panda主題公園分析策劃書（22頁）ppt課件

1、pandaIm comingnational treasure.Sichuan , in centre and west of China.black and white.as a symbol of China. About pandaTheir main habitat is the mountains around the Sichuan Basin, an area in centre and west of China.The amount of panda in the world is very limited, so they are really rare and preci

2、ous.panda-national treasure.blackwhite fat and cute, gentle and kind, honest and friendly. Sometimes they are quiet, sometimes they are naughty. In 1990 Asian Gamespanda Meixiang and Tiantian olympic gamesThe cartoon movie Kung Fu Pandasymbol of China. symbol of China. Cultural and creative industry

3、a world factory.the tertiary industry ,just 41.8% GDP. include many aspects: media, animation, games, film and television, design，advertising, tourism and so on. Panda landvs Disney Disney = good exampledisney landdisney productsdisney interactive studiosdisney channelDisney own advertisingown anima

4、tion,own film television works.The main characterA distinctive themeIndustrial Managementpanda landThe main character and its friendsA distinctive theme，logoIndustrial Managementtheme park ，hotel，Restaurantmovie，Stage play，F(xiàn)estival celebration focus on panda landrelated clothes，bags，ect. even Limited Editionspring festivalkongfuchinese foodtraditional clothespanda landpositive impression noticWith protection, use as a supplementIntellectual propert