蘋果在保健應(yīng)用的管理上小心謹(jǐn)慎

1、Apple is tightening up its privacy rules to ensure a new generation of health and fitness apps are not thwarted by growing concernns over how developers use personal data. 蘋果(Apple)收緊了隱私保護(hù)方面的規(guī)定，以確保用戶對(duì)個(gè)人數(shù)據(jù)的擔(dān)心不至于影響到新一代醫(yī)療健身應(yīng)用的發(fā)展。 The rules will stop personal data collected through Apples new HealthKit

2、platform being used to target adverts for products such as weight loss remedies. 根據(jù)新規(guī)，蘋果新推出的HealthKit平臺(tái)上收集的個(gè)人數(shù)據(jù)，將不能被用來(lái)向用戶定向投放廣告，比如減肥藥廣告。 HealthKit, which will track data including exercise levels and sleep, is one of the key features of a new mobile operating system that will next month launch along

3、side a new iPhone and a highly anticipated wearable device, dubbed the iWatch by pundits. 蘋果將于下月9日發(fā)布新款iPhone、備受關(guān)注的可穿戴設(shè)備iWatch，以及新一代移動(dòng)操作系統(tǒng)。HealthKit是最新操作系統(tǒng)中的一大特色功能，可以跟蹤包括鍛煉水平和睡眠情況在內(nèi)的個(gè)人數(shù)據(jù)。 Shares in Apple touched a fresh high on Thursday after Apple sent out invites for a media launch on September 9,

4、at which the group is expected to unveil new iPhones and possibly a wearable device. 周四，在蘋果發(fā)出下月媒體發(fā)布會(huì)的邀請(qǐng)函之后，蘋果股價(jià)又創(chuàng)新高。 Health apps, which can track intimate data such as heart rate, have seen a spike in popularity in the past year. But studies by regulators and privacy groups have found some developer

5、s pass user data on to advertising networks, often without telling the customer. 過去一年里，保健類應(yīng)用人氣激增，這類應(yīng)用能跟蹤心率等與個(gè)人關(guān)系密切的數(shù)據(jù)。然而監(jiān)管機(jī)構(gòu)及隱私保護(hù)團(tuán)體發(fā)現(xiàn)，一些開發(fā)人員會(huì)在不通知消費(fèi)者的情況下，將用戶數(shù)據(jù)發(fā)送給廣告商。 In the latest update to Apples iOS developer program licence agreement, Apple said developers must “not sell an end-users health infor

6、mation collected through the HealthKit API to advertising platforms, data brokers or information resellers”. 在蘋果最新版的iOS開發(fā)人員應(yīng)用程序許可協(xié)議中，蘋果表示，開發(fā)人員“不能將通過HealthKit應(yīng)用程序接口(API)收集的終端用戶健康信息出售給廣告平臺(tái)、數(shù)據(jù)經(jīng)紀(jì)商或信息經(jīng)銷商”。 The privacy clampdown comes as Apple seeks to differentiate itself against rival Google, which reli

7、es on targeted ads for much of its income. 蘋果試圖通過這一保護(hù)隱私規(guī)定，凸顯自己與競(jìng)爭(zhēng)對(duì)手谷歌(Google)的不同。后者的許多收入來(lái)自定向廣告。 In June, Apple unveiled its Health app, a new dashboard to allow iPhone owners to track their heart rate, calorie intake, movement and other fitness metrics from a variety of different apps in a single pl

8、ace. Underlying the dashboard is the HealthKit system, which allows developers to contribute data from their own apps and draw on information from others if users grant permission. 今年6月，蘋果發(fā)布了一款名為“Health”的應(yīng)用。這款應(yīng)用提供了一個(gè)類似儀表盤的界面，可以跟蹤其它應(yīng)用程序收集到的心率、卡路里攝入量、運(yùn)動(dòng)量和其他健身數(shù)據(jù)。這款應(yīng)用即是基于HealthKit系統(tǒng)。這個(gè)系統(tǒng)允許開發(fā)人員把自身應(yīng)用獲得的數(shù)據(jù)

9、發(fā)送給其他應(yīng)用，同時(shí)也能在用戶許可的情況下從其他應(yīng)用獲取信息。 Developers who want to tap into HealthKit's application programming interface (API) must commit to a new set of rules, including a requirement to link to a privacy policy. 開發(fā)人員要使用HealthKit提供的API，就必須遵守一套新的規(guī)則，其中包括與隱私保護(hù)有關(guān)的要求。 HealthKit apps must not use the API o

10、r any information obtained through it “for any purpose other than providing health and/or fitness services”, Apples new rules state. All apps participating in the scheme must offer privacy policies 蘋果新規(guī)則表示，HealthKit應(yīng)用不能把API或任何通過它獲得的數(shù)據(jù)“用于提供保健或健身服務(wù)之外的目的”。 Apps that break these rules risk ejection from

11、 the App Store, while any breach of a privacy policy could involve federal regulatory enforcement. 違反這類規(guī)則的應(yīng)用將被拒絕納入蘋果應(yīng)用商店(App Store)，而任何違反隱私保護(hù)政策的行為都有可能導(dǎo)致聯(lián)邦監(jiān)管機(jī)構(gòu)執(zhí)法部門的介入。 The move from an App Store dominated by games and chat apps into health and fitness introduces much greater regulatory complexity for

12、 Apple and the people who create software for its iPhone and iPad. 對(duì)于蘋果公司以及那些為iPhone和iPad編寫程序的人們來(lái)說(shuō)，從以開發(fā)游戲和聊天應(yīng)用為主，轉(zhuǎn)向至開發(fā)醫(yī)療和健身應(yīng)用，會(huì)招致更多監(jiān)管方面的復(fù)雜問題。 Above and beyond its already-strict rules for developers, Apple is being extra careful in how it curates Health apps, after consulting with regulators. In January, Apple executives discussed “medical applications” with the US Food and Dr