工藝美術英語 unit5

1、Product Design and Consumers ChoiceUnit 5 Reading APara.1Para.2Para.3The text structureOur understanding of design is affected by many factors.The choice of product design will not challenge consumers preference.Consumers approval of a product depend on their visual conventions.Para. One As consumer

2、s, our visual expectations about design are conditioned by all sorts of things. Fashion, television, newspapers, magazines, movies, computer graphics, telecommunications, transport, architecture, advertising交通交通電信電信建筑建筑圖表圖表Para. OnePara. OnePara. One these and a number of other influences color our

3、perception of the things with which we choose to surround ourselves, and cause us to “l(fā)ike” or “dislike” products.factorsseveral圍繞，包圍圍繞，包圍Para. One be conditioned by 取決于/受到的制約 (= be determined by/ depend upon)1. My spending is conditioned by my income.2. A persons behavior is often conditioned by hi

4、s circumstances. Para. One Perception1. the way that you think about sth.理解，看法;Whats your perception of the matter? My perception of the problem is quite different.2. to realizes or notices things that are not obvious.洞察力;Ross shows unusual perception.3. the recognition of things using your senses.感

5、覺The drug changes perception.Para. Two It follows that the consumer acceptance of a particular commodity a chair, a table, a lamp or whatever will to some extent be dependent upon how well it agrees with visual and conceptual prejudices already imprinted on consumers by all sorts of other imagery.Pa

6、ra. Two For example, a young man faced with the task of choosing a chair to furnish a room may have already had his range of options limited by a range of preferences, such as his taste in cars and computers, magazines and films.Para. Two The chair does not have to “go” with any of these things in a

7、ny interior design sense, but if his preference is for sleek, black, high-performance cars, professional-looking audio components, high-tech adventure films and fashionable style magazines, he is extremely unlikely to select a chintzy look.veryPara. Two When he narrows his choice down to three more

8、or less suitable ones, he will eventually choose the one whose designer has best read his tastes. Para. TwoPara. Two narrow downto reduce the number of things 縮減;壓縮;減小There are easy ways to narrow down your choice. I cannot narrow down the rules for this game. Para. Two It follows that由此得出結(jié)論，因而斷定It

9、follows that the longer you work, the more tired you will be. It follows that if you work hard, you will succeed. Page 80Para. Two extent the limit or degree of somethings influence 限度，程度1. to some extent 在某種程度上 Language can reflect (反映) society to some extent. 2. to a large/ great extent 在很大程度上 I a

10、gree with what you say to a large extent.Para. Two be faced with 面臨； 面對 The whole world is faced with the economic crisis (危機).Angela will be faced with serious challenges. in the face of We should be brave (勇敢) in the face of fear. Para. Three That is an obvious example, but the same forces are at

11、work at all levels. If designers want to address consumers in an informed way, they will have to know a wide set of popular preferences. a large group of factors/influencesPara. Three Of course, consumers buy things for all sorts of reasons, and products and commodities will have to succeed on pract

12、ical levels, too function, price, ease of use but these may not actually determine commercial success or failure.功能功能決定，確定決定，確定Para. Three Faced with a choice of products equally priced and offering similar performances, consumers always buy the one that they “l(fā)ike” best. Liking, if not exactly “l(fā)ik

13、ing what we know”, is at least usually the process of being drawn towards something that does not openly challenge existing preferences. Para. Three informed1. to know about a subject in the world 了解情況的,見多識廣的; Informed people know the situation of the company. 2. to be sensible and good 明智的； We can make informed choices about how to use drugs. well-informed 消息靈通的；badly-informed 消息閉塞的Para. Three exactly1. correctly 精確地;確切地;I know exactly how she felt. It exactly half past five.2. 恰好，正好 加強語氣That is exactly the boo