跨境電子商務英語期末試題（第一套）

跨境電子商務英語試卷第3頁共4頁《跨境電子商務英語》期末試題（第一套）試卷成績（占課程考核成績的60%）平時成績占40%課程考核成績專業(yè)：班級：題號IIIIIIIVV小計學號：得分姓名：得分I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2'x10)Dynamicpricingisapricingstrategythat’svariableinsteadoffixed,whichmeansthatdependinginthetimeorotherexternalfactors,pricescanandwillfluctuate.()Ingeneral,cross-bordere-commercestorescanbedividedintobusinessstoresandpersonalstores.()DifferentfromeBay,sellersonAliExpresscanbeeithercompaniesorindividuals.()Pricewillnotbeinfluencedbythetypeofdistributionandthepromotions.()Cross-bordere-commercebenefitsbothsellerandbuyers.()MarketingthroughcellphonesSMS(ShortMessageService)becameincreasingpopularintheearly1950sinEuropeandsomepartsofAsia.()Theelectronicpaymentsystemisanetworkbankingsystemtoachieveelectronicmoneydataexchangeadsettlementusingdigitalandelectronicform.()Timelyandsafedeliveryofproductsisthebackboneofanye-commercebusiness.()Cross-bordere-marketersdonothavetoconsiderthetraditionalmediaintheirpractice.()WithInternet,internationalmarketingdoesnotneedthecustomers’countrytohaveinfrastructure.()得分II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2'x10)11.搶購狂歡 () 16.交易費 ()12.核心競爭力 () 17.自由貿易區(qū) ()13.品牌授權 () 18.用戶黏性 ()14.搜索引擎 () 19.家居園藝 ()15.供應鏈 () 20.平臺營銷 ()A) transactionfee F) freetradezoneB) searchengine G) customerstickinessC) homeandgarden H) shoppingspreeD) platformmarketing I) brandauthorizationsE) supplychain J) corecompetitiveness得分III.Fillintheblankswiththewordsfromthebox.Changetheformifnecessary.(2'x10)obstacledifferentencourageaccesspurchasefulfillcreatepersistencemistakesustain21. WhetheraB2Bfirmcansucceeddependsmuchonitsabilityto_________clients’ordersatprescribedtime.22. Iftherearesomegrammarorspelling_________inyourstoredescription,thereadersmaythinkyouarenotprofessional.23. Ifacountrywantstoachieve_________development,ithastotakeenvironmentprotectionseriously.24. Hardworkand_________areessentialforrunningyourbusiness,butit’salsocrucialtodifferentiateyourbrandbyshowingsomepersonalitywhereverpossible.25. Theordermessagesareimportantevidenceduringthedisputesettlement,whichcan_________thecompletionofordercommunication.26. Alackofqualificationcanbeamajor_________tofindagoodjobincross-bordere-commercearea.27. Afterthecustomerhascompletedtheir_________,inventorynumbersareupdated.28. Thestarkest_________intermsofhowAmazondoesbusinessisbetweenbusiness-to-business(B2B)andbusiness-to-consumer(B2C)commerce.29. Takehomeproductsastheexample,itisbesttouseawarmercolorto_________acomfortablehomefeeling.30. Peopletodaycan__________theInternetusingdeviceslikecomputers,mobilephones,etc.得分IV.Answerthefollowingquestions.(5'x4)31.Whyisagoodtitledescriptionessentialoncross-bordere-commerceplatforms?32.Pleasebrieflyillustratethedifferencesbetweencross-bordere-commerceandtraditionalforeigntrade.33.Howdoyoustarttobuildanonlinestore?34.Whatarethepossibleproblemsintheprocessofsendingthecardnumberintheopeninternetnetwork?得分V.Translatethefollowingcontentsintotheoppositelanguage.(2'x5,10'x1)(Chinese-English)35.Wefoundthequalityofthegoodsis_____________________________(大大低于樣品).36.Becauseofthetypeofmerchandise,we_____________________________(我方只能用火車來運送).37.Choosing_____________________________(適當的談判地點)isalsoveryimportant.38.Wecannever_____________________________(忽視細小問題).39.Wearelookingforsalesmenwhois_____________________________(可靠且勤奮的).(English-Chinese)互聯(lián)網成為電子商務平臺一個主要原因是，它作為信息高速公路將商務各要素聯(lián)系了起來。買家和賣家可以即刻訪問虛擬市場，這是一種革命化的商務方式?；ヂ?lián)網業(yè)帶來市場多樣化，比如綜合門戶網站，B2B網站，虛擬社區(qū)等。從這種意義上來說，互聯(lián)網提供了電子商務活動實施的物理媒介和平臺。萬維網本身的發(fā)展必將帶來電子商務在商務模式，運作和管理方面的發(fā)展。(10'x1)_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________