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教學(xué)日歷一、課程基本信息課程名稱外貿(mào)函電英語課程性質(zhì)專業(yè)核心課講授周數(shù)18適用專業(yè)商務(wù)英語專業(yè),經(jīng)濟貿(mào)易專業(yè)學(xué)分4總課時72理論課22實訓(xùn)課50考試/考查考試二、課程教學(xué)具體安排周次課時分配授課內(nèi)容授課方式授課地點理論實訓(xùn)11AGeneralIntroductiontotheCourseTeamworkMulti-Mediaroom12Unit1AnIntroductiontoBusinessCorrespondence1.ThePrinciplesofBusinessLetters2.TheStructureandStylesofBusinessLettersExplanation,teamdiscussionMulti-Mediaroom11Unit1AnIntroductiontoBusinessCorrespondence(Practice)ArrangetheStructureoftheLetterandAddresstheEnvelopecasestudy,task-basedteachingmethodPracticeroom22Unit2EstablishingBusinessRelationsHowtoseeknewcustomer?Writingbusiness-establishingletterISAS,Casestudy,task-basedteachingmethodMulti-Mediaroom2-36Unit2EstablishingBusinessRelations(Practice)1.ISASaboutseekingnewcustomer2.ASurveyofTradeFair3.SeekingNewCustomersonTradeFairCasestudy,task-basedteachingmethod,teamPracticeroom43Unit3Enquiry1.PrincipleandStructureofEnquiryLetter2.ReplytoEnquiryLetter3.StructureandExpressionsCasestudy,task-basedteachingmethodMulti-Mediaroom4-53Unit3Enquiry(Practice)1.PrincipleandStructureofEnquiryLetter2.ReplytoEnquiryLetterISAS,casestudy,task-basedteachingmethodPracticeroom5-62Unit4OfferandCounter-offer1.Offer(PrincipleandStructureofOfferLetter)2.Counter-offer(PrincipleandStructureofCounter-offerLetter)Casestudy,task-basedteachingmethodMulti-Mediaroom6-78Unit4OfferandCounter-offer(Practice)1.PrincipleofOfferletter2.StructureofOfferLetter3.PrincipleofCounter-offerLetter4.StructureofCounter-offerLetterISAS,casestudy,task-basedteachingmethodPracticeroom82Unit5OrderandContractOrderContractCasestudy,task-basedteachingmethodMulti-Mediaroom8-96Unit5OrderandContract(Practice)PlacingOrderAcceptanceandDeclineContractISAS,casestudy,task-basedteachingmethodPracticeroom102Unit6PaymentBasicKnowledgeofInternationalPaymentUrgingtheBuyertoEstablishtheL/CCasestudy,task-basedteachingmethodMulti-Mediaroom10-116Unit6Payment(Practice)ChoosingtheProperMethodsUrgingtheBuyertoEstablishtheL/CChecksandAmendmentsoftheL/CISAS,casestudy,task-basedteachingmethodPracticeroom122Unit7ShipmentandPackingShipmentPackingCasestudy,task-basedteachingmethodMulti-Mediaroom12-136Unit7ShipmentandPacking(Practice)ShippingAdviceUrgingforShipmentPackingConditionISAS,casestudy,task-basedteachingmethodPracticeroom142Unit8InsuranceInsurance(1)Insurance(2)Casestudy,task-basedteachingmethodMulti-Mediaroom14-156Unit8Insurance(Practice)1.AskingtheSellertoCoverInsurance2.InformingtheCoverageAdopted3.ReplytoaRequestforExcessiveInsuranceISAS,casestudy,task-basedteachingmethodPracticeroom162Unit9ComplaintandClaimComplaintandClaimReplytothecomplaintandclaimCasestudy,task-basedteachingmethodMulti-Mediaroom16-176Unit9ComplaintandClaim(Practice)ComplaintandClaimReplytoComplaintandClaim:AcceptingRequestsReplytoComplaintandClaim:RejectingRequestsISAS,casestudy,task-basedteachingmethodPracticeroom182Unit10OtherTradingPracticesAgency,ProcessingandAssemblingTradeJointVenture,CompensationTrade,Barter,LeasingandTechnologyTradeCasestudy,tas
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