TheVoiceofChina中國好聲音英文介紹評析newsreport課件

Canyouguesswhat

mytopicis?WelcometotheVoiceofChinaTheseriesispartofTheVoiceTVShowandisbasedontheNetherlandsprogramTheVoiceofHollandwonbyBenSaunders.TheVoiceisamultinationalsingingcompetitiontelevision.TheseriesstartedintheNetherlandsasTheVoiceofHollandin2010.Manyothercountrieshaveadaptedtheformatandbeganairingtheirnationalversionsin2011and2012.TheoriginofVOCPopularmusicMorethan40countriesintheworldhasitsownTheVoice.Format賽制Theshow'sformatfeaturesthreestagesofcompetition.LiveStageShowsInthefinalphase,theremainingcontestantscompeteagainsteachotherinlivebroadcasts.Thetelevisionaudienceandthecoacheshaveequalsayindecidingwhomovesontothefinal4phase.Withoneteammemberremainingforeachcoach,thecontestantscompeteagainsteachotherinthefinalwiththeoutcomedecidedsolelybypublicvote.TheEndFinally,eachcoachwillhavehis/herbestcontestantleftstandingtocompeteinthefinals,singinganoriginalsong.Fromthesefour,onewillbenamed"TheVoice"—andwillreceivethegrandcashprizeofarecordingcontract.StartingwiththeU.S.version,thecoachesusuallyperformtogetherinthefirstepisode.ThetrendofTheVoice其實除了中國之外，全世界都陷入好聲音的魅力無法自拔，《中國好聲音》的原版“THEVOICE”世界各地開花，《美國之聲》、《英國之聲》、《澳洲之聲》、《韓國之聲》、《德國之聲》，可以說，全世界都在轉椅子。ActuallybesidesChina,peopleallovertheworldareobssessedinthecharmofTheVoice.TheoriginalversionofThevoiceofChina----TheVoice,isbecomingpopularthroughouttheworld. VOATheVoiceofAustralia主持人不播廣告?！栋闹拗暋返闹鞒秩?，全程沒有播過廣告。節(jié)目的收益僅僅通過選手歌曲彩鈴下載等途徑來實現(xiàn)。

ThevoiceofUKThevoiceofHolland(Kids)brandstrategiesofVOC品牌策略WhatarethebrandstrategiesthatsupporttheThevoiceofChina'spersistentattractiontothesociety?

支撐《中國好聲音》吸引眼球的品牌策略有哪些?1.Meetingtheneeds

(迎合需求)TheVoiceofChinaprovidetheaudiencewithmoreoriginalTVshowandofferussomethingmoreclosetoourlifewithlotsofimpressions.一反選秀節(jié)目的“惡俗、毒舌、冷酷、拜金、富二代、造假”等賣點，給觀眾提供新穎的節(jié)目形式和更貼近生活、樸實無華的感動。2.AccurateJudgements定位準確Thejudgesselectcontestantsbytheirvoiceratherthantheirappearance.不以貌取人，只用聲音打動人，而明星導師們選取學員的標準也一律以“好聲音”為評判。這樣的定位，簡單，可操作。3.HighStandards高標準Theprogramgetsconsiderableexperiencefromtheforeignversions.AndtheZhejiangtelevisionpursueahigherstandardinthetransitionoflocalstyleandtheteambackstage.節(jié)目經(jīng)驗來自歐美原版節(jié)目的成功運作而浙江衛(wèi)視和燦星制作在本土化運營方面、幕后陣容上也力求高標準。4.ArouseResonance引起共鳴Theprogramtrytobuildupafigurewithtruestorysoastoarousetheaudience'sresonance.以故事塑造不同的歌手個體，激起觀眾的共鳴。5.TheEffectofCelebrity名人效應LiuNaYuYangconsistofthefirstjudge'steamofTheVoiceofChina.AftertheplayonTV,itattractedtheattentionofYaoChen,LiWen,FengXiaogang,andthesecelebritiesmadeitevenmoreprevalentwiththeirweibo.劉歡、那英、庾澄慶、楊坤組成了《中國好聲音》的首