最新雅思備考閱讀題及答案解析

1、最新雅思備考閱讀題及答案解析最新雅思備考閱讀題及答案解析Alazyyouth,alousyage.下面是我為大家搜索整理的最新雅思備考閱讀題及答案解析，希望能給大家?guī)韼椭?更多精彩內(nèi)容請及時關(guān)注我們應(yīng)屆畢業(yè)生考試網(wǎng)!【CorporatesocialResponsibility】-anewconceptofmarketMaybeBenJerrysandTheBodyShopsetthemselvesupforafallbyappearingtohaveamonopolyonnukinganhonestbuck.Buttheirstrugglesarealessononhowlittlewekn

2、owabouttheminefieldofethicalmarketing.TheBodyShop,alongwiththeAmericanicecreammakerBenandJerrys,washailedasanewbreedofgreen,orenvironmentallyconscious,business.BenandJerrysABenjerrysoffersaverysweetbenefitspackagetoemployees.First,everyoneofthe700+BenJerrysworkersisentitledtothreefreepintsoficecream

3、,sorbetorfrozenyogurtperdayworked.(Someworkersevenuseallotmentsoftheirfreetreatstobarterforothergoodsandservicesintownsuchashaircuts).Beyondthefreebies,personnelreceivesa50%discountonthecompanysfrozengoodies,a40%discountonmerchandiseandafurther30%breakonnon-BenJerrysfoodsatcompanyoutlets.BWorkersare

4、furtherentitledtobepaidfamilyleaveandmaytakeadvantageoftheEmployeeStockPurchaseProgramtopurchasecompanystock(aftersixmonthswiththeorganization)ata15%discount.Beginningin1998,316stockoptionsareawardedtoeachworker(excludingdirectorsandofficers)andstockisalsoassignedtoeachemployees401Kplanattheendofthe

5、calendaryear.Thesecontributionsareintendedtoachievethecompanysgoaloflinkedprosperity,i.e.toassurethatfutureprosperityiswidelysharedbyallemployees.COtherbenefitsinclude:Healthinsurance,includingcoverageforwellbaby-careandmammogramsLifeinsurance(twicetheemployeesannualsalary)DentalinsuranceLong-termdi

6、sabilityplanpaying60%ofsalarysixmonthsafterdisabilityfordurationofdisabilityShort-termdisabilityplanpaying60%ofsalaryforsixmonthsMaternityleavewithfullpayforsixweeksafterdeliveryTheBodyShopDHistoryofTheBodyShopAnitaRoddickstartedTheBodyShopwithamere4,000andadream.Withover1,900storesin50countries.The

7、BodyShopwasfoundedin1976inBrighton,England.Fromheroriginalshop,whichofferedalineof25differentlotions,creams,andoils,Roddickbecamethefirstsuccessfulmarketerofbodycareproductsthatcombinednaturalingredientswithecologically-benignmanufacturingprocesses.Hercompanysrefusaltotestproductsonanimals,alongwith

8、aninsistenceonnonexploitativelaborpracticesamongsuppliersaroundtheworld,appealedespeciallytoupscale,mainlymiddleclasswomen,whowereandhavecontinuedtobethecompanysprimarymarketAssalesboomed,eventheconservativefinancialmarketsapprovedofTheBodyShopsimpressiveprofitpicture,andapublicstockofferingin1984wa

9、ssuccessful.Anexpansioncaignfollowed.In1988thecompanyenteredtheU.S.marketbyopeningastoreinNewYorkCity,andby1997thecompanyboasted1,500stores,includingfranchises,in47countries.Anti-marketingseemedtobesmartmarketing,atleastasfarasTheBodyShopwasconcerned.EPartofthesecretofTheBodyShopsearlysuccesswasthat

10、ithadcreatedamarketnicheforitself.Thecompanywasnotdirectlycompetingagainstthetraditionalcosmeticscompanies,whichmarketedtheirproductsasfashionaccessoriesdesignedtocoverupflawsandmakewomenlookmorelikethefashionmodelswhoappearedintheirlavishads.Instead,TheBodyShopofferedalineofproductsthatpromisedbene

11、fitsotherthanappearancehealthierskin,forinstanceratherthansimplyabetter-lookingcomplexion.Thecompanyisknownforpioneeringthenatural-ingredientcosmeticmarketandestablishingsocialresponsibilityasanintegralpartofcompanyoperations.TheBodyShopisknownforitsethicalstances,suchasitsmonetarydonationstothecomm

12、unitiesinwhichitoperates,anditsbusinesspartnershipswithdevelopingcountries.In1988RoddickopenedherfirststoreintheUnitedStates,andbythattimethroughvarioussocialinitiativessuchastheStoptheBumcaigntosavetheBrazilianrainforest(thesourceofmanyofthecompanysnaturalingredients，andstrongsupportofemployeevolun

13、teerismTheBodyShopnamehadbecomesynonymouswithsocialactivismandglobalpreservationworldwide.Thecompanyhadalsobecomeimmenselyprofitable.FBythemid-1990s,however.TheBodyShopfacedgrowingcompetition,forcingittobeginitsfirstmajoradvertisinginitiative,themostprominentpartofwhichwasthe“Rubycaign.Thecaignwaspe

14、rsonifiedbyRuby,adollwithRubenesqueproportionswhowasperchedonanantiquecouchandwholookedquitepleasedwithherselfandherplumpframe.RandyWilliamson,aspokespersonforTheBodyShop,said,“Rubyisthefruitofourlong-establishedpracticeofchallengingthewaythecosmeticindustrytalkstowomen.TheRubycaignisdesignedtopromo

15、tetheideathatTheBodyShopcreatesproductsdesignedtoenhancefeatures,moisturize,cleanse,andpolish,nottocorrectflaws.TheBodyShopphilosophyisthatthereisrealbeautyineveryone.Wearenotclaimingthatourproductsperformmiracles.GTheCompetitiontheBodyShoplostmarketshareinthelate1990stoproduct-savvycompetitorsthato

16、fferedsimilarcosmeticsatlowerprices.ThemaincompetitorsareH20,Sephora,BathandBodyWorks,andOrigins.ResearchResultsResearchshowedthatwomenappreciateTheBodyShopforitsethicalstandards.Theyarepleasedbycompanieswithgreenactions,notpromises.TheresearchprovedthatTheBodyShophasbeenputonthebackburnerinmanypeop

17、lesminds:overcrowdedbynewer,fresherBrandsCompaniesliketheBodyShopcontinuallyhypetheirproductsthroughadvertisingandmarketing,oftencreatingademandforsomethingwherearealneedforitdoesnotexist.Themessagepushedisthattheroutetohappinessisthroughbuyingmoreandmoreoftheirproducts.Undersuchconsumerism,theincre

18、asingdominationofmultinationalsandtheirstandardisedproductsisleadingtoglobalculturalconformity.Otherdownfallfactorsalsoincludemisleadingthepublic,lowpayandagainstunions,exploitingindigenouspeople;Alsothemassproduction,packagingandtransportationofhugequantitiesofgoodsisusinguptheworldsresourcesfaster

19、thantheycanberenewedandfillingtheland,seaandairwithdangerouspollutionandwaste.HTheProblemTheBodyShophasusedsafeandtimidadvertisingoverthelastdecade,decreasingmarketshareandbrandvalue.Withtheriseofnew,morenaturalandenvironmentallyfriendlycompetitors,TheBodyShopcannolongerstandbehindbeingthegreenestor

20、mostnatural.TheSolutionTheBodyShopistheoriginatorofethicalbeautywithouractionsspeakinglouderthanourwords.ThisisthenewdirectionofTheBodyShop.Wewillbeapartofdifferentactsofkindnessinbigcities.Wewilleliminateunwantedgraffiti,purifycityair,andgivethecustomeranopportunitytobeapartofsomethinggood.Question

21、s1-4ThereadingPassagehassevenparagraphsA-H.Whichparagraphcontainsthefollowinginformation?WritethecorrectletterA-H,inboxes1-4youranswersheet.1AnactiontakentoEstablishingsocialresponsibilityinconservationproject2adescriptionoftheconventionalwaytheadsappliedtotalktoitscustomers3Ahistoryofahumbleorigina

22、ndexpansion4managementpracticesarcintendedtolinedupthecompanysgoalwithparticipantsprosperityQuestions5-7Choosethethreecorrectletter,A-F.Writeyouranswersinboxes5-7onyouranswersheet.5-7)WhataretrueabouttheBenJerryscompanymanagementATherewaslittledifferencebetweenthehighestsalaryandthelowestBTheyweread

23、vertisingtheirproductwithpowerfulinternalmarketing.CTheyoffertheemployeecomplimentaryproductDEmployeewereencouragedtogiveservicesbacktothecommunityEtheproductsaredesignedforworkerstobarterforothergoodsandservicesFofferedapackageofbenefitsfordisableemployeesQuestions8-10Choosethethreecorrectletter,A-

24、F.Writeyouranswersinboxes8-10onyouranswersheet.WhatarethefactorsoncecontributedtothesuccessfortheBODYSHOP?Apioneeringthenatural-ingredientcosmeticsmarketBappealedtoprimarymarketmainlyoftherichwomenCfocusedontheirlavishadscaignDThecompanyavoidedproducingthetraditionalcosmeticsproductsEitsmoralconcept

25、thatrefusestouseanimals-testedingredientsFitsmonetarydonationstothecommunitiesandindevelopingcountriesQuestions11-13Choosethethreecorrectletter,A-F.Writeyouranswersinboxes11-13onyouranswersheet.WhatarcthefactorsleadingtothelaterfailureforBODYSHOPcompany?Aitsphilosophythatthereisrealbeautyineveryonei

26、sfaultyBfailtofulfillpromiseswhileactedlikemisleadingthepublicCfacedgrowingcompetitionDitscreatingdemandforsomethingthatthecustomersdonotactuallyneedEitsnewer,fresherBrandsarenotsuccessfulintheMarketFfailtooffercosmeticsatlowerpricesthancompetitors文章題目：營銷的新概念篇章構(gòu)造體裁論講文題目營銷的新概念構(gòu)造A段：BenJerry為員工提供商品免費和折

27、扣福利B段：BenJerry為員工提供帶薪省親假和股票購買優(yōu)惠C段：BenJerry為員工提供的其他福利D段：TheBodyShop的發(fā)展歷程和營銷策略E段：TheBodyShop早期成功的秘訣F段：TheBodyShop為應(yīng)對競爭，發(fā)起名為Ruby的運動G段：TheBodyShop衰落的因素H段：TheBodyShop存在的問題和解決方法試題分析Question1-13題目類型：LISTOFHEADINGS題號定位詞文中對應(yīng)點題目解析1EstablishingsocialresponsibilitiesE段第四句E段第四句提到Thecompanyisknowforandestablishin

28、gsocialresponsibilityasanintegralpartofcompanyoperations.因而，此題答案為E。2Ads,talktocustomersF段第三句F段第三句提到Rubyisthecosmeticindustrytalkstowomen。此處的Ruby在前文中提到就是指TheBodyShop的廣告活動。因而，此題答案為F。3OriginandexpansionD段第四句和第七句D段整段都在介紹TheBodyShop的起源和發(fā)展歷程。第四句提到fromheroriginalshop，第七句提到anexpansioncaignfollowed。因而，此題答案為D

29、。4Link,companysgoal,participantsprosperityB段最后一句B段最后一句提到，thesecontributionsareintendedtoachievethecompanysgoaloflinkedprosperity。因而，此題答案為B。5ComplimentaryproductA段第二句A段第二句提到公司為員工天天提供三品脫免費的冰淇淋、果汁或凍酸奶，即everyworkersisentitledtothreefreepintsoficecream。該句free與C選項中的complimentary都表示“免費。因而，此題答案為C。6Internalm

30、arketingB段第一句B段第一句提到andmaytakeadvantageoftheEmployeeStockPurchaseProgramtopurchasecompanystockata15%discount。此處講公司給予員工股票購買的優(yōu)惠，即采用內(nèi)部營銷政策。因而，此題答案為B。7DisableemployeesC段第四句和第五句C段列出了BenJerry給予員工的其他福利，其中第四條和第五條就是跟disableemployee有關(guān)的福利辦法。因而，此題答案為F。8Pioneering,Natural-ingredientE段第四句E段第四句提到thecompanyisknownf

31、orpioneeringthenatural-ingredientcosmeticmarketand。因而，此題答案為A。9Refuses,animals-testedingredientsD段第五句D段第五句提到hercompanysrefusaltotestproductsonanimals。因而，此題答案為E。10Monetarydonations,communities,developingcountriesE段第五句E段第五句提到TheBodyShopisknownforitsethicalstances,suchasitsmonetarydonationstothecommunit

32、iesinwhichitoperates,anditsbusinesspartnershipwithdevelopingcountries。因而，此題答案為F。11Promises,actedG段第四句G段第四句提到，theyarepleasedbycompanieswithgreenactions,notpromises。因而，此題答案為B。12GrowingcompetitionG段第一句G段第一句提到TheCompetitiontoproduct-savvycompetitorsthatofferedsimilarcosmeticsatlowerprices。因而此題答案為C。13Cre

33、atingdemand,notactuallyneedG段第六句G段第六句提到，oftencreatingademandforsomethingwherearealneedforitdoesnotexist。該句的creatingdemand和D選項的creatingdemand直接對應(yīng)，wherearealneedforitdosenotexit對應(yīng)D選項的notactuallyneed。因而，此題答案為D。參考譯文：企業(yè)社會責(zé)任(CSR)：“營銷的新概念也許BenJerry和美體小鋪給自己設(shè)定壟斷性賺真誠實在的利潤陷阱。但他們的斗爭是我們知道“道德營銷的雷區(qū)的一課。美體小鋪，連同美國冰淇淋

34、制作商BenandJerrys,被譽為新一代的具有綠色環(huán)保意識業(yè)務(wù)企業(yè)。BenandJerrysABenJerry為員工提供了一個非常甜蜜的員工福利。首先，700家中每一個店鋪BenJerry的工人天天工作時有權(quán)免費三品脫冰淇淋，雪糕或冷凍酸奶。(一些工人使用易貨享受配額的免費治療其他商品和效勞，比方理發(fā)。)除了免費贈品，人員享受公司冷凍產(chǎn)品50%的折扣，其他商品40%的折扣,還有30%非BenJerry食品公司奧特萊斯商品折扣。B工人們進一步享有帶薪省親假和可能利用員工股票購買計劃在一個15%的折扣的價格購買公司股票(六個月組織后)。從1998年開始，授予每個工人(不包含董事及高級人員)31

35、6股票期權(quán)和股票401k計劃的日歷年度也分配給每個雇員。這些奉獻旨在與實現(xiàn)公司的目的共同繁榮的，即確保所有員工分享繁榮的將來。C其他福利包含：醫(yī)療保險，包含嬰兒護理和乳房X光檢查人壽保險(員工的年薪的兩倍)牙齒保險長期殘疾計劃：殘疾連續(xù)時間6個月后支付工資的60%短期殘疾計劃為6個月支付工資的60%TheBodyShopD美體小鋪歷史開始于安妮塔羅迪克的4000和一個夢想。如今，它在50個國家擁有跨越1900家門店。美體小鋪于1976年在英格蘭布萊頓成立。從她原來的商店，它提供的25種不同乳液、面霜、和油脂，羅迪克成為第一個成功的身體護理產(chǎn)品，結(jié)合天然成分和ecologically-benign制作經(jīng)過的營銷人員。她的公司回絕使用動物測試產(chǎn)品，以及一個堅持在世界各地的供給商中施行非勞動盤剝的勞動理論，重要吸引的是中產(chǎn)階級婦女特玥是高檔家庭產(chǎn)品，直是該公司的重要市場。銷售蓬勃發(fā)展，以至保守的金融市場都批準美體小鋪的令人印象深刻的利潤情況下的擴張活動，其在1984年公開發(fā)行股票是成功的。1988年，公司進入美國市場在紐約開設(shè)商店：到1997年，該公司擁有1500家門店，包含在47個國家的特許經(jīng)營，反營銷策略似乎是聰明的營銷，至少對美體小鋪而言。E美體小鋪早期成功的秘訣