高溫材料公司并購(gòu)重組分析

高溫材料公司并購(gòu)重組分析xx投資管理公司目錄第一章公司簡(jiǎn)介一、公司基本信息................................................................................................4二、公司簡(jiǎn)介........................................................................................................4第二章經(jīng)理機(jī)構(gòu)一、經(jīng)理機(jī)構(gòu)的地位............................................................................................6第三章公司所有者與經(jīng)營(yíng)者.........................................................................12一、公司經(jīng)營(yíng)者..................................................................................................12二、所有者與經(jīng)營(yíng)者的關(guān)系..............................................................................21第四章目標(biāo)市場(chǎng)戰(zhàn)略....................................................................................24一、目標(biāo)市場(chǎng)......................................................................................................24二、市場(chǎng)細(xì)分......................................................................................................26第五章市場(chǎng)營(yíng)銷(xiāo)組合策略.............................................................................29一、促銷(xiāo)策略......................................................................................................29二、定價(jià)策略......................................................................................................32第六章生產(chǎn)作業(yè)控制....................................................................................44一、生產(chǎn)調(diào)度......................................................................................................44二、生產(chǎn)進(jìn)度控制..............................................................................................48第七章技術(shù)創(chuàng)新戰(zhàn)略與技術(shù)創(chuàng)新決策評(píng)估方法..........................................51一、技術(shù)創(chuàng)新戰(zhàn)略..............................................................................................51二、技術(shù)創(chuàng)新決策的評(píng)估方法..........................................................................60第八章籌資決策............................................................................................65一、資本成本......................................................................................................65二、資本結(jié)構(gòu)決策..............................................................................................65第九章績(jī)效考核............................................................................................67一、績(jī)效考核的含義與功能..............................................................................67二、績(jī)效考核的步驟與方法..............................................................................69第十章網(wǎng)絡(luò)營(yíng)銷(xiāo)............................................................................................78一、網(wǎng)絡(luò)營(yíng)銷(xiāo)的策略組合..................................................................................78二、網(wǎng)絡(luò)營(yíng)銷(xiāo)的方式..........................................................................................83第一章公司簡(jiǎn)介1、公司名稱(chēng)：