商業(yè)模式的創(chuàng)新與改進

YourBusinessModel

howtoidentifyandimproveitLaTrobeUniversity,Melbourne,July2007themenuwhat’sontoday?thealchemyofbusinessmodelinnovationfirst:whatareyourexpectationsfortoday?exampleofbusinessmodelinnovationwastewatertreatmentsystemsoffercustomersegmentrevenuestreamdistributionchannelwastewatertreatmentsystemCanadianminingsitesonetimesalesfeesalesforceidea!sellwastewatertreatmentsystemCanadianminingsitesonetimesalesfeesalesforcetotalwastewatertreatmentmanagementCanadianminingsitesrecurringservicefeesalesforceanexerciselet’sdotounderstandyouroffersyourclientsegmentsyourchannelsoffersclientsegmentsdistributionchannelsconsultingbankingexecutivespersonalnetworkbankingknowledgebankingprofessionalsdedicatedwebsitetrainingprogramsellwastewatertreatmentsystemCanadianminingsitesonetimesalesfeesalesforcecoreactivitiescorecapabilitiescostspartnernetworkclientrelationshipbuildtreatmentsystemswatertreatmentknowledgeproductioncostssuppliersfollow-upbuildtreatmentsystemswatertreatmentknowledgeproductioncostssuppliersfollow-uptotalwastewatertreatmentmanagementCanadianminingsitesrecurringservicefeesalesforcedispatchrepairteamserrorfreesystemsdevelopmentcallcentervariablecostsofrepairservicesbusinessmodeltemplateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEthebasicsofidentifyingandimprovingbusinessmodels1.describeit2.discussit3.improveit4.implementit1.describeitDevelopmentplanQuisqueauguefelis,commodoa,elementumid,faucibusid,sem.Aeneanrutrumenim.Praesentpulvinardignissimnisl.Crasanunc.Donectinciduntodiositametlacus.Pellentesquemetustortor,ullamcorpervitae,lobortisvel,euismodin,mi.Utlaoreet,telluslaoreetblanditmollis,massapurusposuerepurus,quismolestieligulamassaeumetus.Duisplacerat,nullasitametornareinterdum,nequenuncmollisleo,vitaeporttitormiorcisitametneque.Donecatenim.Infacilisistellusgravidaligula.Phasellusutlorem.Pellentesqueactortoregetauguesuscipitullamcorper.Aeneaneleifendportaorci.Etiamatarcu.Vestibulumlacinianuncineros.Suspendissepotenti.Aliquameratvolutpat.Donecgravida.Loremipsumdolorsitamet,consectetueradipiscingelit.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Maecenasvelenimetmetussemperfringilla.Donecornarearcu.Maecenasfaucibusligulaconvallisnibh.Maurisduiquam,congueeu,commodonec,tristiquein,enim.Nullaauctorsemperurna.Quisqueaeliteupurusiaculisvestibulum.Aliquamdictumrisusatodio.Fusceatloremetelitfaucibusplacerat.Aeneanvelit.Proinelitodio,blanditet,scelerisquequis,pulvinara,dui.Nuncmagnadolor,bibendumut,accumsancongue,tinciduntsitamet,neque.Proinconsequattinciduntlacus.Inurnadui,conguenec,tinciduntsitamet,facilisisimperdiet,lorem.Morbisednibh.Vivamusvitaedolor.Utbibendumvolutpatmi.Pellentesquequismagnanonlectuselementumpretium.Aliquamquisestvitaearcuconsequatfringilla.Crasmagnarisus,placerateget,egestasconsectetuer,ornarevel,felis.Namornarejustoidorcimattisultricies.Morbiluctus.Utpretiumodioaclibero.Nuncsollicitudinpharetralorem.Aeneanscelerisque,lacusegetullamcorperscelerisque,ipsumurnaviverrami,egetviverraquamerosegetvelit.Utlaciniafeugiatpurus.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Etiamnuncnisl,aliquamblandit,luctusid,commodolaoreet,sem.Phasellussitametorciutsapienvulputatepellentesque.Pellentesquedapibuspurusetquam.Namsitametmagnainnequedignissimsodales.Aeneannonjustonecmagnalobortisvolutpat.StrategyLoremipsumdolorsitamet,consectetueradipiscingelit.Crasintortor.Sedposuereerat.Maecenaspulvinarnullaeumagna.Vivamussemper,risusutegestaspulvinar,lectusantefeugiatquam,sitametcongueodiolacusacipsum.Aliquamsuscipit,estutvolutpatvulputate,nullafelispulvinarlibero,nonornareliberoipsumtristiquetortor.Fuscesedloremvitaejustofeugiatmalesuada.Donecaliquet.Vivamussempererosnecdiam.Vivamussemarcu,imperdietnec,congueac,scelerisquevel,nulla.Donecetmauris.Integeranullavulputatepedeconsequateuismod.Praesentmolestieurnanecleo.Proineros.Maecenasacsemnecduisodalestempus.MaecenassuscipitegestasNamluctusnullanonnibh.Namatloremacmaurislaoreetviverra.Inplaceratconsequatnunc.Donecrhoncusnuncacurna.Integervestibulumcondimentumorci.Fuscevelitturpis,malesuadaquis,scelerisqueut,eleifendvitae,ipsum.Vestibulumeuerat.Vestibulumjustonisl,tinciduntet,sempervel,tristiquequis,eros.Vestibulumtempus,massavelconsectetuercongue,eratmagnaconsequatpurus,afacilisisorcinibhvitaepurus.Namtinciduntvenenatisligula.Nuncorcinulla,ornarequis,lobortisviverra,dapibusat,turpis.Suspendissesitametnislatenimtinciduntblandit.Curabituraugueest,suscipitsed,egestassitamet,vehiculavitae,tellus.Maecenasnecmetusvelnisiinterdumpellentesque.

WordsTextTextText18%300%12%1%wedon’treallyknowhowto2.discussitbutthereisnocommonlanguage3.improveitwedon’treallyhavethetools4.implementitHereCEOs10°Managers60°HereStaff360°Okeverythingelsethanplannedmainthechallengethinkoutside-of-theboxinsanity:doingthesamethingoverandoveragainandexpectingdifferentresultsAlbert“”enabliuser-centeredcreativity&explorationinterdisciplinaryapproachstrategicfitmoreexampleswhat’stheconnection?activitiesprecisionmicro-engineeringcostspartnersclientrelationshipmechanicalwatchesluxurybuyersrevenuestreamschannelsmechanicaljointspatientsCemexexampleactivitiescorecompetenciescostspartnersclientrelationshipcementbycubicmeterbuildersrevenuestreamschannelscementdeliveredduringtimewindowontimedeliveryfleetmanagementthebusinessmodeldesignprocess1.identifyinterdisciplinarystakeholders->set-upteam2.understand(business)environment–>frameproblem3.suspendreality->ideate4.bringbackreality->prototype5.chosesuitabledesign->decide6.execute->projectportfolio7.evaluate,learnandredesign->manageimprovementallphotosfromFlickrunderacreativecommonslicenseauthorsindicatedincommentpageofpptannexotherthebusinessmodeler’’stoolboxco-creationideationvisualizationprototypingsomeexamplesGoldcorpmininglowcoststhroughopenexplorationCUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSexploitingmines“geologyprize”500’000$USREVENUESTREAMSDISTRIBUTIONCHANNELSGoldcorppubliclysharedallofitsgeologicaldataandofferedUS$500’000inprizesfordeterminingwheretheymightfindthenext6millionouncesofgoldresearchfromcopyrighttocreativecommonsSkypefreeVoIP&valueaddedservicessoftwaredevelopmentwebsiteglobal(nonsegmented)delivervoice&videoquality“eBay””largescalelowmargininternetsoftwaredevelopmentfreevoice-over-IPVoIPtelephony&value-addedservices1291CityhomeslowcostaccommodationNewYorklowcostCUSTOMERRELATIONSHIPSthecostsensiblerentingoutroomskeepdowncostsapartmentownersrentsDISTRIBUTIONCHANNELSfinddemandyoungcuriousSwisslow-costhotel/rentalinNewYorkCityTecnovatelow-costmulti-lingualcallcenteroutsourcinglowcostCUSTOMERRELATIONSHIPSEuropeancorporationsACTIVITYCONFIGURATIONkeepdowncosts“import”youngcuriousEuropeanstoIndiatoworkREVENUESTREAMSDISTRIBUTIONCHANNELSbusinessprocessoutsourcing“up-sidedown”inIndiafrombloatedheadtothelongtailVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSFREEadvertisingsupportedmobiletelephonymobilenetworkoperatorthat“rentsout”capacitytoBlyksubscribersfilloutprofileontheInternetmarketingtomobileuserswithaninterestingadvertisingprofileregularadmessagesviamobilephonemarketingpayingmobilephoneminutestheyoungandthehipincreasingthenumberofmobilephoneuserswiththerightprofiletoincreasethevalueforadvertisersINFRASTRUCTURECUSTOMEROFFERFINANCEaccesstoapooloftargetedyoungadvertisingpublicadvertisingfeesfindingandcontractingadvertisersadvertiserssalesforceannexIIbusinessmodeltemplateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEabusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreamsVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgivesanoverallviewofacompany'sbundleofproductsandservicesportraysthenetworkofcooperativeagreementswithothercompaniesdescribesthechannelstocommunicateandgetintouchwithcustomersdescribesthearrangementofactivitiesandresourcesexplainstherelationshipsacompanyestablisheswithitscustomerssumsupthemonetaryconsequencestorunabusinessmodeldescribestherevenuestreamsthroughwhichmoneyisearneddescribesthecustomersacompanywantstooffervaluetooutlinesthecapabilitiesrequiredtorunacompany'sbusinessmodelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribingacompany’’sbusinessmodelVALUEPROPOSITIONvalueproposition1valueproposition2…OFFERdescribingacompany’’sofferVALUEPROPOSITIONTARGETCUSTOMERvalueproposition1valueproposition2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribingwhoacompanyoffersvaluetoVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalueproposition1valueproposition2…distributionchannel1distributionchannel2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribinghowacompanyreachesitscustomersVALUEPROPOSITIONTARGETCUSTOMERCUSTOMERRELATIONSHIPvalueproposition1valueproposition2…relationshiptype1relationshiptype2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribingtherelationshipsacompanybuildsTARGETCUSTOMERREVENUESTREAMrevenuestream1revenuestream2…targetcustomer1targetcustomer2…FINANCEVALUEPROPOSITIONvalueproposition1valueproposition2…OFFERCUSTOMERdescribinghowacompanymakesmoneyCORECAPABILITIESVALUEPROPOSITIONcorecapability1corecapability2…valueproposition1valueproposition2…OFFERINFRASTRUCTUREdescribingwhatcapabilitiesarerequireddescribingwhatactivitiesarerequiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalueproposition1valueproposition2…corecapability1corecapability2…activity1activity2…INFRASTRUCTUREOFFERdescribingthepartnersthatleveragethebusinessmodelVALUEPROPOSITIONPARTNERNETWORKCORECAPABILITIESvalueproposition1valueproposition2…corecapability1corecapability2…partner1partner2…INFRASTRUCTUREOFFERVALUEPROPOSITIONCOSTSTRUCTUREcostaccount1costaccount2…valueproposition1valueproposition2…FINANCEINFRASTRUCTUREOFFERdescribingthecostsofabusinessmodelCORECAPABILITIEScorecapability1corecapability2…9、靜夜四無鄰鄰，荒居舊業(yè)業(yè)貧。。12月-2212月-22Thursday,December22,202210、雨中黃葉樹樹，燈下白頭頭人。。07:54:1207:54:1207:5412/22/20227:54:12AM11、以我獨獨沈久，，愧君相相見頻。。。12月-2207:54:1207:54Dec-2222-Dec-2212、故人江海海別，幾度度隔山川。。。07:54:1207:54:1207:54Thursday,December22,202213、乍見翻疑疑夢，相悲悲各問年。。。12月-2212月-2207:54:1207:54:12December22,202214、他鄉(xiāng)生生白發(fā)，，舊國見見青山。。。22十十二月20227:54:12上午午07:54:1212月-2215、比不了得得就不比，，得不到的的就不要。。。。十二月227:54上上午12月-2207:54December22,202216、行動出成成果，工作作出財富。。。2022/12/227:54:1207:54:1222December202217、做前前，能能夠環(huán)環(huán)視四四周；；做時時，你你只能能或者者最好好沿著著以腳腳為起起點的的射線線向前前。。。7:54:12上上午7:54上上午午07:54:1212月月-229、沒有有失敗敗，只只有暫暫時停停止成成功??！。12月月-2212月月-22Thursday,December22,202210、很多多事情情努力力了未未必有有結(jié)果果，但但是不不努力力卻什什么改改變也也沒有有。。。07:54:1207:54:1207:5412/22/20227:54:12AM11、成成功功就就是是日日復(fù)復(fù)一一日日那那一一點點點點小小小小努努力力的的積積累累。。。。12月月-2207:54:1207:54Dec-2222-Dec-2212、世世間間成成事事，，不不求求其其絕絕對對圓圓滿滿，，留留一一份份不不