BEC口語(yǔ)?？荚?huà)題.doc

1、主題 1：出差前期準(zhǔn)備accommodation ：book a hotel with adequate working facilities（ such as faxmachine, internet access, computers）transportation ： choose a convenient/suitable means of transportation費(fèi)用hotel bills, traveling expenses, public transportation fares, fax or telephone charges, client entertainment

2、expenses考慮因素cultural differences ： different thought patterns ； working style ；ways of decision-making ；shopping habits ； ways of seeing the world如何應(yīng)對(duì)出差中的問(wèn)題 :become sensitive to the cultural differencebe open-mindedrespect native cultureconsider cultural taboosthe staff should acquaint with differen

3、ces in language, laws and social customs relocate the employee to work abroad to experience different working style主題 2：?jiǎn)T工培訓(xùn)培訓(xùn)內(nèi)容+ 培訓(xùn)帶來(lái)的好處communication skills +avoid misunderstanding ； get the work well done customer service +it is critical to meet customers needs ；increase customerssatisfactioninter

4、personal relationship + enhance mutual understanding and trust computer skills + it is important for conducting administrative and offer tasks safety training + give practical advice for avoiding getting hurt business ethics +customerss loyalty and trust to the company重要性從公司發(fā)展的角度看：enhance company im

5、ageincrease productivity從雇員的角度：increase job satisfactionboost morale （among employees ）enhance efficiencies in process which result in financial gainreduce employee turnover/retain employee 丨什么是 turnover ？點(diǎn)右邊查看： acquire more practical skills that is beneficial for the personal development ensure emp

6、loyees have greater commitment in their work/continue effort ensure employees keep up with the latest information for market trendhelp them have a clear idea of future job如何使培訓(xùn)有成效Good preparation ensures effective trainingmaintain a positive energy and attitudefully equipped facilitiesmeet the train

7、ing needs/requirementscompany budgetwell-organized materials如何鑒定培訓(xùn)是否具有成效organize a relevant testto conduct a survey to participants to see whether they have any improvement in the work performancewhether the training address the issues/solve problems主題 3：激勵(lì)員工留住員工措施：（具體措施 +好處）offer financial benefits

8、/bonuseffective trainingprovide cozy/comfortable working environment + feel at ease/increase efficiencypaid holidayprofit-sharing planstock optionconstant communication between the employer and the employerflexible working hour+ balance work and life/reserve time for family, hobby or personal develo

9、pmentoffer some special gift that meet employees expectation opportunities for promotionoffer physical health check-up for the staff/membership or discount at health and fitness club主題 4：招聘 Recruiting內(nèi)部招聘internal promotion優(yōu)點(diǎn)have more motivational valueboost maralencourage employees to continue effor

10、tgive other employees anticipation of promotionreduce the orientation and training costmake good use of abundant human resources缺點(diǎn)： if not fair ， it will lead to internal conflict內(nèi)部招聘的具體做法： a selection test/well-designed interview/check record of past performance/appraisal外部招聘 external recruitment優(yōu)點(diǎn)

11、：receive a source of new ideas/latest knowledgeavoid unfair selectingbe contributable to companys overall growth and success缺點(diǎn)：discourage moraleincrease training cost主題 5：廣告宣傳方式各種方式的優(yōu)缺點(diǎn)：優(yōu) +缺（同廣告不同宣傳方式的優(yōu)缺點(diǎn)）Internet(online recruitment)：lost cost ；reach vast audience/attract wideattention ； attract pot

12、ential customes + may be annoyingTelevision ： reach vast audience + high cost；people often change channelsNewspaper(put ad in the local newspaper)：reach vast reader + life span isshort,readers often discard them quickly ask a recruitmentcompany :professional + high cos；cannot find the right personra

13、dio ： low costgive out free sample ：give a personal experiencesend direct email to target customers：get a mailing list of target customersattract potential customers + people often ignore or just delete it immediatelywithout open（ should use attractive headline）give out leaflets；主題 6：商務(wù)會(huì)議agenda（ key

14、 point ）：set out in advance to state date, time and location；informthem of all the items to be discussed together ；ask them for suggestions for itemsvenue ：choose a suitable venue ； with convenient transportationto accommodate all the participants；big enoughfacilities ：fully equipped with necessary

15、facilities such as overhead projecter, fax, telephone, computer with access to the internetthe size/length of the meeting集會(huì)的目的：keep on track of market trendgather ideas to reach more workable final decisionoffer platform to share valuable experienceexchange views to solve problem .其他形式的集會(huì)活動(dòng)buffet di

16、nnersafternoon teatimesightseeing touran reward ceremony參會(huì)需要帶的文件work plansanalysis for market trend and developmentsales reportrelated figures/data give a overall pictureuseful for setting goals/targets參加會(huì)議需要注意什么 (會(huì)中 ):listen carefully :show respect to others；benefit from their viewstake notes ： ens

17、ure not miss the important items； useful for later reference主題 7：緩解工作壓力 /應(yīng)對(duì)繁重工作表現(xiàn)consistently working lateworking through lunchcome to work even when ill/often ask for sick leaverush to meet tight deadlinebring work home后果high turnoverpoor performancein low spiritlower productivity應(yīng)對(duì)措施time managemen

18、t training: prioritize all tasks in order of importance and urgency + feel at ease with their routine workflexible working time + balance work and lifeprovide some sports facilities/organize sports activities + enhance employees healthencourage to take up a hobby + get off the fatigueprovide coffee

19、rooms and nutritious refreshment + help to relaxprovide childcare/eldercare/transportation facilities + help to cope with these responsibilities主題 8：解決公司危機(jī)的措施：issue a news release make arrangement for the victims offer all kinds of assistanceoffer some compensationassign some staff to their family t

20、o help to cope with tragedy organize some related training programrecall all the product from the market to prevent possible danger主題9：公司選址 /遷址考慮因素：get closer to the target marketcheaper labor cost ；low rates of corporate taxconvenient public transportationavoid competitionconsider expansion potenti

21、albetter working environment ：boost business ；lead to higher-quality performance ；increase companys profits主題 10 ：市場(chǎng)營(yíng)銷(xiāo)（產(chǎn)品相關(guān)的話(huà)題）產(chǎn)品屬性：brand ；price ；quality ；after-sales service ；reputation ； reliability價(jià)格的制定影響因素： competition; supply and demand; customersperception of price措施： offer seasonal /trade/cas

22、h discount to stimulate demand, boost sale Carry out survey to find out customers needs and tastes產(chǎn)品推銷(xiāo) /推廣目的aim at target market ；promote product efficiency；meet and beat fierce competition capture a large market share方式launch an advertising campaignpersonal selling ： employ some experienced salespe

23、oplesales promotion ：offer promotional gifts ；coupons 優(yōu)惠券；rebate 回扣；loyalty scheme ；sweepstake 抽獎(jiǎng)； free samples ；trading stamp ；contest publicity ： mass media好處attract potential customersboost the sale of productencourage customers to try new products客戶(hù)服務(wù)目的increase the level of customer satisfaction；meet customers expectation；improve the standard of customer service提高服務(wù)質(zhì)量的措施：Have an after-sale services supervision systemstaff training program (improve staff friendliness；the speed of service ；learn todeal with customer complaints)check sales figures