CIS系統(tǒng)策劃設(shè)計(jì)制作

1、CIS系統(tǒng)策劃設(shè)計(jì)制作最精湛全面的酒店?duì)I銷(xiāo)策劃專(zhuān)家攜進(jìn)策劃管理頂尖級(jí)團(tuán)隊(duì)以行業(yè)發(fā)展創(chuàng)新為己任，多年致力于酒店管理研發(fā)，率先推出酒店業(yè)CIS品牌策劃、ISO酒店導(dǎo)入認(rèn)證業(yè)務(wù)，并提供運(yùn)營(yíng)操作系統(tǒng)制作、酒店培訓(xùn)和酒店?duì)I銷(xiāo)活動(dòng)策劃專(zhuān)業(yè)服務(wù)。以高度的酒店商業(yè)發(fā)展運(yùn)作思維、前瞻的視野、敏銳的洞察力、嚴(yán)謹(jǐn)?shù)倪壿嬓浴?chuàng)新的策劃和精準(zhǔn)有力的執(zhí)行為您的項(xiàng)目保駕護(hù)航。酒店業(yè)已經(jīng)進(jìn)入同質(zhì)化競(jìng)爭(zhēng)時(shí)代，如何在市場(chǎng)中脫穎而出？如何使差異化戰(zhàn)略有效地貫徹實(shí)施？如何使市場(chǎng)目標(biāo)客源快速了解、認(rèn)知、認(rèn)同酒店品牌？如何進(jìn)行戰(zhàn)略配稱(chēng)？如何進(jìn)行產(chǎn)品優(yōu)勢(shì)訴求？如何選擇媒體接觸？如何選擇整合營(yíng)銷(xiāo)推廣戰(zhàn)略及戰(zhàn)術(shù)？如何建立階段性公關(guān)及媒體策略？

2、如何使?fàn)I銷(xiāo)活動(dòng)真正達(dá)到預(yù)期效果？如何穩(wěn)步提升銷(xiāo)售業(yè)績(jī)？未來(lái)如何發(fā)展做大做強(qiáng)？酒店CIS系統(tǒng)或許能夠幫您找到突破口。但目前多數(shù)酒店并沒(méi)有注意到CIS戰(zhàn)略的重要性，行業(yè)內(nèi)真正能做好的公司幾近為零，導(dǎo)致CIS戰(zhàn)略只是流于形式。酒店會(huì)所想做精做強(qiáng)，追求可持續(xù)發(fā)展，CIS差異化識(shí)別系統(tǒng)的應(yīng)用，是必不可缺的核心，攜進(jìn)團(tuán)隊(duì)通過(guò)多年的行業(yè)管理銷(xiāo)售積累感悟，并多年致力于酒店業(yè)的CIS系統(tǒng)研究，經(jīng)過(guò)多次的項(xiàng)目實(shí)施和改進(jìn)，終于研發(fā)出中國(guó)酒店業(yè)首創(chuàng)的CIS系統(tǒng)，形成了一套獨(dú)到的、系統(tǒng)的、行之有效的策劃、設(shè)計(jì)制作模式，結(jié)合客戶的個(gè)性需求，以及項(xiàng)目酒店特有的理念、行為、環(huán)境、企業(yè)聲音、環(huán)境氛圍、形象識(shí)別、盈利模式發(fā)展觀，

3、為酒店及高端會(huì)所提供一站式的CIS系統(tǒng)解決服務(wù)方案，包括酒店CIS系統(tǒng)和會(huì)所CIS系統(tǒng)的規(guī)劃、設(shè)計(jì)、導(dǎo)入、實(shí)施、培訓(xùn)、考核、改進(jìn)和持續(xù)顧問(wèn)。主要服務(wù)內(nèi)容：AIS聲音識(shí)別系統(tǒng)設(shè)計(jì)酒店/會(huì)所企業(yè)歌曲（延承企業(yè)文化理念，有準(zhǔn)則性動(dòng)態(tài)聲音傳播，需要專(zhuān)業(yè)音樂(lè)公司制作，乙方協(xié)助甲方審核）；營(yíng)業(yè)區(qū)背景音樂(lè)（甲方收集客源市場(chǎng)信息，乙方協(xié)助策劃編排）； -BIS行為應(yīng)用識(shí)別系統(tǒng)設(shè)計(jì)職員道德規(guī)范及培訓(xùn)；遵規(guī)守紀(jì)行為規(guī)范及訓(xùn)練；服務(wù)溝通規(guī)范及訓(xùn)練；禮儀規(guī)范及訓(xùn)練；禮貌言行規(guī)范及訓(xùn)練；儀容儀表規(guī)范及訓(xùn)練；保密管理及規(guī)范； EIS環(huán)境應(yīng)用識(shí)別系統(tǒng)設(shè)計(jì)主體外形風(fēng)格；自然綠化環(huán)境；環(huán)境6s標(biāo)準(zhǔn)；清潔及消毒標(biāo)準(zhǔn)；營(yíng)業(yè)區(qū)、辦公

4、區(qū)及后勤區(qū)形象布置；活動(dòng)展示布景； MIS理念應(yīng)用識(shí)別系統(tǒng)設(shè)計(jì)酒店/會(huì)所企業(yè)使命；酒店/會(huì)所企業(yè)宗旨；經(jīng)營(yíng)理念；經(jīng)營(yíng)方針；管理理念；管理方針；酒店/會(huì)所企業(yè)精神；核心價(jià)值觀；酒店/會(huì)所企業(yè)口號(hào)；酒店/會(huì)所企業(yè)道德；團(tuán)隊(duì)理念；市場(chǎng)理念；品質(zhì)理念；良性變化理念；發(fā)展理念；生存和競(jìng)爭(zhēng)機(jī)制理念；成功理念；客戶關(guān)系理念；資源理念；理財(cái)或成本理念；職能工作理念；創(chuàng)新理念；安全與健康理念；戰(zhàn)略目標(biāo)；組織建設(shè)目標(biāo)；團(tuán)隊(duì)精神；品牌形象；人力資源理念；學(xué)習(xí)理念；人力資源管理與開(kāi)發(fā)戰(zhàn)略；人力資源管理與開(kāi)發(fā)定位；人力資源管理原則；用人原則；評(píng)核原則；分配原則；執(zhí)行理念；執(zhí)行原則； SIS嗅覺(jué)應(yīng)用識(shí)別系統(tǒng)設(shè)計(jì)個(gè)性化氣味

5、定制；用品氣味附著；辦公場(chǎng)所氣味附著；營(yíng)業(yè)場(chǎng)所氣味附著；后勤場(chǎng)所氣味附著；服裝服飾氣味附著；交通工具氣味附著；VIS形象應(yīng)用識(shí)別系統(tǒng)設(shè)計(jì)1基本要素系統(tǒng)1.1 標(biāo)志、標(biāo)志譯義、標(biāo)志標(biāo)準(zhǔn)色-輔助色、標(biāo)志標(biāo)準(zhǔn)結(jié)構(gòu)圖、標(biāo)準(zhǔn)組合1.2 標(biāo)準(zhǔn)字中英文橫式組合結(jié)構(gòu)圖、標(biāo)準(zhǔn)字中英文豎式組合結(jié)構(gòu)圖、標(biāo)準(zhǔn)字及常用字（中文）、標(biāo)準(zhǔn)字及常用字（英文）2應(yīng)用系統(tǒng)（可根據(jù)企業(yè)實(shí)際需求增減）2.1 辦公用品系列：名片、停車(chē)證，便箋紙、傳真紙、報(bào)銷(xiāo)單，信封，信紙、文件夾，文件袋、表單，聘書(shū)，工作證、胸卡、貴賓卡，筆等；2.2 環(huán)境招牌系列：樓層平面布置圖、樓層導(dǎo)向指示牌，招牌、燈箱，霓虹燈招牌、戶外導(dǎo)向指示牌，懸掛式招牌，歡

6、迎牌、告示牌，訂餐臺(tái)、酒水牌，戶外招牌、建筑屋宇招牌等；2.3 公共標(biāo)識(shí)系列：部門(mén)牌、各樓層標(biāo)識(shí)，停車(chē)場(chǎng)、垃圾桶、洗手間，消防栓、通道指示、樓梯指示，指示牌等；2.4 車(chē)體系列：面包車(chē)、中巴、大巴、小型運(yùn)輸車(chē)等；2.5 用品系列：酒水單、菜譜，牙簽套、牙簽盒、筷紙袋、紙巾袋，煙灰缸、火柴盒、杯墊，桌布、餐巾，打包袋，利是封，訂餐卡、消費(fèi)券等；2.6 公共廣告類(lèi)：打火機(jī)、請(qǐng)柬、鑰匙串、太陽(yáng)傘、家用傘、企業(yè)旗、刀旗、吊旗、手提袋等；2.7 員工制服；2.8 吉祥物。Thehotelindustryhasenteredthecompetitiveeraofhomogenization.Howcanw

7、estandoutinthemarket?Howcanwemakeadifferentiationstrategytobeeffectivelyimplemented?Howcanwemakeourtargetcustomerunderstand,acknowledge,identityhotelbrandquickly?Howcanwemakestrategygearing?Howcanwemakeproductadvantagesappealing?Howcanweselectmediacontact?Howcanwechooseintegratedmarketingstrategyand

8、tactics?Howcanwebuildperiodicalpublicrelationsandmediastrategy?Howcanwemakethemarketingactivitiestotrulyachievetheexpectedeffect?Howcanweimprovesalesperformancesteadily?Howcanwedeveloptobebiggerandstrongerinthefuture?HotelCISsystemmaybeabletohelpyoufindabreakthrough.Butmosthotelsdoesnotrecognizethei

9、mportanceoftheCISstrategy,thecompanywhocanreallydoagoodjobinthisindustryisessentiallynone,leadingCISstrategyjustamereformality.Forhotelsandclubswhowanttobestronger,andpursuitsustainabledevelopment,theapplicationofCISdifferentiatedrecognitionsystemisanindispensablecore.Xiejinhasaccumulatedalotofexper

10、iencethroughmanyyearsofindustrymanagementandselling,andhasconcentratedontheCISsystemresearchforhotelindustry.Afteranumberofprojectstobeimplementedandimproved,thehotelindustry'fisstCISsystemisdeveloped,formingaunique,systematic,effectiveplanning,designproductionmode.Atthesametime,combiningwiththe

11、customer'sindividualneeds,andthehotel'suniqueconcept,behavior,environment,enterprisevoice,ambience,imagerecognition,profitmodeldevelopmentconcept,Xiejinprovidesone-stopCISsystemsolutionprogramforhigh-endhotelsandclubs,bringingitwithhotelCISsystemandclubCISsystemplanning,design,import,impleme

12、ntation,training,evaluation,improvementandcontinuingconsultant.Themainservicesinclude:- -AIS(AudioIdentitySystemDesign)Hotel&clubsongs(Toconveyandinheritenterprisecultureidea,dynamicsoundpropagationwithstandards,professionalmusiccompaniesmakingisneeded);Backgroundmusicforserviceareas(PartyAcolle

13、ctscustomerandmarketinformation,PartyBassistsinplanningandorganizing);- -BIS(BehaviorIdentitySystemDesign)Professionalethicsnormandtraining;Compliancedisciplinedbehaviornormandtraining;Servicecommunicationnormsandtraining;Liturgicalnormsandtraining;Politewordsanddeedsnormsandtraining;Groomingnormsan

14、dtraining;Confidentialitymanagementandspecification;- -EIS(EnvironmentIdentitySystemDesign)Theshapeofbodystyle;Naturalgreenenvironment;Environment6sstandards;Cleaninganddisinfectionstandards;Theimageofthebusinessarea,officeandlogisticsarealayout;- -MIS(MindIdentitySystemDesign)Hotel&clubcorporat

15、emission;Enterprisegoal;Businessphilosophy;Operationpolicy;Managementconcept;Managementguideline;Enterprisespirit;Corevalues;Enterprisesslogan;Businessethics;Teamconcept;Marketconcept;Qualityconcept;Benignchangeconcept;Developmentconcept;Theconceptofsurvivalandcompetitionmechanism;Successconcept;Cus

16、tomerrelationshipconcept;Resourceconcept;Financialmanagementorcostconcept;Functionalworkconcept;Innovativeconcept;Safetyandhealthconcept;Strategicobjectives;Organizationbuildinggoals;Teamwork;Brandimage;Humanresourcesconcept;Learningconcept;Humanresourcemanagementanddevelopmentstrategy;Humanresource

17、smanagementanddevelopmentpositioning;Principlesofhumanresourcemanagement;Employingprinciple;Assessmentprinciple;Distributionprinciple;Implementationconcept;Implementationprinciple.- -SIS(SenseofSmellIdentitySystemDesign)Thesmellofpersonalizedcustomization;Articlesmellsattachment;Officespacesmellsatt

18、achment;Businessspacessmellsattachment;Logisticalspacesmellsattachment;Clothingsmellsattachment;Transportsmellsattachment;- -VIS(VisualIdentitySystemDesign)1. Basicelementsofthesystem1.1 Symbol;Symbolmeaning;Standardcolor-Auxiliarycolor;BlockDiagram;StandardPortfolio;1.2 Standardwordshorizontalcompo

19、sitestructurediagrambothinChineseandandEnglish;StandardwordsverticalcompositestructurediagrambothinChineseandEnglish;Standardwordsandcommonwords(Chinese);Standardwordscommonwords(English);2. Applicationsystem(Itcanincreaseordecreasebasedontheactualneedsfromenterprises)2.1 Officesuppliesseries:Businesscards,parkingpermits,notes,paper,faxpaper,expensereport,envelopes,letterheads,folders,paperbags,forms,lettersofappointment,workpermits,badges,VIPcards,pensandsoon;2.2 Environmentsignseries:Floorplan;Floorsori