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大學(xué)英語四級真題及答案下載【篇一:歷年英語四級真題及答案下載】txt>partiwriting(30minutes)注意:此部分試題在答題卡1上。directions:forthispart,youareallowed30minutestowriteashortessayonthetopicofdueat(yī)tentionshouldbegiventospelling.youshouldwriteat(yī)least120wordsfollowingtheoutlinegivenbelow:1.如今不少學(xué)生在英語學(xué)習(xí)中不重視拼寫2.出現(xiàn)這種情況的因素3.為了改變這種狀況,我認(rèn)為…dueattentionshouldbegiventospelling_____(dá)___________(dá)___(dá)__(dá)_____(dá)___(dá)___(dá)__(dá)____(dá)___(dá)_______(dá)____(dá)______________________(dá)_____(dá)partiireadingcomprehension(skimmingandscanning)(15minutes)directions:inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonanswersheet1.forquestions1-7,choosethebestanswerfromthefourchoicesmarkeda),b),c)andd).forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.caughtinthewebafewmonthsago,itwasntunusualfor47-year-oldcarlatoebetospend15hoursperdayonline.shedwakeupearly,turnonherlaptopandchatoninternetdat(yī)ingsitesandinstant-messagingprograms–leavingherbedforonlybriefintervals.herhouseholdbillspiledup,alongwiththedishesanddirtylaundry,butittooknear-constantcomplaintsfromherfourdaughtersbeforesherealizedshehadaproblem.iwasstartingtofeellikemywholeworldwasfallingapart–kindofslippingintoadepression,saidcarla.iknewthatifididntgetoffthedatingsites,idjustkeepgoing,detaching(使脫離)herselffurtherfromtheoutsideworld.toebesconclusion:shefeltlikeshewasaddictedtotheinternet.shesnotalone.concernaboutexcessiveinternetuseisntnew.asfarbackas1995,articlesinmedicaljournalsandtheestablishmentofapennsylvaniatreatmentcenterforoverusersgenerateerestinthesubject.theresstillnoconsensusonhowmuchtimeonlineconstitutestoomuchorwhetheraddictionispossible.butasrelianceonthewebgrows,therearesignsthat(yī)thequestionisgettingmoreseriousat(yī)tention:lastmonth,astudypublishedincnsspectrumsclaimedtobethefirstlarge-scalelookatexcessiveinternetuse.theamericanpsychiatricassociationmayconsiderlistinginternetaddictioninthenexteditionofitsdiagnosticmanual.andscoresofonlinediscussionboardshavepoppeduponwhichpeoplediscussnegativeexperiencestiedtotoomuchtimeontheweb.theresnoquestionthatthererepeoplewhoreseriouslyintroublebecausetheyreoverdoingtheirinternetinvolvement,saidpsychiat(yī)rist(精神科醫(yī)生)ivangoldberg.goldbergcallstheproblemadisorderratherthanat(yī)rueaddiction.jonathanbishop,aresearcherinwalesspecializinginonlinecommunities,ismoreskeptical.theinternetisanenvironment,hesaid.youcantbeaddictedtotheenvironment.bishopdescribestheproblemassimplyamatterofpriorities,whichcanbesolvedbyencouragingpeopletoprioritizeotherlifegoalsandplansinplaceoftimespentonline.thenewcnsspectrumsstudywasbasedonresultsofanationwidetelephonesurveyofmorethan2,500adults.likethe2023survey,thisonewasconductedbystanforduniversityresearchers.about6%ofrespondentsreportedthattheirrelationshipssufferedbecauseofexcessiveinternetuse.about9%attemptedtoconcealnonessentialinternetuse,andnearly4%reportedfeelingpreoccupiedbytheinternetwhenoffline.about8%saidtheyusedernetasawaytoescapeproblems,andalmost14%reportedtheyfoundithardtostayawayfromtheinternetforseveraldaysatatime.theinternetproblemisstillinitsinfancy,saideliasaboujaoude,astanfordprofessor.nosingleonlineactivityistoblameforexcessiveuse,hesaid.theyreonlineinchatrooms,checkinge-mail,orwritingblogs.[blemis]notlimitedtoporn(色情)orgamblingwebsites.excessiveinternetuseshouldbedefinednotbythenumberofhoursspentonlinebutintermsoflosses,saidmaressaorzack,aharvarduniversityprofessor.ifitsaloss[where]yourenotgettingtowork,andfamilyrelationshipsarebreakingdownasaresult,thenitstoomuch.sincetheearly1990s,severalclinicshavebeenestablishedintheu.s.totreatheavyinternetusers.theyincludethecenterforinternetaddictionrecoveryandthecenterforinternetbehavior.thewebsitefororzackscenterliststhefollowingamongthepsychologicalsymptomsofcomputeraddiction:●havingasenseofwell-being(幸福)orexcitementwhileat(yī)thecomputer.●longingformoreandmoretimeatthecomputer.●neglectoffamilyandfriends.●feelingempty,depressedorirritablewhennotatthecomputer.●lyingtoemployersandfamilyaboutactivities.●inabilitytostoptheactivity.●problemswithschoolorjob.physicalsymptomslistedincludedryeyes,backaches,skippingmeals,poorpersonalhygiene(衛(wèi)生)andsleepdisturbances.peoplewhostrugglewithexcessiveinternetusemaybedepressedorhaveothermooddisorders,orzacksaid.whenshediscussesinternethabitswithherpatients,theyoftenreportthatbeingonlineoffersasenseofbelonging,andescape,excitement[and]fun,shesaid.somepeoplesayrelief…becausetheyfindthemselvessorelaxed.somepartsoftheinternetseemtodrawpeopleinmorethanothers.internetgamersspendcountlesshourscompetingingamesagainstpeoplefromallovertheworld.onesuchgame,calledworldofwarcraft,iscitedonmanysitesbyposterscomplainingofagamingaddiction.andrewheidrich,aneducationnetworkadministrat(yī)orfromsacramento,playsworldofwarcraftforabouttwotofourhourseveryothernight,butthatsnothingcomparedwiththe40to60hoursaweekhespentplayingonlinegameswhenhewasincollege.hecutbackonlyafterafull-scaervention(干預(yù)),inwhichrelativestoldhimhedgainedweight.theresthiswholeculturepetitionthatsuckspeopleinwithonlinegaming,saidheidrich,nowafatheroftwo.peopledoitattheexpenseofeverythingthat(yī)wasaconstantintheirlives.heidrichnowvisitswebsitesthat(yī)discussgamingaddictionregularlytoremindmyselftokeepmyloveforonlinegamesincheck.toebealsoregularlyvisitsasitewherepostersdiscussinternetoveruse.inaugust,whenshefirstrealizedshehadaproblem,shepostedamessageonayahoointernetaddictiongroupwiththesubjectline:ihaveaninternetaddiction.imself-employedandneedtheinternetformywork,butimfailingtoaccomplishmywork,totakecareofmyhome,togiveattentiontomychildren,shewroteinamessagesenttothegroup.ihavenomoneyorinsurancetogetprofessionalhelp;icantevenpaymymortgage(抵押貸款)andfacelosingeverything.sincethen,toebesaid,shehaskeptherpromisetoherselftocutbackonherinternetuse.ihaveaboyfriendnow,andimnotinterestedinonlinedating,shesaidbyphonelastweek.itsalotbetternow.注意:此部分試題請?jiān)诖痤}卡1上作答。1.whateventuallymadecarlatoeberealizeshewasspendingtoomuchtimeontheinternet?a)herdaughtersrepeatedcomplaints.b)fatigueresultingfromlackofsleep.c)thepoorlymanagedstateofherhouse.d)thehighfinancialcostsaddingup.2.whatdoestheauthorsayaboutexcessiveinternetuse?a)peopleshouldbewarnedofitsharmfulconsequences.b)ithasbecomevirtuallyinevitable.c)ithasbeensomewhatexaggerated.d)peoplehaventyetreachedagreementonitsdefinition.3.jonathanbishopbelievesthattheinternetoveruseproblemcanbesolvedifpeople__(dá)____.a)trytoimprovetheinternetenvironmentb)becomeawareofitsseriousconsequencesc)canrealizewhatisimportantinlifed)canreachaconsensusonitsdefinition4.accordingtoprofessormaressaorzack,internetusewouldbeconsideredexcessiveif____(dá)__.a)itseriouslyaffectedfamilyrelationshipsb)onevisitedpornwebsitesfrequentlyc)toomuchtimewasspentinchatroomsd)peoplegotinvolvedinonlinegambling5.accordingtoorzack,peoplewhostrugglewithheavyrelianceontheinternetmayfeel___(dá)__(dá)_.a)discouragedb)pressuredc)depressedd)puzzled6.whydidandreheidrichcutbackonlinegaming?a)hehadlostalotofmoney.b)hisfamilyhadintervened.c)hehadoffendedhisrelat(yī)ives.d)hiscareerhadbeenruined.7.andrewheidrichnowvisitswebsitesthat(yī)discussonlinegamingaddictionto____(dá)__.a)improvehisonlinegamingskillsb)curbhisdesireforonlinegamingc)showhowgoodheisatonlinegamingd)exchangeonlinegamingexperience8.inoneofthemessagesshepostedonawebsite,toebeadmittedthat(yī)she_____(dá)_.9.excessiveinternetusehadrenderedtoebesopoorthat(yī)shecouldntaffordtoseek___(dá)___.10.nowthat(yī)shesgotaboyfriend,toebeisnolongercrazyabout__(dá)____.partiiilisteningcomprehension(35minutes)sectionadirections:inthissection,youwillhear8shortconversat(yī)ionsand2longconversations.attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.boththeconversat(yī)ionandthequestionswillbespokenonlyonce.aftereachquestiontherewillbeapause.duringthepause,youmustreadthefourchoicesmarkeda),b),c)andd),anddecidewhichisthebestanswer.thenmarkthecorrespondingletteronanswersheet2withasinglelinethroughthecentre.注意:此部分試題請?jiān)诖痤}卡2上作答。11.a)hehasprovedtobeabetterreaderthanthewoman.b)hehasdifficultyunderstandingthebook.c)hecannotgetaccesstotheassignedbook.d)hecannotfinishhisassignmentbeforethedeadline.12.a)shewilldrivethemantothesupermarket.b)themanshouldbuyacarofhisown.c)themanneedntgoshoppingeveryweek.d)shecanpickthemanupatthegrocerystore.13.a(chǎn))getmorefoodanddrinks.b)askhisfriendtocomeover.c)tidyuptheplace.d)holdaparty.14.a)thetalkscanbeheldanydayexceptthisfriday.b)hecouldchangehisscheduletomeetjohnsmith.c)thefirst-roundtalksshouldstartassoonaspossible.d)thewomanshouldcontactjohnsmithfirst.15.a)heunderstandsthewomansfeelings.b)hehasgonethroughasimilarexperience.c)thewomanshouldhavegoneonthefieldtrip.d)theteacherisjustfollowingtheregulations.16.a)shewillmeetthemanhalfway.b)shewillaskdavidtotalkless.c)sheissorrythemanwillnotcome.d)shehastoinvitedavidtotheparty.17.a)fewstudentsunderstandprof.johnsonslectures.b)fewstudentsmeetprof.jonsonsrequirements.c)manystudentsfindprof.johnsonslecturesboring.d)manystudentshavedroppf.johnsonsclass.18.a)checktheircomputerfiles.b)makesomecomputations.c)studyacomputerprogram.d)assembleacomputer.questions19to22arebasedontheconversationyouhavejustheard.19.a(chǎn))itallowshimtomakealotoffriends.b)itrequireshimtoworklonghours.c)itenableshimtoapplytheorytopractice.d)ithelpshimunderstandpeoplebetter.20.a)itisintellectuallychallenging.b)itrequireshimtodowashing-upallthetime.c)itexposeshimtooilysmokealldaylong.d)itdemandsphysicalenduranceandpatience.21.a)inahospital.b)atacoffeeshop.c)atalaundry.d)inahotel.22.a)gettingalongwellwithcolleagues.b)payingattentiontoeverydetail.c)planningeverythinginadvance.d)knowingtheneedsofcustomers.questions23to25arebasedontheconversationyouhavejustheard.23.a)thepocketmoneybritishchildrenget.b)theannualinflationrateinbritain.c)thethingsbritishchildrenspendmoneyon.d)therisingcostofraisingachildinbritain.24.a)itenableschildrentolivebetter.b)itgoesdownduringeconomicrecession.c)itoftenriseshigherthaninflat(yī)ion.d)ithasgoneup25%inthepastdecade.25.a)saveupfortheirfutureeducation.b)payforsmallpersonalthings.c)buytheirownshoesandsocks.d)makedonationswhennecessary.來源:考試大-英語四級考試sectionbdirections:inthissection,youwillhear3shortpassages.at(yī)theendofeachpassage,youwillhearsomequestions.boththepassageandthequestionswillbespokenonlyonce.afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkeda),b),c)andd).thenmarkthecorrespondingletteronanswersheet2withasinglelinethroughthecentre.注意:此部分試題請?jiān)诖痤}卡2上作答。passageonequestions26to29arebasedontheconversationyouhavejustheard.26.a)districtmanagers.b)regularcustomers.c)salesdirectors.d)seniorclerks.27.a)thesupportprovidedbytheregularclients.b)theinitiativeshownbythesalesrepresentatives.c)theurgencyofimplementingpanysplans.d)theimportantpartplayedbydistrictmanagers.28.a)someofthemwerepolitical-minded.b)fiftypercentofthemwerefemale.c)onethirdofthemwereseniormanagers.d)mostofthemwereratherconservat(yī)ive.29.a)heusedtoomanyquotations.b)hewasnotgendersensitive.c)hedidnotkeeptothepoint.d)hespenttoomuchtimeondetails.passagetwoquestions30to32arebasedonthepassageyouhavejustheard.30.a)stateyourproblemtotheheadwaiter.b)demandadiscountonthedishesordered.c)asktoseethemanagerpolitelybutfirmly.d)askthenameofthepersonwaitingonyou.31.a)youproblemmaynotbeunderstoodcorrectly.b)youdontknowifyouarecomplainingattherighttime.c)yourcomplaintmaynotreachthepersonincharge.d)youcanttellhowthepersononthelineisreacting.32.a)demandapromptresponse.b)provideallthedetails.c)senditbyexpressmail.d)sticktothepoint.passagethreequestions33to35arebasedonthepassageyouhavejustheard.33.a)fashiondesignerb)architect.c)cityplanner.d)engineer.34.a)dosomevolunteerwork.b)getawell-paidpart-timejob.c)workflexiblehours.d)gobacktoherpreviouspost.35.a)fewbaby-sitterscanbeconsideredtrustworthy.b)itwilladdtothefamilysfinancialburden.c)ababy-sitterisnoreplacementforamother.d)thechildrenwontgetalongwithababy-sitter.sectioncdirections:inthissection,youwillhearapassagethreetimes.whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthemainpointsinyourownwords.finally,whenthepassageisreadforthethirdtime,youshouldcheckwhatyouhavewritten.注意:此部分試題請?jiān)诖痤}卡2上作答。almosteverychild,onthefirstdayhesetsfootinaschoolbuilding,issmarter,more(36)______(dá),lessafraidofwhat(yī)hedoesntknow,betteratfindingand(37)______thingsout,moreconfident,resourceful(機(jī)敏的),persistentand(38)__(dá)____thanhewilleverbeagaininhisschooling–or,unlessheisvery(39)___(dá)__(dá)_andverylucky,fortherestofhislife.already,bypayingcloseattentiontoand(40)__(dá)____withtheworldandpeoplearoundhim,andwithoutanyschool-type(41)__(dá)____instruction,hehasdoneataskfarmoredifficult,complicatedand(42)_____(dá)_thananythinghewillbeaskedtodoinschool,orthananyofhisteachershasdoneforyears.hehassolvedthe(43)__(dá)__(dá)__oflanguage.hehasdiscoveredit–babiesdontevenknowthatlanguageexists–and(44)___(dá)________(dá)____(dá)___(dá)_____(dá)___(dá)____(dá)___(dá)__(dá)____(dá)_____(dá)____.hehasdoneitbyexploring,byexperimenting,bydevelopinghisownmodelofthegrammaroflanguage,(45)_____(dá)___(dá)______(dá)____(dá)__________(dá)_________(dá)_____(dá)______untilitdoeswork.andwhilehehasbeendoingthis,hehasbeenlearningotherthingsaswell,(46)__(dá)________(dá)___(dá)___(dá)_____(dá)_______(dá)__(dá)___(dá)_____(dá)__(dá)__(dá)______(dá),andmanythataremorecomplicatedthantheonestheydotrytoteachhim.partivreadingcomprehension(readingindepth)(25minutes)sectionbdirections:thereare2passagesinthissection.eachpassageisfollowedbysomequestionsorunfinishedstatements.foreachofthemtherearefourchoicesmarkeda),b),c)andd).youshoulddecideonthebestchoiceandmarkthecorrespondingletteronanswersheet2withasinglelinethroughthecentre.passageonequestions57to61arebasedonthefollowingpassage.youneverseehim,buttheyrewithyoueverytimeyoufly.theyrecordwhereyouaregoing,howfastyouretravelingandwhethereverythingonyourairplaneisfunctioningnormally.theirabilitytowithstandalmostanydisastermakesthemseemlikesomethingoutofacomicbook.theyreknownastheblackbox.whenplanesfallfromthesky,asayemeniairlinerdidonitswaytocomorosislandsintheindiaoceanjune30,2023,theblackboxisthebestbetforidentifyingwhat(yī)wentwrong.sowhenafrenchsubmarine(潛水艇)detectedthedeviceshomingsignalfivedayslat(yī)er,thediscoverymarkedahugesteptowarddeterminingthecauseofatragedyinwhich152passengerswerekilled.in1958,australianscientistdavidwarrendevelopedaflight-memoryrecorderthatwouldtrackbasicinformat(yī)ionlikealtitudeanddirection.thatwasthefirstmodeforablackbox,whichbecamearequirementonallu.s.commercialflightsby1960.earlymodelsoftenfailedtowithstandcrashes,however,soin1965thedevicewascompletelyredesignedandmovedtotherearoftheplane–thearealeastsubjecttoimpact–fromitsoriginalpositioninthelandingwells(起落架艙).thesameyear,thefederalaviationauthorityrequiredthattheboxes,whichwereneveractuallyblack,bepaintedorangeoryellowtoaidvisibility.modernairplaneshavetwoblackboxes:avoicerecorder,whichtrackspilotsconversat(yī)ions,andaflight-datarecorder,whichmonitorsfuellevels,enginenoisesandotheroperatingfunctionsthathelpinvestigatorsreconstructtheaircraftsfinalmoments.placedinaninsulated(隔絕的)caseandsurroundedbyaquarter-inch-thickpanelsofstainlesssteel,theboxescanwithstandmassiveforceandtemperaturesupto2,000℉.whensubmerged,theyrealsoabletoemitsignalsfromdepthsof20,000ft.expertsbelievetheboxesfromairfranceflight447,whichcrashednearbrazilonjune1,2023,areinwaternearlythatdeep,butstatisticssaytheyrestilllikelytoturnup.intheapproximat(yī)ely20deep-seacrashesoverthepast30years,onlyoneplanesblackboxeswereneverrecovered.注意:此部分試題請?jiān)诖痤}卡2上作答。57.whatdoestheauthorsayabouttheblackbox?a)itensuresthenormalfunctioningofanairplane.b)theideaforitsdesigncomesfromicbook.c)itsabilitytowardoffdisastersisincredible.d)itisanindispensabledeviceonanairplane.58.whatinformationcouldbefoundfromtheblackboxontheyemeniairliner?a)dataforanalyzingthecauseofthecrash.【篇二:全國大學(xué)英語四級考試全真試題】s=txt>簡答題(共1題。)。寫作部分writing(30minutes)directions:forthispart,youareallowed30minutestowritealetterofapologyaccordingtotheoutlinegivenbelow.youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinchinese.1.娛樂活動多種多樣2.娛樂活動也許使人們受益,也也許有危害性3.作為大學(xué)生,我的見解。(本題35分)請?zhí)顚懘鸢福赫埾鹊卿洸鸥纱痤}綜合題,請根據(jù)題目給出的內(nèi)容,來回答下面給出的試題??焖匍喿x15mediaselectionforadvertisementsafterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.wediscussherethemajortypesofmediausedinadvertising.wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home.internet,anddirectmail.televisiontelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.whenyouconsiderthatnearlythreeoutoffouramericanshaveseenthegameshowwhowantstobeamillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.whenadvertiserscreat(yī)eabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.televisionprovidesanidealvehicleforthistypeofcommunication.buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.televisionsinfluenceonadvertisingisfourfold.first,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.thegolfchannel,forinstance.iswatchedbypeoplewhoplaygolf.homeandgardentelevisionisseenbythoseinterestedinhouseholdimprovemenjects.thus,audiencesaresmallerandmorehomogeneous(具有共同特點(diǎn)的)thantheyhavebeeninthepast.second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywat(yī)ch.fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsat(yī)elliteprogrammers.newspaper?aftertelevision,themediumat(yī)tractingthenextlargestannualadrevenueisnewspapers.thenewyorktimes,whichreachesanat(yī)ionalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation(發(fā)行量)by40%andisnowavailableforhomedeliveryinionciues.locally,newspapersarethelargestadvertisingmedium.newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicat(yī)ealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.newspapersareofenthemostimportantformofnewsforamunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.radioadvertisingonradiocontinuestogrowradioisoftenusedinconjunctionwithoutdoorbill-boards(廣告牌)andiheinternettoreachevenmorecustomersthantelevision.a(chǎn)dvertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepealtheiradsoften.internetcompaniesarealsoturning10radioadvertising.radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.twomajorchanges—satelliteandinternetradio—willforceradioadvertiserstoadapttheirmethods.bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.magazinesnewsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsportsillustrated,forexample,youhavemuchincommonwiththemagazine’sotherreaders.advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.advertiserusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchanges.first,theinternetwillbringlargeraudiencestolocalnewspapers,thesesecond.advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.out-of-homeadvertisingout-of-homeadvertising.alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.manyconsumerstodaydonotsitathomeandwatchtelevision.usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausethey.canchangetheirmessagesmorequicernetasconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketasconsumersgetmoreoftheirnewsandinformationfromtheinternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.thechallengeernetadvertisersistocreateadsthat(yī)audiencemembersremember.internetadvertisingwillplayamoreprominentroleinorganizat(yī)ionsadvertisinginthenearftuture.internetaudiencestendtobequitehomogeneous,butsmall.a(chǎn)dvertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.directmailafinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclientsmessagedirectmailincludesnewsletters.postcardsandspecialpromotions.directmailisaneffectivewaytobuildrelationshipswithconsumers.formanybusinesses.directmailisthemosteffectivefromofadvertising.請根據(jù)上面給出的內(nèi)容,來回答下面的單項(xiàng)選擇題(下列每小題備選答案中,只有一個符合題意的對的答案。每小題2分,共7題。)televisionisanattractiveadvertisingmediuminthat____(dá)_________.a:ithaslargeaudiencesb:itappealstohousewivesc:ithelpsbuildupacompanysreputationd:itisaffordabletomostadvertiser請選擇答案:請先登錄才干答題withtheincreaseinthenumberoftvchannels____(dá)____(dá)_.a(chǎn):thecostoftvadvertisinghasdecreasedb:thenuiflberoftvviewershasincreasedc:advertisersinterestinothermediahasdecreasedd:thenumberoftvadspeoplecanseehasincreased請選擇答案:請先登錄才干答題comparedwithtelevision,newspapersasanadvertisingmedium____(dá)____________(dá)_.a:earnalargerannualadrevenueb:conveymoredetailedmessagesc:usemoreproductiontechniquesd:getmessagesoutmoreeffectively請選擇答案:請先登錄才干答題advertisingonradiocontinuestogrowbecause____(dá)__(dá)_____.a:morelocalradiostationshavebeensetupb:moderntechnologymakesitmoreentertainingc:itprovideseasyaccesstoconsumersd:ithasbeenrevolutionizedbyinternetradio.請選擇答案:請先登錄才干答題magazinesareseenbyadvertisersasanefficientwayto_____(dá)_____(dá)_.a:reachtargetaudiencesb:moderntechnologymakesitmoreentertainingc:appealtoeducat(yī)edpeople.d:conveyallkindsofmessages請選擇答案:請先登錄才干答題oui-of-homeadvertisinghasbecomemoreeffectivebecause_______a:billboardscanbereplacedwithintwohoursb:consumerstravelmorenoweverbeforec:suchadshavebeenmademuchmoreat(yī)tractived:thepaceofurbanlifeismuchfastern

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