera

28、tion reaches 3800 billion RMB, with annual growth of 30%. However, the corresponding facilities, logistic technique and equipment, network and information, logistic capital and management serving for logistic lag behind the development, and all the trades are segmented. All the trades are devoted to

29、 establishing a maturer ERP (Enterprise Resource Planning), but they lack the integrating, conforming and reutilizing of the supply chain of all trades.Conforming to the promise of WTO, Chinese government has developed oil product market in December, 2022 in full scale. Some foreign oil companies ar

30、e accelerating in the establishing logistic infrastructure, oil product selling network in China. Thus the domestic and overseas suppliers are appearing in Chinese market, and service becomes a critical factor in the gas-filling trade competition instead of price. Integrating financial and informati

31、on trade is important in competing for more terminal automobile customers. Gas-filling for vehicles is a very important content in transporting logistic supply chain management. The supply chain is crying for dynamic automobile control and cost control through integration gas-filling supply chain. L

32、ike other countries, nowadays, the oil product suppliers in Chinese market can only provide IC gas-filling card for one brand oil, lacking network, information and bank financial services for other oil providers. All the banks are competed to issue bank cards, but due to the low consuming capacity o

33、f Unionpay POS card using area, the phenomenon of “excessive cards, insufficient money” appeared. The trade amount is low, while the bank card managing cost is high. “Car owners” are the ideal customers pursuing by the banks. The best integrating plan is promoting the bank car consuming chain relyin

34、g on the gas-filling supply chain platform. Due to the requirement on utility and security of Unionpay POS card, the card-using environment is limited, and is losing the re-use of network information advantage. The crucial breakthrough of Unionpay POS platform is digging data, providing special supp

35、ly chain information for the gas stations, transporting logistic vehicles and banks through the Unionpay POS system software development. China Merchants Petroleum and Chemicals Co. Lit (CMPC) is the sole enterprise which provides supply chain in different trades like gas stations, vehicles, banks a

36、nd Unionpay. This is an advanced operating mode even in the global market. the Core Competition of the Company Providing supply chain of different trades, “China Express Card multifunctional operation platform” received the state property right register authentication (the registered number is 2022S

37、R01889) and is protected by the law. Thus avoid easy imitation and competitors. Establishing the monopolized supply chain network, selecting and reorganizing the gas stations subjected to China Petroleum & Chemical Corporation, SINOPEC, and PetroChina Company Limited，PetroChina, integrating oil prod

38、ucts of different brands into a single brand - China Express Card. Make the gas station groups of any oil supplying oligarch part of the China Express Card network, thus avoid the unitary competition of the oligarch. Invent “oil products supermarket”. Take full advantage of the customer network, rea

39、lize group purchase through logistic, thus reduce the suppliers price effectively. Providing the favored prices to the terminal users, China Merchants Petroleum and Chemicals Co. Lit (CMPC) founds its core competition by higher profit margin. The Main AdvantagesInformation advantages(1) Unionpay inf

40、ormation advantages: China Unionpay stipulates that “One cash register, One POS”, i.e. a commercial cash register can only connect with one POS for account settling. The contracted Unionpay POS for China Express Card is subjected to China Merchants Petroleum and Chemicals Co. Lit (CMPC), and connect

41、s directly with the bank account of China Merchants Petroleum and Chemicals Co. Lit (CMPC). Once the POS of China Merchants Petroleum and Chemicals Co. Lit (CMPC) is equipped for one gas station, other enterprises including all the staff of the gas station has no right to reset. (2) Bank resource ad

42、vantages: in China, the cooperative issue of bank cards by enterprises and banks must be strictly audited and supervised by government bank supervision department. China Merchants Petroleum and Chemicals Co. Lit (CMPC) has cooperated successfully with five banks: Transport Bank, Shenzhen Development

43、 Bank, China Minsheng Bank, Guangdong Development Bank and Guangdong Agriculture Credit Society. The cooperation contracts with six more banks such as Commercial Bank, China Agriculture Bank. etc. are issuing respectively. In the gas-filling business of China Merchants Petroleum and Chemicals Co. Li

44、t (CMPC), the advantages of integrating the customers and customer service embody the advantages of cooperating with banks. Especially China Merchants Petroleum and Chemicals Co. Lit (CMPC) can meet different financing requirement of customers based on different credit policies and business features

45、 of different banks, which can not be realized by any gas station or oil product supplier. Bank resource advantages are the motive for rapid growth of China Merchants Petroleum and Chemicals Co. Lit (CMPC). Brand AdvantagesWith deliberate design and maintenance, China Express Card of China Merchants

46、 Petroleum and Chemicals Co. Lit (CMPC) has gain visible market effect. The logo of China Express Card goes deeply in peoples minds. In financial field, banks take issuing China Express Card as the standard of gaining high-level clients; in the field of gas-filling, gas stations take being contracte

47、d suppliers as the standard of gaining high grade customers; among the automobile customers, they take using China Express Card as the standard of being accredited by both China Merchants Petroleum and Chemicals Co. Lit (CMPC) and banks. The brand advantages provide great driving force for China Mer

48、chants Petroleum and Chemicals Co. Lit (CMPC). Expansion AdvantagesThe business mode can be easily self reproduced, and facilitates rapid expansion. Today, this mode is only operated in Zhu River Delta, other places such as South China area, Yangzi River Delta, Middle China, North China and Bohai Co

49、mparatively monopolistic AdvantagesThe main target of China Merchants Petroleum and Chemicals Co. Lit (CMPC) business model, one the one hand, the business mode has the exclusiveness as far as reproducing is concerned. Because only one POS is allowed in the finished oil product market, additionally,

50、 the complexity of integrating all trades business mode and property right protection, make it impossible to reproduce and simulate. On the other hand, the customers accepted China Express Card only, their consumption is limited with the supply chain network of this card. The supply chain of various

51、 structures make the customers have to give up other choices. Compared with the business mode of Ctrip and elong, this mode has monopolistic advantages. Financial Budget unit：10000Yuan2022202220222022202220222022sales revenue180000270000350000420220500000550000610000Sales cost11000016000021000025000

52、0300000330000370000Running expenses30000400005000058000700007500085000Overhead expenses30000500006000070000750008500090500Financing expenses1500500070007000700070007000Total profit8500150002300035000480005300058000Business Mode introduction of products and servicesThe main product of China Merchants

53、 Petroleum and Chemicals Co. Lit (CMPC) is China Express Card, the design of the product integrated petroleum supply, financial service, network technology and logistic, including the complete supply chain management service of logistic for finished oil terminal market, capital flow and information

54、flow. China Express Card is a bank card printed with logo of China Merchants Petroleum and Chemicals Co. Lit (CMPC), issued with the cooperation with banks. It is abbreviated to CEC. This special card has two accounts, one is common bank account, used for regular deposit and withdrawal and consumpti

55、on, like usual bank cards; the other is special account, which can be used at one or several POS through bank system, and can not be used for drawing money or on the POS not set by the system. Transferring and recharging is allowed between the two accounts, and they can be used separately. China Mer

56、chants Petroleum and Chemicals Co. Lit (CMPC) takes the advantage of the special function of this card. For gas stations, this card is the “bill of lading” of China Merchants Petroleum and Chemicals Co. Lit (CMPC) ; for customers, this card is a way of account settling. China Merchants Petroleum and

57、 Chemicals Co. Lit (CMPC) provides additional services for the customers with cards, including financing, account settling, supervising, reimbursing and recharging, etc. operation mode (1) Design the supply chain network. In the form of contracted business partner, connect single, dispersed gas stat

58、ions to create the supply chain network of China Merchants Petroleum and Chemicals Co. Lit (CMPC). I.e. buy oil from high-end customers SINOPEC and PETROCHINA in batch. Customers (the vehicles) fill the car (pick up goods) at gas stations by China Express Card (bill of lading) through the special PO

59、S. every gas station reduces the stocks in China Merchants Petroleum and Chemicals Co. Lit (CMPC) based on the report made by POS everyday; China Merchants Petroleum and Chemicals Co. Lit (CMPC) settles account for each oil consumption unit according to the POS report. Therefore, the product flows f

60、rom gas station to the customers, the pre-paid capital flows from POS to the company account. Accounts will be settled once a month, realizing the two-way flow of goods and capital. The complete supply chain from company purchase to customer payment and related data collecting are realized (2) Desig