溫迪國際快餐連鎖集團(tuán)Wendy's市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.6漢堡薯?xiàng)l可樂

COMPANIES

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PRODUCTSWendy'sCHAPTER

01IndustryoverviewMarketsizeofthequickservicerestaurantindustryworldwidein2022and2023(inbillionU.S.dollars)Globalquickservicerestaurantindustrymarketsize2022-20231,200978.4967.641,0008006004002000202220233Description:Themarketsizeofthequickservicerestaurantindustryworldwidereached978.4billionU.S.dollarsin2023.Thiswasanincreaseof1.1percentoverthepreviousyear.

ReadmoreNote(s):Worldwide;2022to2023Source(s):IBISWorldConsumerspendinginthequickservicerestaurant(QSR)sectorintheUnitedStatesfrom2004to2023(inbillionU.S.dollars)ConsumerspendinginthequickservicerestaurantsectorintheU.S.2004-2023400350349.9320.3304.8299.6290.230025020015010050281.9279273272261.9254.2247.9238.9232.9230.3

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20234Description:Thequickservicerestaurantsector(QSR)intheUnitedStateshasseenanearyear-over-yeargrowthsince2004,withitspeakconsumerspendingexceeding349billionU.S.dollarsin2023.Consumerspendinginthissectorsawanotabledeclinein2020,however,asaresultofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):UnitedStates;2004to2023Source(s):Domino'sPizza;NPDGroupLeadingquickservicerestaurant(QSR)chainsintheUnitedStatesin2022,bysystemwidesales(inbillionU.S.dollars)SalesofleadingquickservicerestaurantchainsintheU.S.in2022SystemwidesalesinbillionU.S.dollars0510152025303540455055McDonald'sStarbucksChick-fil-ATacoBell48.6727.518.8112.9211.6911.2810.289.198.638.57Wendy'sDunkin'BurgerKingSubwayChipotleDomino'sPizza5Description:McDonald’sgeneratedmoremoneyinsystemwidesalesthananyotherquickservicerestaurant(QSR)chainintheUnitedStatesin2022.Theburgerchainbroughtinover48.6billionU.S.dollarsinsalesrevenuethatyear,whichwasaround20billionU.S.dollarsmorethanthenextrankedchain.ReadmoreNote(s):UnitedStates;2022Source(s):Datassential;Nation'sRestaurantNewsLeadingquickservicerestaurant(QSR)chainsintheUnitedStatesin2022,bynumberofunitsLeadingquickservicerestaurantchainsintheU.S.in2022,bynumberofunitsNumberofunits10,00005,00015,00020,00025,000SubwayStarbucksMcDonald'sTacoBell20,57615,39613,4557,1987,043BurgerKingDomino'sPizzaPizzaHut6,6186,5365,994Wendy'sDairyQueenLittleCaesarsKFCSonicDrive-InArby's4,3074,1733,9183,5463,4153,0062,921ChipotlePopeyes6Description:Subwaywasthequick-servicerestaurant(QSR)chainwiththemoststoresintheUnitedStatesin2022.Thesandwichchainhad20,576locationsacrossthecountry,whichwasalittleoverfivethousandmorethananyotherQSRchain.ReadmoreNote(s):UnitedStates;2022Source(s):Datassential;Nation'sRestaurantNewsCHAPTER

02CompanyinformationRevenueoftheWendy'sCompanyworldwidefrom2009to2023(inbillionU.S.dollars)RevenueofWendy'sworldwide2009-20233.02.442.442.422.52.01.51.00.50.02.382.352.182.121.91.871.731.711.591.441.222009201020112012201320142015201620172018201920202021202220238Description:TheWendy’sCompanyoperatesthequickservicerestaurant(QSR)chainWendy’s.In2023,thecompanygeneratedapproximately2.18billionU.S.dollarsinrevenue,upfromthepreviousyear'stotalof2.1billion.Wendy'sisoneofthemostwell-known?fastfoodrestaurantsintheUnitedStates.QuickserviceindustryincreasinglyfranchisedDespitefluctuationsinWendy’srevenue,thenumberofWendy'srestaurantsworldwidehasremainedrelativelystableinrecentyears,generally[...]

ReadmoreNote(s):Worldwide;2009to2023Source(s):Wendy'sCompanyRevenueoftheWendy'sCompanyworldwidefrom2015to2023,bysegment(inmillionU.S.dollars)RevenueofWendy'sglobally2015-2023,bysegmentSalesFranchiseroyaltyrevenueandfees*AdvertisingfundsrevenueFranchiserentalincomeRoyaltyrevenueFranchisefees2,5002,0001,5001,00050002015201620172018201920202021202220239Description:Duringthe2023financialyear,thelargestshareoftherevenueofTheWendy'sCompanyworldwidecamefromsaleswhichamountedto930.1millionU.S.dollars.Incomparison,franchiseroyaltyrevenueandfeesaccountedfor592.3millionU.S.dollarsinrevenuewhileadvertisingfundsrevenuereached429millionU.S.dollars.ReadmoreNote(s):Worldwide;2015to2023;*Franchiseroyaltyrevenueandfeesfigureswerecombinedin2018.ReadmoreSource(s):Wendy'sCompanyOperatingincomeoftheWendy'sCompanyworldwidefrom2009to2023(inmillionU.S.dollars)OperatingincomeofWendy's2009-2023450400350300250382366.9353.3314.8274.5269.3262.6249.9242.6214.8200150.4139.3201315010050120.82011110.3201297.6020092010201420152016201720182019202020212022202310Description:TheoperatingincomeoffastfoodcompanyWendy'sworldwidefluctuatedsignificantlyfrom2009to2023.In2023,thecompanyhadanoperatingincomeamountingtoapproximately382millionU.S.dollars,upfromthepreviousyear'stotalof353.3millionU.S.dollars.ReadmoreNote(s):Worldwide;2009to2023Source(s):Wendy'sCompanyNetincomeoftheWendy'sCompanyworldwidefrom2009to2023(inmillionU.S.dollars)NetincomeofWendy's2009-2023500400300200100460.1204.4200.4194177.4161.1136.9129.6121.42014117.8202045.59.97.15.10-4.3-100200920102011201220132015201620172018201920212022202311Description:TheWendy'sCompanyworldwidereportedanetincomeamountingto204.4millionU.S.dollarsin2023,upfromthepreviousyear'stotalof177.4million.Thecompany'snetincomepeakedin2018at460.1millionU.S.dollars.

ReadmoreNote(s):Worldwide;2009to2023Source(s):Wendy'sCompanyTotalassetsoftheWendy'sCompanyworldwidefrom2009to2023(inbillionU.S.dollars)TotalassetsofWendy's2009-202365.55.185.15.044.984.995432104.734.364.34.34.294.154.114.13.9420092010201120122013201420152016201720182019202020212022202312Description:TheWendy'sCompanyhadtotalassetsamountingtoapproximately5.18billionU.S.dollarsin2023,downfromthepreviousyear'stotalof5.5billionU.S.dollars.Overthepastdecade,thecompany'sassetshavefluctuated.

ReadmoreNote(s):2009to2023Source(s):Wendy'sCompanyWendy'saverageworldwidesalesperunitfrom2017to2023,bysegment(inthousandU.S.dollars)AverageglobalsalesperunitofWendy's2017-2023,bysegmentCompany-operatedU.S.franchisedInternationalfranchised*7,0006,0005,0004,0003,0002,0001,00001,585.32,0461,526.51,957.21,448.11,878.41,357.51,664.11,199.51,359.21,612.81,332.31,598.51,708.92,256.720232,172.420212,19220221,989.620191,978.520201,876.820171,918201813Description:FastfoodchainWendy'sgeneratedaveragesalesamountingto2.25millionU.S.dollarsfromitscompany-operatedrestaurantsduringthe2023financialyear.Internationalfranchisedrestaurants,ontheotherhand,generatedaveragesalesofnearly1.59millionU.S.dollarsduringthisperiod.ReadmoreNote(s):Worldwide;2017to2023;*ExcludesArgentinaandVenezuela,duetotheimpactofthehighlyinflationaryeconomiesofthosecountries.ReadmoreSource(s):Wendy'sCompanyCostofsalesoftheWendy'sCompanyworldwidefrom2009to2023,bysegment(inmillionU.S.dollars)CostofsalesofWendy's2009-2023,bysegmentRestaurantlaborFoodandpaperOccupancy,advertisingandotheroperatingcostsBakeryandother*2,0001,8001,6001,4001,2001,000800600400200020092010201120122013201420152016201720182019202020212022202314Description:Duringthe2023financialyear,thelargestshareofthecostofsalesofTheWendy'sCompanyworldwidecamefromrestaurantlaborwhichamountedto298.5millionU.S.dollars.Foodandpapersalesamountedto297.4millionU.S.dollarswhileoccupancy,advertisingandotheroperatingcostsreached198.6millionU.S.dollars.ReadmoreNote(s):Worldwide;2009to2023;*FiguresforBakeryandothersaleswerenotprovidedfrom2015onwards.

ReadmoreSource(s):Wendy'sCompanyInitialfranchiseinvestmentsforWendy'srestaurantsintheUnitedStatesin2023(inU.S.dollars)InitialfranchiseinvestmentsforWendy'srestaurantsintheU.S.2023FranchisefeesinU.S.dollars500,00001,000,0001,500,0002,000,0002,500,000Realestate,permits,constructionofstandardprototyperestaurantandsite…Realestate,permits,constructionofstandardprototyperestaurantandsite…Equipmentandsignage:cashpurchaseAdditionalfunds-3months2,362,000832,000655,000220,000165,000100,000Securitydeposit,utilities,licensesandotherprepaidexpensesTrainingexpensesRealestate,permits,constructionofstandardprototyperestaurantandsite…InitialTechnicalAssistanceFee63,50050,00035,00030,00020,00010,0005,000InsurancecostEquipmentandsignage:financing(3months)OpeninginventoryandsuppliesGrandopeningadvertisingApplicationfee15Description:In2023,theinitialfranchiseinvestmentsforWendy'srestaurantswereestimatedtototal4,622,000U.S.dollarsifthefranchiseeweretopayforland,building,improvements,equipmentandsignage.Duringthisperiod,theapplicationfeeforfranchisingaWendy'srestaurantamountedtofivethousandU.S.dollars.ReadmoreNote(s):UnitedStates;2023Source(s):FranchiseDirect;Wendy'sCompanyCHAPTER

03UnitsandemploymentNumberofWendy'srestaurantsworldwidefrom2011to2023,bymodeofoperationNumberofWendy'srestaurantsworldwide2011-2023,bymodeofoperationFranchisedCompany-owned8,0007,0006,0005,0004,0003,0002,0001,00004154154083573613533373306329571,1831,4171,4276,8256,6806,4316,4676,5416,3586,2076,2975,8475,55820145,37420135,17720115,133201220152016201720182019202020212022202317Description:Quickservicerestaurant(QSR)chainWendy’saccountedforatotalof7,240restaurantsworldwidein2023.Thevastmajorityofthese,6,825,werefranchised.Only415unitswerecompany-operated.

ReadmoreNote(s):Worldwide;2011to2023Source(s):Wendy'sCompanyNumberofWendy'srestaurantsintheUnitedStatesfrom2011to2023,bymodeofoperationNumberofWendy'srestaurantsintheU.S.2011-2023,bymodeofoperationFranchisedCompany-owned7,0006,0005,0004,0003,0002,0001,00004034033614033573373533306328551,2791,0461,2895,5915,6275,4095,4325,4575,4955,5205,5355,0904,89520144,74520134,59720114,528201220152016201720182019202020212022202318Description:In2023,U.S.-basedquickservicechainWendy’saccountedforatotalof6,030storesintheUnitedStates,anincreasefromthepreviousyear.Outofthese,only403remainedcompany-ownedwithestablishmentsbecomingincreasinglyoperatedbyfranchisees.ReadmoreNote(s):UnitedStates;2011to2023Source(s):Wendy'sCompanyNumberofWendy'semployeesworldwidefrom2013to2023,bytypeNumberofWendy'semployeesworldwide2013-2023,bytypeHourlyemployeesSalariedemployees40,00035,00030,00025,00020,00015,00010,0005,00002,5002,1001,50034,50029,1001,1005,1001,1504,8334,8331,2001,1004,6679,3332020*19,70012,200201910,900201611,000201711,35010,20020239,66720219,6672022201320142015201819Description:Duringthe2023financialyear,QSRchainWendy'shadapproximately15,300employeesworldwide.Roughlytwothirdsofthecompany'semployeesworkedpart-time,whileroughlyone-thirdworkedfull-time.ReadmoreNote(s):Worldwide;2013to2023;*Sincethe2020financialyear.thereportreferredto'part-time'and'full-time'employeesandprovidedapproximatefigures.ReadmoreSource(s):Wendy'sCompanyCHAPTER

04BrandawarenessAdvertisingfundsrevenueoftheWendy'sCompanyfrom2018to2022(inmillionU.S.dollars)AdfundsrevenueofWendy's2018-2022450400350406.2389.5339.4333.73263002502001501005002018201920202021202221Description:TheadvertisingfundsrevenueofTheWendy'sCompanyexperiencedanoverallincreasefrom2018to2022.Thecompany'srevenuefromitsadvertisingfundsreachedatotalof406.2millionU.S.dollarsin2022,upfromthepreviousyear'stotalof389.5millionU.Sdollars.ReadmoreNote(s):Worldwide;2018to2022;fiscalyearconsistsof52weeksontheSundayclosesttoDecember31exceptfor2020whichconsistedof53weeksSource(s):Wendy'sCompanyWendy’sbrandawareness,usage,popularity,loyalty,andbuzzamongrestaurantchaincustomersintheUnitedStatesin2023Wendy’sbrandprofileintheUnitedStates2023100%91%90%80%70%60%50%41%40%30%20%10%0%36%30%20%Wendy’sawarenessWendy’spopularityWendy’susageWendy’sloyaltyWendy’sbuzz22Description:HowhighisthebrandawarenessofWendy’sintheUnitedStates?Whenitcomestorestaurantchaincustomers,brandawarenessofWendy’sisat91percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisWendy’sintheUnitedStates?Intotal,41percentofU.S.restaurantchaincustomerssaytheylikeWendy’s.However,inactuality,amongthe91[...]

ReadmoreNote(s):UnitedStates;SeptembertoOctober2023;1186respondents;18-64years;respondentswhogotorestaurantchainsSource(s):ConsumerInsightsAmericanCustomerSatisfactionIndexscoresofWendy'srestaurantsintheUnitedStatesfrom2000to2023AmericanCustomerSatisfactionIndex:Wendy'srestaurantsintheU.S.2000-202381.079.0797878787777777777.075.073.071.069.07676767676757474747373737372702000

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