XXXX0401XXXX年3月車(chē)險(xiǎn)經(jīng)營(yíng)分析報(bào)告-標(biāo)準(zhǔn)模板課件

2012年一季度車(chē)險(xiǎn)經(jīng)營(yíng)分析報(bào)告車(chē)險(xiǎn)部四月2012年一季度車(chē)險(xiǎn)經(jīng)營(yíng)分析報(bào)告車(chē)險(xiǎn)部四月1車(chē)險(xiǎn)經(jīng)營(yíng)概況機(jī)構(gòu)發(fā)展情況主攻方向關(guān)注點(diǎn)及動(dòng)作目錄

CONTENTS

車(chē)險(xiǎn)經(jīng)營(yíng)概況機(jī)構(gòu)發(fā)展情況主攻方向關(guān)注點(diǎn)及動(dòng)作目錄CONTE2車(chē)險(xiǎn)熱點(diǎn)問(wèn)題解讀

太平洋招標(biāo)業(yè)務(wù)1,00050020%15.12億單月入賬保費(fèi)情況單月簽單保費(fèi)情況2012年2月車(chē)險(xiǎn)車(chē)險(xiǎn)熱點(diǎn)問(wèn)題解讀

太平洋招標(biāo)業(yè)務(wù)1,00050020%153車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意·TEXTaddhe14車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意ADDTEXTADDTO15車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意區(qū)域哪個(gè)區(qū)域需要重點(diǎn)巡查？產(chǎn)品哪個(gè)產(chǎn)品需要重點(diǎn)管理？客戶(hù)哪個(gè)重點(diǎn)經(jīng)銷(xiāo)商的業(yè)績(jī)不正常？研究主線(xiàn)車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意區(qū)域產(chǎn)品客戶(hù)研究21車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意當(dāng)日整體業(yè)績(jī)關(guān)鍵數(shù)據(jù)：當(dāng)日業(yè)績(jī)達(dá)成率銷(xiāo)售數(shù)據(jù)構(gòu)成分析實(shí)際操作意義：跟進(jìn)弱勢(shì)區(qū)域跟進(jìn)弱勢(shì)產(chǎn)品實(shí)時(shí)掌握銷(xiāo)量1累計(jì)業(yè)績(jī)達(dá)成2發(fā)貨情況3銷(xiāo)售質(zhì)量4關(guān)鍵數(shù)據(jù)：月累計(jì)業(yè)績(jī)達(dá)成”進(jìn)度要和時(shí)間進(jìn)度對(duì)比檔期任務(wù)達(dá)成注意：特殊時(shí)段任務(wù)檔期管理關(guān)鍵數(shù)據(jù)：發(fā)貨客戶(hù)數(shù)量發(fā)貨次數(shù)重點(diǎn)關(guān)注：當(dāng)月前15天上面兩項(xiàng)數(shù)據(jù)情況下半月及時(shí)跟進(jìn)關(guān)鍵數(shù)據(jù)：產(chǎn)品結(jié)構(gòu)區(qū)域結(jié)構(gòu)重點(diǎn)客戶(hù)和渠道結(jié)構(gòu)衍生指標(biāo)：平均價(jià)重點(diǎn)產(chǎn)品占比率銷(xiāo)售數(shù)據(jù)車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意當(dāng)日整體業(yè)績(jī)關(guān)鍵數(shù)據(jù)：1累計(jì)22車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意整體銷(xiāo)售分析1區(qū)域分析2產(chǎn)品線(xiàn)分析3價(jià)格體系分析4銷(xiāo)售數(shù)據(jù)總結(jié)及建議5銷(xiāo)售額/銷(xiāo)售量、季節(jié)性分析、產(chǎn)品結(jié)構(gòu)、價(jià)格體系產(chǎn)品（系列）結(jié)構(gòu)分布、產(chǎn)品—區(qū)域分析價(jià)格體系構(gòu)成、價(jià)格-產(chǎn)品分析、價(jià)格-區(qū)域分析區(qū)域分布、重點(diǎn)區(qū)域分析、區(qū)域銷(xiāo)售異動(dòng)分、區(qū)域—產(chǎn)品分析車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意整體銷(xiāo)售分析1區(qū)域分析2產(chǎn)品23車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意23季節(jié)因素產(chǎn)品線(xiàn)價(jià)格體系41銷(xiāo)售額/銷(xiāo)量通過(guò)總體產(chǎn)品結(jié)構(gòu)分析，了解整體產(chǎn)品結(jié)構(gòu)分布和重點(diǎn)產(chǎn)品表現(xiàn)通過(guò)總體價(jià)格結(jié)構(gòu)分析，了解企業(yè)的優(yōu)勢(shì)價(jià)位區(qū)間，提供價(jià)格結(jié)構(gòu)調(diào)整的合理性建議依據(jù)行業(yè)銷(xiāo)售淡旺季規(guī)律，與銷(xiāo)售數(shù)據(jù)中的銷(xiāo)售行程進(jìn)行對(duì)比，分析淡旺季發(fā)展規(guī)律；可以為客戶(hù)提供渠道壓貨規(guī)劃及生產(chǎn)運(yùn)做規(guī)劃分析近幾年的總體銷(xiāo)售額、銷(xiāo)售量，與行業(yè)標(biāo)準(zhǔn)相比較。從而分析企業(yè)的業(yè)績(jī)狀況并判斷企業(yè)的業(yè)績(jī)變化類(lèi)型車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意23季節(jié)因素產(chǎn)品線(xiàn)價(jià)格體系424車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意分析企業(yè)的銷(xiāo)售區(qū)域及各區(qū)域的表現(xiàn)，檢索重點(diǎn)區(qū)域、發(fā)現(xiàn)潛在市場(chǎng),提出下階段區(qū)域布局策略對(duì)重點(diǎn)區(qū)域的營(yíng)銷(xiāo)狀況予以重點(diǎn)分析，解析該區(qū)域的發(fā)展走勢(shì)和結(jié)構(gòu)特點(diǎn),為未來(lái)在重點(diǎn)區(qū)域的發(fā)展提供借鑒對(duì)增長(zhǎng)或者下跌明顯的區(qū)域予以重點(diǎn)分析，總結(jié)經(jīng)驗(yàn)教訓(xùn),以期避免潛在的威脅或者抓住機(jī)會(huì)將重點(diǎn)區(qū)域中的產(chǎn)品結(jié)構(gòu)進(jìn)行時(shí)間上的橫向?qū)Ρ?，進(jìn)行多要素復(fù)合分析區(qū)域布局分析產(chǎn)品系列和單產(chǎn)品結(jié)構(gòu)分布，檢索重點(diǎn)產(chǎn)品發(fā)展趨勢(shì)及新產(chǎn)品的市場(chǎng)表現(xiàn)針對(duì)重點(diǎn)產(chǎn)品進(jìn)行分析，發(fā)現(xiàn)存在的問(wèn)題，提供產(chǎn)品改進(jìn)意見(jiàn)通過(guò)對(duì)產(chǎn)品的銷(xiāo)售區(qū)域分布的分析，區(qū)分戰(zhàn)略性產(chǎn)品/戰(zhàn)術(shù)性產(chǎn)品、全國(guó)性產(chǎn)品/區(qū)域性產(chǎn)品,為產(chǎn)品線(xiàn)的劃分和進(jìn)一步細(xì)化提供參考產(chǎn)品線(xiàn)分析企業(yè)的銷(xiāo)售區(qū)域及各區(qū)域的表現(xiàn)，檢索重點(diǎn)區(qū)域、發(fā)現(xiàn)潛在市場(chǎng),提出下階段區(qū)域布局策略對(duì)重點(diǎn)區(qū)域的營(yíng)銷(xiāo)狀況予以重點(diǎn)分析，解析該區(qū)域的發(fā)展走勢(shì)和結(jié)構(gòu)特點(diǎn),為未來(lái)在重點(diǎn)區(qū)域的發(fā)展提供借鑒對(duì)增長(zhǎng)或者下跌明顯的區(qū)域予以重點(diǎn)分析，總結(jié)經(jīng)驗(yàn)教訓(xùn),以期避免潛在的威脅或者抓住機(jī)會(huì)將重點(diǎn)區(qū)域中的產(chǎn)品結(jié)構(gòu)進(jìn)行時(shí)間上的橫向?qū)Ρ?，進(jìn)行多要素復(fù)合分析價(jià)格體系車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意分析企業(yè)的銷(xiāo)售區(qū)域及各區(qū)域的25車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意通過(guò)對(duì)銷(xiāo)售額和銷(xiāo)售量的增長(zhǎng)趨勢(shì)的把握，可以找出客戶(hù)增長(zhǎng)或下滑的本質(zhì)；如銷(xiāo)售額增長(zhǎng)大于銷(xiāo)售量增長(zhǎng)，說(shuō)明增長(zhǎng)主要來(lái)源于產(chǎn)品平均價(jià)格價(jià)格的提高，它反映了市場(chǎng)平均價(jià)格的提高或者是客戶(hù)產(chǎn)品結(jié)構(gòu)升級(jí),即結(jié)構(gòu)性增長(zhǎng)；反之，為容量性增長(zhǎng)。很多的消費(fèi)品行業(yè)存在明顯的季節(jié)性趨勢(shì)；根據(jù)行業(yè)規(guī)律，為企業(yè)提出生產(chǎn)運(yùn)做及渠道供貨的的合理性規(guī)劃銷(xiāo)售額/銷(xiāo)售量1季節(jié)性分析2車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意通過(guò)對(duì)銷(xiāo)售額和銷(xiāo)售量的增長(zhǎng)趨26車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意產(chǎn)品結(jié)構(gòu)3價(jià)格體系4從產(chǎn)品結(jié)構(gòu)看主導(dǎo)產(chǎn)品和產(chǎn)品成長(zhǎng)合理性，企業(yè)的利潤(rùn)源和銷(xiāo)售量是否對(duì)應(yīng)，初步判斷企業(yè)未來(lái)產(chǎn)品規(guī)劃的調(diào)整方向。從價(jià)格結(jié)構(gòu)看產(chǎn)品分布合理性，也可以判斷目前企業(yè)現(xiàn)狀與企業(yè)的戰(zhàn)略發(fā)展方向是否一致；車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意產(chǎn)品結(jié)構(gòu)3價(jià)格體系4從產(chǎn)品結(jié)27謝謝！Thanks謝謝！28演講完畢，謝謝觀看！演講完畢，謝謝觀看！292012年一季度車(chē)險(xiǎn)經(jīng)營(yíng)分析報(bào)告車(chē)險(xiǎn)部四月2012年一季度車(chē)險(xiǎn)經(jīng)營(yíng)分析報(bào)告車(chē)險(xiǎn)部四月30車(chē)險(xiǎn)經(jīng)營(yíng)概況機(jī)構(gòu)發(fā)展情況主攻方向關(guān)注點(diǎn)及動(dòng)作目錄

CONTENTS

車(chē)險(xiǎn)經(jīng)營(yíng)概況機(jī)構(gòu)發(fā)展情況主攻方向關(guān)注點(diǎn)及動(dòng)作目錄CONTE31車(chē)險(xiǎn)熱點(diǎn)問(wèn)題解讀

太平洋招標(biāo)業(yè)務(wù)1,00050020%15.12億單月入賬保費(fèi)情況單月簽單保費(fèi)情況2012年2月車(chē)險(xiǎn)車(chē)險(xiǎn)熱點(diǎn)問(wèn)題解讀

太平洋招標(biāo)業(yè)務(wù)1,00050020%1532車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意ADDTEXTHERED35車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意TEXTADDHERETEXTADDHEREPARALIFECREATETHEMEGALLERY般若黑洞C&CTEXTADDHERETEXTADDHEREPARALIFECREATETHEMEGALLERY般若黑洞C&CTEXTBORECREATIONC&CPARALIFECOPYRIGHTTEXTADDHERETEXTADDHERETEXTADDHER車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意TEXTADDHERET38車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意ADDTEXTADDTE40車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意ADDTEXTADDTEXTADDTEXTADDTEXTADDTEXT太平洋財(cái)產(chǎn)保險(xiǎn)ADDTEXTADDTEXTADDTEXTADDTEXTADDTEXTADDTEXTADDTEXTADDTEXT太平洋財(cái)產(chǎn)保險(xiǎn)366508@車(chē)險(xiǎn)經(jīng)營(yíng)概況

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主要指標(biāo)不盡人意區(qū)域哪個(gè)區(qū)域需要重點(diǎn)巡查？產(chǎn)品哪個(gè)產(chǎn)品需要重點(diǎn)管理？客戶(hù)哪個(gè)重點(diǎn)經(jīng)銷(xiāo)商的業(yè)績(jī)不正常？研究主線(xiàn)車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意區(qū)域產(chǎn)品客戶(hù)研究50車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意當(dāng)日整體業(yè)績(jī)關(guān)鍵數(shù)據(jù)：當(dāng)日業(yè)績(jī)達(dá)成率銷(xiāo)售數(shù)據(jù)構(gòu)成分析實(shí)際操作意義：跟進(jìn)弱勢(shì)區(qū)域跟進(jìn)弱勢(shì)產(chǎn)品實(shí)時(shí)掌握銷(xiāo)量1累計(jì)業(yè)績(jī)達(dá)成2發(fā)貨情況3銷(xiāo)售質(zhì)量4關(guān)鍵數(shù)據(jù)：月累計(jì)業(yè)績(jī)達(dá)成”進(jìn)度要和時(shí)間進(jìn)度對(duì)比檔期任務(wù)達(dá)成注意：特殊時(shí)段任務(wù)檔期管理關(guān)鍵數(shù)據(jù)：發(fā)貨客戶(hù)數(shù)量發(fā)貨次數(shù)重點(diǎn)關(guān)注：當(dāng)月前15天上面兩項(xiàng)數(shù)據(jù)情況下半月及時(shí)跟進(jìn)關(guān)鍵數(shù)據(jù)：產(chǎn)品結(jié)構(gòu)區(qū)域結(jié)構(gòu)重點(diǎn)客戶(hù)和渠道結(jié)構(gòu)衍生指標(biāo)：平均價(jià)重點(diǎn)產(chǎn)品占比率銷(xiāo)售數(shù)據(jù)車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意當(dāng)日整體業(yè)績(jī)關(guān)鍵數(shù)據(jù)：1累計(jì)51車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意整體銷(xiāo)售分析1區(qū)域分析2產(chǎn)品線(xiàn)分析3價(jià)格體系分析4銷(xiāo)售數(shù)據(jù)總結(jié)及建議5銷(xiāo)售額/銷(xiāo)售量、季節(jié)性分析、產(chǎn)品結(jié)構(gòu)、價(jià)格體系產(chǎn)品（系列）結(jié)構(gòu)分布、產(chǎn)品—區(qū)域分析價(jià)格體系構(gòu)成、價(jià)格-產(chǎn)品分析、價(jià)格-區(qū)域分析區(qū)域分布、重點(diǎn)區(qū)域分析、區(qū)域銷(xiāo)售異動(dòng)分、區(qū)域—產(chǎn)品分析車(chē)險(xiǎn)經(jīng)營(yíng)概況

主要指標(biāo)不盡人意整體銷(xiāo)