國際商務(wù)環(huán)境(英文)Introduction-to-the-course課件

國際商務(wù)環(huán)境（英文）IntroductiontothecourseTalk1IntroductiontoIBECourseHaveageneraloverviewofthecourseBeawareoftheimportanceinlearninginternationalbusinessenvironmentunderstandhowwelearnthecourse

LearningObjectivesCoursedescriptionCourseObjectives

TextbooksCourseMethodology

Instructor’sexpectationforclass

PerformanceEvaluation

SyllabusCoursedescriptionComingintothe21stcentury,theworldeconomyisdiversifiedandcomplex.

Inordertobetterunderstandtoday’sworldeconomy,fundamentalknowledgeofglobalbusinessenvironmentisnecessary.Thiscourseaimstoprovidesomebasicconceptsofbusinessenvironment.Topicswillincludepolitical,economic,culturalandsocial,legalandethical,andtechnologicalenvironmentfacingandaffectinginternationalbusiness.

Prerequisite:Fundamentalbusinesscoursesarerequired.LearningobjectivesTohighlightthediversecharacteroftheinternationalenvironmentandtoindicatehowthatenvironmentaldiversityaffectsinternationalbusiness.Topointoutthatinternationalbusinessfirmsfacedifferenttypesofproblemsandopportunitiesineachofthoseeconomicgroupsandtoshowhowsuchfirmshavereachedtothoseproblemsandopportunities.Toexplainthenatureandbasisofpolitical

risksrelatedtointernationalbusinessoperationsandtodescribetheprincipalstrategiesthatinternationalcompanieshaveutilizedtoavoidorreducepoliticalrisks.Learningobjectives(Cont.)Tolistthemaintypesoflegalsystemsandexplainhowtheydiffer,describethemajorlegalissuesfacinginternationalcompanies,andexplainhowhomeandhostcountrylawscanaffecttheinternationalmarketplace.Togainanoverviewoftheethicalenvironmentininternationalbusinessandknowhowoperationrespondtothepressureofsocialresponsibilitybyestablishingcodesofconduct.Toconsiderandillustratethemanycomplexwaysinwhichcultureandsocietycanaffectafirmthatisdoingbusinessinseveralcountriesandtoemphasizetheneedforculturalsensitivityandadaptabilityonthepartofsuchfirms.Toshowthedifferenttechnicalenvironmentsaroundtheworld,andappreciatetheroleoftechnologicalchangeineconomicprogress.TextbooksInternationalBusinessEnvironment

《國際商務(wù)環(huán)境

》，竇衛(wèi)霖,對外經(jīng)濟貿(mào)易大學出版社，2009。GlobalBusinessToday,3eCharlesW.L.Hill,UniversityofWashington,McGraw-Hill,2003.TentativeTopicsofLectures

BackgroundofIBE:anoverviewExternalandInternalenvironmentofbusiness

Politicalenvironmentfacingbusiness

Economicenvironmentfacingbusiness

socio-culturalenvironmentfacingbusiness

legalandethicalenvironmentfacingbusiness

technicalenvironmentfacingbusiness

GlobalchangeandchallengesofIBEThreepartofthecourseTeacher’stopic-classifiedlecturestodealwiththeknowledge;Students’task-basedexperiencetolearnbydoing(reading,groupdiscussion,casestudy,etc.);Team-performedoutcometosharestudents’findingsanddemonstratetheircapabilities(grouppresentation)Instructor’sexpectationforclassToreadtheassignedtextbooksandreferencematerialsToattendallclassesToparticipateinallactivitiesToturninassignmentsandpaperswhenduePerformanceEvaluationattendance(10%)classparticipation&grouppresentation(20%)finalpaper

(70%)Total:100%Referencewebsites

TheEdge:theE-JournalofInterculturalRelationswebsite:ChineseCommunicationAssociationForumwebsite:InternationalcommunicationAssociationwebsite:AFSwebsite:/usaInternationalAcademyforInterculturalresearchwebsite:/users/academyInterculturalPresswebsite:PreviewChapter1Formgroupsof4students;selectagro