英文廣告Advertisement課件

Advertising

Advertisementn.Advertisementhelpstosellgoods.

Advertising

n.

Sheworksinadvertising.

Advertisev.

Imustadvertiseforanewsecretary.advertiseoneself

Whatisadvertising?“Advertising”comesfromtheLatinword“adverto”meaning“turnattentionto”so“advertising”mightbedefinedasanymeansofbringinginformationtothepublicforthepurposeofdrawingattentiontomanufacturedgoods,services,shops,orentertainments.TheCharacteristicsoftheAdvertisingLanguage

Generallyspeaking,thelanguageofadvertising,mainlyofso-calledloadedlanguages,mustbealanguageofimmediateimpactandrapidpersuasion.Itmustbringtheadvertisedproductsintoattention,stresstheirqualitiesinthemostattractiveway,clearlyoutlinethereasonsforbuyingthem,andpreferablyleaveamemorableechoofwhathasbeensaidabouttheproductsringinginthereader’smindEffectsPERSUASIVEPOWERATTENTIONVALUEMEMORYVALUEAdvertisementToachievethis,thelanguageofadvertisingmustbeshort,concise,vivid,attractive,andpersuasive,whicharefullydisplayedinadvertisingEnglish..Whatarethepurposesofadvertising?TobrandtheirproductsTobrandtheircorporatecultureTohaveconsumersbeinterestedintheirproductsTogainprofitsbytakingmoneyfromtheconsumers’pocketsWhatisagoodadvertisement?SaythetruthBecreativeBeattractiveBeuptodateStaredbycelebrity…LogoSloganAdvertisementsareeverywhereplayanimportantroleineconomicfield

admakecustomerknowthefirst—handinformationofnewproductsAdvantagesDisadvantagesadsleadcustomerstoformunreasonableconsume-habitDisadvantagesadsspreadfalseinformationandcheatpeople

formAdvantages

Disadvantagesmakepeopleannoyedmisledpeoplebyfalseandincorrectinformationcheatconsumerstobuytheuselessproductsraisethepriceofproducts….helpconsumersmakeinformedchoicesentertainpeopleincreaseproductsalesmakepeopleawareofsocialproblemsandgovernmentpolicies….Berational(理智)toadsHowtodoAvoidthedisadvantagesAdsPublicAdsGOTMILK?”是美國BodyByMilk發(fā)起的一項公益活動，該活動總會邀請一些有影響力的娛樂界、體育界的明星拍攝長了“牛奶胡子”的照片，向大眾宣傳喝牛奶的好處。在美國要知道明星在青少年中的知名度可以看看他(她)是否拍過“GOTMILK？”廣告。從萊昂納多·迪卡普里奧到姚明;從安吉麗娜·朱利到成龍；從貝克漢姆到章子怡等等諸多明星都曾經(jīng)出現(xiàn)在這個廣告里。就連可愛的皮卡丘、力大無比的綠巨人、加菲貓、蝙蝠俠也上了牛奶胡子廣告。GOT

MILK!GotMilk?Impossiblemadepossible.使不可能成為可能。CanonPrinterTaketimetoindulge.Nestle

icecream盡情享受吧.Tide’in,dirt’sout.汰漬到，污垢逃。不求最大，但求最好。(中國光大銀行)渴望無限。（百事）Youpressthebotton,wedotherest.TheworldsmileswithReader’sDigest.您只需要按快門，其余的我們來做。(柯達相機)Askformore.Tobethebestratherthanthelargest.讀者文摘給全世界帶來歡笑。英語廣告語欣賞1.Timeiswhatyoumakeofit.(Swatch)

天長地久。（斯沃奇手表）2.Makeyourselfheard.(Ericsson)

理解就是溝通。(愛立信）3.Engineeredtomovethehumanspirit.(Mercedes-Benz)

人類精神的動力。（梅塞德斯-奔馳）4.StartAhead.(Rejoice)

成功之路，從頭開始。（飄柔）5.Adiamondlastsforever.(DeBierres)

鉆石恒久遠，一顆永流傳。（第比爾斯）6.Fresh-upwithSeven-up.(Seven-up)

提神醒腦，喝七喜。（七喜）7.IntelInside.(IntelPentium)

給電腦一顆奔騰的“芯”。（英特爾奔騰）8.ConnectingPeople.(Nokia)

科技以人為本。（諾基亞）9.FortheRoadAhead.(Honda)

康莊大道。（本田）10.Letusmakethingsbetter.(Philips)

讓我們做的更好。（飛利浦）11.EnjoyCoca-Cola.(Coca-Cola)

請喝可口可樂。（可口可樂）12.GenerationNext.(Pepsi)

新的一代。（百事）13.TheRelentlessPursuitofPerfection.(Lexus)

追求完美永無止境。（凌志汽車）14.Communicationunlimited.(Motorola)

溝通無極限。（摩托羅拉）15.Feastyoureyes.（Pond’sCucumberEyeTreatment)

滋潤心靈的窗戶。（龐氏眼貼片）16.Focusonlife.(Olympus)

瞄準生活。（奧林巴斯）17.Behindthathealthysmile,there’saCrestkid.(Cresttoothpaste)

健康笑容來自佳潔士。（佳潔士牙膏）18.Goodtothelastdrop．滴滴香濃，意猶未盡。（麥斯威爾咖啡）19.Obeyyourthirst．服從你的渴望。（雪碧）20.Thenewdigitalera．數(shù)碼新時代。（索尼影碟機）21.Welead．Otherscopy．我們領(lǐng)先，他人仿效。（理光復(fù)印機）22.Impossiblemadepossible．使不可能變?yōu)榭赡?。（佳能打印機）23.Taketimetoindulge．盡情享受吧?。ㄈ赋脖ち瑁?4.Poetryinmotion,dancingclosetome．動態(tài)的詩，向我舞近。（豐田汽車）25.Cometowheretheflavouris．Marlborocountry．光臨風(fēng)韻之境——萬寶路世界。（萬寶路香煙）31.Intelligenceeverywhere.智慧演繹，無處不在。（摩托羅拉手機）32.Thechoiceofanewg