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雅詩蘭黛英文

EsteéLauder

Introduction

EsteéLauderisawell-knownAmericanbeautyandcosmeticbrandfoundedbyEsteéLauderin1946inNewYorkCity.Thebrandhasbecomefamousforitshigh-qualityskincare,makeup,andfragranceproducts.Overtheyears,EsteéLauderhasbecomeahouseholdname,recognizedforitselegantpackagingandclassicstyle.

History

EsteéLauder’sjourneybeganin1946whenthefounder,EsteéLauder,startedherbrandwiththecreationoffourskincareproducts.Shewentdoor-to-doorsellingherproducts,andwithinayear,shewentnational,andherproductsweresoldinhigh-enddepartmentstores.

In1953,thecompanyintroducedafragrancecalledYouthDew,whichbecameaninstanthitandhelpedestablishEsteéLauderasaleadingcosmeticbrand.Intheyearsthatfollowed,thebrandintroducedmoreskincareandmakeupproducts,anditbeganexpandingglobally.

EsteéLauder’smarketingstrategywasfocusedonmakingwomenfeelbeautifulandconfident,anditquicklybecameknownforthetagline“Everywomancanbebeautiful.”EsteéLauderbecamethefirstcompanytoofferfreesamplesandgiftswithpurchase,astrategythatbecamestandardinthebeautyindustry.

Products

EsteéLauderisknownforitshigh-qualityskincare,makeup,andfragranceproducts.Thebrand’sskincarelineincludescleansingproducts,moisturizers,serums,andmasks.Themakeuplineincludesfoundations,concealers,lipsticks,eyeshadows,andmascaras.Inaddition,EsteéLauderhasarangeoffragrancesformenandwomen

Oneofthebrand’smostpopularproductsisitsAdvancedNightRepairserum,whichclaimstofightagainstsignsofagingandimprovetheskin’soverallappearance.EsteéLauderisalsoknownforitsDoubleWearfoundation,whichprovideslong-lastingcoverageandissuitableforallskintypes.

EsteéLauder’sfragrancelineincludesclassicscentslikeBeautifulandPleasures,aswellasmoremodernfragranceslikeModernMuseandBeautifulBelle.

SocialResponsibility

EsteéLauderiscommittedtosocialresponsibilityandactivelyworkstoreduceitsenvironmentalimpact.Thecompanyhasimplementedvariousinitiatives,includingreducinggreenhousegasemissions,conservingwater,andpromotingsustainablepackaging.

Inaddition,EsteéLauderactivelypromotesdiversityandinclusion.Thebrandhaslaunchedvariouscampaignstocelebratewomenofallages,sizes,andskintones.EsteéLauderalsosupportsvariouscharitableorganizations,includingtheBreastCancerResearchFoundationandtheEsteéLauderCompanies’GlobalBreastCancerCampaign.

Conclusion

EsteéLauderisamakeup,skincare,andfragrancebrandthathasbeenafavoriteofbeautyenthusiastsforover70years.Thebrand’scommitmenttohigh-qualityproductsanditsdedicationtosocialresponsibilityhavehelpeditstandoutinthecrowdedbeautyindustry.EsteéLauder’sclassicstyleandelegantpackaginghavemadethebrandan

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