日本IPTV業(yè)務－NTT

Initiating a New Standard of Quality in IPTV Services Masaaki Takenaka Vice President, Global R&D R&D Planning Department, NTT December 1, 2009 NTT Communications 1 1 Digital Contents Market in Japan 0500100015002000250030002003 2004 2005 2006 2007 2008 予測0102030405060708090B o o k , I m a g e , T e x tG a m eM u s i cV i d e oI n te r n e t + M o b i l eP a c k a g e d i s tr u b u ti o nSource：Digital Contents white Paper 2008 Market of digital contents is continuously growing. Market of video contents is remarkable. With the development of network environment, online distribution is increasing. (%) (1 Billion Yen) NTT Communications 2 2 0510152025300 2 /0 3 0 2 /0 9 0 3 /0 3 0 3 /0 9 0 4 /0 3 0 4 /0 9 0 5 /0 3 0 5 /0 9 0 6 /0 3 0 6 /0 9 0 7 /0 3 0 7 /0 9 0 8 /0 3Network Environment supporting Contents Distribution Source: MIC Million Broad Band：More than 500kbps FTTH 13 million NTT：9.5 million (73%) DSL 12.3 Million NTT：4.5 Million(37%) CATV Internet 4 Million Broad Band Total 29 million NTT：14 million (48%) Super High-speed Broad band 17 Mil NTT：9.5 Mil(56%) As of June 2008 From ADSL to FTTH Japan is said to be the first place in the area of the total infrastructure of ICT. NTT Communications 3 3 Penetrations of Pay-TVs 出典： Price Waterhouse CoopersGlobal Entertainment and Media Outlook : 2008-2012 Distribution of digital contents boosts by the growth of pay-TVs such as satellite and cable globally. Pay-TVs are expanding in Japan as well. US 86.996.3 UK 44.657.3 France 38.961.6 Italy 20.752.6 China 36.251.7 Korea 93.997.6 Japan 20.937.6 20062012 (projection) NTT Communications 4 4 Market of Pay Delivery Services in Japan 0204060801001201401602007 2008 2009 2010 2011 2012I P B r o a d ca st i n g V O D出典：矢野経済研究所 IP放送映像配信関調査結果 2008 Market of pay delivery services will also expand in the future. ( Billion Yen) (2009-2012 Forecast) NTT Communications 5 5 Increase in the Time of Media Contact Hours In order to increase contact hours, Effective delivery optimal to the viewers profiles, lifestyle, tastes, and terminals Common platform linking up with each delivery platform Contents In living room with family In your room alone In your room talking with your friends Outside with friends In the train TV Mobile Street, Shop Theater Platform Viewer PC NTT Communications 6 6 Necessity of Open Technical Standards Service Provider A Open Standard High-vision TV Open standard HDD Recorder Open Standard STB Service Provider B Service Provider C Supporting open technical standards, All service providers can enjoy the merits of network effect. All users can enjoy any services without changing terminals. NTT Communications 7 7 What is “Hikari-TV”? Please watch this video first. NTT Communications 8 8 NTT Communications 9 9 4 Characteristics of “Hikari TV” TV 79 channels （ ） Video Biggest titles in the industry More than 10,000 titles 5,000 titles in basic VOD （ 2,000 titles） Karaoke 15,000 songs Wide Variety of Contents Based on IPTV Forum spec & IPTV embedded TV (By Oct., 2009) DTV ：TOSHIBA (REGZA), SHARP (AQUOS) PC ： TOSHIBA, NEC International Standards Service area expansion in accordance with NGN Tokyo, Kanagawa, Osaka, etc, 17 prefectures in 2009 DTTV Simulcast on IP Effective distribution of beautiful HD Video with H.264 format Supporting 5.1ch surround audio High Quality Video in HD Incl. NHK On Demand NTT Communications 10 10 0200400600800100012002008上期 2008下期 2009上期 2009下期Number of users of Hikari-TV 550,000 in March 2009 760,000 in Sep. 2009 Service Launch March 2008 Unit (thousand) NTT Communications 11 11 Item Description Service Improvements Multi-channel Broadcasting High-Vision channel : 32 channels BS Digital Broadcasting Service launch in 2009 Terrestrial Digital Broadcasting Area expansion (17 prefectures in 09) Diversification & High Functional Terminal TV embedded STB functions STB with recording functions Coordination with Mobile Viewing & recording reservation by mobile Delivery of promotion video Delivery of information by free e-mail publication B to B Expansion Business expansion to corporate users based upon the experiments worked together with blind spots and schools New Services VOD New Functions Capture functions etc. Two-way Services Broadcasting coordinated with data, two-way broadcasting Expansion of Next “Hikari-TV” Services 今後拡充 NTT Communications 12 12 Terminals Diversification (1) TV built-in STB Complying with the technical spec of IPTV forum, STB function can be embedded in many kinds of home appliances Digital TV TOSHIBA REGZA SHARP AQUOS PC TOSHIBA Qosmio TOSHIBA dynabook NEC VALUESTAR STB Set Top Box NTT Communications 13 13 By developing high functional STB, high value-added services will be offered High functional recording (HD Recording, Simultaneous Recording, etc) Flexible viewing (Time shift, multi-room) Coordination with other terminals Terminals Diversification (2) High Performance Home Network Digital TV High functional terminal built-in recorder (Under development) PC HDD Recorder Mobile NTT Communications 14 14 Coordination with Mobile Promoting viewing, by adding following functions to mobile sites and utilizing location & time free touch points Viewing & Recording reservation by mobile Delivery of promotion video Delivery of information by free e-mail publication Electric Program Guide (EPG) / VOD title search function EPG, VOD title search / Remote reservation Providing functions that respond to users needs and circumstances Searching and r