《綜合商務(wù)英語(yǔ)》理論教學(xué)大綱(供四年制本科商務(wù)英語(yǔ)專(zhuān)業(yè)使用)

PAGE《綜合商務(wù)英語(yǔ)》理論教學(xué)大綱(供四年制本科商務(wù)英語(yǔ)專(zhuān)業(yè)使用)

I前言商務(wù)英語(yǔ)是在商務(wù)背景下使用的英語(yǔ)。就英語(yǔ)語(yǔ)法來(lái)講，商務(wù)英語(yǔ)與普通英語(yǔ)并無(wú)不同之處，但掌握商務(wù)英語(yǔ)詞匯以及在各種商務(wù)場(chǎng)合所使用的不同用語(yǔ)（行話(huà)）對(duì)商務(wù)工作人員是非常必要的。綜合商務(wù)英語(yǔ)旨在提高商務(wù)環(huán)境下學(xué)生的聽(tīng)、說(shuō)、讀、寫(xiě)能力和商務(wù)技能。因此，商務(wù)英語(yǔ)綜合課對(duì)商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)生來(lái)說(shuō)是非常重要的一門(mén)課。學(xué)生可以通過(guò)該課的學(xué)習(xí)與練習(xí)來(lái)提高英語(yǔ)溝通技能，使學(xué)生在未來(lái)的商務(wù)活動(dòng)中更自信，更流利、更準(zhǔn)確地使用英語(yǔ)輔助商務(wù)活動(dòng)。本大綱適用于四年制本科商務(wù)英語(yǔ)專(zhuān)業(yè)使用。現(xiàn)將大綱使用中有關(guān)問(wèn)題說(shuō)明如下:一為了使教師和學(xué)生更好地掌握教材，大綱每一章節(jié)均由教學(xué)目的、教學(xué)要求和教學(xué)內(nèi)容三部分組成。教學(xué)目的注明教學(xué)目標(biāo)，教學(xué)要求分掌握、熟悉和了解三個(gè)級(jí)別，教學(xué)內(nèi)容與教學(xué)要求級(jí)別相對(duì)應(yīng)，并統(tǒng)一標(biāo)示(核心內(nèi)容即知識(shí)點(diǎn)以下劃實(shí)線(xiàn)，重點(diǎn)內(nèi)容以下劃虛線(xiàn)，一般內(nèi)容不標(biāo)示)便于學(xué)生重點(diǎn)學(xué)習(xí)。二教師在保證大綱核心內(nèi)容的前提下，可根據(jù)不同教學(xué)手段，講授重點(diǎn)內(nèi)容和介紹一般內(nèi)容，有的內(nèi)容可留給學(xué)生自學(xué)。三總教學(xué)參考時(shí)數(shù)：總教學(xué)參考時(shí)數(shù)為342學(xué)時(shí)，其中第一學(xué)年126學(xué)時(shí)，第二學(xué)年144學(xué)時(shí)，第三學(xué)年72學(xué)時(shí)。四教材：《體驗(yàn)商務(wù)英語(yǔ)綜合教程》1-5冊(cè)，高等教育出版社，王立非&陳潔，第二版，2012年。II正文《體驗(yàn)商務(wù)英語(yǔ)綜合教程》第1冊(cè)Unit1IntroductionsⅠTeachingObjectivesMakingintroductionsisnecessaryinbusinessactivities.Studentsshouldgetfamiliarwithbusinesscardsandhaveagoodcommandofwordsandexpressionsonhowtodescribepeople.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“tobe”andhowtomakeintroductions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofintroduction.2Tomastertheusageof“tobe”.3Tomasterhowtointroduceoneselfandothers.ⅢTeachingContents1Startingup2Vocabulary:Nationalities3Reading:Describingpeople4LanguageFocus1:tobe5LanguageFocus2:a/anwithjobs;wh-questions6Listening:Talkingaboutyourself7Skills:Introducingyourselfandothers8CaseStudy:AlohainHawaiiUnit2WorkandLeisureⅠTeachingObjectivesLearninghowtobalanceworkandleisureisimportant.Studentsshouldhaveagoodcommandofwordsandexpressionsonleisureactivities.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageofpresentsimple,adverbsandexpressionsoffrequencyandhowtotalkaboutworkandleisureinEnglish.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofworkandleisure.2Tomastertheusageofpresentsimple.3Tomasteradverbsandexpressionsoffrequency.4Tomasterhowtotalkaboutworkandleisure.ⅢTeachingContents1Startingup2.Vocabulary:Leisureactivities3Reading:Describingyourroutine4LanguageFocus1:Presentsimple5LanguageFocus2:Adverbsandexpressionsoffrequency6Skills:Talkingaboutworkandleisure7CaseStudy:IndependentFilmCompanyUnit3ProblemsⅠTeachingObjectivesWorkplaceproblemsareinevitable.Studentsshouldhaveagoodcommandofwordsandexpressionsondescribingworkplaceproblems.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageofpresentsimple,“havegot”andhowtosolveproblemsbytelephoning.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofproblems.2Tomastertheusageofpresentsimple:negativesandquestions.3Tomastertheusageof“havegot”.4Tomasterhowtosolveproblemsbytelephoning.ⅢTeachingContents1Startingup2Vocabulary:Adjectives3Reading:Workplaceproblems4LanguageFocus1:Presentsimple:negativesandquestions5LanguageFocus2:havegot6Skills:Telephoning:solvingproblems7CaseStudy:BlueHorizonUnit4TravelⅠTeachingObjectivesBusinesstraveliscommonforbusinessmen.Studentsshouldhaveagoodcommandofwordsandexpressionsontraveldetails.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“can,can’t”,“thereis/thereare”andhowtomakebookingsandcheckarrangements.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsoftraveldetails.2Tomastertheusageof“can,can’t”.3Tomastertheusageof“thereis/thereare”.4Tomasterhowtomakebookingsandcheckarrangements.ⅢTeachingContents1Startingup2Vocabulary:Traveldetails3Listening:Listeningforinformation4LanguageFocus1:“can,can’t”5Reading:Businesshotels6LanguageFocus2:thereis/thereare7Skills:Makingbookingsandcheckingarrangements8CaseStudy:PacificHotelUnit5FoodandEntertainingⅠTeachingObjectivesDiningetiquetteisanessentialcomponentofbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsonfoodandentertaining.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“some/any”,countableanduncountablenounsandhowtoentertainpeople.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsoffoodandentertaining.2Tomastertheusageof“some/any”.3Tomastertheusageofcountableanduncountablenouns.4Tomasterhowtoentertainpeople.ⅢTeachingContents1Startingup2Vocabulary:Eatingout3Reading:Diningetiquette4LanguageFocus1:some/any5Listening:Orderingameal6LanguageFocus2:countableanduncountablenouns7Skills:Entertaining8CaseStudy:Whichrestaurant?Unit6SalesⅠTeachingObjectivesSalesarequiteimportantamongbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsofchoosinganddescribingaproductoraservice.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnsomepasttimereferences,masterthepastsimpletenseandhowtopresentaproduct.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofchoosinganddescribingaproductoraservice.2Tomastersomepasttimereferences.3Tomastertheusageofpastsimple.4Tomasterhowtopresentaproduct.ⅢTeachingContents1Startingup2Vocabulary1:Choosingaproduct3Reading:Asuccessfulstory4LanguageFocus1:pastsimple5Vocabulary2:Choosingaservice6Listening:Howtosell7LanguageFocus2:pasttimereferences8Skills:presentingaproduct9CaseStudy:Link-upLtdUnit7PeopleⅠTeachingObjectivesBusinessactivitiesinvolvewithhowtodealwithpeople.Studentsshouldhaveagoodcommandofwordsandexpressionsofdescribingpeople.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnthenegativeandquestionformsofpastsimpletenseandmasterhowtodealwithproblemsbynegotiating.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofdescribingpeople.2Tomasterthenegativeandquestionformsofpastsimpletense.3Tomasterhowtodealwithproblemsbynegotiating.ⅢTeachingContents1Startingup2Vocabulary:Describingpeople3Listening:ABadManager4LanguageFocus1:pastsimple:negativesandquestions5Reading:MercedesErra6LanguageFocus2:questionforms7Skills:Negotiating:dealingwithproblems8CaseStudy:ApeopleproblemUnit8MarketsⅠTeachingObjectivesTherearedifferenttypesofmarkets.Studentsshouldhaveagoodcommandofwordsandexpressionsofhowtodescribeamarket.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageofcomparativesandsuperlatives,“much/alot”“alittle/abit”andmasterhowtoparticipateindiscussions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofdescribingamarket.2Tomastertheusageofcomparativesandsuperlatives.3Tomastertheusageof“much/alotandalittle/abit”.4Tomasterhowtoparticipateindiscussions.ⅢTeachingContents1Startingup2Vocabulary:Typesofmarket3Reading:ThecarmarketinRussia4LanguageFocus1:comparativesandsuperlatives5Listening:DoingbusinessinIndia6LanguageFocus2:much/alot,alittle/abit7Skills:Participatingindiscussions8CaseStudy:CaraCosmeticsUnit9CompaniesⅠTeachingObjectivesCompaniesareindispensableinbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsofhowtodescribecompanies.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnthetenseofpresentcontinuousandmasterthedistinctionbetweenpresentsimpleandpresentcontinuousandhowtostartapresentation.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofdescribingcompanies.2Tomasterthetenseofpresentcontinuous.3Tomasterthedistinctionbetweenpresentsimpleandpresentcontinuous.4Tomasterhowtostartapresentation.ⅢTeachingContents1Startingup2Listening:Unipart3LanguageFocus1:presentcontinuous4Vocabulary:Describingcompanies5Reading:Natura6LanguageFocus2:presentsimpleorpresentcontinuous7Skills:Startingapresentation8CaseStudy:YouandyourcompanyUnit10TheWebⅠTeachingObjectivesInternetplaysanindispensableroleinbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsofe-commerce,timeexpressionsandtalkaboutwebsitesfluently.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtotalkaboutfutureplans,theusageof“will”andhowtomakearrangements.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofe-commerceandtimeexpressions.2Tomasterhowtotalkaboutfutureplans.3Tomastertheusageof“will”.4Tomasterhowtomakearrangements.ⅢTeachingContents1Startingup2Vocabulary:e-commerce3Listening:Effectivewebsites4LanguageFocus1:talkingaboutfutureplans5Reading:Net-a-Porter6Vocabulary:Timeexpressions7LanguageFocus2:will8Skills:Makingarrangements9CaseStudy:IsisBooksplcUnit11CulturesⅠTeachingObjectivesCompanycultureisanintangibleasset.Studentsshouldhaveagoodcommandofwordsandexpressionsofcompanycultures.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“should/shouldn’t”,“could/would”andhowtoidentifyproblemsandagreeactions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofcompanycultures.2Tomastertheusageof“should/shouldn’t”.3Tomastertheusageof“could/would”.4Tomasterhowtoidentifyproblemsandagreeactions.ⅢTeachingContents1Startingup2Vocabulary:Companycultures3Listening:Culturalmistakes4LanguageFocus1:should/shouldn’t5Reading:Wal-MartinGermany6LanguageFocus2:could/would7Skills:Identifyingproblemsandagreeingaction8CaseStudy:AchangeofcultureUnit12JobsⅠTeachingObjectivesEveryonelongsforadecentjob.Studentsshouldhaveagoodcommandofwordsandexpressionsofjobskillsandabilities.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnthetenseofpresentperfect,thedistinctionbetweenpastsimpleandpresentperfectandhowtobehavewellininterviews.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofskillsandabilities.2Tomasterthepresentperfecttense.3Tomasterthedistinctionbetweenpastsimpleandpresentperfect.4Tomastertheinterviewskills.ⅢTeachingContents1Startingup2Vocabulary:Skillsandabilities3LanguageFocus1:Presentperfect4Reading:Acurriculumvitae5Listening:Interviewingforajob6LanguageFocus2:Pastsimpleandpresentperfect7Skills:Interviewskills8CaseStudy:HighProfileInc《體驗(yàn)商務(wù)英語(yǔ)綜合教程》第2冊(cè)Unit1CareersⅠTeachingObjectivesItisnecessaryforstudentstogetfamiliarwithcareer-relatedwordsandsometypicalwordcombinations.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisanindispensableskillforstudentstolearnhowtomakecontactwithothersbytelephoning.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsaboutcareer.2Tomastertheusageofthefollowingmodals:can,couldandwould.3Toknowhowtomakecontactbytelephoning.4Towriteaformalbusinessletter.ⅢTeachingContents1Startingup2Vocabulary:Careermoves3Reading:Tenwaystoimproveyourcareer4Listening:Improvingyourcareer5Languagereview:Modals1:can,could,would6Skills:Telephoning:makingcontact7Casestudy:Fast-TrackInc.Unit2SellingOnlineⅠTeachingObjectivesWiththedevelopmentofonlineshopping,studentsshouldknowsomewordsandexpressionsaboutshoppingonlineandgetfamiliarwiththemulti-channelretails.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Howtoreachanagreementbynegotiatingisanecessaryskillforstudentstoobtain.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofshoppingonline.2Tomastertheusageofthefollowingmodals:must,needto,havetoandshould.3Toknowhowtoreachanagreementbynegotiating.4Towriteaformalbusinessletter.ⅢTeachingContents1Startingup2Vocabulary:Shoppingonline3Listening:Multi-channelretail4Reading:Worryforretailers5LanguageReview:Modals2:must,needto,havetoandshould.6Skills:Negotiating:reachingagreement7CaseStudy:LifetimeHolidaysUnit3CompaniesⅠTeachingObjectivesCompanieshavebeenpoppinguplikemushrooms.Studentsshouldmasterdifferentformsofcompaniesandhaveagoodcommandofhowtodescribecompaniesandbusinesssectors.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Howtopresentonecompanyisanecessaryskillforstudentstoobtain.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofcompanies.2Tomastertheusageofpresentsimpleandpresentcontinuous.3Toknowhowtopresentonecompany.4Towriteaninvestmentplan.ⅢTeachingContents1Startingup2Vocabulary:Describingcompanies3Listening:Asuccessfulcompany4Reading:Theworld’smostrespectedcompanies5LanguageReview:presentsimpleandpresentcontinuous.6Skills:Presentingyourcompany7CaseStudy:ValentinoChocolatesUnit4GreatIdeasⅠTeachingObjectivesThefutureofsuccessfulbusinessliesininnovation.Studentsshouldknowsomeverbandnouncombinationofhowtoinnovateandtheadvantagesofinnovation.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoholdameetingsuccessfullyandwriteareportwithinformationinalogicalorder.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofinnovation.2Tomastertheusageofpastsimpleandpastcontinuous.3Toknowhowtoholdmeetingssuccessfully.4Towriteabusinessreport.ⅢTeachingContents1Startingup2.Vocabulary:Verbandnouncombinations3Listening:Theinnovationworks4Reading:ThreeGreatIdeas5LanguageReview:Pastsimpleandpastcontinuous.6Skills:Successfulmeetings7CaseStudy:Fabtek.Unit5StressⅠTeachingObjectivesStressisinevitableinourdailylife.Studentsshouldbrainstormsomestresssituationsandfindouttheeffectivewaystodealwithstress.Studentsshouldhaveagoodcommandofsomewordsandexpressionsofstress.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoparticipateindiscussions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofstress.2Tomastertheusageofpastsimpleandpresentperfect.3Toknowhowtoparticipateindiscussions.ⅢTeachingContents1Startingup2Listening:Dealingwithstress3Reading:Acareerchange4Vocabulary:Stressinworkplace5Discussion:Stressfuljobs6LanguageReview:Pastsimpleandpresentperfect.7Skills:Participatingindiscussions8CaseStudy:GenovaVendingMachinesUnit6EntertainingⅠTeachingObjectivesCorporateentertainingisomnipresentinthedailyroutineofcompanies.Itpromotesthetradesbetweencompanieseffectively.Studentsshouldhaveagoodcommandofwordsandexpressionsofeatinganddrinking.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.ItisnecessaryforstudentstolearnhowtosocializewithpeopleinEnglish.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofentertaining.2TomastertheusageofMulti-wordverbs.3Toknowhowtosocializewithpeople.4Towriteabusinesse-mail.ⅢTeachingContents1Startingup2Listening:Corporateentertaining3Vocabulary:Eatinganddrinking4Reading:Corporateentertainment5LanguageReview:Multi-wordverbs.6Skills:Socializing:greetingsandsmalltalk7CaseStudy:OrganizingaconferenceUnit7MarketingⅠTeachingObjectivesMarketingcontributesalottosales.Manysuccessfulbrandsbenefitfromeffectivemarketing.Studentsshouldhaveagoodcommandofthewordpartnershipsofmarketing.Moreover,theyneedtopracticeskimmingandscanningskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoexchangeinformationbytelephoninganddesignasalesleafletformarketingcampaign.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofmarketing.2TomastertheusageofQuestions.3Toknowhowtoexchangeinformationbytelephoning.4Todesignasalesleaflet.ⅢTeachingContents1Startingup2Vocabulary:Wordpartnerships3Listening:Successfulmarketing4Reading:Sellingdreams5LanguageReview:Questions6Skills:Telephoning:exchanginginformation7CaseStudy:KristalWaterUnit8PlanningⅠTeachingObjectivesPlanninginadvanceplaysanimportantroleinrunningabusiness.Studentsshouldhaveagoodcommandofthewordsandexpressionsaboutwaysofplanning.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtotalkaboutfutureplansandhowtointerruptandclarifypolitelyinameeting.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofplanning.2Tomasterhowtotalkaboutfutureplans.3Toknowhowtointerruptandclarifyinmeetings.ⅢTeachingContents1Startingup2Vocabulary:Waystoplan3Listening:Thesecretofgoodplanning4Reading:Planningforeconomicdevelopment5LanguageReview:Talkingaboutfutureplans6Skills:Meeting:interruptingandclarifying7CaseStudy:ThevoiceofbusinessUnit9ManagingPeopleⅠTeachingObjectivesManagingpeopleisanart,whichrequiresmanagerstohavesomegoodqualities.Studentsshouldhaveagoodcommandofthewordsandexpressionsaboutmanagement,inparticularly,theappropriatecombinationofverbsandprepositions.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoreportwhatpeoplesay,socializewithpeopleinEnglishandwritetherecommendationsofareport.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofmanagement.2Tomasterhowtoreportwhatpeoplesay.3Toknowhowtosocializewithpeople.4ToknowhowtowritetheRecommendationssectionofareport.ⅢTeachingContents1Startingup2Listening:Goodmanagers3Vocabulary:Verbsandprepositions4Reading:Youngmanagers5LanguageReview:Reportedspeech6Skills:Socializingandentertaining7CaseStudy:ThewaywedothingsUnit10ConflictⅠTeachingObjectivesConflictsareinevitableincompaniesandorganizations.Studentsshouldhaveagoodcommandofthewordsandexpressionsaboutmanagingconflictsandtheprincipleofwordbuilding.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtodealwithconflictsbynegotiatingandapplyconditionalsintonegotiation.ⅡTeachingRequirements1Togetfamiliarwith