公司宣傳策劃方案

1、公司宣傳策劃方案一 前言隨著我縣經(jīng)濟(jì)的發(fā)展，新生中小企業(yè)的適量不斷增加。對中小企業(yè)進(jìn)行資信評估、擔(dān)保與反擔(dān)保、追償、清算與重組業(yè)務(wù)、置業(yè)擔(dān)保等業(yè)務(wù)應(yīng)運(yùn)而生。其蘊(yùn)含的商機(jī)無可限量。本次廣告宣傳主要從網(wǎng)絡(luò)，電視媒體，實(shí)體廣告，和短信群發(fā)四方面進(jìn)行，從而達(dá)到增加公司知名度，擴(kuò)展業(yè)務(wù)等目標(biāo)。二 市場分析（一） 企業(yè)經(jīng)營狀況分析通過公司領(lǐng)導(dǎo)和員工的共同努力，我們公司取得了良好的收益。資產(chǎn)運(yùn)營平穩(wěn)。但是公司現(xiàn)在所面臨的一個(gè)重大問題是知名度不夠。公司要追求進(jìn)一步的發(fā)展，就必須加大業(yè)務(wù)拓展的力度，進(jìn)一步宣傳品牌，增強(qiáng)企業(yè)的知名度。（二） 產(chǎn)品分析公司的主要產(chǎn)品是為中小企業(yè)提供資信評估、擔(dān)保與反擔(dān)保、追償、清算

2、與重組業(yè)務(wù)、置業(yè)擔(dān)保。能提供這一業(yè)務(wù)的企業(yè)在我縣很少（可寫具體數(shù)字）因此我們所面臨的競爭不強(qiáng)，公司的業(yè)務(wù)在市場中占有相當(dāng)大的份額。我們更應(yīng)該注重品牌的發(fā)展。因?yàn)楫?dāng)產(chǎn)業(yè)發(fā)展進(jìn)入成熟階段，品牌就成為產(chǎn)品及企業(yè)競爭力的一個(gè)越來越重要的因素。（三） 市場分析近年來，我縣的中小企業(yè)數(shù)量不斷增加，（此處可加具體數(shù)據(jù)），并且剛起步的企業(yè)資金鏈?zhǔn)遣煌暾?，中小企業(yè)在發(fā)展的開始和過程中很容易出現(xiàn)資金短缺的狀況，因此我們存在著很大的客戶群體。（四）消費(fèi)者研究中小企業(yè)主要是通過媒體的途徑了解本公司所提供的服務(wù)。對中小企業(yè)來說公司所提供的服務(wù)也是現(xiàn)階段所必需的，有需求必然就會有市場。三. 廣告戰(zhàn)略l 服從公司整體宣傳

3、策略，樹立產(chǎn)品形象，同時(shí)注重樹立公司形象。l 長期性，在一定時(shí)段上推出一致的廣告宣傳。l 廣泛性，選擇多樣化的宣傳方式同時(shí)注重抓宣傳效果好的方式。l 把握時(shí)機(jī)，靈活變通四.廣告策略（一）網(wǎng)絡(luò)宣傳在企業(yè)比較集中的網(wǎng)站做廣告。像企業(yè)關(guān)注的信息平臺，當(dāng)?shù)氐男畔㈩惥W(wǎng)站，門戶類網(wǎng)站等。另外可以啟用一批網(wǎng)絡(luò)推廣員，在企業(yè)關(guān)注的各大論壇推廣。（二）電視媒體宣傳在我縣電視臺做廣告。形式靈活多變。在黃金時(shí)段做普通廣告，循環(huán)播放。企業(yè)領(lǐng)導(dǎo)參加電視臺里相應(yīng)的節(jié)目，宣傳企業(yè)文化。邀請電視臺做儀器關(guān)于本公司的訪談。這樣能更加深入的展現(xiàn)公司的業(yè)務(wù)及企業(yè)文化。（三）紙媒宣傳在我縣的報(bào)紙，商業(yè)雜志上發(fā)表文章。請記者作專題報(bào)道

4、（四）實(shí)體廣告宣傳實(shí)體廣告宣傳分為兩部分。設(shè)計(jì)宣傳彩頁，分發(fā)到我縣的中小企業(yè)。彩頁的設(shè)計(jì)一定要體現(xiàn)公司的企業(yè)文化，和業(yè)務(wù)范圍。設(shè)計(jì)新穎，能讓人過目不忘。街道廣告位宣傳，電子屏幕宣傳。（五）短信群發(fā)短信群發(fā)。聯(lián)系短信群發(fā)平臺，如163短信群發(fā)平臺，給各公司負(fù)責(zé)人發(fā)送短信，信息內(nèi)容簡明扼要的介紹本公司服務(wù)項(xiàng)目。四. 廣告費(fèi)用預(yù)算（根據(jù)實(shí)際情況填寫）五. 廣告效果預(yù)測可以不定期的以問卷，座談會等方式作廣告效果的的定，以隨時(shí)修正廣告策劃案。2011-11-28 21:22:09| 分類： 娛樂 | 標(biāo)簽：宋丹丹 哈文 春晚 趙本山 陳佩斯 |字號 訂閱2012年春晚進(jìn)入倒計(jì)時(shí)，陳佩斯、宋丹丹等一批大腕

5、級明星明確表示拒上春晚，并且拒絕春晚總導(dǎo)演哈文的邀請，令觀眾們難免有一些遺憾。今年春晚已經(jīng)相對寬松，為何還有那么多大腕不愿意上春晚？一貫快人快語的哈文在談到某些明星不愿意上春晚時(shí)說：“春晚畢竟不是商演，登上春晚舞臺的藝術(shù)家也不在乎錢。大家能舍小家為大家。他們都是有商業(yè)價(jià)值的演員，還要頂著巨大壓力，能上春晚的演員都是德藝雙馨?！倍倪@句話似乎還包含著另一層意思：不接受邀請上春晚的演員就不“德藝雙馨”，哈文說這句話就不怕得罪人？宋丹丹拒絕春晚讓總導(dǎo)演哈文不爽 - 落雪是花 - 落雪是花每年央視的春晚都有兩位以上的總導(dǎo)演，而且分工很明確，唯有2012年的春晚總導(dǎo)演只有哈文一人擔(dān)當(dāng)，作為女人，可想她

6、的壓力有多大。為了辦出更精彩的一臺晚會，哈文巴不得那些明星大腕們都能接受她的邀請，登上春晚的舞臺。因?yàn)檫@些明星大腕們上春晚，哪怕節(jié)目表演的不精彩，觀眾也不會罵哈文，罵的最多的是這些明星大腕。假如陳佩斯真的上春晚，表演的節(jié)目遠(yuǎn)不如之前的警察和小偷精彩，觀眾會把所有的板磚砸向他，一切與哈文關(guān)系不大。眼看被邀請的大腕明星紛紛拒絕上春晚，哈文心里比誰都著急，所以才說出那樣的氣話。潘長江是春晚捧出來的明星，近三年來，他已鮮在春晚上露面。談到春晚，潘長江感慨現(xiàn)在的春晚已經(jīng)不可能再像過去那樣出一個(gè)經(jīng)典之作，他說因?yàn)榇蠹叶紱]那個(gè)“犧牲”時(shí)間的念頭了，“像我和金玉婷2007年表演的將愛情進(jìn)行到底，那時(shí)我們倆真的

7、犧牲了兩個(gè)月的時(shí)間，摸爬滾打起早貪黑地在劇組里排練。現(xiàn)在你要讓我拿兩個(gè)月去磨合排練，我沒有這個(gè)時(shí)間！而且說白了，現(xiàn)在也很少有老百姓關(guān)注春晚了，該喝酒的喝酒，該唱歌的唱歌，大家的娛樂形式已經(jīng)越來越多元化了?！迸碎L江的話大概是大腕明星不上春晚的主要原因。作為全球華人的“精神大餐”，春晚已經(jīng)如同年三十的年夜飯一樣，習(xí)慣成自然地不可或缺。由于其超高的關(guān)注度與幾乎無人能敵的收視率，在春晚上一炮走紅的明星更是多不勝數(shù)，藝人上春晚，幾乎誰上誰就能紅?？墒沁@些對那些大腕明星就沒那么大的吸引力了，誰不認(rèn)識陳佩斯、宋丹丹？大腕上春晚的壓力不同于那些奔著“一夜成名”的小演員，在觀眾眼中，大腕就等于精品，而精品是大浪

8、淘沙后的結(jié)果，就像宋丹丹當(dāng)年說的，“這么多年了，演員都被榨干了”。大腕們不希望自己成也春晚，敗也春晚，似乎也是合乎情理的。不過，哈文的“不上春晚的演員就不德藝雙馨”這句話，難道是暗指宋丹丹？董文華楊鈺瑩上春晚，全國人民能答應(yīng)嗎？（圖）2011-11-27 09:36:11| 分類： 默認(rèn)分類 |字號 訂閱qcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92

9、tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3p tgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgk tgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwyd

10、iawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2 tgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chh

11、i92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawger4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wg

12、eauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2c

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15、fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2tgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7

16、xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawger4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycu

17、dxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz

18、7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2eo8wgqv7xav2ohum32wgeauwydiawger4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeau

19、wydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi

20、92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkaggeauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wg

21、eauwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawger4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgz7r4i30ka1dkagtgkqcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2ch

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