(中職中專)人力資源管理(英文版)課件完整版電子教案

1、Chapter One Human Resource GROUP DISCUSSIONDisneyHBOAir ChinaKFCPRESENTATIONAllowance 津貼Pocket money 零用錢Save up 存錢Brand new 全新The key to getting “THE” job is to sell yourself取得屬于你的那個工作的關(guān)鍵是銷售你自己Get the word out 散布消息Volunteer志愿者WORDS & EXPRESSIONSStart researchingGet the word out.Use your connectionsV

2、olunteer.Write a resume.Go to an interview.GROUP DISCUSSIONOnce youve done good work for someone, ask if you can use them as a reference for future jobs.Try to get a job in something that you are interested in; as it may help you get a career later in life!TIPSWhat are the six steps in finding a job

3、?What is a job description?Q&AChapter Two Marketing Research GROUP DISCUSSIONcokerice soupstock cubeshampooPRESENTATIONValuable 有價值的 Process 過程Gather information收集信息 Make decision 作決定Survey 問卷 Purpose目的 Statistics統(tǒng)計Trade publications 行業(yè)出版物Analysis 分析 Competition競爭Target market 目標(biāo)市場Distribution chann

4、el分銷渠道Promotion促銷WORDS & EXPRESSIONS客戶customers產(chǎn)品 product目標(biāo)市場 target market競爭 competition定價 pricing分銷渠道 distribution channel促銷方式 promotion特倫蘇CASE ANALYSISWhat is the market analysis?Which parts of China influence KFCs product most?Q&AChapter ThreeProduct Life Cycle GROUP DISCUSSIONPRESENTATIONStage

5、階段Maturity 成熟Decline 衰退Distributor分銷商Reluctant 不情愿Unproved未經(jīng)過市場檢驗(yàn)Heavy promotion 加強(qiáng)宣傳Economy of scale 規(guī)模經(jīng)濟(jì)Stress強(qiáng)調(diào) Maintain保持Brand loyalty 品牌忠誠度Substitute 替代品WORDS & EXPRESSIONSProduct life cycle shows stages in a products life. It is a model used to aid decision making.The shape and length of the l

6、ife cycle will differ from one product to another. Some life cycles last years; others are more short-lived.TIPSCASE ANALYSISWhat is the product life cycle?Can you name one product that is in its decline stage?Q&AChapter Four Electronic CommerceGROUP DISCUSSIONConsist of 包含Network 網(wǎng)絡(luò)Extraordinarily

7、特別地Spread傳播Conduct 進(jìn)行Transportation 運(yùn)輸Be referred as 被認(rèn)為WORDS & EXPRESSIONSTIPST & DellT launched a new Taobao Shopping Mall.Dell has just set up its first flagship store on T.This is the first time that a computer manufacturer has ever set up an online store in a B2C Chinese website like TWhat is e

8、lectronic commerce?How could blue mountain store succeed?Q&AChapter Five International Trade I GROUP DISCUSSIONinternational tradenegotiationexportcultureGROUP DISCUSSIONNegotiation 談判 Terminology 術(shù)語Actual現(xiàn)實(shí)的Be aware of 意識到According to針對于Impose upon強(qiáng)加Give due respect 給予合理的尊重Host 主人Title稱謂Straightfor

9、wardness 直截了當(dāng)Tactical 有技巧的Transaction 交易WORDS & EXPRESSIONSAccording to your own opinion, what is important during an international negotiation?Q&AChapter SixInternational Trade II GROUP DISCUSSIONGROUP DISCUSSIONGROUP DISCUSSIONDeficit 赤字Crude oil 原油Zoom 上漲Trade gap 貿(mào)易差額In great quantities 大量地Widen

10、 擴(kuò)大Decline 下降A(chǔ)ttractive 有吸引力Soar 上升Barrel 桶WORDS & EXPRESSIONSWhy did the trade deficit occur in U.S.A.? Can you say something about the trade deficit?Q&ATIPSCan you work out the real reason why U.S.A. is always keeping a trade gap with India?How many countries are mentioned in the above essay? What

11、 are they?Can you calculate the total amount of the United States trade deficit with all of the countries in January and the previous month?Q&A GROUP DISCUSSIONChapter SevenTypes of Business GROUP DISCUSSIONGROUP DISCUSSIONFranchisor 被連鎖加盟公司Franchisee 連鎖公司的加盟者Fixed固定Existing, established product 現(xiàn)成的

12、商品Share分擔(dān)Geographic area 地理范圍Fund 資金WORDS & EXPRESSIONSCan you think of any other franchisors?Q&AA company has a separate legal identity from its ownersCommon types of business are: sole trader, partnership, cooperativeTIPSWhat is multinational?What is joint venture?Can you think of any joint ventur

13、es?Can you think of any multinationals?Q&AChapter EightTechnology technologyITGROUP DISCUSSIONWeb網(wǎng)絡(luò)Aspect 方面Edge 尖端科技Give access to 獲取Entrepreneur企業(yè)家Butler 管家Intranet 局內(nèi)網(wǎng)Channel 渠道Forum 論壇Externally 外部地WORDS & EXPRESSIONSWhat does TB stand for?What can we do using the intranet inside the company?Q&A

14、Advantage of be a telecommuterDisadvantage of telecommuterGROUP DISCUSSIONChapter NinePricing GROUP DISCUSSIONGROUP DISCUSSIONGROUP DISCUSSIONInitial 初始的Suitable合適的Innovative 革新的Patent 專利Elastic 彈力的Gain 獲取Substantial 大量的Economies of scale 經(jīng)濟(jì)規(guī)模Sensitive 敏感的WORDS & EXPRESSIONSThe price of a good may d

15、epend on:Costs- how much is needs to produce the goodDemand how many people want this productCompetition how similar are their products etc.TIPSHow many different pricing methods are mentioned in this passage, and what are they?What pricing method will Taxi Company most like to choose?Why price a pr

16、oduct at $2.99 rather $3.00Q&AHow many pricing method has you learned?Q&AChapter TenLogistics GROUP DISCUSSIONGROUP DISCUSSION GROUP DISCUSSIONCargo 貨物Virtually 實(shí)際上Affect 影響Variable 變量Origin 原產(chǎn)地Destination 目的地Affordable 可以承擔(dān)的Fleet 船隊(duì)Construction 建筑物Restrictive 受限制的Reserve 保留WORDS & EXPRESSIONS How m

17、any types of shipment are there in the international trade? What are they? Q&AShipment can more generally refer to the transport of freight (shipping), independent of the mode of transport.TIPSTrade term RISK DUTYCOSTUndertake the risk after goods on boardBook spaceinsurancefreightinsuranceFOBCFRCIF

18、GROUP DISCUSSIONFOB:裝運(yùn)港船上交貨CFR:成本加運(yùn)費(fèi)CIF：成本加運(yùn)費(fèi)加保險費(fèi)UPS：United Parcel Service 聯(lián)合包裹服務(wù)公司（美國）DHL: 中外運(yùn)敦豪國際快遞公司(德國)FEDEX: 聯(lián)邦快遞公司(美國)TIPSChapter ElevenInsurance GROUP DISCUSSIONPrimarily 主要地Hedge 預(yù)防Contingent 臨時的Premium 保險金Appraise 評估Discrete 分立的Homogeneous 同類的Catastrophically 災(zāi)難性地WORDS & EXPRESSIONS大數(shù)法則（Law

19、 of Large Numbers）: 在隨機(jī)險象的大量重復(fù)出現(xiàn)中，往往呈現(xiàn)幾乎必然的規(guī)律，這類規(guī)律就是大數(shù)法則。TIPSGROUP DISCUSSIONLloyds organizations：這個名為勞埃德的保險市場，一般翻譯為勞合社。在歷經(jīng)300多年之后，仍然是全球保險領(lǐng)域中最重要的一個。某種意義上，勞合社與“保險”一詞同義。從房地產(chǎn)、汽車、航空、大災(zāi)難保險到獨(dú)具特色的綁架保險、勒索保險、藝術(shù)品保險等，勞合社可以說是無所不保。TIPSHow to classify the Insurance companies?What is insurance?Q&AChapter TwelveAdv

20、ertisement GROUP DISCUSSION GROUP DISCUSSIONMedia 媒體 Advert廣告Brief 簡潔的Printed印刷的Reference參考Impact影響力Poster 海報Leaflet 宣傳頁WORDS & EXPRESSIONSWhen constructing an advertising campaign, what should we consider?Q&AGROUP DISCUSSIONGROUP DISCUSSIONTIPSTop Advertisement CampaignVolkswagen, Think Small, Doyl

21、e Dane Bernbach, 1959Coca-Cola, The pause that refreshes, DArcy Co., 1929Marlboro, The Marlboro Man, Leo Burnett Co., 1955Nike, Just do it, Wieden & Kennedy, 1988McDonalds, You deserve a break today, Needham, Harper & Steers, 1971Chapter Thirteen Marketing Mix GROUP DISCUSSIONGROUP DISCUSSIONStrateg

22、y 策略Balance 平衡Characteristic 特點(diǎn)Trade mark 商標(biāo)Warranty 質(zhì)保Justifiable 合理的Quantity 數(shù)量WORDS & EXPRESSIONSIdentify the four areas of the marketing activity that we need to consider in the marketing strategy.Q&AProductPlacePromotionPriceQ&ATIPSThe 4 Ps-Producer focus on Product, Placement, Price, Promotion

23、. The 4 Cs-Customer focus on Consumer Wants, Convenience, Cost, Communication. 4 Ps theory is the traditional one, and today some marketing people think they may change to 4 CsGROUP DISCUSSIONSince there are so many competitors, what could you do to maintain your leadership position? What image do w

24、ould you want your consumers to have of Starbucks?Describe a specific, concrete marketing event which you could use to establish and further develop the image outlined in 2. above.Q&ATIPSEspresso RoastA blend of coffees from Latin America and Asia/Pacific, Espresso Roast has a dense and a smooth, sa

25、tisfying taste. It is the heart and soul of Starbucks. Its roasted somewhat darker than traditional Italian espresso blendsChapter FourteenBranding GROUP DISCUSSIONGROUP DISCUSSIONSymbol 象征Combination 組合Differentiate 區(qū)別Credibility信用度Integrate 集成Comprise 包含Core 核心的Framework 框架WORDS & EXPRESSIONSNIKE GROUP DISCUSSIONTIPSKeep in mind tha