HND金融大綜合3 FS GU 3寫作框架

HND金融大綜合3FSGU3寫作框架HND金融大綜合3FSGU3寫作框架/HND金融大綜合3FSGU3寫作框架PlanningCompaniesselectedforprojectHSBCHoldingsplcistheworld'sthird-largestpubliclyheldbank.Itistheworld'ssecondlargestbank.ItwasfoundedinLondonin1991bytheHongkongandShanghaiBankingCorporationtoactasanewgroupholdingcompany.It’salistedcompanyinLondonStockExchange(LSE)andoneoftheconstituentstocksofFTSE100.HSBChasaround6,600officesin80countriesandterritoriesacrossAfrica,Asia,Europe,NorthAmericaandSouthAmerica,andaround125millioncustomers.TheyalsohavebranchesinChina.HSBChasasignificantpresenceineachoftheworld'smajorfinancialmarkets.Asaresult,Ibelieveitisagoodchoiceforthisresearchproject.TheRoyalBankofScotlandGroupplc(RBS)isaBritishbankingandinsuranceholdingcompany,basedinEdinburgh,Thegroupoperatesawidevarietyofbankingbrandsofferingpersonalandbusinessbanking,privatebanking,insuranceandcorporatefinancethroughitsofficeslocatedinEurope,NorthAmericaandAsia.SoIthinkitisappropriateforthisresearchproject.ResearchingMethods1.2.1Forstockpricemovement1.2.2Forinvestment/financialperformance1.2.3.Forproductsprovided1.2.4.Forcustomerservicesandcommunications1.2.5Formediacoverage1.2.6Forstakeholdersandtheirimpacts1.3StrategyandtheTimePlanStrategyMystrategyforthisprojectisportfoliodiversification.TimePlanDescriptionDurationStartDateFinishDateRemark

1.4BarriersandtheCountermeasuresThepotentialbarriersformyinvestmentprojectcanbelistedasfollows:ThefirstbarrierismyEnglishispoor.

2.InvestigationReport2.1Objectivesforgatheringinformation2.2.1BackgroundofthecompaniesBeforethe2008collapseandthegeneralfinancialcrisis,RBSGroupwasverybrieflythelargestbankintheworldandforsometimewasthesecondlargestbankintheUKandEurope(fifthinstockmarketvalue),andthefifthlargestintheworldbymarketcapitalisation.Subsequently,withaslumpingsharepriceandmajorlossofconfidence,thebankfellsharplyintherankings.ItreceivedsignificantsupportfromtheUKgovernment,which,asofSeptember2013,holdsandmanagesan81%stakethroughUKFinancialInvestments(UKFI),althoughitsvotingrightsarelimitedto75%inorderforthebanktoretainitslistingontheLondonStockExchange.2.2.2Sharepriceperformance2.2.3Investmentperformance2.2.4Financialperformance2.2.5Saving/investmentproducts2.2.6CustomerServiceandcommuni