如何成為好的智威湯遜客服人員

ProfessionalDevelopmentProgram

J.WalterThompson

ToolboxLearningSeriesJWTToolboxLearningSeriesProfessionalDevelopmentSkills

HowtoBecomeanAccountPersonJWTToolboxLearningSeriesToTalkabout…WhatourbusinessisWhatthejobisallaboutWhattheroleofusisHowtobemosteffectiveandcreative.LookatothersAServiceBusinessWhatareservices?Servicesaredeeds,processes,andperformancestofulfillcustomers’needsandachievetheirsatisfactionbasedonperceivedexpectation.

DifferencesingoodsversusservicesIntangibilityHeterogeneitySimultaneousproductionandconsumptionPerishabilityServiceQualityClients’expectationsandperceptionsarecentralinthedeliveryofexcellentservice.ExpectedServicePerceivedServiceGAPAServiceOrganizationCompany(Management)EmployeesCustomersInternalmarketing“enablingthepromise”Externalmarketing“settingthepromise”ExpandedMarketingMixExpandedmarketingmixforservices:ProductPlacePromotionPricePeoplePhysicalEvidenceProcess7P’sifmakeitsimpleAnAgencyPersonNotonlyprovidingservicesButalsomarketingservicesAccountPerson

TheonlypersonintheAgencywearingmanydifferenthats-

ALLATONCE! Thatiswhatmakesithardyetfun.AccountPersonBut…Alltoooftendifficulttomaintainaclearperspectiveonpriorities!WhattheJobisReallyAbout1.Understanding&InterpretingtheClient’’swants&needs.2.Leadingtheagency/clientteamtoaBrandVision.3.Briefing&co-ordinatingspecialistdepartments.4.Unitingclients&agencyinanatmosphereoftrust,energy&enthusiasmTomakeitsimpler……WhattheJobisReallyAboutUnderstandclient’sexpectationsaboutbrandcommunication.Managetheexpectations.Beresponsibleforthefinaldeliveryofservices.FilltheGAP!WhataJWTJobisReallyAboutCreativitymakecommunicationvividandpowerful.Creativitybelongstoeverybody.Creativitycouldmakeusvaluabletogobeyondbasicservices.CreativityinspirepossibilitiesforbetterBrandVisionanditsfulfillments.FilltheGAPwithgreatcreativity!WhataJWTJobisReallyAboutResponsibleforMakingGreatIdeasHappen.ItNeedstoKnow…AdvertisingisonlythetipoftheicebergThompsonTotalBrandingmeansbecomingaTotalCommunicationsprofessionalRequiresageneralknowledgeofallspecialistdisciplines.TheMultinationalAccountPersonHowdoyoumaketheBrandVisionandBrandIdearelevanttoyourmarket?Canyoucapitaliseonworkfromothercountries?Doyoulookforlocalideasthatwilltravel?TheMultinationalAccountPersonUnderstandwhatamultinationalclientexpectsfromyouroffice.Wehavetoorientourselvestotheirfit,notthemtous.Useflexibilityand“constructiveaggressiveapproach”tobuildalocalpartnershipWhattheJobisReallyAboutSixKeyRolesBusinessman(woman)AdvertisingPersonMarketerPlannerManagerHumanBeingBusinessman(woman)BusinessBusinessAndbusinessAdvertisingPersonAlladvertisingpeoplemustunderstand&appreciategreatadvertisingAJWTAdvertisingPersonmustexpandhis/herfocusfromjusttraditionalmediatoallformsofcommunicationAdvertisingPersonContributetothecreativeprocessBeaGENUINEpartnerinthecreativeprocessAdvertisingPersonEnsuretheworkmeetsthecreativebrief.AdvertisingPersonSelltheAgency’’sworkbeproudofitpreparationisessentialconvincetheclientitisthemostcompellingexpressionofacoherentreasonedtrainofthoughtMarketerUnderstandyourclient’sbusinessThePlanningCycleWhyarewethereWherecouldwebe?Howcanwegetthere?Arewegettingthere?Wherearewenow?MarketerImmerseyourselfinThompsonTotalBrandingMarketerMaketheTTBtoolssecondnatureBrandAssetSummaryTheConsumerBuyingSystemKeyDiscoveriesBrandPositioningBrandPersonalityBrandVisionPlannerTheChampionofbothconsumer&brandintheAgencyResponsiblefor:buildinglongtermbrandvaluequalityofallcommunicationbriefsManagerLeadyourteamInform/exchangeinformationcoordinate,clarifyassignresponsibilitiessetprioritiesachieveconsensusManagerMustknowenoughaboutthejobofeachteammembertocontributeintelligentlytothedebateManagerAdministeryouraccountefficientlykeeptrackofalljobsinhandkeepupdatabooksexercisefinancialcontrolManagerManage&developpeopletakeresponsibilityanticipateproblemsbepartoftheagencyuseitsresourcesHumanBeingBuildpersonalrelationshipsListenPracticeteamworkActwithIntegrityHaveapointofviewNeverbesatisfiedEnjoyyourselfInspireothersWhereElsecanyouWearsomanyHatsatonce?AmessengerAvillainStrongpartisanDetectiveApestAmessagecreatorAdiplomatObjectiveArbitratorTrafficlogAlovedoneAnAccountPersonThepersoneveryonelovestohateandcan’tdowithoutBecauseyou’realwaysrightinthemiddleofit!Finally…AchievementsMorebusinessCredibilityInspiration…LookatOthersinTownAjoke…9、靜夜四無鄰鄰，荒居舊業(yè)業(yè)貧。。12月-2212月-22Saturday,December31,202210、雨中黃葉葉樹，燈下下白頭人。。。05:36:5305:36:5305:3612/31/20225:36:53AM11、以以我我獨(dú)獨(dú)沈沈久久，，愧愧君君相相見見頻頻。。。。12月月-2205:36:5305:36Dec-2231-Dec-2212、故人江江海別，，幾度隔隔山川。。。05:36:5305:36:5305:36Saturday,December31,202213、乍見翻疑疑夢，相悲悲各問年。。。12月-2212月-2205:36:5305:36:53December31,202214、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國國見見青青山山。。。。31十十二二月月20225:36:53上上午午05:36:5312月月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。十二月月225:36上上午午12月月-2205:36December31,202216、行行動(dòng)動(dòng)出出成成果果，，工工作作出出財(cái)財(cái)富富。。。。2022/12/315:36:5305:36:5331December202217、做前，，能夠環(huán)環(huán)視四周周；做時(shí)時(shí)，你只只能或者者最好沿沿著以腳腳為起點(diǎn)點(diǎn)的射線線向前。。。5:36:53上午午5:36上午午05:36:5312月-229、沒有失敗敗，只有暫暫時(shí)停止成成功！。12月-2212月-22Saturday,December31,202210、很多事情情努力了未未必有結(jié)果果，但是不不努力卻什什么改變也也沒有。。。05:36:5305:36:5305:3612/31/20225:36:53AM11、成功功就是是日復(fù)復(fù)一日日那一一點(diǎn)點(diǎn)點(diǎn)小小小努力力的積積累。。。12月月-2205:36:5305:36Dec-2231-Dec-2212、世世間間成成事事，，不不求求其其絕絕對對圓圓滿滿，，留留一一份份不不足足，，可可得得無無限限完完美美。。。。05:36:5305:36:5305:36Saturday,December31,202213、不知知香積積寺，，數(shù)里里入云云峰。。。12月月-2212月月-2205:36:5305:36:53December31,202214、意志志堅(jiān)強(qiáng)強(qiáng)的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。31十十二二月20225:36:53上上午05:36:5312月月-2215、楚楚塞塞三三湘湘接接，，荊荊門門九九派派通通。。。。。十二二月月225:36上上午午12月月-2205:36December31,202216、少少年年十十五五二二十十時(shí)時(shí)，，步步行行奪奪得得胡胡馬馬騎騎。。。。2022/12/315:36:5305:36:5331December202217、空山新雨后后，天氣晚來來秋。。5:36:53上午5:36上上午05:36:5312月-229、楊柳柳散和和風(fēng)，，青山山澹吾吾慮。。。12月月-2212月月-22Saturday,December31,202210、閱讀一切切好書如同同和過去最最杰出的人人談話。05:36:5305:36:5305:3612/31/20225:36:53AM11、越是沒沒有本領(lǐng)領(lǐng)的就越越加自命命不凡。。12月-2205:36:5305:36Dec-2231-Dec-2212、越是