北師大高中英語(yǔ)M4-Unit11-Lesson3-The-Advertising-Game教學(xué)設(shè)計(jì)

1、1. Title: M4 Unit11 Lesson3 <The Advertising Game> General introduction：This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some language points and reading skill

2、s, as well as some right life guides.2.Teaching aims and demands(1) .knowledge objects1) .Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phra

3、se: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2) .Ability objects1) .Listening skills ：understand what the teacher is saying, listen to the tape after class.2) .Reading skill

4、s ：general understanding，detail information3) .Speaking skills： use the new expressions to talk about Ads in your daily life.4) .writing skills：write a short passage about your opinions on Ads with new expressions learned.(3) .emotion objects Ads help us know more about the products, but there are a

5、lso cheats in ads. We should observe carefully about ads before buy the goods. We should watch more public advertisements ,participate in improving our neighbourhood, protect the environment, and help other people.3 .Teaching keys and difficultiesGegunds as a subject/verb/preposition/noun4 .Teaching

6、 methods (1) .Fast reading(2) .Detailed reading(3) .explaining(4) .Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1 is for lead-in. Step2, 3 i

7、s for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students writing skills. Thus we can meet all the teaching demands.Step1 Greetings. Revision a

8、nd smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for "T"or"F" questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?” ”Not all ads are tryin

9、g to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do todays advertisers use to make you notice their products?”What has the government done during the last dacade?”Step4 Explain di

10、fficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today. Step6 Summary of the lesson with

11、related exercises. Mention the emotional objects.(5minutes)Step7 Homework（1minute）say bye.(1) .Do exercise 8,9,10 in the exercise book. This is used to make the students have a further understanding of new words and new grammars.(2) .write a short passage about what is the right thing to do on the t

12、opic discussed today.(at least 100 words)8.Blackboard designIn order to make the blackboard design clearly and neatly, I will divide the blackboard into three parts. On the left, Ill write teaching aims; in the middle of the blackboard, there should be important and difficult language points, and on

13、 the right, I will write the summary of this whole class. Vocabulary, phrase, grammarGegunds as a subject/ verb /preposition/nounExamples and analysisSummary with practice on teaching points.Reading , speaking, writing, listeningCulture and life guides Name：Hu Ronghua Date：2012.5.12導(dǎo)學(xué)案 Lesson 3 The

14、Advertising Game編寫人：王海斌 審稿：高一英語(yǔ)組本課目標(biāo)：掌握單詞和詞組 細(xì)讀課文理解廣告的作用及實(shí)質(zhì) 了解并學(xué)習(xí)動(dòng)名詞Step 1 Discussion The advantages of ads _ The disadvantages of ads _Step 2 Lead-in We can see ads everywhere. What kinds of ads do like most? Why? _Step 3 Reading Read the text and answer the questions in item 3 on page 26Step 4 Wor

15、d learning 寫出意思對(duì)應(yīng)的單詞 1 Way of dealing with a person or thing _ 2 Praise something publicly in order to encourage people to buy or use it_ 3 Plan of how money will be spent over a period of time ,in relation to the amount of money available_ 4 having a high quality that is recognized and unquestioned

16、;of lasting value and importance _ 5 modern;of the present time _ 6 action of contributing;thing contributed _ 7 idea;general belief _ 8 right or appropriate for a purpose an occasion _ 9 concerned with or used in seeing _Language points:(2) certain adj 某種，某些；確定的，無疑的；確信的，深信的He didnt come for a certa

17、in reason. 為了某種原因他沒來。It's certain that two and two makes four. 二加二得四是確定無疑的。I'm certain that he saw me 我確信他看見了我。固定短語(yǔ)：for certain 無疑地，肯定地 Be certain to do something 一定會(huì)做某事 It's certain that . 是確信無疑的 2) suitable adj 合適的 Clothes suitable for hot weather are being sold. 適合炎熱天氣的衣服正在銷售。 be suit

18、able for 對(duì).合適 These books are suitable for children 這些書適合兒童（閱讀） 3)stand out (from/against sb/sth) 1 The bright lettering stood out well against the dark background. 那種鮮亮的字在深色背景下十分醒目。 2 Her work stands out from the rest。 她的工作成績(jī)比其他人都好。思維拓展：stand aside 讓開，站到一邊去 stand back 退后，向后站 Stand for 代表，贊同，支持或主張某事

19、物Stand by 袖手旁觀，支持或援助某人；信守，遵守 4）contribution noun 援助，貢獻(xiàn)，投稿The invention of computers was a great contribution to human civilization電腦的發(fā)明是對(duì)人類的一大貢獻(xiàn)。Contribute verb 貢獻(xiàn)出，捐獻(xiàn)，投稿 contributor noun 投稿者，捐助者 contribute to （prep）為.作出貢獻(xiàn)；把（時(shí)間）投入；有助于；是.的原因之一make a contribution/contributions to (doing sth) 對(duì)做某事做出貢獻(xiàn).

20、 5) approach noun 方法、方式、道路All approaches to the city were blocked 通往這座城市的道路都被封鎖了。Approach 接近，動(dòng)手處理，商量，靠近 approachable易接近的 approach to接近,近似 at the approach of 對(duì).進(jìn)行探討There are several ways of approaching the problem . 處理這個(gè)問題有好幾個(gè)方法。July 1 is approaching. 七一快到了。長(zhǎng)難句解析及翻譯 1） It is likely to be just the nam

21、e of a company, part of which may be a general location.翻譯_解析 part of which may be a general location 是一個(gè)非限制性定語(yǔ)從句，關(guān)系代詞which指it,即“廣告”。要點(diǎn)剖析：在介詞+關(guān)系代詞引導(dǎo)的定語(yǔ)從句中，由于意義上的需要，of which/of whom 前可帶有some/any/few/several/many/most/all/both/none/neither/each/half/one等詞或形容詞最高級(jí)。如： There are more than 5000 islands of

22、different sizes in China, the largest of which are Taiwan and Hainan Island. Today there are many people smoking in the world,about 45% of whom are Chinese. 2) As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisem

23、ents as visually attractive as possible. 翻譯_解析 AS present-day advertisers often have large budgets 是原因狀語(yǔ)從句；applying modern techniques of design是動(dòng)名詞短語(yǔ)作介詞on的賓語(yǔ)，to make these advertisements as visually as possible是動(dòng)詞不定式短語(yǔ)作目的狀語(yǔ)。辨析比較 apply vt. 應(yīng)用，把.應(yīng)用于，投入或應(yīng)用于一項(xiàng)特定用途。如： It's important to apply theory t

24、o practice 把理論應(yīng)用于實(shí)踐非常重要。 The rule cannnot be applied in every case 這規(guī)則并不適用于所有的情況。拓展：apply的常見短語(yǔ)：be applied to 適用于，應(yīng)用于，施加于；apply for 申請(qǐng)，請(qǐng)求，接洽；apply oneself to 致力于，集中精力做某事； apply sth to 把.施于，把運(yùn)用于。Apply不能用于進(jìn)行時(shí)態(tài)。 3)Modern advertisements must stand out in a world full of competition by combining the highe

25、st standards of design with ideas linked to the products to make them more attractive.翻譯_解析：該句中full of competition是形容詞短語(yǔ)，作定語(yǔ)修飾a world;by combining.with.為介詞短語(yǔ)作方式狀語(yǔ);combining the highest standards of design with ideas linked to the product to make them more attractive是動(dòng)名詞短語(yǔ)，接在介詞by之后作賓語(yǔ)；linked to the p

26、roducts是不定式短語(yǔ)作定語(yǔ)，修飾ideas;to make them more attractive是不定式短語(yǔ)作狀語(yǔ)，說明combining.with的目的。要點(diǎn)剖析：combine.with/and.使.與.相結(jié)合，把.和.結(jié)合起來。如：We should combine theory with practice 我們應(yīng)該理論聯(lián)系實(shí)際。Some films combine education with recreation. 有些影片將教育和娛樂結(jié)合在一起。 4)The top advertisers of today believe that using humour as wel

27、l as new and unusual ideas to surprise people is important in modern advertisements.翻譯_解析 that using humour.advertisements是接在謂語(yǔ)動(dòng)詞 believe后的賓語(yǔ)從句；其中 using humour as well as new and unusual ideas to surprise people是動(dòng)名詞短語(yǔ)，作賓語(yǔ)從句的主語(yǔ)；不定式 to surprise people說明using humour.的目的。要點(diǎn)剖析：as well as 意為“和，又，而且，除.之外”。

28、用來連接二個(gè)并列成分，強(qiáng)調(diào)的重點(diǎn)在前者。當(dāng)連接二個(gè)并列主語(yǔ)時(shí)，謂語(yǔ)動(dòng)詞應(yīng)同前面的主語(yǔ)保持人稱和數(shù)的一致。如：She is clever as well as beautiful 她不但漂亮，而且聰明。John, as well as his wife and children, is going to visit China next week 約翰和他的妻子及孩子們下周要來中國(guó)參觀。 5) However,not all advertising is about selling products and service for a profit.翻譯_要點(diǎn)剖析：not 與總括詞both/al

29、l/every/everyone/everybody/everything/everywhere連用，表示部分否定，意思是“并非都.”。not有二個(gè)位置，可放在總括詞前，也可用來否定謂語(yǔ)，都表示部分否定。如：Not all of them go in for sports. /All of them don't go in for sports./Some of them go in for sports,but others don't. 他們并不都喜歡運(yùn)動(dòng)I don't like both of the novels./I like only one of the

30、novels. 這二部小說我并不都喜歡。拓展 如要表示全部否定則應(yīng)用neither/none/no one/nobody/nothing nowhere.如None of them go/goes in for sports 他們都不喜歡運(yùn)動(dòng)。You can get this kind of vegetables nowhere 在哪里你也買不到這種蔬菜。語(yǔ)法 動(dòng)名詞（Gerunds)動(dòng)名詞在句中可作主語(yǔ)、表語(yǔ)、定語(yǔ)和賓語(yǔ)。具體用法如下：主語(yǔ) Teaching English at middle school is my full-time job. It's a waste of t

31、ime arguing with him.注釋：1 不定式和動(dòng)名詞都可用作句子的主語(yǔ)，含義基本一樣。只是表示具體、特指的動(dòng)作時(shí)，用不定式更多見：表示抽象、泛指的動(dòng)作時(shí)，用動(dòng)名詞更多見。2 It is no use/ no good/a waste of time doing sth做某事沒有用處、沒有好處、是浪費(fèi)時(shí)間。在該結(jié)構(gòu)中應(yīng)用動(dòng)名詞作主語(yǔ)。表語(yǔ) Their job is building houses. His hobby is painting.注釋：1 不定式和動(dòng)名詞作表語(yǔ)含義基本一樣。具體、特指的事情多用不定式，習(xí)慣、泛指的事情多用動(dòng)名詞。2 動(dòng)名詞作表語(yǔ)相當(dāng)于名詞，主語(yǔ)和表語(yǔ)的位

32、置可以互換，而現(xiàn)在分詞作表語(yǔ)相當(dāng)于形容詞，不可以與主語(yǔ)調(diào)換位置。如：My job is teaching English=Teaching English is my job My job is interestingInteresting is my job.定語(yǔ) a sleeping car 臥車 working method 工作方法 walking stick 手杖注釋： 動(dòng)名詞作定語(yǔ)主要是起分類作用，不表示動(dòng)作。賓語(yǔ) The doctor advised taking more exercise. She left without telling me. He insisted on

33、 doing the same experiment hundreds of times.注釋：有些以to結(jié)尾的短語(yǔ)，to為介詞，后面要用動(dòng)名詞。devote oneself to,get down to,lead to,stick to,look forward to,see to,object to,turn to,point to,give one's mind to,pay attention to,be used to.動(dòng)名詞的復(fù)合結(jié)構(gòu)His coming back make her happy 他回來了使她很高興The doctor insisted on his pati

34、ent's staying in bed 醫(yī)生堅(jiān)持要他的病人躺在床上。注釋： “名詞所有格或形容詞性物主代詞+動(dòng)名詞”構(gòu)成動(dòng)名詞的復(fù)合結(jié)構(gòu)。在這個(gè)結(jié)構(gòu)中名詞所有格或形容詞性物主代詞是邏輯上的主語(yǔ)。動(dòng)名詞的復(fù)合結(jié)構(gòu)在句中可作主語(yǔ)、賓語(yǔ)等。在非正式英語(yǔ)中或在句中作賓語(yǔ)時(shí)，可以用名詞的普通格或人稱代詞的賓格。動(dòng)名詞的時(shí)態(tài)Edith denied having been there. I remember having locked the door.注釋：當(dāng)動(dòng)名詞表示的動(dòng)作發(fā)生在謂語(yǔ)動(dòng)作之前時(shí)，要用動(dòng)名詞的完成時(shí)。動(dòng)名詞的被動(dòng)語(yǔ)態(tài)He narrowed escaped being run o

35、ver.He prided himself on having never been beaten in chess.注釋： 若主語(yǔ)是動(dòng)名詞所表示的動(dòng)作的對(duì)象，動(dòng)名詞要用被動(dòng)語(yǔ)態(tài)。單句改錯(cuò)1） Our school was consisted of ten classes then.2） Its a pleasure for me to be invited to participate the meeting tomorrow.3） If you handed in your homework in time ,you wouldnt have been criticized.4） His

36、attitude of study is very positive.5） The company is made of ten departments.6） The parents did all that they could send their son to college.7） Im looking forward to hear from you soon.8） There is a ten-meters-tall tree in front of our classroom.習(xí)題探究1）You seemed to be deeply struck by his skill. No

37、t exactly. It was his courage _his skill that really struck me most. A rather than B as well as C but also D not 2) He was luck enough to escape _in the great fire. A to be killed B killing C killed D being killed3) The day he had been looking forward to _at last. A coming B having come C came D come4) Did_get through the driving test? No,_. A few failed. A everybody;not all B anybody;no one C everybody;none D