國外精美的英文企業(yè)介紹及圖標

MakethemostofnowWFA/ISA–GlobalConference

GraceMolenaarHeadofBrandDevelopment

TheVodafoneBrand–Creatingacultureofbrandengagement

//London,17/18October200715thPartnerMarketsConferenceWearecommittedtobuildingtheworld’smostvaluablecommunicationsbrandVision,2001‘TobetheWorldLeaderinMobileCommunications………….’London,17/18October200725thPartnerMarketsConferenceOurglobalbrandbuildingjourneystartedonly7yearsago,andhashadanumberofdistinctphasesBrand

Migration“Hello”“HowAreYou?”LaunchVodafonelive!launch‘MaketheMostofNow’LaunchOpCo‘HowareYou?’andVodafonelive!executionsOpCo‘HowareYou?’ExecutionsPre200120012002200320042005MTMONToneofVoice20062007London,17/18October200735thPartnerMarketsConferenceWehavealsobuiltthebrandbyunifyingwhatwasaproliferationofsubbrandsunderasinglebrandhierarchyProducts&ServicesInasinglebrandhierarchy,thereisonlyonebrand;everythingelseisinformationtohelpcustomersnavigate(thisdrovetheimplementationofourcurrentnamingstrategy)MasterBrandTheproliferationofsub-brandswashinderingourabilitytobuildVodafoneastheleadingbrandinourcategoryLondon,17/18October200745thPartnerMarketsConferenceAsaresultwehaveachievedtremendousgrowthinourbrandawarenessandpreferenceEvolutionofPreferenceforVodafoneBrandEvolutionofSpontaneousAwarenessforVodafoneBrandLondon,17/18October200755thPartnerMarketsConferenceOurbrandisbuiltonafoundationofanumberofstrategiccomponents,withtheMarketingFrameworkattheirheartMARKETINGFRAMEWORKBRANDEDCUSTOMEREXPERIENCEBRANDCOMMUNICATIONSBRANDVALUES&ENGAGEMENTLondon,17/18October200765thPartnerMarketsConferenceTheMarketingFrameworkisthecornerstoneofourBrandStrategyWhyarewehere?HelpingourcustomersmakethemostoftheirtimeWherearewegoing?Wewillbethecommunicationsleader

inanincreasinglyconnectedworldWhatdowedo?Creating&deliveringunbeatableexperiencesthrough……Howdowedoit?BeingRed,RockSolid,RestlessBYBYBYLondon,17/18October200775thPartnerMarketsConferenceWehaveputthebrandatthecentreoftheCustomerExperienceArunSarin,CEOVodafone“Abrandiswhatabranddoes.”“Themostvaluablebrandsintheworldarethosewherethecustomerknowsthey’regoingtogetagoodexperience”SirJohnBond,Chairman,VodafoneLondon,17/18October200785thPartnerMarketsConferenceWewantourcustomerstofeelappreciated,confidentandinspiredHelpingourcustomersmakethemostoftheirtimeRed RockSolid RestlessPassionateTrustworthyCreativeEmotionalDirectInspiringAppreciatedConfidentInspired...soourcustomersspendmoretimewithusWearebybeingtherefore

ourvoiceissoour

customersfeelLondon,17/18October200795thPartnerMarketsConference…..andwehavemadeacommitmenttocustomers

throughournewCustomerPromiseOurPromisetoyouWevalueyourtimemorethananyoneelse.That’swhy,whereveryouseeVodafone,youcanexpect:AnetworkyoucanrelyonwhenyouneeditExpert,friendlyhelpandadvice–youonlyhavetoaskonceWhenyou’reabroad,theservicesyouneedwillbeaseasytouseasathome,andyou’llknowwhatyouarepayingNewandinspiringsolutionstohelpyoumakethemostofyourtimeLondon,17/18October2007105thPartnerMarketsConferenceInthelast18monthswehavefurtherrefinedthebrandandcustomerexperience……London,17/18October2007115thPartnerMarketsConferenceBrandIdentity–Aunique,contemporaryandiconicidentitywhichgivesVodafonethestatureofaworld-classbrand

London,17/18October2007125thPartnerMarketsConferenceCommunications–alllocallyexecutedtoourBrandIdea,anewToneofVoiceandrefreshedBrandGuidelinesLondon,17/18October2007135thPartnerMarketsConferenceRetail–anewdesignbringingthebrandideatothecustomerexperienceLondon,17/18October2007145thPartnerMarketsConferenceSponsorship–drivingbrandawarenesswithactivationoftwonewpropertiesLondon,17/18October2007155thPartnerMarketsConferenceEn今ga示gi旁ng棟t最he虹e涂mp懸lo至ye成e麥–東dr押iv雄in躺g蹄th哭e鉗br統(tǒng)an喂d吐id鏈ea懲i逝nt者er幟na丸ll的yLo揉nd穩(wěn)on誓,導17猶/1越8育Oc升to姨be鉆r伍20嫌07165t群h銳Pa批rt苗ne出r盼Ma財rk嬸et土s典Co鼓nf政er臭en賠ceRe廳le喪va袖ntRe喝li緣瑞ab槐leEa濟sy粘t角o憶us程eIn乎no云va塊ti企veMo父bi裙le匙I跟nt惰er析ac板ti妹on蹈M咸an角ag樓em由en然t-樓B遲ri困ng碎in憲g紐奉th捉e戰(zhàn)br乎an鈴d杰id僑ea框t子o循h(huán)a那nd沸se乓t條ex喪pe久ri竹en像ceDi剃ff告er經(jīng)en炊ti敞at題io確nst鍬ra價te該gy罰:To脾m遭ak攤e菊th爹e邪mo墓st垂o它f汗cu駝st恒om統(tǒng)er董’s純t扯im蠢e!Po瓜si跡ti套on脖in激gst望ra曾te庫gy賭:Co寶st小S略av律in葬g葵in切E絕ur舊op傍eRe姐ve顛nu膀e梳Gr師ow免th鼠i旋n肯Em稻er勻gi郵ng吳M師ar曬ke斤tsGl灣ob國alst羽ra揀te蠢gy催:Fi良tt相in震g沉in銹to密o怒urSt依ra幸te遭gyAnin慨no承va約ti演ve滲H伏an們ds偵et夕b延as灘ed基S動el匠f耽Ca篇reap磨pl鑰ic激at孫io規(guī)n,遮t桐ha斗t李wi革ll劈燕a稼ll鉛ow律o父ur友c雞us腸to督me呼rs沖t稠o縮慧ac尖ce廢ssre令al憲t慨im景e跪se反lf迅c姻ar拆ese冊rv袖ic奴es刪d朗ir揚ec赴tl栽y化fr岡om韻t傲he缸ir套p舌ho局ne翼s.Aca羽pa暫bi謝li夏tyth招at親e余na拍bl則esta巷il印or控edon點d醒ev側(cè)ic蒙e拒se養(yǎng)lf熱s另er姻vi浙ce夕a辯nd售C糠RM霞t竹ra決ns秀ac艙ti港on雄sIt虧w妨il完lra亮di光ca股ll通y森im派pr屑ov錄e驗th王e饅qu貌al涉it簽y暗of淋u咬se勸r’源s粗In蠶te撕ra驗ct身io巨nswi捎th耐t地he瓶ir跨p疤ro罩du啟ct浪s祝an醉d蛋se冶rv侮ic橡es事,偷ma豬ki戰(zhàn)ng偉t惑hi工ng艘s盡si浴mp肝le脖r貞an紹d文mo登re測e肥as芝il筋y樹ac這ce母ss標ib摧leLo男nd靠on齒,共17疏/1扣8躺Oc艙to堆be削r械20噸07175t屯h抬Pa膚rt雅ne崖r湖Ma勵rk棉et喬s析Co頁nf晉er將en飾ceSo仰w避he叉re書a瓣re益w沾e猛on屯o潮ur爪b條ra壇nd努j飯ou合rn懲ey曾?Ourkeychallengeistobuildanemotionalbrandwithaclearroleinpeople’slivestoturncustomersintofans(andadvocates)Dr閘iv憑e楚aw榜ar焦en輸es瓶san識dre似le裝va擴nc花eDr餃iv歪e筋pr年ef之er陰en匪cean宣ddi譜ff甩er艱en念ti則at胳io架nBu言il捎d斷re團ga庫rdan蠻dmo勁me盡nt授umWe份a巡壽re考h成er夏e2001200520司10Lo辣nd篩on領(lǐng),揀17抖/1叛8刮Oc抹to液be叨r我20噴07185t柱h銳Pa擺rt沉ne起r居Ma啞rk玻et蕩s西Co贈nf嘴er資en擔ceDi僻ff替er湯en賤ti挨at購io搜n例Dr拉iv己es抬P精ro忘fi眼tCh凱an主ge吉s猜in蜘O盒pe泰ra潑ti派ng名P檔ro觀fi閃t口19屬93親t晃o映19芹95腦M袖on賠o名br輝an初ds勻o線n面NY儲SEHi桃ghLo爐wLo鳴wHi悟ghDI和FF顆ER善EN伏-TI知AT賠IO裝NRE樹LE論VA綱NC沉EMi份ss懇io督n訂&畏Gr繩ow襲thDe他at餓hDe障cl臉in繳in參gDo嚷mi訪na糠nc徑eCO磨MM路ER徑CI議AL畜B屆RA察ND傅P翅OS繞IT困IO練NSo腫ur交ce棍:米Y&域R/St安er諒nS淘te淚wa穩(wěn)rd20醋00+18%+289%+128%+2%-x%Lo輝nd踐on熄,擠17乎/1會8票O(jiān)c沾to濕be漲r微20摔07195t兄h渣Pa示rt拉ne緣瑞r有Ma槽rk辮et衛(wèi)s換Co朝nf譽er輕en請ceWe靈a矮re兆c頑ur握re蜜nt踐ly總r脈an任ke愚d烤11thmo美st哄v票al秧ua碑bl裹e咳br火an蹦d甚in厲t忙he羽w棵or茄ldPr狀og節(jié)re參ss普,暑20孕07Mo榨st嘉V胞al感ua巷bl筋e車25哀0口Gl殖ob饒al凱B凈ra繞nd笑s皂20旅06Lo它nd案on鍵,妻17殼/1軍8捎Oc泄to霞be登r站20割07205t斜h腳Pa毅rt怨ne紙r愿Ma朝rk衡et則s瞎Co抖nf農(nóng)er蓬en廳ceEm濁pl遙oy津ee駱E輛ng非ag租em鬧en惹t鑒Vi扁de雕oLo奔nd提on再,盡17袍/1藝8成Oc誰to倡be叢r括20托07215t擇h誦Pa院rt匠ne腥r蒙Ma字rk乞et筍s覽Co娃nf姨er窯en敘ceVo嗎da勢fo填ne評B旋ra申nd待S潑to拐ryLo跡nd搜on恨,趨17攀/1濟8騰Oc綠to臣be枯r鳴20關(guān)07225t喉h短Pa丘rt劇ne繪r鵝Ma山rk囑et敵s陪Co畏nf販er更en促ceWh柳er誤e寧ha伶ve忌w等e釀co皆me鞏f史ro鋼m?We忘h既av種e決ma臥de獎s販ig羽ni愈fi慢ca蕉nt逝p挑ro吐gr從es或s分in承d羞el給iv慕er幼in屠g銹a咳wo饒rl賺d域cl矩as既s鋪br挺an誼d儲of巡壽b渣ot表h考gl喇ob快al瞧s填ta違tu川re偷a鬧nd翅l內(nèi)oc活al顯r均el勒ev徑an腰ce斬….似on雅o掀ur桶j猴ou夏rn掉ey嶄f棗ro奪m胞a慎br徐an漆d擾th云at鍛i途s昌kn哲ow書n,疊t情o付on只e蜻th微at嗎i女s英lo矛ve示dWe悄k侵no盼w米wh井o記we搶w嚇an頓t劇to狠a吹tt旅ra屑ct宜t懲o趕be焰p表ar棒t圾of仔o隊ur擁c簡om傻mu帖ni啄tyWe程h丟av番e僻a鑒di舞st恨in接ct晨iv融e擁id葡en開ti啄tyWe超a僑re孝g大et燭ti述ng熔a當g廚lo居ba挺l有un珠de動rs勿ta破nd潛in什g遷of遵t輕he釋c喜ul問tu鏈ra屑l割nu弱an箏ce衡s剝of譽T慮im去e幕an四d鈔ho恒w籍we拖c男an走u尚ni球qu際el暈y薦ta漸p吼in境to焰c紛us烤to曉me止rs騾d啊es見ir陰e邀to順m返as坡te毯r懼it津t洽o修li何ve箭l它if細e幣mo溫re停f針ul削lyWe軌h怪av誘e肯a幣cl塌ea哈r輝un蛇de取rs裳ta靈nd渡in話g進of濱o獨ur呢p淋as窯t,夏a哨nd滔v勻is息io臟n鉛of棒o耐ur坡f漏ut駐ur裙e旁th燃at寒h腿as倡h財el種pe棵d翁us艱d灰ef題in盯e烤ou奶r閑un盯iq譯ue輝p盞er秋so壇na洋li怨tyWe翼a毛re稱a躁ll妥i大nd稠iv容id亞ua叉ll脂y斃an逆d舒co桐ll鐮ec健ti厚ve既ly饞m污ov史in框g攀to晝wa治rd侮s鋸de盡li菊ve盆ri富ng授t夢hi堆s遣un債iq泥ue衫ly驢a疾nd格c辰on腳si援st婆en滔tl鍬y借ev奴er餡y惹da東yLo裹nd廊on肢,眨17森/1天8追Oc嶄to販be忘r舍20聽07235t屆h臟Pa國rt狂ne聽r淚Ma洋rk怎et鄉(xiāng)豐s稻Co仿nf繼er溜en同ceWh創(chuàng)er婆e施ar棕e浪we菜g蒸oi珍ng疲?Th慘is傻c月on傲ti葵nu浸in分g蓬br氣an捏d京st縫or鎮(zhèn)y慮wi頃ll宏b聰ec蠻om芝e隊a澤to耕uc炎hs界to證ne殊f險or詢a痛ll琴o懇f漠usIt低w怖il薄l影he穴lp籠u沸s森un雕de尋rs葛ta獵nd燒t至o來th鑰e弊ne勸xt鄉(xiāng)豐l器ev蛋el續(xù)o馬f泊de莖pt盲hWh疫o既we腥a越reWh舌er雁e因we誓p邪l(fā)a吊yWh猾at底w清e銅doOu命r炊Ra委ll電yi敢ng仁c牲rySo粉t爹ha乒t重we員c成an撲c撤on摟ti圣nu雹e址to榮d槐ee校pe節(jié)n明ou帳r厲un掉de拆rs紫ta為nd敢in妻g免of威o像ur史V撓od偉af板on扎e辜br盤an胡d…An裳d賀co禽nt炕in寸ue形t叔o響de零li置ve羽r凈it徹a就s攜on周e蹄co膀mp賢an概y.Lo絹nd獅on杏,亭17妹/1緩8美Oc昆to止be莊r蓬20羞07245t個h窯Pa匆rt掉ne饒r慢Ma喜rk棋et頓s齡Co李nf諸er繞en苗ceWhereweplayMarketDefinitionPositioningTargetCustomerInsightWhatwedoDifferentiationFunctionalBenefitsEmotionalBenefitsWhowearePersonalityValuesPhysiqueOurrallyingcryAmbitionPurposePromiseLo雨nd貿(mào)on園,暢17會/1鼻8寨Oc后to伐be調(diào)r卻20變07255t案h艱Pa戰(zhàn)rt串ne和r死Ma史rk侄et丸s司Co游nf煤er圍en咽ceWhatwedoDifferentiation:AGreatCustomerExperienceFunctionalBenefits:Useful,Seamless,StimulatingEmotionalBenefit:Inspired(tousemytime)WhereweplayMarketDefinition:IntegratedCommunicationsProviderPositioningTarget:ProgressivesCustomerInsight:IliveforthislifeandtimeispreciousWhowearePersonality:ThePioneerValues:Red,Rocksolid&RestlessPhysique:RedwithinatechnicolorworldOurrallyingcryAmbition:CommunicationsleaderPurpose:Tohelppeoplemakethemostoftheirtimeinlife