戰(zhàn)略合作建議書

篇一：長期戰(zhàn)略合作提議書有關(guān)××××有限企業(yè)與××××有限企業(yè)長期戰(zhàn)略合作建議書為了深化××××有限企業(yè)和××××有限企業(yè)數(shù)年來的良好合作關(guān)系，充足運用××××有限企業(yè)在省內(nèi)建材行業(yè)的豐富資源和從業(yè)經(jīng)驗，充足運用××××有限企業(yè)在水泥行業(yè)的品牌信譽和領(lǐng)袖地位，突出互補優(yōu)勢，實行強強聯(lián)合，通過創(chuàng)新新型工貿(mào)合作伙伴關(guān)系，在供應(yīng)鏈和銷售渠道建設(shè)上開展全面長期的戰(zhàn)略合作，以提高合作雙方的市場競爭力，實現(xiàn)合作共贏目的，特提出本提議書。一、行業(yè)背景㈠水泥行業(yè)集中度越來越高，為水泥市場價格的合理回升和穩(wěn)定發(fā)明了有利條件。往水泥行業(yè)散（企業(yè)散）、亂（競爭亂）、差（效益差）的局面。㈡絕大多數(shù)水泥企業(yè)裝備先進，管理規(guī)范，產(chǎn)量和質(zhì)量普遍提高，區(qū)域供應(yīng)保證能力大大提高，企業(yè)的獲利能力和綜合實力得以加強，行業(yè)的話語權(quán)和抵御市場風(fēng)險能力也越來越強，為水泥行業(yè)的整體健康和迅速發(fā)展奠定了基礎(chǔ)。㈢圍繞水泥企業(yè)服務(wù)的建材貿(mào)易企業(yè)也得到了長足進步，部分優(yōu)秀的經(jīng)銷企業(yè)在劇烈的市場競爭中脫韌而出，他們從業(yè)經(jīng)驗豐富，資源充足，資金雄厚，物流暢通，渠道成熟，具有為水泥企業(yè)提供最佳服務(wù)的綜合能力和實力，能真正起到企業(yè)和市場的橋梁和二傳手的作用。㈣兩型社會建設(shè)和眾多重點工程的投入（地鐵、高鐵、高速公路和水利等），為水泥企業(yè)提供了巨大的市場空間和廣闊的發(fā)展前景，也為建材貿(mào)易企業(yè)大展身手提供了很好的發(fā)展平臺。盡管目前供需矛盾仍然存在，市場競爭仍然非常劇烈，落后產(chǎn)能的淘汰任務(wù)還很艱巨，但有了目前良好的行業(yè)基礎(chǔ)和發(fā)展局面，從總體上看，在未來的“十二五”期間，水泥行業(yè)還將迎來一種更好的黃金發(fā)展時機，也是建材企業(yè)做大、做精、做強的絕好機遇。二、企業(yè)背景㈠××××水泥有限企業(yè)××××有限企業(yè)自成立以來，以資本和管理為紐帶，先后并購和改造××、××、××、××等省內(nèi)著名水泥企業(yè)，并在合適的市場新建了多家水泥企業(yè)，通過幾年的發(fā)展，旗下近二十家水泥生產(chǎn)企業(yè)遍及××省的各個市場角落，占據(jù)了××水泥產(chǎn)量的半壁江山，成為××省水泥行業(yè)的水泥航母和領(lǐng)軍企業(yè)。同步，通過不停的資源和管理整合，企業(yè)的管理水平得以不停提高，在省內(nèi)的行業(yè)領(lǐng)袖地位越來越突出。伴隨企業(yè)產(chǎn)能和市場的不停擴大，對原材料供應(yīng)商和水泥銷售商的隊伍規(guī)定會越來越高，培養(yǎng)和發(fā)展一批資金勢力雄厚、從業(yè)經(jīng)驗豐富、原材料資源充足、市場開拓能力強、綜合服務(wù)優(yōu)良的戰(zhàn)略合作伙伴，成了湖南南方水泥的當(dāng)務(wù)之急。㈡××××××有限企業(yè)××××有限企業(yè)自成立以來，一直以××水泥為服務(wù)重點，數(shù)年來雙方合作非?？鞓泛湍?，合作領(lǐng)域也越來越寬，不僅成為了××水泥優(yōu)秀的××、××、××供應(yīng)商，還逐漸成長為××××企業(yè)的水泥銷售大客戶，從供銷兩頭竭誠為××××企業(yè)提供最優(yōu)質(zhì)和滿意的服務(wù)，為××××企業(yè)的迅速發(fā)展作出了最大的努力，也從中總結(jié)和積累了豐富的為終端企業(yè)服務(wù)的從業(yè)經(jīng)驗。依托××××企業(yè)的支持和配合，借助××××企業(yè)和××××企業(yè)等資源平臺，伴伴隨××××企業(yè)的高速發(fā)展，我司也在不停壯大，穩(wěn)定、充足的供應(yīng)基地，精確、及時的物流保障，周到、貼心的優(yōu)質(zhì)服務(wù)，雄厚、充足的資金實力，為我司贏得了良好的市場信譽和客戶口碑。三、合作方式實行供銷互保、貨款聯(lián)動的運作模式，即用原材料供應(yīng)來保證水泥銷售，互相增進，水泥銷售貨款所有從原材料供應(yīng)款中轉(zhuǎn)付。既加緊了資金周轉(zhuǎn)，又減少了水泥銷售的應(yīng)收帳款，還保證了水泥貨款的安全。四、合作目的㈠近期目的：銷售××××有限企業(yè)××萬噸以上。㈡中期目的：未來3到5年銷售××××有限企業(yè)水泥××萬噸以上。㈢長期目的：哪里有××××有限企業(yè)的水泥，哪里就有××××有限企業(yè)的服務(wù)。五、合作內(nèi)容㈠水泥銷售1、包裝水泥和散裝水泥合并計量。2、各水泥生產(chǎn)企業(yè)的銷量合并計量。3、重點工程用水泥合并計量。4、各子企業(yè)（含控股企業(yè)）的銷量合并計量。5、當(dāng)水泥資源緊張時，在資源保障上予以傾斜。㈡原材料供應(yīng)1、以水泥銷售貨款為限，等額供應(yīng)原材料。2、擴大原材料供應(yīng)品種，在既有××××供應(yīng)品種的基礎(chǔ)上，增長其他原材料品種的供應(yīng)。3、在同等條件下，予以優(yōu)先采購政策。4、生產(chǎn)企業(yè)的原材料供應(yīng)合并計量和轉(zhuǎn)款。㈢政策支持1、轉(zhuǎn)款支持××××有限企業(yè)為××××有限企業(yè)設(shè)置專門的原材料和銷售結(jié)算帳戶，將供各水泥生產(chǎn)企業(yè)的所有原材料貨款匯總到原材料結(jié)算帳戶，統(tǒng)一進行內(nèi)部轉(zhuǎn)帳，然后再將轉(zhuǎn)到銷售結(jié)算帳戶上的貨款分派到各水泥生產(chǎn)企業(yè)作為水泥銷售貨款。2、融資支持一是采用貨款聯(lián)保方式進行擔(dān)保貸款。二是當(dāng)原材料貨款局限性時，收取承兌匯票并予以六個月免息。3、結(jié)算支持原材料貨款按月結(jié)及時結(jié)算，并在當(dāng)月將貨款及時轉(zhuǎn)款到銷售結(jié)算帳戶上予以分派。4、運送支持：散裝水泥運送上予以支持和配合。篇二：引入戰(zhàn)略合作的提議書有關(guān)引入戰(zhàn)略合作伙伴的提議書總企業(yè)領(lǐng)導(dǎo)：您們好！在前******歸屬于**部門管轄，我企業(yè)屬于**定點**企業(yè)，一直以來，業(yè)務(wù)較穩(wěn)定；在后來，因政策原因，****納入**管轄，印務(wù)企業(yè)在總企業(yè)的支持下，爭取到兩年的過渡期（—），于今年終過渡期結(jié)束，我們將面臨新一輪的招標(biāo)。我企業(yè)以目前的設(shè)備、資質(zhì)及注冊資金等條件，還達(dá)不到招標(biāo)的門檻，保守估計還需增長投入**萬資金，且還只是能到達(dá)招標(biāo)的條件，能否中標(biāo)還得***公關(guān)等方面投入。自從***定點起，我們也一直在通過多種渠道公關(guān)關(guān)系，但這是需要時間和資金投入的，短期很難建立有益的關(guān)系網(wǎng)。因此，結(jié)合以上狀況，再綜合考慮失標(biāo)的風(fēng)險，我們提議引入戰(zhàn)略合作伙伴，理由如下：一、合作伙伴**企業(yè)是數(shù)年的**定點企業(yè)，關(guān)系網(wǎng)深厚。作為交通**運送企業(yè)，**企業(yè)與**部門交往較多，在數(shù)年的業(yè)務(wù)往來中，已建立了穩(wěn)定的人脈關(guān)系，但和***部門的合作關(guān)系相對較少，人脈關(guān)系網(wǎng)絡(luò)也相對微弱。而**企業(yè)與**部門已經(jīng)有數(shù)年的合作基礎(chǔ)，在人脈關(guān)系網(wǎng)上已建立相對穩(wěn)定的關(guān)系群，并具有一定的優(yōu)勢。因此，雙方企業(yè)合作，可取長補短，在人脈關(guān)系網(wǎng)上能彌補我司的局限性。二、有合作伙伴的加入，可順利到達(dá)招標(biāo)條件***招標(biāo)對定點承印單位的注冊資本、廠房面積、設(shè)備先進化程度、質(zhì)量體系認(rèn)證等均有明確的資質(zhì)規(guī)定，在我企業(yè)臨時達(dá)不到招標(biāo)條件的狀況下，引入數(shù)年**定點企業(yè)—**企業(yè)，就可以借助其力量順利參與新一輪招標(biāo)。三、可規(guī)避為滿足招標(biāo)條件增長投入帶來的財務(wù)風(fēng)險若由我企業(yè)自行參與招標(biāo)，需要進行設(shè)備更新、廠房擴建，估計資金投入需要為****萬元，而既使對硬件設(shè)備花費大投入，也很難保證順利通過招標(biāo)，這就為企業(yè)帶來巨大的財務(wù)風(fēng)險。而走合作之路，只需將企業(yè)原有設(shè)備及人員移至**企業(yè)，不會產(chǎn)生太多費用。四、與**企業(yè)有數(shù)年業(yè)務(wù)往來，較易建立合作關(guān)系***企業(yè)與我企業(yè)有數(shù)年的業(yè)務(wù)往來，對其企業(yè)經(jīng)營者的人品及能力也有較深的理解，通過六個月多的交流和溝通，**企業(yè)已與我企業(yè)初步到達(dá)合作意向，詳細(xì)細(xì)節(jié)還在深入商談。五、可減少企業(yè)的經(jīng)營風(fēng)險。***市作為開始實行道路**由“稅改增”的新政策試點，即**又將納入***管理。而合作企業(yè)自身就是****定點**企業(yè)，與***企業(yè)進行合作可規(guī)避新政策在本省的實行，對企業(yè)導(dǎo)致經(jīng)營業(yè)務(wù)上的影響，減少企業(yè)的經(jīng)營風(fēng)險。六、合作更有助于企業(yè)長遠(yuǎn)發(fā)展與**企業(yè)合作，我企業(yè)將整體搬遷至合作企業(yè)，空出的場地可另作他用，或進行其他項目的投資，均可額外增長經(jīng)濟收益。如總企業(yè)對于此后**業(yè)的發(fā)展前景看好，便可投入資金對原廠區(qū)進行重新規(guī)劃改造（包括對廠房的改造、新設(shè)備的購置），有充足的時間籌劃此后的發(fā)展。綜上所述，為了企業(yè)的未來考慮，與***企業(yè)合作利不小于弊。一旦合作成功，就可實現(xiàn)企業(yè)優(yōu)勢互補、資源共享，增強市場競爭力，到達(dá)共贏的目的，為企業(yè)此后的發(fā)展壯大奠定堅實的基礎(chǔ)。特此提議，望總企業(yè)采納！**********有限企業(yè)***年**月***日篇三：合作提議書1合作設(shè)想提議書昆明金美房地產(chǎn)開發(fā)有限企業(yè)：感謝貴司的信任并邀請德思參與“麗水金沙”的代理銷售執(zhí)行及貴司其他開發(fā)項目的合作商談，我司將高度重視并十分愛惜本次與貴司的合作機會！通過8月8日項目現(xiàn)場的實地考察及與貴司楊總的溝通交流，8月15日與貴司楊總、梁總的再次溝通和交流，在分析討論了東川的市場原因、各項資源和貴司目前的戰(zhàn)略后，我司謹(jǐn)以真誠向貴司表達(dá)：我司十分但愿通過“麗水金沙”的代理銷售執(zhí)行，與貴司確立廣泛而長遠(yuǎn)的合作關(guān)系。一、麗水金沙項目根據(jù)溝通和交流的成果，就項目合作設(shè)想提議如下：1、針對貴司麗水金沙商業(yè)街項目的剩余商業(yè)面積，如貴司同意，我司將整合企業(yè)最強的銷售力量進駐，進行掃尾銷售；2、我司銷售團體除麗水金沙商業(yè)街項目的銷售外，在征得貴司同意下，還可以配合貴司東川其他項目的運作，配合貴司同步先期展開東川房地產(chǎn)市場的調(diào)研，認(rèn)為貴司其他項目的運作提供對應(yīng)支持。二、戰(zhàn)略合作設(shè)想鑒于貴企業(yè)后續(xù)項目尚未啟動，為先期對項目市場有充足的理解，為貴司項目運作提供對應(yīng)方略支持，提議金美地產(chǎn)、德思地產(chǎn)形成戰(zhàn)略合作關(guān)系，德思將作為金美地產(chǎn)外腦，在金美地產(chǎn)項目的不一樣運作階段提供支持，本戰(zhàn)略合作為框架形式，不構(gòu)成要約，金美地產(chǎn)思地產(chǎn)將在盡量的狀況下為金美地產(chǎn)提供如下技術(shù)支持：■針對貴司目前幾種項目的戰(zhàn)略設(shè)想，我司將在盡量的狀況下，運用企業(yè)資源，協(xié)助貴司進行企業(yè)戰(zhàn)略研究、實行戰(zhàn)略規(guī)劃；■對貴司目前意向項目，協(xié)助企業(yè)進行開發(fā)方略制定，對投資可行性調(diào)研分析等提供建設(shè)性意見；■針對貴司擬開發(fā)項目，協(xié)助貴司進行宏觀形勢研究，市場調(diào)研分析，地塊條件分析等；■針對貴司擬開發(fā)項目，協(xié)助貴司進行項目戰(zhàn)略定位、開發(fā)方略制定、經(jīng)濟測評等；■如貴司有明確需求，我司將運用企業(yè)資源，在盡量的狀況下為貴司提供項目信息，供貴司決策參照；■協(xié)助貴司進行政府公關(guān)；■在貴企業(yè)項目不一樣運作階段提供技術(shù)支持和提議。以上提議，敬請貴司參照，詳細(xì)合作提議（如有需要）將在貴司首肯基礎(chǔ)上形成更為詳細(xì)方案。專此奉達(dá)，即頌商祺！昆明德思房地產(chǎn)營銷籌劃有限企業(yè)8月15日篇四：綠城物業(yè)-居安逸戰(zhàn)略合作提議書目錄前言······························································································································3第一部份居安逸簡介··································································································41.企業(yè)簡介················································································································································41.1居安逸（中國）家居服務(wù)連鎖機構(gòu)的背景······························································51.2居安逸服務(wù)項目簡介·········································································································61.3居安逸家居服務(wù)的優(yōu)勢·····································································································62.居安逸的企業(yè)架構(gòu)以及企業(yè)文化······························································································72.1居安逸的經(jīng)營模式···············································································································72.2居安逸的企業(yè)架構(gòu)···············································································································82.3居安逸的企業(yè)文化···············································································································8第二部分國內(nèi)外及杭州家居服務(wù)市場分析····························································101.家居服務(wù)市場綜述···························································································································101.1歐美國家家居服務(wù)行業(yè)現(xiàn)實狀況························································································101.2亞洲發(fā)達(dá)國家家居服務(wù)行業(yè)現(xiàn)實狀況···············································································111.3國內(nèi)家居服務(wù)行業(yè)現(xiàn)實狀況··································································································122.杭州市家居服務(wù)市場綜述············································································································142.1杭州市居民消費家居服務(wù)狀況······················································································142.2杭州市家政行業(yè)提供服務(wù)狀況······················································································162.3杭州市家政服務(wù)業(yè)存在的問題·····················································································16第三部分綠城物業(yè)-居安逸戰(zhàn)略合作意義······························································171.居安逸高端生活助理項目的理解·····························································································171.1項目的特性分析·················································································································181.2.項目優(yōu)勢·······························································································································181.3.項目劣勢·······························································································································192.居安逸家居服務(wù)項目為綠城物業(yè)帶來的價值···································································202.1常規(guī)性服務(wù)方面·················································································································202.2委托、經(jīng)營性服務(wù)方面···································································································202.3提高業(yè)主生活品質(zhì)方面···································································································212.4居安逸的服務(wù)有助于增進學(xué)習(xí)型小區(qū)的建設(shè)························································222.5便民服務(wù)································································································································223．配合項目發(fā)展提議·························································································································22第四部分推廣方略及戰(zhàn)略規(guī)劃················································································231.準(zhǔn)備工作···············································································································································231.1內(nèi)部管理體系健全···········································································································231.2資料準(zhǔn)備·······························································································································2411.3人員培訓(xùn)·······························································································································241.4居安逸員工的職業(yè)規(guī)劃··································································································252.推廣計劃········································································································································262.1媒體宣傳·······························································································································262.2投放方略·······························································································································273.居安逸的戰(zhàn)略規(guī)劃···························································································································273.1居安逸品牌傳播的目的劃分：····················································································273.2居安逸戰(zhàn)略目的規(guī)劃········································································································272綠城物業(yè)-居安逸戰(zhàn)略合作提議書前言我司十分榮幸有機會能和浙江綠城物業(yè)管理有限企業(yè)建立戰(zhàn)略合作伙伴關(guān)系，就共同開發(fā)高端管家市場、為廣大綠城房產(chǎn)的業(yè)主提供貼心服務(wù)等事宜，現(xiàn)呈交綠城物業(yè)-居安逸戰(zhàn)略合作提議書一份，敬請參閱。此提議書重要分四部分：第一部份簡介我司居安逸（中國）家居服務(wù)連鎖機構(gòu)的企業(yè)背景及服務(wù)品牌；第二部分簡介國內(nèi)外以及杭州市家居服務(wù)市場的現(xiàn)實狀況及行業(yè)發(fā)展前景；第三部分是我司通過調(diào)查研究及分析后對綠城物業(yè)-居安逸戰(zhàn)略合作項目的理解和定位，并詳細(xì)論述居安逸和綠城物業(yè)的互補之處以及合作后能為綠城物業(yè)所帶來的價值；第四部分是有關(guān)項目的推廣方略及發(fā)展戰(zhàn)略規(guī)劃。憑著我司獨特的經(jīng)營模式、高素質(zhì)的管理人才以及系統(tǒng)、全面的籌劃包裝，我們有信心與貴企業(yè)通力合作、互相支持與信任，全面整合物管、家政、生活助理、家事代行等服務(wù)，將綠城物業(yè)早日打?qū)е轮袊嚅T類、專業(yè)化物管服務(wù)的航母。3第一部份居安逸簡介幸福是什么？有一種快樂叫做天倫之樂，有一種幸福叫做居家溫馨?！蛹业陌惨莶攀侨松嬲男腋！跋碛衅焚|(zhì)生活，盡在安逸之家”，居安逸（中國）家居服務(wù)連鎖機構(gòu)為您打造家庭新生活，譜寫幸福新樂章。1.企業(yè)簡介居安逸（中國）家居服務(wù)連鎖機構(gòu)是一家立足于突破老式家居服務(wù)模式，打造家庭健康幸福生活新理念的服務(wù)型企業(yè)。居安逸通過“三位一體”化的獨特經(jīng)營模式為廣大中高檔小區(qū)家庭提供專業(yè)家居服務(wù)。企業(yè)重視短期目的與長遠(yuǎn)戰(zhàn)略相結(jié)合，短期目的是以基礎(chǔ)家居服務(wù)為主，并深入拓展市場和創(chuàng)立品牌。中長期目的是逐漸拓寬高端家居服務(wù)的市場領(lǐng)域，不停挖掘客戶潛在需求并加以發(fā)明和滿足，服務(wù)項目波及營養(yǎng)膳食、家庭宴會、家居綠化、spt家庭教師、形象顧4問、社交禮儀、專職管家等多種方面。形成以一般家居服務(wù)為基礎(chǔ)，高端家居服務(wù)為特色，家居產(chǎn)品銷售服務(wù)為一體的多元化經(jīng)營模式，意在成為全國最專業(yè)的家居服務(wù)連鎖機構(gòu)。1.1居安逸（中國）家居服務(wù)連鎖機構(gòu)的背景伴隨中國經(jīng)濟的長足發(fā)展，家庭生活水平的不停提高，家政服務(wù)作為一種新的服務(wù)門類正被廣大家庭所接受。據(jù)調(diào)查，45.18%的家庭聘有家庭服務(wù)員，34.3%的受訪者將本行業(yè)視作一項長期職業(yè)，從業(yè)人員中認(rèn)為本行業(yè)不受人尊重的僅占5.97%；此外，80%左右的家庭已經(jīng)聘任或準(zhǔn)備聘任家庭服務(wù)員，家庭服務(wù)已成為城鎮(zhèn)一般家庭的普遍需求，而不再僅限于少數(shù)先富家庭。另首先，絕大部分家政企業(yè)進入家庭服務(wù)業(yè)的動機都是看中了本行業(yè)廣闊的發(fā)展前景。然而，伴隨業(yè)主對家政從業(yè)人員素質(zhì)規(guī)定的不停提高，家政行業(yè)構(gòu)造性矛盾的問題日漸突出。另首先，大量受過良好教育的大中專畢業(yè)生不能找到合適的工作，高校畢業(yè)生就業(yè)率連年下降。有鑒于此，居安逸（中國）家居服務(wù)連鎖機構(gòu)致力于將受過良好教育、具有一定綜合素養(yǎng)的高校畢業(yè)生引入的家居服務(wù)業(yè)中，首先為家居行業(yè)輸送人才，變化人們對老式家居行業(yè)的認(rèn)識，另首先將處理了大學(xué)生就業(yè)的問題，更深入承擔(dān)起企業(yè)對社會的責(zé)任。5篇五：房地產(chǎn)項目合作提議書全程籌劃代理合作提議書包頭博遠(yuǎn)籌劃代理有限企業(yè)07月目錄序言：第一部分觀點第二部分合作模式、取費原則、銷售進度第三部分項目營銷代理服務(wù)工作內(nèi)容及服務(wù)承諾第四部分簡介坦白的說，我們初入長沙市場，盡管在代理湘潭建鑫城國際小區(qū)、長沙星城榮域的過程中獲得了比較理想的營銷業(yè)績，同步也贏得了業(yè)界的口碑，但這一切只是剛剛開始，我們在將在后續(xù)的合作中，不停的反省自己，追求卓越，全力服務(wù)于長沙的“閩籍開發(fā)商?！保ǎ碛?年福建省內(nèi)開發(fā)商的服務(wù)經(jīng)驗，在長期的配合中積累豐富的全程代理經(jīng)驗，可以愈加貼切于閩籍開發(fā)商的開發(fā)建筑理念，同步在我們長期代理的近百樓盤中，無一失敗案例，未來我們將在長沙再鑄輝煌——閩籍開發(fā)商專屬綜合代理服務(wù)商；（）勵志長沙進行全面發(fā)展，迫切需要與貴司到達(dá)戰(zhàn)略聯(lián)盟合作伙伴，在秉持專業(yè)科學(xué)，認(rèn)真負(fù)責(zé)的前提下，我司將以最全面的籌劃代理服務(wù)、最超值的籌劃代理取費，開發(fā)商利潤最大化的籌劃理念，進行全程代理跟蹤，為我司營造市場口碑與企業(yè)形象，同步，為貴司提供更多附加價值服務(wù)，以保證開發(fā)商可以到達(dá)——價值最優(yōu)化、服務(wù)最優(yōu)化、價格最優(yōu)化、利潤最優(yōu)化的目的，盡顯我司戰(zhàn)略聯(lián)盟合作之誠意。第一部分觀點一、項目界定根據(jù)與貴司的初步溝通及我司類似項目的顧問經(jīng)驗與實踐,項目處在市區(qū)成熟住區(qū).但交通通達(dá)狀況欠佳，未來周圍配套提高受集中住區(qū)拆遷制約。百合田認(rèn)為其特殊性在于:它不一樣長沙一般城區(qū)小戶型公寓項目也不一樣于市區(qū)地段豪宅項目。它的定位絕對需要顛覆老式、它的推廣絕對需要劍走偏鋒.都市新貴+成長