管理學術(shù)語英漢對照解釋8

1、F1-管理學術(shù)語英漢對照解釋（8）Strategic Management1、strategic management : 戰(zhàn)略管理That set of managerial decisions and actions that determines the long-run performance of an organization.戰(zhàn)略管理是一組管理決策和行動，它決定了組織的長期績效。2、strategic management process: 戰(zhàn)略管理過程An eight-step process that encompasses strategic planning, imple

2、mentation, and evaluation.是一個包含8個步驟的過程，其中包括戰(zhàn)略計劃、實施和評估。3、opportunities : 機會Positive trends in external environmental factors.機會是外部環(huán)境因素的積極趨勢。4、threats : 威脅Negative trends in external environmental factors.威脅是外部環(huán)境因素的負面趨勢。5、Core competencies: 核心能力An organizations major value-creating skills , capabiliti

3、es , and resources that determine its competitive weapons.核心能力是組織主要的價值創(chuàng)造技能，它決定了組織的競爭武器。6、Strengths: 優(yōu)勢Any activities the organization does well or any unique resources that it has.優(yōu)勢是組織擅長的活動或者專有的資源。7、Weaknesses: 劣勢Activities the organization does not do well or resources it needs but does not posses

4、s.劣勢是組織不擅長的活動或者非專有的資源。8、SWOT analysis : SWTO分析An analysis of the organizations strengths, weaknesses, opportunities, and threats.SWTO分析是對組織的優(yōu)勢、劣勢、機會和威脅的分析。9、Corporate-level strategy: 公司層戰(zhàn)略An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.公司層戰(zhàn)

5、略尋求確定公司應該從事什么事業(yè)。10、Stability strategy : 穩(wěn)定型戰(zhàn)略A corporate-level strategy characterized by an absence of significant change.穩(wěn)定型戰(zhàn)略是一種公司層戰(zhàn)略，其特征為基本不進行重大的變革。11、Growth strategy : 增長型戰(zhàn)略A corporate-level strategy that seeks to increase the level of the organizations operations.增長型戰(zhàn)略是一種公司層戰(zhàn)略，它尋求組織的經(jīng)營規(guī)模。12、Rel

6、ated diversification : 相關(guān)多元化When a company grows by merging with or acquiring firms in different but related industries.相關(guān)多元化是指公司通過合并或收購相關(guān)產(chǎn)品不同業(yè)務的公司而實現(xiàn)增長。13、Unrelated diversification : 非相關(guān)多元化When a company grows by merging with or acquiring firms in different and unrelated industries.非相關(guān)多元化是指公司通過收購和兼

7、并不同產(chǎn)業(yè)、不同業(yè)務的公司而實現(xiàn)增長。14、Retrenchment strategy : 緊縮型戰(zhàn)略A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.緊縮型戰(zhàn)略是一種公司層戰(zhàn)略，它用于處理組織的劣勢，這種劣勢導致績效的下降。15、BCG matrix : BCG矩陣A strategy tool that guides resource allocation decisions on the basis of mar

8、ket share and growth rate of SBUs.BCG矩陣是由市場份額和SBUS的增長率而做出資源配置方案的戰(zhàn)略工具。16、Business-level strategy : 事業(yè)層戰(zhàn)略An organizational strategy that seeks to determine how an organization should compete in each of its businesses.事業(yè)層戰(zhàn)略尋求決定組織應該怎么在每項事業(yè)上展開競爭。17、Strategic business units : 戰(zhàn)略事業(yè)單位Single businesses of an

9、 organization in several different businesses that are independent and that formulate their own strategies.戰(zhàn)略事業(yè)單位即一個組織有多種不同的業(yè)務，每一種業(yè)務有相對獨立和有自己的戰(zhàn)略。18、Competitive advantage : 競爭優(yōu)勢What sets an organization apart; its distinct edge.競爭優(yōu)勢是使組織別具一格和有與眾不同的特色。19、Cost leadership strategy : 成本領(lǐng)先戰(zhàn)略A business-leve

10、l strategy in which the lowest-cost producer in its industry.成本領(lǐng)先戰(zhàn)略是一種營銷層戰(zhàn)略，它是組織選擇了成為產(chǎn)業(yè)的低成本生產(chǎn)者的戰(zhàn)略。21、Differentiation strategy : 差異化戰(zhàn)略A business-level strategy in which a company offers unique products that are widely valued by customers.差異化戰(zhàn)略即公司實施尋求提供與眾不同的產(chǎn)品，并得到顧客廣泛認同的戰(zhàn)略。22、Focus strategy : 聚焦戰(zhàn)略A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.聚焦戰(zhàn)略就是在狹窄的市場區(qū)隔上尋求成本優(yōu)勢或差異化優(yōu)勢。23、Stuck in the middle : 徘徊其間A situation in which an organization hasnt been able to develop either a low cost or a differentiation competitive adva