2022年8月外文研究報告fmcg in vietnam

INDUSTRIES

&

MARKETSFMCGmarketinVietnamCHAPTER

01OverviewAnnualgrowthofretailsalesofconsumergoodsinVietnamfrom2012tothefirstninemonthsinto2021GrowthofretailsalesofconsumergoodsVietnam2012-9M202120%16%15%12.6%12.7%12.4%12%10.6%10.2%9.5%10%5%6.8%0%-5%-10%-7.1%2012201320142015201620172018201920209M20214Description:Inthefirstninemonthsinto2021,theretailsalesofconsumergoodsinVietnamwentdownbyoversevenpercent,thefirstdecreaserecordedinthegiventimelineduetotheimpactoftheCOVID-19pandemic.Priortothepandemic,Vietnamhadbeenseeingdouble-digityearlygrowthratesinconsumergoodsretailsales.

ReadmoreNote(s):Vietnam;2012to9M2021Source(s):GeneralStatisticsOfficeofVietnam;KantarWorldpanelGrowthoffoodproductmanufacturinginVietnamfrom2015to2021ProductiongrowthoffoodproductsinVietnam2015-2021120%109.5%107.8%108.2%108%105.3%105.3%102.9%100%80%60%40%20%0%20152016201720182019202020215Description:In2021,foodproductmanufacturinggrewby102.9percentinVietnam.Inthesameyear,theproductionofbeveragesgrewby96.8percent.ReadmoreNote(s):Vietnam;2015to2021Source(s):GeneralStatisticsOfficeofVietnam;MinistryofIndustryandTrade(Vietnam);USDAForeignAgriculturalServiceGrowthofbeveragesanddrinksmanufacturinginVietnamfrom2015to2021ProductiongrowthofbeveragesinVietnam2015-2021120%110.5%110%111%110.5%107.4%96.8%100%80%60%40%20%0%94.8%20152016201720182019202020216Description:In2021,theproductionofbeveragesgrewby96.8percentinVietnam.Inthesameyear,foodproductmanufacturinggrewby102.9percent.ReadmoreNote(s):Vietnam;2015to2021Source(s):GeneralStatisticsOfficeofVietnam;MinistryofIndustryandTrade(Vietnam);USDAForeignAgriculturalServiceImportvalueofconsumer-orientedproductsinVietnamin2021,bytradepartner(inbillionU.S.dollars)ImportvalueofconsumergoodsinVietnam2021,bytradepartnerValueinbillionU.S.dollars01234567ChinaUnitedStatesSingapore4.031.010.950.91ThailandOthercountries6.067Description:In2021,Chinawastheleadingexportingcountryofconsumer-orientedproductstoVietnamwithanimportvalueoffourbillionU.S.dollars.ThetotalimportvalueofagriculturalproductsinVietnamamountedtoapproximately33.2billionU.S.dollarsinthatyear.ReadmoreNote(s):Vietnam;2021Source(s):TradeDataMonitor;USDAForeignAgriculturalServiceMostchosenFMCGbrandsinVietnam'surbanareasin2021,bypenetrationrateMostchosenFMCGbrandsinurbanareasVietnam2021,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%90%100%VinamilkHaoHao92.1%80.6%AjinomotoSunlight75.7%72.9%72.3%NamNguChinSu67.6%CocaCola65.9%THTrue57.4%NgoiSaoPhuongNamMilo53%50.6%8Description:In2021,VietnamesedairycompanyVinamilkwasthemostchosenFMCGbrandinurbanareasinVietnam,havingapenetrationrateof92.1percent.ThiswasfollowedbytheinstantnoodlebrandHaoHaowithapenetrationrateofover80percent.RankedthirdamongthelistwasAjinomoto,aJapanesebrandwhichisknownforitsseasoningandcondimentproducts.ReadmoreNote(s):Vietnam;2021;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsinVietnam'sruralareasin2021,bypenetrationrateMostchosenFMCGbrandsinruralareasVietnam2021,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%90%P/SNamNgu83%78.8%ChinSu75.9%Vinamilk70.7%Ajinomoto3Mien(Uniben)HaoHao65.3%63%60.9%58.1%KokomiGauDo(Asiafood)Fami53.6%46.4%9Description:In2021,P/SwasthemostchosenFMCGbrandinruralareasinVietnam,havingapenetrationrateof83percent,followedbyChinSuwithapenetrationrateofalmost79percent.P/SisaUnileverbrandthatspecializesindentalcareproductsR.

eadmoreNote(s):Vietnam;2021Source(s):KantarWorldpanelCHAPTER

02KeyindicatorsMonthlyfastmovingconsumergoods(FMCG)expenditureinurbanareasinVietnamfrom2017to2021(inmillionVietnamesedong)MonthlyFMCGspendinginurbanVietnam2017-20211.81.561.61.41.21.00.80.60.40.20.01.491.431.41.3920172018201920202021*11Description:In2021,themonthlyexpenditureforfast-movingconsumergoods(FMCG)inurbanareasofVietnamamountedtoaround1.6millionVietnamesedong.TheFMCGspendingpermonthintheseareashasbeengrowingsteadilyinthecountryR.

eadmoreNote(s):Vietnam;2017to2021;*Figurefor2021wasyear-to-date,asofAugust15,2021.OnethousandVietnamesedongequals0.044U.S.dollarsand0.039eurosasofFebruary2022.ThefigureshavebeenroundedR.

eadmoreSource(s):KantarWorldpanelMonthlyfastmovingconsumergoods(FMCG)expenditureinruralareasinVietnamfrom2017to2021(inmillionVietnamesedong)MonthlyFMCGspendinginruralVietnam2017-20211.20.971.00.80.60.40.20.00.90.860.810.7620172018201920202021*12Description:In2021,themonthlyexpenditureforfast-movingconsumergoods(FMCG)inruralareasofVietnamamountedtoalmostonemillionVietnamesedong.TheFMCGspendingpermonthintheseareashasbeengrowingsteadilyinthecountryR.

eadmoreNote(s):Vietnam;2017to2021;*Figurefor2021wasyear-to-date,asofAugust15,2021.OnethousandVietnamesedongequals0.044U.S.dollarsand0.039eurosasofFebruary2022.ThefigureshavebeenroundedR.

eadmoreSource(s):KantarWorldpanelImportvalueofleadingconsumer-orientedproductsinVietnamin2021(inbillionU.S.dollars)ImportvalueofleadingconsumergoodsinVietnam2021ValueinbillionU.S.dollars0.6

0.80.00.20.41.01.21.41.6TreenutsDairyproducts1.51.3BeefandbeefproductsPorkandporkproductsPoultryandpoultryproductsProcessedfruits0.630.330.250.14Peanuts0.1213Description:In2021,Vietnamimportedtreenutsatavalueofabout1.5billionU.S.dollars,followedbydairyproductsatavalueof1.3billionU.S.dollars.Inthatyear,thetotalagriculturalproductimportsinthecountryreachedover33billionU.S.dollarsR.

eadmoreNote(s):Vietnam;2021Source(s):USDAForeignAgriculturalServiceValuegrowthrateofFMCGproductsinurbancitiesinVietnamin2021,bycategoryValuegrowthofFMCGcategoriesinurbancitiesinVietnam2021Growthrate4%

6%-4%-2%0%2%8%10%12%14%16%PackagedfoodsDairy14%5%PersonalcareHomecareBeverages-2%-2%-2%14Description:In2021,packagedfoodsshowed14percentvaluegrowthinurbancitiesinVietnam,thehighestgrowthrateamongmajorFMCGcategories.Dairywasthecategorywiththesecond-highestvaluegrowth,therestoftheFMCGcategoriesexperiencedadecreaseinvalue.ReadmoreNote(s):Vietnam;2021Source(s):KantarWorldpanelValuegrowthrateofFMCGproductsinruralareasinVietnamin2021,bycategoryValuegrowthofFMCGcategoriesinruralareasinVietnam2021Growthrate0%-10%-5%5%10%15%Packagedfoods12%DairyPersonalcareHomecare11%7%2%Beverages-8%15Description:In2021,packagedfoodproductshadthehighestvaluegrowthrateinruralareasinVietnamamongthemainFMCGproductcategories,withavaluegrowthrateof12percent.Dairyrecordedthesecond-highestvaluegrowth,followedbypersonalcareproducts.ReadmoreNote(s):Vietnam;2021Source(s):KantarWorldpanelCHAPTER

03E-commerceGrowthofe-commerceexpenditureonconsumergoodsamonginternetusersinVietnamin2021comparedto2020,bycategoryConsumergoodse-commercespendinggrowthinVietnam2021,bycategoryGrowthrate40%0%10%20%30%50%60%70%80%90%100%FoodBeverages86.3%50.7%Toys,hobby,DIYFashion43.7%39.4%Electronics29.7%Personal&householdcareFurniture29.2%28.5%Physicalmedia13.8%17Description:AccordingtoareportpublishedbyDataReportal,in2021,e-commercespendinggrowthonconsumergoodsinVietnamwashighestforfoodcategoryat86.3percent.Inthatyear,e-commerceexpenditureonbeveragesalsogrewbyalmost51percent.TheCOVID-19pandemicandrelatedrestrictionshavemademoreconsumersturntoonlinechannelsforessentialproductsinthecountry.ReadmoreNote(s):Vietnam;2021Source(s):DataReportal;Kepios;DigitalMarketOutlook;WeAreSocialE-commerceexpenditureonconsumergoodsamonginternetusersinVietnamin2021,bycategory(inbillionU.S.dollars)Consumergoodse-commercespendinginVietnam2021,bycategoryValueinbillionU.S.dollars2.0

2.50.00.51.01.53.03.54.04.55.04.85.5ElectronicsFashion2.12Furniture1.65Toys,hobby,DIYPersonal&householdcareFood1.341.140.8Beverages0.32Physicalmedia0.2518Description:AccordingtoareportpublishedbyDataReportal,in2021,e-commerceexpenditureonconsumergoodsinVietnamwasthehighestforelectronicscategoryat4.8billionU.S.dollars,followedbyfashionatovertwobillionU.S.dollars,andfurnitureat1.65billionU.S.dollars.Inthatyear,e-commercespendinggrowthwashighestforfoodatover86percent.ReadmoreNote(s):Vietnam;2021;16-64years;amonginternetusersSource(s):DataReportal;Kepios;DigitalMarketOutlook;WeAreSocialNumberofpeoplepurchasingconsumergoodsonlineinVietnamfrom2019to2021(inmillions)NumberofpeoplebuyingconsumergoodsonlineVietnam2019-20216054.751.785045.640302010020192020202119Description:AccordingtoareportpublishedbyDataReportal,in2021,thenumberofpeoplepurchasingconsumergoodsonlineinVietnamreachedalmost51.8million,indicatinganincreaseofoversixmilliononlineshoppersfromthepreviousyear.Inthatyear,theaverageannualrevenueperconsumergoode-commerceuserwasaround240U.S.dollarsinthecountry.ReadmoreNote(s):Vietnam;2019to2021;excludingB2BspendSource(s):DataReportal;Kepios;DigitalMarketOutlook;WeAreSocialAverageannualrevenueperconsumergoodse-commerceuserinVietnamfrom2019to2021(inU.S.dollars)Averageannualrevenuepere-commerceuseronconsumergoods2019-20213002402502001501005013254020192020202120Description:AccordingtoareportpublishedbyDataReportal,in2021,theaveragerevenuepere-commerceuseronconsumergoodsreached240U.S.dollarsinVietnam,indicatingasignificantincreasefromthepreviousyear.Inthatyear,therewereover51.8millionpeopleusinge-commerceforconsumergoodspurchasesinthecountry.ReadmoreNote(s):Vietnam;2019to2021;excludingB2BspendSource(s):DataReportal;Kepios;DigitalMarketOutlook;WeAreSocialCHAPTER

04FoodandbeveragesRetailsalesoffoodandbeveragesinVietnamfrom2016to2020withforecastsuntil2023(inbillionU.S.dollars)FoodandbeveragesretailsalesinVietnam2016-20237066.360.26054.9515040302010045.441.637.534.820162017201820192020*2021**2022**2023**22Description:In2020,theretailsalesoffoodandbeveragesinVietnamwereestimatedtoreach51billionU.S.dollars.Theretailsalesoftheseproductshadbeengrowingyearonyearinthecountryandwereforecastedtogrowto66.3billionU.S.dollarsin2023.ReadmoreNote(s):Vietnam;2016to2020;includingfreshfood,packagefood,non-alcoholicandalcoholicdrinks;*Estimated.**Forecasted.Accordingtothesource,thesefiguresexcludedsalesinthefoodservicechannel.ReadmoreSource(s):Euromonitor;Invest&ExportBrazil;YCPSolidianceRetailsalesoffoodandbeveragesinVietnamin2020,bycategory(inbillionU.S.dollars)FoodandbeverageretailsalesVietnam2020,bycategoryRetailsalesinbillionU.S.dollars20

30010405060FreshfoodPackagedfoodNon-alcoholicdrinksAlcoholicdrinksTotal29.914.43.53.15123Description:In2020,freshfoodaccountedforthelargestpartoftheretailsalesoffoodandbeveragesinVietnam,withanestimatedsalesvalueof29.9billionU.S.dollars.Intotal,foodandbeveragesretailsaleswereestimatedtoreach51billionU.S.dollarsthatyear.

ReadmoreNote(s):Vietnam;2020;figuresareestimatesSource(s):Euromonitor;Invest&ExportBrazil;YCPSolidianceAnnualin-homeFMCGvaluegrowthofpackagedgroceryinruralareasinVietnambetween2020and2021Annualpackagedfoodsin-homevaluegrowthinruralareasVietnam2020-202116%14%14%12%12%10%8%6%4%2%0%2020202124Description:In2021,theFMCGin-homevalueofpackagedgroceryproductsinruralareasinVietnamgrewby12percent,indicatingaslightlyslowergrowthratethanthepreviousyear.Inthatyear,packagedfoodproductsalsorecordedthehighestgrowthrateamongallin-homeFMCGcategoriesinruralVietnam.

ReadmoreNote(s):Vietnam;2020to2021;excludinggiftingSource(s):KantarWorldpanelAnnualin-homeFMCGvaluegrowthofpackagedgroceryinurbanareasinVietnambetween2020and2021Annualpackagedgroceryin-homevaluegrowthinurbanareasVietnam2020-202125%22%20%15%10%5%14%0%2020202125Description:In2021,theFMCGin-homevalueinurbanareasofpackagedgroceryproductsinVietnamgrewby14percent,indicatingaslowergrowthcomparedto2020.PackagedfoodsweretheFMCGcategorywiththehighestgrowthinbothruralandurbanVietnamthatyear.ReadmoreNote(s):Vietnam;2020to2021;excludinggiftingSource(s):KantarWorldpanelMostchosenFMCGbrandsinfoodcategoryinurbanareasinVietnamin2021,bypenetrationrateMostchosenfoodbrandsinurbanareasVietnam2021,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%90%HaoHaoAjinomotoNamNguChinSu80.6%75.7%72.3%67.6%BienHoa66.1%26Description:In2021,HaoHaowasthemostchosenFMCGbrandinthefoodcategoryinurbanareasinVietnam,havingapenetrationrateof80.6percent,followedbyAjinomotowithapenetrationrateof75.7percent.HaoHaoisamongtheleadinginstantnoodlebrandsinthecountry.

ReadmoreNote(s):Vietnam;2021;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsinfoodcategoryinruralareasinVietnamin2021,bypenetrationrateMostchosenfoodbrandsinruralareasVietnam2021,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%90%NamNguChinSu3Mien78.8%75.9%63%HaoHaoGauDo60.9%53.6%27Description:In2021,ChinSuwasthemostchosenFMCGbrandinthefoodcategoryinurbanareasinVietnam,havingapenetrationrateof78.8percent,followedbyNamNguwithapenetrationrateof75.9percent.ChinSubrandproducescondimentssuchashotsauceanddippingsauce.

ReadmoreNote(s):Vietnam;2021;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsinbeveragescategoryinurbanareasinVietnamin2021,bypenetrationrateMostchosenbeveragesbrandsinurbanareasVietnam2021,bypenetrationratePenetrationrate30%0%10%20%40%50%60%70%Coca-ColaG765.9%40%NescaféTiger39.7%35.4%Sting27%28Description:In2021,Coca-ColawasthemostchosenFMCGbrandinthebeveragecategoryinurbanareasinVietnam,havingapenetrationrateof66percent,followedbyG7withapenetrationrateof40percent.G7isabrandbytheVietnamesecoffeecompanyTrungNguyenLegend,withitsmajorproductbeinginstantcoffee.ReadmoreNote(s):Vietnam;2021;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsinbeveragescategoryinruralareasinVietnamin2021,bypenetrationrateMostchosenbeveragesbrandsinruralareasVietnam2021,bypenetrationratePenetrationrate20%

25%0%5%10%15%30%35%40%45%50%Coca-ColaSaigon(Beer)Nescafé45.5%33.5%27.1%26.9%HaNoi(Beer)QCafe11.7%29Description:In2021,Coca-ColawasthemostchosenFMCGbrandinthebeveragecategoryinruralareasinVietnam,havingapenetrationrateof45.5percent,followedbySaigonBeerwithapenetrationrateof33.5percent.Inthatyear,Coca-ColawasalsothebeveragesbrandwiththehighestpenetrationrateinurbanVietnam.ReadmoreNote(s):Vietnam;2021Source(s):KantarWorldpanelCHAPTER

05DairyRevenueofthedairymarketinVietnamin2020and2021(intrillionVietnamesedong)MilkanddairyproductsmarketrevenueVietnam2020-2021140119.3120100806040200113.72020202131Description:In2021,therevenueofthedairymarketinVietnamreachedover119trillionVietnamesedong,equalingaroundfivebillionU.S.dollars.Inthesameyear,Vinamilk,alsoknownasVietnamDairyProductsJSC,wastheleadingdairybrandinthecountry.ReadmoreNote(s):Vietnam;2020to2021;figuresareestimatesSource(s):CafeFProductionvolumeoffreshmilkinVietnamfrom2016to2021(inmillionliters)FreshmilkproductionvolumeinVietnam2016-20212,0001,7701,8001,6001,4001,2001,0008001,7021,305.61,2581,2111,106600400200020162017201820192020202132Description:In2021,theproductionvolumeoffreshmilkinVietnamreachedalmost1.8billionliters,indicatinganincreasefromthepreviousyear.ThedomesticproductionofmilkinVietnamhasbeengrowingfasttocatchupwiththegrowingconsumptionofdairyproductsinthecountry.

ReadmoreNote(s):Vietnam;2016to2021Source(s):GeneralStatisticsOfficeofVietnam;MinistryofAgricultureandRuralDevelopment(Vietnam);MinistryofIndustryandTrade(Vietnam);MPI;USDAForeignAgriculturalServiceProductionvolumeofpowdermilkinVietnamfrom2016to2021(in1,000metrictons)PowdermilkproductionvolumeinVietnam2016-202116014012010080152132121121112107604020020162017201820192020202133Description:In2021,theproductionvolumeofpowdermilkinVietnamreachedapproximately152thousandmetrictons,indicatinganincreasefromtheyearbefore.ThedomesticproductionofmilkinVietnamhasbeengrowingfasttocatchupwiththegrowingconsumptionofdairyproductsinthecountry.ReadmoreNote(s):Vietnam;2016to2021Source(s):GeneralStatisticsOfficeofVietnam;MinistryofAgricultureandRuralDevelopment(Vietnam);MinistryofIndustryandTrade(Vietnam);MPI;USDAForeignAgriculturalServiceAnnualin-homeFMCGvaluegrowthofdairyproductsinurbanareasinVietnambetween2020and2021Annualdairyin-homevaluegrowthinurbanareasVietnam2020-202110%9%9%8%7%6%5%5%4%3%2%1%0%2020202134Description:In2021,theFMCGin-homevalueinurbanareasofdairyproductsinVietnamgrewbyfivepercent,indicatingaslowergrowthratecomparedtothepreviousyear.ThesameproductcategoryhasseenahighergrowthrateinruralVietnaminrecentyears.ReadmoreNote(s):Vietnam;2020to2021;excludinggiftingSource(s):KantarWorldpanelAnnualin-homeFMCGvaluegrowthofdairyproductsinruralareasinVietnambetween2020and2021Annualdairyin-homevaluegrowthinruralareasVietnam2020-202114%13%12%10%8%11%6%4%2%0%2020202135Description:In2021,theFMCGin-homevalueofdairyproductsinruralareasinVietnamgrewby11percent,indicatingaslightlyslowergrowthratecomparedtotheyearbefore.Inthatyear,packagedfoodshadthehighestgrowthrateamongallFMCGin-homecategoriesinruralVietnam.ReadmoreNote(s):Vietnam;2020to2021;excludinggiftingSource(s):KantarWorldpanelMostchosenFMCGbrandsindairyanddairysubstitutescategoryinurbanareasinVietnamin2021,bypenetrationrateMostchosendairybrandsinurbanareasVietnam2021,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%90%100%VinamilkOngTho92.1%59.9%THTrue57.4%NgoiSaoPhuongNam53%Milo50.1%36Description:In2021,VinamilkwasthemostchosenFMCGbrandinthedairyanddairysubstitutescategoryinurbanareasinVietnam,havingapenetrationrateof92.1percent,followedbyOngThowithapenetrationrateof59.9percent.Vinamilkisamongtheleadingdairybrandinthecountry,offeringawiderangeofdairyproductsincludingdrinkingmilk,formula,yogurt,andicecream.ReadmoreNote(s):Vietnam;2021;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsindairyanddairysubstitutescategoryinruralareasinVietnamin2021,bypenetrationrateMostchosendairybrandsinruralareasVietnam2021,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%Vinamilk70.7%FamiOngTho46.4%46.4%Milo33.1%NgoiSaoPhuongNam27.5%37Description:In2021,VinamilkwasthemostchosenFMCGbrandinthedairyanddairysubstitutescategoryinruralareasinVietnam,havingapenetrationrateof70.7percent,followedbyFamiandOngThowithapenetrationrateof46.4percent.Vinamilkisamongtheleadingdairybrandinthecountry,offeringawiderangeofdairyproductsincludingdrinkingmilk,formula,yogurt,andicecream.ReadmoreNote(s):Vietnam;2021Source(s):KantarWorldpanelCHAPTER

06PersonalcareProductionvolumeofshampooandconditionerinVietnamfrom2010to2021(in1,000metrictons)ShampooandconditionerproductionvolumeinVietnam2010-20218068.8768.2470605040302010065.864.5264.7563.6663.9763.361.4657.4550.249.28201020112012201320142015201620172018201920202021*39Description:In2021,theproductionvolumeofshampooandconditionerinVietnamamountedtoabout64.8thousandmetrictons.Inthatyear,theproductionvolumeofsoapwasapproximately1.5millionmetrictonsR.

eadmoreNote(s):Vietnam;2010to2021;*Preliminaryfigures.Figureshavebeenrounded.ReadmoreSource(s):GeneralStatisticsOfficeofVietnamProductionvolumeoftoothpasteinVietnamfrom2010to2021(in1,000metrictons)ToothpasteproductionvolumeinVietnam2010-20216049.348.2148.395040302010046.0245.0139.6339.5738.637.1637.4334.3930.31201020112012201320142015201620172018201920202021*40Description:In2021,theproductionvolumeoftoothpasteinVietnamamountedtoabout39.6thousandmetrictons.Inthatyear,theproductionvolumeofsoapwasapproximately1.5millionmetrictons.Read

moreNote(s):Vietnam;2010to2021;*Preliminary.Figureshavebeenrounded.ReadmoreSource(s):GeneralStatisticsOfficeofVietnamProductionvolumeofshowercreamandcleansingfoaminVietnamfrom2016to2021(in1,000metrictons)ShowercreamandcleansingfoamproductionvolumeinVietnam2016-20216053.653.555040302010045.3942.3741.9338.35201620172018201920202021*41Description:In2021,theproductionvolumeofshowercreamandcleansingfoaminVietnamamountedtoabout53.6thousandmetrictons.Inthatyear,theproductionvolumeofsoapanddetergentswasapproximately1.5millionmetrictonsR.

eadmoreNote(s):Vietnam;2016to2021;*Preliminaryfigure.Valueshavebeenrounded.ReadmoreSource(s):GeneralStatisticsOfficeofVietnamAnnualin-homeFMCGvaluegrowthofpersonalcareproductsinVietnambetween2020and2021,bydegreeofurbanizationAnnualpersonalcarevaluegrowthVietnam2020-2021,bydegreeofurbanizationUrbanRural20%15%10%5%17%12%7%0%-2%-5%2020202142Description:In2021,theFMCGin-homevalueinurbanareasofpersonalcareproductsinVietnamsawatwopercentdecrease.Inthatyear,personalcareproductsgrewbysevenpercentinvalueinruralareasofthecountry.ReadmoreNote(s):Vietnam;2020to2021;excludinggiftingSource(s):KantarWorldpanelMostchosenFMCGbrandsinhealthandbeautycategoryinurbanareasinVietnamin2021,bypenetrationrateMostchosenhealthandbeautybrandsinurbanareasVietnam2021,bypenetrationratePenetrationrate40%0%10%20%30%50%60%70%80%P/SDiana72.1%59.5%LifebuoyColgateSunsilk63%51.2%31.2%43Description:In2021,P/SwasthemostchosenFMCGbrandinthehealthandbeautycategoryinurbanareasinVietnam,havingapenetrationrateof72percent,followedbyLifebuoywithapenetrationrateofalmost60percent.P/SisabrandbyUnilever,specializingindentalcareproducts.

ReadmoreNote(s):Vietnam;2021;amongfourkeyurbancitiesHoChiMinh,HaNoi,DaNangandCanThoSource(s):KantarWorldpanelMostchosenFMCGbrandsinhealthandbeautycategoryinruralareasinVietnamin2021,bypenetrationrateMostchosenhealthandbeautybrandsinruralareasVietnam2021,bypenetrationratePenetrationrate0%10%20%30%40%50%60%70%80%90%P/SLifebuoyClear83%45.9%41.6%SunsilkDove37.9%35.3%44Description:In2021,P/SwasthemostchosenFMCGbrandinthehealthandbeautycategoryinruralareasinVietnam,havingapenetrationrateof83percent,followedbyLifebuoywithapenetrationrateof46percent.P/SisabrandbyUnilever,specializingindentalcareproducts.ReadmoreNote(s):Vietnam;2021Source(s):KantarWorldpanelCHAPTER

07LeadingFMCGcompaniesNetrevenueofMasanGroupfrom2014to2021(intrillionVietnamesedong)MasanGroup'snetrevenue2014-202110088.63908070605040302010077.2243.338.1937.6237.3530.6316.122014201520162017201820192020202146Description:In2021,MasanGroupgeneratedanetrevenueofapproximately88.6trillionVietnamesedong.MasanGroupisoneofthelargestprivatesectorcompaniesinVietnam.TheirportfolioincludesMasanConsumerHoldings(MCH),MasanNutri-Science(MNS),MasanResources(MSR)andTechcombank(TCB).ReadmoreNote(s):Vietnam;2014to2021;consolidatedfiguresSource(s):MasanGroupProfitbeforetaxofVietnamDairyProductsJSCfrom2015to2021(intrillionVietnamesedong)Vinamilk'sprofitbeforetax2015-20211613.52141210812.9212.812.2312.0511.249.376420201520162017201820192020202147Description:In2021,Vinamilk'sprofitbeforetaxamountedtoabout12.9trillionVietnamesedong.VietnamDairyProductsJSCisthelargestdairycompanyinVietnamandisamongthe10mostvaluablebrandsinVietnam.ReadmoreNote(s):Vietnam;2015to2021Source(s):VinamilkNetrevenueofSaigonAlcoholBeerandBeveragesCorporationfrom2013to2021(intrillionVietnamesedong)Sabeco'sannualnetrevenue2013-20214037.935.9534.19353025201510530.4727.9627.1426.3724.6123.6102013201420