美國(guó)電子商務(wù)教育

美國(guó)電子商務(wù)教育

E-BusinessEducationintheUnitedStates林漳希德州理工大學(xué)信息系統(tǒng)與數(shù)量科學(xué)系z(mì)lin@May28-30,2001The1stChina-USWorkshoponElectronicCommerce提要E-Business與E-Commerce美國(guó)大學(xué)學(xué)怎么辦辦電子商商務(wù)專業(yè)業(yè)？美國(guó)大學(xué)學(xué)電子商商務(wù)課程程怎么設(shè)設(shè)置？美國(guó)大學(xué)學(xué)電子商商務(wù)教育育面臨什什么問(wèn)題題？美國(guó)大學(xué)學(xué)電子商商務(wù)教育育給我們們的啟示示May28--30,,2001The1stChina-USWorkshoponElectronicCommerce1.E-Business與E-Commerce的區(qū)別E-Commerce–包括客戶戶，商業(yè)業(yè)伙伴與與代理商商之間的的交易E-Business–e-commerce加上內(nèi)部部運(yùn)營(yíng)（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement..）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce2.美國(guó)國(guó)大學(xué)怎怎么辦電電子商商務(wù)專業(yè)業(yè)？市場(chǎng)導(dǎo)向向仍屬信息息系統(tǒng)專專業(yè)范疇疇設(shè)電子商商務(wù)課程程，或在其它課課程中增增加電子子商務(wù)內(nèi)內(nèi)容May28--30,,2001The1stChina-USWorkshoponElectronicCommerce商學(xué)院就業(yè)市場(chǎng)場(chǎng)學(xué)生教育管理理機(jī)構(gòu)電子商務(wù)務(wù)教育的的市場(chǎng)導(dǎo)導(dǎo)向May28--30,,2001The1stChina-USWorkshoponElectronicCommerce公司里的的MIS專業(yè)畢業(yè)業(yè)生主管人員員MBAMS/MISMS/CS客戶應(yīng)用軟件件項(xiàng)目商學(xué)院MIS專業(yè)設(shè)置置與電子商務(wù)務(wù)教育軟件開(kāi)發(fā)發(fā)部門May28--30,,2001The1stChina-USWorkshoponElectronicCommerceNationalInstrument

對(duì)MIS新新雇員的的期望勝任（Competencies））主動(dòng)（Initiative）進(jìn)取與持持續(xù)（DriveandPersistence））合作性（（Collaboration）技術(shù)獲取取與使用用（AcquireandUseTechnology）對(duì)客戶成成功的關(guān)關(guān)注（FocusonCustomerSuccess）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce美國(guó)前15名信信息系統(tǒng)統(tǒng)專業(yè)(2000)1.MassachusettsInstituteofTechnology(Sloan)2.CarnegieMellonUniversity(PA))3.UniversityofTexas–Austin((McCombs)4.UniversityofArizona((Eller)5.StanfordUniversity(CA))6.UniversityofMinnesota–TwinCities((Carlson)7.UniversityofPennsylvania((Wharton)8.NewYorkUniversity(Stern)9.UniversityofMaryland–CollegePark((Smith))10.UniversityofMichigan–AnnArbor11.GeorgiaStateUniversity((Robinson)12.UniversityofCalifornia––Berkeley((Haas)13.UniversityofCalifornia––LosAngeles((Anderson)14.PurdueUniversity–WestLafayette((Krannert)(IN))15.IndianaUniversity––Bloomington((Kelley)May28--30,,2001The1stChina-USWorkshoponElectronicCommerce3.電子商務(wù)務(wù)課程設(shè)設(shè)置美國(guó)大學(xué)學(xué)一般不不設(shè)電子子商務(wù)專專業(yè)。電子商務(wù)務(wù)是一門門課程，，或一個(gè)個(gè)專門化化。一些學(xué)校校不設(shè)電電子商務(wù)務(wù)課，但但在有關(guān)關(guān)課程中中根據(jù)需需要增加加了該課課程內(nèi)容容May28--30,,2001The1stChina-USWorkshoponElectronicCommerce課程類別別基礎(chǔ)課程程（Fundamental））核心課程程（Core）選修課程程（Elective）包括與科科目有關(guān)關(guān)的課程程實(shí)習(xí)（Internship）May28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIS有關(guān)交叉叉學(xué)科信息系統(tǒng)統(tǒng)（InformationSystems）Datacomm,,database,programminglanguage,client/servercomputing,,systemanalysisanddesign,etc..管理科學(xué)學(xué)（ManagementSciences）mathematicalprogramming,,optimization,operationresearch生產(chǎn)運(yùn)營(yíng)營(yíng)管理（（ProductionandOperationsManagement））Decisiontheory,,organizationtheory,,etc.統(tǒng)計(jì)（Statistics）其它課程程Marketing,,finance,,management,,accounting,,b--law,economics,,etc.May28--30,,2001The1stChina-USWorkshoponElectronicCommerce電子商務(wù)務(wù)核心課課程應(yīng)包包括什么么網(wǎng)絡(luò)技術(shù)術(shù)與互聯(lián)聯(lián)網(wǎng)（NetworkTechnologyandtheInternet）系統(tǒng)安全全（SystemSecurity））電子商務(wù)務(wù)系統(tǒng)開(kāi)開(kāi)發(fā)（ElectronicCommerceSystemDevelopment）電子商務(wù)務(wù)法律與與法規(guī)（（LegalIssuesinE-commerce）管理經(jīng)濟(jì)濟(jì)學(xué)（ManagerialEconomics）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce4.電電子商務(wù)務(wù)教育的的有關(guān)問(wèn)問(wèn)題電子商務(wù)務(wù)課程設(shè)設(shè)置面臨臨的問(wèn)題題IS教教育者面面臨的問(wèn)問(wèn)題IS學(xué)生生面臨的的問(wèn)題經(jīng)濟(jì)發(fā)展展減緩的的影響May28--30,,2001The1stChina-USWorkshoponElectronicCommerce電子商務(wù)務(wù)課程的的設(shè)置問(wèn)問(wèn)題電子商務(wù)務(wù)課程調(diào)調(diào)整跟不不上電子子商務(wù)發(fā)發(fā)展速度度IT商業(yè)模型型與理念念電子商務(wù)務(wù)涉及面面太廣，，難以用用一本教教材中涵涵蓋May28--30,,2001The1stChina-USWorkshoponElectronicCommerce課程設(shè)置置面臨新新技術(shù)的的挑戰(zhàn)程序設(shè)計(jì)計(jì)語(yǔ)言::COBOLorVB?Answer::stateofquoandmovetothenewerone數(shù)據(jù)庫(kù)管管理系統(tǒng)統(tǒng):AccessorOracle?--Answer:depends網(wǎng)頁(yè)設(shè)計(jì)計(jì):fromHTMLtoXML?--Answer:yes網(wǎng)站程序序設(shè)計(jì)::CGIorJSP?-Answer:JSP操作系統(tǒng)統(tǒng):UnixorWindows??-Answer:Both電子商務(wù)務(wù)模式--Forexample，P2PJava怎么了??MicroSoft’’sIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJava’’sdemandshrinkingMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce如何滿足足工業(yè)界界的需求求NationalInstrument對(duì)新雇員員的新信信息技術(shù)術(shù)要求::

XMLWAP/WML

PL/SQLformiddlewareEnterpriseJavaBeansJSPUML/Datamodelinge-commercetools

MobilecommerceNote:Thehighlightedaredirectlye--businessrelevant..IntegrationTechnologySupplyChainManagementMicrosoft''s..NETmodelDesignPatternsSoftwaretestingReusablecodeDatawarehouseWebintegrationMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceIS教教育者面面臨的問(wèn)問(wèn)題問(wèn)題1:FastchangingE--businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust““baked”問(wèn)題2:Highdemandandlowsupply––4::1Solution:MoreISPhDstudents問(wèn)題3:SupplyalwayslagsdemandMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceIS學(xué)生生面臨的的問(wèn)題如何應(yīng)付付變化中中的就業(yè)業(yè)市場(chǎng)該學(xué)什么么？誰(shuí)雇我？？做什么工工作？工資？經(jīng)濟(jì)情況況變化對(duì)對(duì)就業(yè)的的影響May28--30,,2001The1stChina-USWorkshoponElectronicCommerce經(jīng)濟(jì)發(fā)展展減緩的的影響許多..com公司將關(guān)關(guān)閉電子商務(wù)務(wù)就業(yè)市市場(chǎng)將縮縮小對(duì)電子商商務(wù)教育育的可能能影響Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitableMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce5.美國(guó)國(guó)電子商商務(wù)教育育的啟示示對(duì)教育者者電子商務(wù)務(wù)教育必必須面向向市場(chǎng)，，由市場(chǎng)場(chǎng)推動(dòng)電子商務(wù)務(wù)教育應(yīng)應(yīng)由教育育界與工工業(yè)界合合作課程設(shè)計(jì)計(jì)應(yīng)兼顧顧各方面面需要：：不同同專業(yè)，，不同類類型生源源，信息息技術(shù)行行業(yè)，等等等。結(jié)論：實(shí)例分析析十分重重要必須緊跟跟最新信信息技術(shù)術(shù)必須實(shí)用用性與前前瞻性兼兼顧May28--30,,2001The1stChina-USWorkshoponElectronicCommerce美國(guó)電子子商務(wù)教教育的啟啟示對(duì)學(xué)生我該學(xué)些些什么??面向就業(yè)業(yè)揚(yáng)長(zhǎng)避短短因地制宜宜注重實(shí)踐踐能力怎么學(xué)？？課堂與實(shí)實(shí)踐相結(jié)結(jié)合May28--30,,2001The1stChina-USWorkshoponElectronicCommerce5.附附錄德州理工工大學(xué)（（TexasTechUniversity））的電子商商務(wù)課程程設(shè)置奧斯汀德德州大學(xué)學(xué)（UTAustin））MBA的電子商商務(wù)課程程設(shè)置麻省理工工大學(xué)（（MIT））MBA的電子商商務(wù)課程程設(shè)置電子商務(wù)務(wù)教材教學(xué)練習(xí)習(xí)項(xiàng)目（（Project）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大學(xué)德州理工工大學(xué)商商學(xué)院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,,Finance,,Management,,AccountingRanking:60+innorthAmericaDepartmentofISQS::信息系統(tǒng)統(tǒng)與定量量科學(xué)系系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,,BSConcentrations:Statistics,MIS,POM,,NetworkManagementMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大學(xué)的的MIS專業(yè)本本科生核核心課程程MIS與工具介介紹程序語(yǔ)言言Internet應(yīng)用JavaClient//Server數(shù)據(jù)通信信數(shù)據(jù)庫(kù)實(shí)習(xí)系統(tǒng)分析析系統(tǒng)設(shè)計(jì)計(jì)項(xiàng)目管理理BBBCCCCCMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大學(xué)的的MIS專業(yè)MS/MBA核心課程程基本計(jì)算算機(jī)應(yīng)用用工具數(shù)據(jù)通信信程序設(shè)計(jì)計(jì)語(yǔ)言系統(tǒng)與信信息概念念決策與管管理遠(yuǎn)程通信信技術(shù)應(yīng)用策略略高級(jí)數(shù)據(jù)據(jù)通信高級(jí)系統(tǒng)統(tǒng)分析數(shù)據(jù)庫(kù)信息系統(tǒng)統(tǒng)設(shè)計(jì)MISMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceUTAustin的的MBA核核心課程程專門化::信息息管理((IM)核心課程程:MIS380N.2IMCOREI:ManagingInformationMIS380N.3IMCOREII:ManagingSystemsMIS380N.4IMCOREIII::DigitalEconomy&CommerceMIS380N.XIMCOREIV:RestrictedElective選修課Total32electivecoursesMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceUTAustinMBA的部分選選修課程程(信息管理理專門化化)About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&&DecisionMakingintheInformationAgeMarketingforTechnology--basedCompaniesOperations&MarketingStrategyintheDigitalAgeMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA核心課程程(E-Business&Marketing)I.Requiredcoresubjects15.810IntroductiontoMarketing15.561InformationSystems::FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412FinancialManagement15.401FinanceTheoryI15.760IntroductiontoOperationsManagementII.Requiredtracksubjects15.567eBusiness15.973ProseminarineBusinessandMarketingAndoneof:15.579TechnologiesforeBusiness15.823MarketingandtheInternetMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA選修課程程(1)(E-Business&Marketing)InformationTechnologyElectives15.563InventingtheOrganizationofthe21stCentury15.564InformationTechnologyI15.568ManagementInformationSystems15.578CommunicationsandConnectivityAmongInformationSystems15.579TechnologiesforeBusiness(ifinadditiontosectionII)15.924CorporateStrategicOptionsEnabledbyInformationTechnologyMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA選修課程程(2)(E-Business&Marketing)Electivesforbreadth15.020CompetitioninTelecommunications15.315PlanningandManagingChange15.318LeadershipandChangeinOrganizations15.343ManagingTransformationinWork,Organizations,andSociety15.768ManagingServices::Concept,,Design,&&Delivery15.771J CaseStudiesinLogisticsandSupplyChainManagement15.912TechnologyStrategy15.935CorporateStrategiesandPracticesinServiceIndustries15.963CompetitioninInternetSoftwareMarketsMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-Business教材E-Business&E-CommerceforManagers-H.M..Deitel,P.J.Deitel,,andK.SteinbuhlerPrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents..Butcoverstoomuchinasinglebook.May28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-commerce教材ElectronicCommerce–AManagerialPerspective-EfraimTurban,,JaeLee,,DavidKing,,andH.MichaelChungPrincetonHall,2000Internet-basedmarket,,businesses,,andconsumersInternettechnologiesElectronicpaymentsystemsLegalissuesECinfrastructureImplementationofECComment:AtypicalstructureofECcourse.May28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-commerceSecurity教材ElectronicCommerce–Security,,riskmanagementandcontrol-MarilynGreenstein,andToddM.Feinman,McGrawHill2000EC&&independentthirdpartyRegulatoryenvironmentEDI,,ECandtheInternetRisksofECsystemsanditsmanagementNetworksecuritytechnologyE-paymentmechanismComment:Goodfocus.ThereisalimitinexpandingECtocoversuchdetails..May28--30,,2001The1stChina-USWorkshoponElectronicCommerce數(shù)據(jù)通信信教材提提要引言TelecommunicationandtheInternetNetworkapplicationande-commerce數(shù)據(jù)通信信基本原原理OSInetworkmodelRoutingandQoS網(wǎng)絡(luò)技術(shù)術(shù)與服務(wù)務(wù)LANs&backbonenetworksWANsandnetworkservices,InternetservicesWirelessnetwork網(wǎng)絡(luò)管理理NetworkmanagementprotocolsandtechnologyNetworksecuritymanagementSecurityissuesine--commerceMay28--30,,2001Th